Title: Familjära chefer och opersonliga ledare ? en studie om reproducering av stereotypa könsroller i intervjuer med kvinnliga och manliga chefer i Dagens industriAuthors: Linnéa Pettersson and Lovisa WaldeckSubject: Undergraduate research paper in journalism studies, Dept. of journalism, media and communication, JMG, University of GothenburgTerm: Autumn 2013Supervisor: Mats Ekström, JMG, University of GothenburgPages: 33Purpose: The main purpose was to identify and examine the difference between how thebusiness newspaper Dagens industri portray male and female CEOs and executives.The study focuses on longer interviews of more personal character.Method: Qualitative content analysisProcedure: Fourteen interviews in Dagens industri, with seven men and seven women, were described and analyzed.Results: By using qualitative content analysis we were able to find that stereotypic gender roles are being reproduced in many ways in Dagens industri. The interviews with the female leaders have a more personal character with a larger focus on their private life while men gets to answer more technical questions related to their company. Women are questioned about their children and home while men are not.

The aim of this paper is to examine how gender roles are described in two children's books and compare the results against the curriculum Lgr11 's values. The compared books have different aims though one of the analyzed books claimed to go against the gender roles and the other one isn?t. The method of analysis is discourse analysis and deconstruction of the text by using Nikolajeva´s (2004) pattern for stereotype gender descriptions and Kåreland´s (2005) analysis of story actions based on gender representations in children's literature. The analysis of the texts shows that there are differences between how the two books characters are described depending on gender. What emerges is that in one of the books femininity is valued high but instead it lacks equality between the sexes, while in the second book the main characters are described as equal even though the other characters are described in a stereotypical way.

The aim of this study is to analyze Hinduism in upper secondary school textbooks using a gender-based perspective. The specific material used consists of four textbooks, whereof two are published prior to the curriculum Lgy 11 and two are published after Lgy 11. In order to analyze the textbooks the following methods are used: content analysis, picture analysis and comparative analysis. First, the contents and pictures of the textbooks are analyzed using theories on gender. After this analysis the results are compared to the relevant curriculum and its guidelines for the analyzed subject.

Purpose/Aim: This study is an analysis of the view on masculinity, male sexuality and creation of identity with the television series Queer as folk as a base. The analysis is partly based on a semiotic analysis of the representation of masculinity and male sexuality from an episode of the chosen television series Queer as folk, and partly based on a thematic analysis of focus group discussions with young men with different sexualities.Material/Method: This study is based on focus group interviews and a semiotic and thematic analysis. The focus groups consisted of three men in three different groups and were chosen on the criteria of gender and sexuality. All groups were presented with an episode of the television series Queer as folk to see how they perceived masculinity and male sexuality. Their discussions were analyzed with a thematic analysis and the television series Queer as folk with a semiotic analysis.Main results: The three analyzed characters in Queer as folk showed different representations of masculinity and male sexuality.

Bakgrunden till studien är mina egna tankar om hur de lönesättande samtalen inom arbetslivet egentligen fungerar nu när de har blivit alltmer vanliga på arbetsplatserna. Syftet med studien är dels att undersöka hur kommunikationen hanteras och upplevs under ett lönesättande samtal av medarbetare respektive ledare dels att utveckla kunskapen om vilken betydelse kommunikationens påverkan har för samspelet under det lönesättande samtalet. Studiens forskningsfråga har varit hur medarbetarna och ledarna upplever samspelet under samtalet, varför den sociokulturella teorin har använts tillsammans med andra kommunikativa begrepp och teorier. Studien har av den anledningen haft en fenomenologisk ansats för att få fram respondenternas subjektiva upplevelser av samspelet under det lönesättande samtalet. Som metod användes en öppen intervju med en frågeguide som innehåll ett antal olika teman som de olika respondenterna själva fick resonera kring.

Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.

The study explored how a model for conversation partner trainingworked for family members of people with Parkinson's disease. Participants inthe study were three dyads consisting of persons with PD and their carers. Thepurpose of the study consisted in finding out whether the participantsexperienced a change in communication after the intervention, and in findingout if this potential change could be observed in the conversation. The resultsshowed that 4/6 participants experienced an improvement in communicationafter the intervention. This improvement was however not observed in theconversation.

Patients in intensive care are often intubated, and therefore unable to speak, which leads to difficulties in communication. The ICU is a very stressful environment and can be experienced as foreign and frightening by both patients and their close ones. The ICU nurse?s caring responsibilities includes both the care of the critically ill patient and the support of relatives who are often in shock. This balance is not always straightforward, and acting professionally in both instances can lead to problems.

