The aim of this Masters thesis is to review Swedens unique law against TV-Commercials intended for children under twelve years old. The law has to be abided by TV 4, but not by Kanal 5, so the aim is also to compare TV 4 and Kanal 5 and to see in what different ways Commercials are shaped in the two channels. The cultural policy analysis is based on our aim and problem. We have also had the terms semiotic and intermediality in mind together with a model made by the researcher in semiotics Roman Jakobson. The model consists of six different communicative functions.

Car-Commercials are something that many people come in contact with on a daily basis.This is a study on Commercials for cars and is focusing on visual effects that are madein post-production. In this report we are trying to find out if and how visual effects inCommercials for cars affect how the observer remembers them. The second subjects thatwe use in this report is popularity and we try to find out if and in that case how visualeffects affect the Commercials for cars popularity. We also investigated how frequentlyCommercials for cars are showed on TV and how the visual effects are in them, it givesa better foundation to the other parts.The methods we applied were interviews, quantitative and qualitative content analysisof car Commercials and also observation analysis of the 6 swedish TV-channels thatshows Commercials and have the most viewers, to get an idea how frequently theseCommercials are shown. The Commercials that were applied in this paper was from late2011 to early 2012.

This study is about how older people are portrayed in TV- Commercials, and what those images are saying about senior citizens as consumers. I?ve chosen two of Sweden?s most popular TV channels that are broadcasting Commercials and from those two channels recorded Commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was to see when older people stared in Commercials, which kind of merchandises they were marketing, in which manor they acted out their roles, and (if possible) say something about the elderly people as consumers..

This study is about how older people are portrayed in TV- Commercials, and what those images are saying about senior citizens as consumers. I?ve chosen two of Sweden?s most popular TV channels that are broadcasting Commercials and from those two channels recorded Commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was to see when older people stared in Commercials, which kind of merchandises they were marketing, in which manor they acted out their roles, and (if possible) say something about the elderly people as consumers..

This study is about how older people are portrayed in TV- Commercials, and what those images are saying about senior citizens as consumers. I?ve chosen two of Sweden?s most popular TV channels that are broadcasting Commercials and from those two channels recorded Commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was to see when older people stared in Commercials, which kind of merchandises they were marketing, in which manor they acted out their roles, and (if possible) say something about the elderly people as consumers..

ABSTRACTTitel: ?Some kids really love those Commercials? -A study of how children experience and construe Commercials. (Vissa barn älskar faktiskt sånna dära TV-reklamer? ? En övergripande studie om hur barn upplever och tolkar tv-reklam.)Number of pages: 40Author: Lotta NorbergTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to make a study of how children experience and construe Commercials. Key questions to be answered are; can children distinguish Commercials from TV programmes? What do the children think of Commercials? How do they watch Commercials? What do they think about a ban against Commercials directed to children? Do they understand the purpose of Commercials? Do their buying habits change?Material/Method: A qualitative method with 18 interviews and 3 observations with 7, 9 and 11 year old children.Main results: The children in my study can distinguish Commercials from TV programs.

We are constantly being fed information. Everything and everyone we come into contact with may somehow make a new impression on us, whether we are aware of it or not. One of the ways that people in today?s society in Sweden are being given information is via different types of media, for example through Commercials. Whether it?s a video clip or a still-frame picture, a commercial is an effective way for a company to reach out to potential customers.However, it is not only the messages or signals that may appear obvious that these companies send out when advertising with Commercials.

The purpose of this study is to investigate if and how children acknowledge TV-Commercials, and if that is the case, are their preferences in products a result of it? The study also investigates which TV-Commercials that are broadcasted together with children?s programs and if and how the children acknowledge these. The studies are based on interviews and an exercise with pictures that was carried out with two groups containing four children each. One group contained four children in the age of 6, and the other four children in the age of 7. The children are situated in a school in the Swedish countryside.

The purpose of this thesis was to examine the relationship between brands and music in TV-Commercials. We investigated why companies use music in TV-Commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- Commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

ABSTRACTTitle: Cultural dimensions? and their relevance in the interpretation of TV CommercialsThe purpose of this study has been to explain the cultural dimensions masculinity versus femininityand individualism versus collectivism and see what their impacts on interpreting Commercials are.We also wanted to see if there are any other important aspects to consider when looking at theinterpretation of TV-Commercials. To fulfill this purpose we also used this research question:?How are the cultural dimensions relevant when it comes to interpreting TV-Commercials?We used a qualitative approach when conducting this study. We found that the dimensionindividualism versus collectivism seemed the most applicable, while the respondents? answers fittedthe best to the highlighted theories.

ABSTRACTTitle: ?Lifestyles come and go but your choices remain?? (?Livsstilar kommer och går, men valen består...?)Number of Pages: 42 (45 including enclosures)Author: Jenny RydqvistTutor: Göran SvenssonCourse: Media- and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to make a study of how young adults between 19-25 years are influenced by Commercials.Key Questions: How are students in Uppsala influenced by Commercials? Do the Commercials influence the consumptionbehaviour? Do the Commercials influence the lifestyle? Do the influences of the commercial construct the individual lifestyle? In which extent is it social related?Material/Method: Together with literature studies, a qualitative method has been used with 5 interviews with young adults in the age of 19-25 in Uppsala. I have compared these five interviews with earlier results and research.Main Results: I have found out that these young adults don?t want to admit being influenced by Commercials even if they know they are. These young adults have also formed consumptionbehaviour after the Commercials, which they show in for example their way of shopping and their way of acting afterwards.

ABSTRACTTitle: Cultural dimensions? and their relevance in the interpretation of TV CommercialsThe purpose of this study has been to explain the cultural dimensions masculinity versus femininityand individualism versus collectivism and see what their impacts on interpreting Commercials are.We also wanted to see if there are any other important aspects to consider when looking at theinterpretation of TV-Commercials. To fulfill this purpose we also used this research question:?How are the cultural dimensions relevant when it comes to interpreting TV-Commercials?We used a qualitative approach when conducting this study. We found that the dimensionindividualism versus collectivism seemed the most applicable, while the respondents? answers fittedthe best to the highlighted theories.

The foundation for this thesis lies in whether or not, and how, the body representation in printed Commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The Commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few Commercials was made with male models, and the few there were, never showed more than the face.

The foundation for this thesis lies in whether or not, and how, the body representation in printed Commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The Commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few Commercials was made with male models, and the few there were, never showed more than the face.

I have written an essay called ?All children are equally worth - A qualitative analysis of how children are produced in KappAhls Commercials?.The purpose of this thesis is to do a study of the swedish clothing company KappAhl?s Commercials. My purpose is divided into three questions: With which clothing colours are girls and boys represented in the Commercials? Is there any difference in the making of ?non-white? and ?white? children in the Commercials? and What is being transmitted in KappAhl?s Commercials, where the focus should lay on the clothes?My material consists of three selected video clips from KappAhl?s Youtube channel. The three Commercials are named: 1, Back to school, 2, Children?s christmas and 3, KappAhl 3 för 2 på alla överdelar för barn (translation: KappAhl 3 for 2 on all children?s tops).