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870 Uppsatser om Commercial speech - Sida 24 av 58
Multimedia på folkbibliotek: uppfattningar och åsikter bland användare i Kungsbacka
Master thesis studying the use of multimedia on CD-ROM in a library setting by analysis ofqualitative interviews with nineteen persons.The thesis relates the study to some relevant issues in human-computer interface (HCI) researchand to the commercial market for multimedia CD-ROM products. Three main types ofuse were described by the persons interviewed: recreational, information seeking and usingmultimedia to learn more about using computers. Children and young people interviewed mademost use of the multimedia provided, whereas adults thought it to be less valuable as a sourceof knowledge for them personally.HCI research shows various results of using multimedia for educational purposes. Thecommercial market is dominated by American products which can have a negative effect onthe use of multimedia in Swedish public libraries..
"Din jävla hora, du ska dö!" : En studie i hur näthatet påverkar kvinnliga journalister
With the expansion of the internet, the conditions for the online journalists have changed. Feedback is faster and more blatant than offline. The online abilities of anonymity and dispersion attracts people to both use and misuse. During 2013, the online expressions of hate towards women has been brought to attention in the media more than ever before. Nevertheless, the phenomenon is far from new.Our qualitative research including interviews intends to find out how the afflicted women journalists are affected in their exercise of their profession.
Kreditgivningsprocessen : Hur humankapital och risk bedöms vid kreditgivning av nyetablerade småföretag
Small business enterprises have escalated in Sweden during the last decade. However, new established companies are struggling to maintain their selves during the startup process and according to a survey from Tillväxtanalys, only 68 % of startup companies from 2008 were still active three years later. One of the main reasons is lack of capital and the most common approach to finance companies is to apply for a bank loan. In other words, commercial banks are of great importance for new businesses. Although, the problem arises when there is no previous history from the new businesses that the bank could base its credit assessment on.
Effekten av bakgrundstal på prosaminne : Kan ett annorlunda teckensnitt skydda från distraktion?
Den här experimentella studien undersökte huruvida man kan skyddas från bakgrundstal genom att använda sig av ett annorlunda teckensnitt än det man vanligtvis läser. Trettiotvå försöksdeltagare deltog i experimentet. Deltagarnas uppgift var att minnas information från texter om två påhittade folkslag som antingen var skriven med ett vanligt teckensnitt (Times New Roman) eller ett annorlunda teckensnitt (Haettenschweiler) i två ljudbetingelser: tystnad och irrelevant bakgrundstal. Resultatet visade att försöksdeltagarnas prestation på läsminnestestet försämrades av bakgrundstalet när texten de skulle minnas var skriven med Times New Roman, men inte när texten var skriven med Haettenschweiler. Det tyder på att man kan skyddas från att bli distraherad av bakgrundstal när man läser kortare texter skrivna med ett annorlunda teckensnitt, vilket kan vara en enkel lösning att använda i ett kontorslandskap..
Fonologiskt korttidsminne hos tvåspråkiga barn med och utan språkstörning
Repetition of Non- word (make- up word that has not some semantic content) has been proposed as a reliable index of phonological memory in children with language impairment (LI). The aim of this study was to find out the possible similarities and differences concerning phonotactic non-words and working memory in 18 bilingual Swedish-Arabic children with and without LI ages 4-6 years. The investigation was undertaken by conducting three tests including NEPSY, WPPSI-III and a Word repetition test. The results showed that there are not significant differences between the two groups regarding various parts of NEPSY. On the other hand the results showed two significant differences in WPPSI-III regarding Picture categories and Word repetition tests for Swedish Non-word.
Den så kallade kvalitetslitteraturen: En studie av språkspel med ordet kvalitetslitteratur
This masters thesis is a study of how the expression quality literature is used in widespread newspapers and magazines. Wittgensteins idea of language games is used as a theoretical starting point. The analysis of 37 articles draws a picture of five language games that are called; the taking over, the polarising, the example giving, the gender critical and the ironic language game. The expression that quality literature is most often put in relation to is popular literature. The line between the two is sometimes distinctly drawn in the articles and sometimes quite vague.
Taligenkänning som inmatningsmetod för naturligt språk
Att interagera med ett system genom att använda naturligtspråk görs genom att använda ett Natural Language Interface (NLI) som innebär svårigheter för både system och användare. Syftet med denna studie var att undersöka om taligenkänning är en användbar inmatningsmetod för naturligt språk baserat på ISO-definitionen av användbarhet. Detta gjordes genom att utveckla ett spel baserat på det klassiska textbaserade spelet Zork där användaren ger kommandon i naturligt språk som sedan användes för en användbarhetsstudie. Studien utfördes med mellangruppsdesign med två grupper av användare där den ena gruppen använde tangentbordsinmatning och den andra taligenkänning med Web Speech API. Både kvalitativ och kvantitativ data insamlades under testet om användarnas effektivitet, beteende och uppfattning av systemet.