This study looks to establish which implications the norm, use and view on the written Swedish language in society and school might have in regards to the teaching of Swedish in the Upper Secondary School, specifically year one. It poses questions as to which views on norm and use can be found in textbooks, in syllabi and in the everyday work of teachers. Through research and analysis of the last three syllabi of the Swedish subject and three corresponding textbooks, along with interviews with two teachers of Swedish, it is shown that from the 1970s onward, there has been a shift from a language norm that incorporates everybody and makes everybody responsible to a language norm that in essence is second to the individual progress of students and successful written communication. It is argued that one does not necessarily exclude the other and that, given a successful education, students may use their knowledge of lingual norm to excel in written language activities..

Title: Branding the public sectorAuthor: Rasmus Bergmark and David BackmanTutor: Magnus FredrikssonPurpose: The purpose of this thesis was to examine branding in the public sector. The frame extends to government agencies and authorities in the Swedish public sphere, and aims to identify ulterior motives for their work with branding.Method/Material: The material used in this thesis consists 102 graphic manuals for government agencies in the Swedish public sector. The examination was based on an inductive survey where we extracted prominent motives among the graphic manuals.Main results: The main results of this survey shows which ulterior motives are more prominent than others, why they are more prominent and correlations between different motives.Number of pages: 53Course: Media and Communications studies CUniversity: Division of Media and Communication, Department of Information sience, Uppsala universityPeriod: Fall 2013Keywords: Corporate branding, public sector, motives, market communication.

Master?s Thesis in Media and CommunicationTitle: See me, buy me ? A study of how women and men are exposed in commercial advertisements for beauty productsAuthor: Annelie EliassonUniversity: University of HalmstadCourse: Media and CommunicationTerm: Spring 2013Supervisor: Ebba SundinExaminer: Ingegerd RydinPurpose: This studys purpose is to examine how women and men are exposed in commercial advertisements for beauty products. To examine this purpose two main questions have been formulated:What differences and similarities are there in the representation of women and men in the commercial advertisements?Are there any differences in the representation regarding the target audience in the commercial advertisements?Method: Quantitative content analysisMaterial: 443 commercial advertisements for beauty products in the Swedish lifestyle magazines Plaza Kvinna and Café Magazine from 2008 to 2012Main results: The result of the study shows that women and men, presented in the commercial advertisements for beauty products, were very much alike in most aspects. For example there were only insignificant differences regarding how much of the person?s body that was included in the advertisement, the body position and the activeness of passiveness of the person in question.

Human rights have been added to the new curriculum which came into force the 1st of July 2011 in the Swedish Upper Secondary school. The purpose with this master thesis is to compare the old and the new curriculum as part of an examination of what way they affect the Social Science education. Further the analysis focus on what is affecting discourses in the Social Science about human rights, as well as its communication and incorporation in its education. The empirical material consists of the schools steering documents and interviews with Social Science teachers. The theoretical framework is based on human rights education (HRE) and curriculum theory.

We have decided to conduct a case study of German and Swedish mid-level managers within the automobile industry. Primarily we used a qualitative method of investigation and a phenomenographical methodological approach in order to conduct an in depth analysis. We conducted semi-structured interviews with six mid-level managers each in Germany and Sweden. The semi-structured interviews allowed us to conduct flexible interviews which enabled these managers to speak relatively freely about their own view of leadership. Throughout our investigation we have based our results on the empirical findings and at the same time sought explanations to different phenomenon in relevant secondary data, such as management literature, thus used the abductive method of investigation..

Vattenfall AB is a large producer of electric energy where approximately half of the energy comes from hydropower. Vattenfall Hydropower has got almost a 100-year old history and the company has developed a lot since 1909. After that the number of power plants increased and the competition got more intense, there were higher demands on the reliability. One way to secure the reliability with a good satisfaction at the power plants is to implement a maintenance method named Reliability-Centred Maintenance. RCM is a result of the introduction of the complex aeroplane Boeing 747 in the 1960?s.

The purpose of this thesis was to investigate the communication between banks and their customers. Delimitations were made and the focus became towards upper secondary school students. The study was based on two interviews with bankers on different locations and with different stature, and a focus group consisting of eight upper secondary school students. The conclusion of the thesis was that there are certain problems in the communication between banks and upper secondary school students. The bank didn?t always communicate on the same level as the students when they presented their proposals.