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870 Uppsatser om Commercial speech - Sida 4 av 58
Yttrandefrihetens dilemma : en idécentrerad studie om yttrandefrihetens roll och begränsningar
This paper concerns the freedom of speech in our democracy and the principles underlying the restrictions. The study is aimed at using a descriptive theory to provide a useful basis for analyzing a justification of the role behind freedom of speech and its limitations. The analysis is made on the basis of the Swedish parliament debate in the form of motions and the non-governmental organization Swedish Helsinki Committee's report. The study has a focus on the law of hate speech and will be done with an idea centred analysis. On the basis of democratic theory, the central role of freedom of speech was clarified on the basis of a clear need for a reliable communication.
"Hur dricker du?" : En studie av kommunikationsstrategiers utfall hos målgruppen med avseende på olika konsumtionsbakgrund
In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually leads to action or purchasing. However, in the case of this thesis, the intention of the chosen campaign is to change the consumers? attitudes and behavior towards alcohol.
Barns språksvårigheter : Hur man som pedagog bemöter barn med språksvårigheter
The main purpose with this study was to get an insight in how to best be able to help children with language difficulties, and learn to see those who are in need of extra help and attention.The study is the result of three separate interviews with a speech therapist, a preschool teacher, and a teacher for children with special needs. The other information that my study is built on comes from books.The answers that I got from the interviews questions, have I built my discussions from.Since I only have done three interviews, can´t I do any general conclusions, from my findings.The answers that I got shows that it`s not always the same answers from the speech therapist, preschool teacher and the teacher for children with special needs, are the same. But most of the answers had a similar conclusion. The most important finding in my study, which also the literature agrees with, is that. It´s always important to read out loud to the children.Keywords: language difficulties, exertion, learning to speech and communication..
En longitudinell studie av tidig talutveckling hos barn med isolerad gomspalt
The present study examines in a longitudinal perspective earlyspeech development in children with partial isolated cleft palate comparedwith children with unilateral cleft lip and palate and children with typicaldevelopment. The groups were compared regarding consonant production at18 months, 3 and 5 years. The results showed that speech development inchildren with isolated cleft palate did not differ significantly from that inchildren with typical development except for production of oral fricatives at18 months. The children with unilateral cleft lip and palate had significantlymore speech deviations at all ages. The children in both cleft palate groupshad significantly higher hearing thresholds at all ages.
Interaktion och intervention : En undersökning av kommunikativa behov hos personer med afasi och dysartri i vardagliga och kliniska samtal
In speech and language intervention, the ability to interact is seldom evaluated; rather intervention is evaluated in terms of improved testresults. If goal-setting in intervention also is based on everyday communicative needs, the relevance of the treatment may be increased and intervention outcome may be implemented in the patient?s natural environment.The present study, as part of a research-project, is based on analyses of interaction and interviews to examine everyday conversations and speech and language intervention. The aim was to explore if there is a relation between everyday communication needs and goal-setting in speech and language intervention for people with aphasia. A further aim was to investigate if there are everyday communicative needs that may form goals for speech and language intervention.Two individuals with aphasia and one individual with both dysarhtria and aphasia participated in the study. Three speech and language pathologists and two relatives also participated in the study.
Talmotoriska avvikelser vid Parkinsons sjukdom och vid stamning: en jämförande studie
The following study examined whether similarities in motor speech deficits in Parkinson?s disease and in developmental stuttering could be observed. Furthermore, intelligibility was examined. Assessments of 16 people with Parkinson?s disease, 35 people with developmental stuttering and 49 matched controls were performed with the tests Dysartribedömningen and the Swedish Test of Intelligibility.
Barnröstens förändring under dagen i en anpassad röstinspelning och spontantal : En experimentell studie av perceptuella och akustiska parametrar
A controlled recording in a studio is the basis of all voice treatment. However, this controlled way of recording voice patients' voices can be questioned. The voice use may be different in a natural environment. In children noise related voice problems are investigated in a study about voice and its development (BUG ? Child voice and noise).
Fonologisk bedömning baserad på bildbenämning jämfört med spontantal av barn med fonologisk språkstörning
In a phonological assessment, the aim is to obtain systematic and reliable data of a child's speech output, which can then serve as a basis for a decision on an appropriate intervention (Wolk & Meisler, 1998). Whether phonological assessment should be derived from an analysis of picture-naming or a conversation with the child, and whether the two methods for elicitation generate equivalent results, has been debated among clinicians and researchers for an extended time (Masterson, Bernhardt & Hofheintz, 2005).The aim of the present study was to compare two methods of speech elicitation for phonological assessment: spontaneous conversation and picture-naming, respectively. In the study, the procedures have been used when assessing children with phonological disorders as well as children with typical language development. The results are presented using two levels of phonological analysis; degree of phonological impairment, in terms of percentage of phonemes correct (PPC), and type of phonological impairment, in terms of phonological simplification processes. Eighteen (18) children participated in the study, nine (9) with phonological impairment (age 3;10 ? 5;11), and nine with typical phonologic development (age 3;2 ? 4;6).