Reklam, mat & ko(n)sten att synas : En kvalitativ studie av fyra reklamfilmer från Coop och Lidl
Almost every commercial in television nowadays aim to sell a product or service. This researchpresents two big actors in the grocery chain and their respective commercials. The two actors thatare presented in this research are Lidl and Coop. Both Lidl and Coop are among the largest grocerychains in Sweden. By examine two commercials from each company we aim to find how theircommercials are structured.
Övning ger färdighet?: vad kan övning ge en sångerska inom J/R?
My intention with this study is to evaluate, as a singer and a voice teacher, a number of routines for daily vocal practice through practical application. Seven different routines are presented, five of them originating from interviews with Swedish vocal teachers and singers and two chosen from literature. These routines are then tried out and evaluated. Using the results of these evaluations as a basis, I make an attempt at formulating my own personal practice routine, optimal for my own needs. I will also try to address motivational issues related to practice with hints acquired through the interviews.
Drömkök åt alla : Världens mest prisbelönta webbkampanj
Målet med uppsatsen var att se hur man producerar fram en reklamkampanj, framför allt hur man gör det för första gången samt hur retoriken kan bidra till ett lyckat koncept. Vilka förutsättningar krävs? Arbetar man på ett annorlunda sätt? Vilka medel använder man för att få en framgångsrik reklam? Detta har undersökts genom att intervjua personer som varit med och producerat den prisbelönta och världskända reklamkampanjen från IKEA ?Drömkök åt alla? ur ett retoriskt perspektiv. Resultatet visar på en resa rätt i tiden i hur man med ny teknik får fram något helt unikt..
Läsplatta som hjälpmedel för dyslektiker
Denna uppsats tar upp frågan om en teknisk artefakt, i detta fall läs- och/eller surfplatta, kan ses som en bra lösning för dyslektiker i deras svårigheter med läsningen. Studien har fokus på läs- och surfplattans funktioner som kan vara en möjlighet att hjälpa personer med läsning. Uppsatsens experiment beprövar en redan etablerad metod, läsa och lyssna samtidigt, genom att sätta samman ett antal funktioner och tekniker som finns idag i en enhet. Vi har undersökt om man kan öka läshastigheten och läsförståelsen hos dyslektiker med hjälp av sådan teknik på en läs/surfplatta. Resultatet visar en trend på att metoden fungerar.
Skånes gröna guld : anläggning, odling & mossarter i mossträdgården
This is a 15 hp (10 p) thesis in biology at the programme for Horticulture Management at the Swedish University of Agricultural Sciences, Alnarp. In this literature study we have processed, reviewed and arranged facts and research, to make it more available for those who want to know more about establishment or cultivation of mosses. Our client is Fredriksdal?s Museums and Gardens in Helsingborg who are planning to establish a moss garden. The information is meant to be used by Fredriksdal and other similar facilities.
Diagnostiseringsålder på barn med hörselnedsättning under åren 2002 till 2006 på Island
The society today is more aware of the importance of early diagnosis of children?s hearing impairment. Neonatal hearing screening is used in many countries today, that is to be able to start habilitation at as early age as possible. Studies have shown that if children are diagnosed early enough will their language ability follow the age group of normal hearing peers.This is a journal study where journals form 99 Icelandic children, diagnosed in the Hearing and Speech Institute of Iceland during a period of 5 years, between 2002 and 2006, were inspected and analyzed. At the same time as the age of diagnose was analyzed the influence of gender, type and degree of hearing impairment was inspected.The age of diagnose of hearing impairment in Iceland was found to be between 5 and 6 years of age which looks higher than in other counties.
En retorisk provokation : Om förolämpningar, satir och karikatyrer
When is it acceptable to make fun of religion, and when does it become disrespectful? On January 7, 2015, the headquarters of the French satirical news paper Charlie Hebdo was subjected to a terrorist attack that claimed the lives of 12 staff members, due to the publishing of caricatures picturing the prophet Muhammed. The reactions that followed the attack circled around two perspectives; the importance of freedom of expression and the obligation to show respect for certain institutions and traditions in society. How come the caricatures can elicit such completely different reactions? This is the question that this thesis uses as a starting point for the examination of the subject caricatures and satire.
Skogsentreprenör 2007 : en kvantitativ studie av organiserade skogsentreprenörer i Sverige
SMF Skogsentreprenörerna is a nationwide organisation for Swedish forestry contractors. It has about 750 organised companies with somewhere around 1500 logging machines. These machines perform well over 50% of all yearly landed wood in Sweden. The members of SMF also performs more and more of other functions in Swedish professional forestry, such as soil scarification, planting and pre-commercial thinning of younger stands.
In order to determine what major priorities SMF should focus on in the future a member survey was initialised and carried out by SMF together with Daniel Larsson-Snygg, student at the swedish university of agricultural sciences SLU.
This report presents the result of this survey sent out to all members of SMF. It is intended to answer a number of questions about their entrepreneurship such as:
What different kinds of work do these companies perform? How many machines and employees do they have? How old are the company owners and their employees? What are their thoughts about the future of their business? How well does SMF serve their members needs?.