Facebook is today a phenomenon that has connected the whole world. With millions of users this has become an attractive place for soccer clubs to connect with their fans. But in what ways are they using Facebook as a tool to connect with their fans?This essay aims to answer the question if it?s a difference in the way English and Swedish teams communicate with their fans on Facebook. The study was conducted with the use of telephone- and mail interviews.

Världsmarknaden för läkemedel växer stadigt då världens befolkning blir allt äldre och allt fler människor världen över har råd med läkemedel. Men företagen i branschen står inför en rad utmaningar med bland annat ökad konkurrens, ökad prispress, samt minskande produktivitet inom FoU (forskning och utveckling). Allt färre nya läkemedel når marknadslansering samtidigt som FoU-kostnaden för varje nytt läkemedel ökar. Den kliniska fasen (då läkemedlet testas på människor) utgör en stor del av kostnadsökningen. Antalet kliniska prövningar i Indien och Kina ökar kraftigt.

The company Microshop is interested in implementing new features in their product-website, and would like to examine the possibility and usefulness of introducing such functionality. When designing interaction for commercial websites, it is important to make the menus easy to use, and refrain from using deep hierarchies in order to avoid causing unnecessary burden for the users. There is an interest among users for adaptive functionality, but this requires great amounts of trust in the website from the user. Something which can be created by refraining from using implicit information, and provide detailed explanations throughout the website. A usability test was conducted in order to complement the data gathered from the theoretical study, the interviews and the expert evaluations.

In recent years, customer profitability has become a focal point of academic discussions on business performance. However, researchers remain divided as to how evaluation of customers ought to be conducted, resulting in uncertainty of how accounting systems should be adapted to prevailing conditions. This paper aims to investigate the application of customer accounting techniques and the role they play in the organisational and commercial context in which they take place. In a case study of Billerud, a Swedish company providing materials and services for packaging solutions, the interplay between customer accounting techniques and customer relationship characteristics has been examined through the application of a theoretical framework developed by Lind and Strömsten. Particular emphasis has been put on deviations from the prescribed pattern of the framework.

The report aims to examine how property owners position themselves to reach their targetmarket, and which strategies they use when positioning their product. The investigation has beencarried out mainly in the form of a case study in which a number of interviews with Stockholmreal estate companies has been conducted, focusing on commercial property market segment.The interviews have resulted in identification of common and specific strategies among thecompanies. These strategies have been analyzed in the light of the theory by Philip Kotler andKevin Lane Keller, focusing on how an offer should be designed to reach a competitive position.It can be concluded that positioning is a key activity for successfully addressing the targetmarket. Successful positioning mandates three key requirements to be met; determining thecategory to which the offer belongs, identifying similarities and differences compared to thecompetitors and developing a brand mantra. The result of the case study concludes that theproperty companies work similar in many ways.

Syftet med min studie har varit att undersöka kärlekens spelregler och värderingar utifrån Judith Butlers tankar kring imiterandet av kön. Jag har valt att studera den kvinnliga och manliga diskursens verkan under kärleksspelets tidigaste fas. Materialet består utav fem skilda intervjuer utförda på två kvinnor och tre män, samtliga mellan 20 och 26 år gamla. I analysen har två tydligt uppdelade könsroller kunnat uttydas och en patriarkal makthierarki har uppenbarats. Jag började mitt arbete med större förhoppningar än vad resultatet kom att påvisa angående eventuella förändringar i genussystemet.

In 2009 The National Land Survey of Sweden, Lantmäteriet, commenced a project intended to provide a new digital elevation model (DEM) of Sweden. The method chosen for the project was airborne laser scanning (ALS). In addition to information about the land surface the project will also provide information about the forest, this as a by-product. This data can be used to estimate forest variables such as height and volume. The estimates are often more reliable than what is standard today. This study is based on interviews with employees and members of the forest owner association Södra in southern Sweden.

The aim of this project is to find a concept solution for a wireless transmitting system, installed to transmit data from a hydrophone of the ocean floor down by a wave power generator to the office on shore. The project is a literature review in which previous observations and tests are analyzed and put together to find a solution. The result was a comprehensive solution that includes an acoustic modem to transfer captured information from the bottom to the surface, wirelessly through the water. The information is then sent fron the surface on radio waves through the GSM network to the office on land. Between under and over water there are components to convert information between acoustic waves and radio waves, but also various types of modulation, such as amplitude and frequency modulation is required..