How streaming media can be used in commercial mass
distribution
Mass distribution with techniques as multicast and peer-to-peer are becoming increasingly important in the Internet. Today the distribution of sound and video over Internet, so called streaming media, is static due to the unicast method. This results in a linear increase of distribution costs and therefore no conditions for commercial scalability. This thesis describes why multicast may be the only scalable alternative for commercial mass distribution of streaming media over Internet. Mass distribution through peer-to-peer technology promises a lot but is fronting a couple of great challenges, for example asymmetric bandwidth, locality and legalization.
Akustik och säkerhet i inomhusarenor
The background to the study is that within the next ten years about 50 new multi-purposeindoor arenas will be built. These are used for various events such as sports, concerts, etc. In order to achieve a high level of security in the case of danger alarm signals and alarmmessages must be heard well by the visitors. ÅF-Ingemansson wanted to show builders the importance of good speech perception and that it is not observed in arenas today. They conducted technical tests on two large multi purpose indoor arenas to develop parameters that affect speech perception in the arena.To get a subjective view of how these arenas are experienced a survey was created.
Ljuddesign för rumsmetaforbaserade talgränssnitt
In this paper, a navigation support approach for speech-only interaction based on auditory icons for room-based designs is presented, i.e. naturally occurring sounds that have a natural mapping to the system's underlying design metaphor. In contrast to many recent investigations that have focused on multi-modal or augmented reality systems, this paper concerns a unimodal speech and sound-only system. An auditory icon based prototype system for buildings maintenance support using a room-based metaphor was developed. The design was evaluated in a comparison with earcons and no-sound designs.
Hur man vinner ett val i Sverige
Studies have found that the applicability of commercial marketing strategies within politics have increased in recent years as a result of a rising number of swing voters. The purpose of this paper was to investigate the effects of the commercial theory of incongruent information in political marketing in Sweden. Subsequently, an experiment with 742 participants was conducted, testing the effects of congruent and incongruent ad messages for two established Swedish parties. The effect of ad message choice on several well-established measures of ad effectiveness such as awareness, credibility, attitude, conviction and voting intentions was analyzed. The results showed that incongruent information effectively increases attitude, conviction and voting intention for voters who decide on the election day what party to vote for.
En samtalsanalytisk studie av kommunikativa strategier och professionell interaktion mellan logoped-patient med afasi och arbetsterapeutpatient med afasi
In the present study, the institutional discourse in health care was examined, focusing onspeech therapists and occupational therapists in interaction with a common patient withaphasia. The purpose of the present study was to identify common communication strategiesused in the professional conversation between a speech therapist and a patient and between anoccupational therapist and the same patient. Specific research questions were: Whatcommunicative strategies are used in interaction between a speech therapist and a patient withaphasia and between the occupational therapist and the same patient? Are theredifferences/similarities between how speech therapists and occupational therapists interactwith patients with aphasia?Six people in total, two patients in interaction with a speech therapist and an occupationaltherapist respectively, were recorded during treatment sessions of each profession. Generaland specific aspects of the institutional interaction were then analysed according to principlesof conversation analysis.Similarities in the use of closed questions as a strategy to increase the effectiveness ininteraction could be seen between the two different professions studied.
"För man lär genom leken" : En studie kring förskollärares syn på leken som ett pedagogiskt verktyg i barnens lärande.
The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did these advertisements want? What did the artwork contribute to the commercial message? These were some of the questions asked in the study that involved a closer look at four appropriations: one based on a battle painting by the Swedish 1900th century artist Carl Wahlbom, with a commercial message printed on top; one a collage including an 18th century portrait of Marie Antoinettte by Elisabeth Vigée-Lebrun; one advertisement was influenced by Dutch 1700th century still lifes, and, finally, one paraphrased Velázquez?s famous painting Las Meninas from 1655. Companies behind the advertisements featured a Swedish trade journal, a fashion exhibition in Paris, a shop for kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably successful commercial messages. These ads, however, hardly qualified as works of art in their own right ? if that was the intention.
Intercultural Dimensions of Media Ethics:A Case of Danish and Pakistani newspapers
Discourse Analysis of editorials from Danish and Pakistani newspapers related to 'Cartoon Controversy'. The study examines the intercultural dimensions of media ethics, focusing on the meaning of freedom of speech and CSR as it is perceived by the journalists in the respective contexts.