With a growing human population as well as a changing lifestyle, the conflict of wildlife and humans is intensifying. In Kenya, Maasais and their livestock have for a long time coexisted with wildlife, but an adjustment to privately own land and cultivation might rapidly change the terms for this coexistence. To understand how the Maasais and their livestock affect the wildlife in the Maasai Mara National Reserve and the surrounding area, this study was undertaken. The purpose of this thesis is to examine how hippos are concerned..

The purpose of the study is to investigate and elucidate how low-cost airlines can influence and develop tourism in a region. In order to bring about the purpose the author used two research questions. Have low-cost airlines contributed to regional development? How many additional visitors have low-cost airlines contributed to Stockholm? In order to answer these questions a survey was carried out at Arlanda airport and statistics were collected. The results of the study show that there has been a regional development.

The purpose of this Master's thesis is to study metadata and its use at Web sites of six Swedish universities and colleges. Each Web site has been examined at three different hierarchical levels and the total number of examined Web pages is 258. 16 questionnaires have also been sent to webmasters at the six universities and colleges. The results show that metadata refers to the data which can assist to organize, describe, identify, locate, evaluate and retrieve resources on the Internet. Even though there are several different metadata formats available on the Internet, the commercial search engines only support the HTML's title tag and the meta tags with the attributes keywords and description.

Individual identification of pigs could be used in commercial herds for production monitoring, disease monitoring and breeding evaluation. This study investigates the possibility of using microchips designed for dogs and cats to identify individual pigs from birth, through rearing to carcass at the slaughter plant. Two different sizes of microchips, and two different ages of the pigs at injection were tested. Castrates and gilts from ten litters were evenly distributed between chip sizes and injection ages. All pigs were identity marked with both electronic ear tags and injected with microchips.

Detta arbete har jämfört penningpolitiken som bedrevs i Japan under 90-talet och början av 00-talet med den situation som Sverige stod inför i början av 2015. Syftet var att klargöra i fall Sveriges riksbank hade något att lära från situationen i Japan och utreda om Sverige befann sig i en likviditetsfälla. Arbetet har haft en kvalitativ forskningsstrategi med makroekonomisk inriktning och använt sig av en komparativ forskningsdesign. Data samlades in genom en litteraturstudie. Avgränsningar till att endast behandla penningpolitiken irespektive land gjordes samt att fokusera på BNP, ränta och inflation.

In the Real Estate market there are a large number of commercial properties with offices. As acompany or business you are faced with many decisions when choosing your office space.This bachelor thesis examines the concept of architectural quality with focus on beauty and itsvalue for office tenants. The ambition is to find out if beauty is a decisive factor in theselection of office and if there is a willingness to pay for it.The selected question is studied in a case study of Garnisonen where tenants, a propertyowner and an architect are interviewed, all with connection to the examination object.Garnisonen is well suited as a case study because it is Stockholm's largest office complexwith buildings from three different architectural eras. Tenants in the survey represent allarchitectural styles and have different industry affiliation.As a theoretical framework a literature study is presented where the importance of beauty forthe individual, the built environment and society are treated, and also how the office can beused for branding purposes. The interviewees? views of beauty and their opinions on beauty atwork in Garnisonen are presented in the results.

Construction projects are generally designed as a general contract or a complete contract. In a general contract the commercial contract that is being used is AB 04 and related advice and instructions, AMA AF 07. In AB 04 there is an insurance requirement that stipulates that the contractor shall take all risks and liability insurance for the contract where the client must be co-insured.Construction law is almost exclusively regulated by the various standard contracts, one of those is AB 04. The Construction Contracts Committe is an organization that has published the standard contracts in this area of law and also the advice and instructions to help the parties to understand the agreements. The insurance requirement occurs in an area of law that is complex and the meaning of the concept is not entirely clear, nor which of the parties? interests and responsibilities that are covered by the types of insurances that are provided by the insurance requirement.