The purpose of this paper is to examine the role of logotypes within the visual identity and identify possible reasons that motivate companies to change their logo. This paper should also clarify how different parts of the visual identity affect each other and how they are interconnected. The thesis research question is formulated with the purpose in mind and has led to the following question: How can a logo change contribute to enhanced visual identity? Since we wanted to obtain a better understanding of the chosen research area with help of interviews have we chosen a qualitative method for this thesis. During the process we have let the empirical material control the chosen theories.

The purpose of this thesis is to get a better understanding of consumers? perception and knowledge of Fair Trade and Fair Trade products in Sweden. Literature was reviewed before the empirical research was conducted. A quantitative method, in form of a questionnaire survey, has been used. We have entered different areas related to our topic.

Stands where pre commercial thinning has been ignored or inadequate often tend to have high stem density and low average diameter when they reach heights of thinning. In such stands, it can often be expensive to do a conventional pulpwood harvest as a first thinning. This study investigates the development of the stands and the economic outcome of forest fuel extraction, or a combined harvest as alternatives to the ordinary pulpwood harvest. Simulations in Heureka StandWise were performed for two thin and dense stands, which were constructed by data from the Swedish National Forest Inventory. The simulations show that the extraction of forest fuel in first thinning at an early stage can provide higher net revenue compared to conventional pulpwood harvest at the same time or later.

In organizations today Corporate Social Responsibility (CSR) is becoming a common means to try to gain legitimacy and credibility for their business. A successful CSR strategy has the potential to generate positive outcomes for a company and reaching out to stakeholders about the corporation?s contribution in the field is an important part of the work. In this study I examine how the employees at Max Hamburgare receive the corporation?s efforts within sustainability, how it is perceived and what this means to the employees.

In recent years there have been many corporate scandals from environmental and social aspects. Corporate irresponsible behavior has led to major public discussions on responsibility and these pressures made that many companies wanting to show that they are working for a sustainable development by voluntarily reporting economic, environmental and social and social issues in the financial statement. They hope this will create credibility for the companies. In the current situation, there are a number of guidelines that companies can use to report sustainability. One of these is the GRI guidelines which is an international framework that covers many accounting areas and allows companies to compare their sustainability reports with other companies.The purpose of this study is to determine if all state-owned companies follows the government?s requirement that these companies must form a sustainability report under the GRI guidelines, and the sustainability report must be audited and certified by an outside party.

The objective of this project was to develop the visual identityof Halleluja, a brand new booking agency representing approximatelytwenty minor artists within a wide range of contemporarymusic styles.The outcome has been applied to business cards and awebsite yet to be produced. To attract the audience and differentiateitself from other booking companies, Halleluja featuresa minimalist design that speaks of dedication, breadth ofgenres and exclusive taste. Although my sketches have beenapproved by Lars Olsson and Erik Sundfeldt, the co-foundersof Halleluja, I have had the privilege of working quite freely andstarting from scratch, since there was no earlier work done onthe company.Some of the issues I have faced during my process wasabout finding the right tone of voice in type and colour, ordealing with the semantics of the corporate name (meaning»praise the Lord«). I?ve also been struggling to come to termswith my own self-censorship and my slighly suspicious view onbranding..

Sweden is in the initial phase of forming a national forest programme (nfp). The establishment of an nfp has been evoked by international policy developments and a national debate questioning Swedish forestry and forest policy. National forest programmes are participatory processes for the development and implementation of forest-related policies and international commitments. Hence, the aim of this master thesis is to assess the stakeholders? acceptance of participation and integration of international issues within the Swedish national forest programme.

Detta är en kandidatuppsats vid Företagsekonomiska institutionen på Stockholm Universitet. Uppsatsen behandlar hur olika institutioner som är stora ägare i svenska börsbolag förhåller sig till incitamentsprogram. Detta är ett intressant ämne att behandla då incitamentsprogram länge har varit ett hett debatterat ämne där stor vetenskaplig skepticism har riktats mot incitamentsprogram som mervärdeskapande verktyg för företagen. För att uppnå syftet att få ökad kunskap samt se hur institutionella ägare förhåller sig till incitamentsprogram har vi valt att genomföra en kvalitativ analys av text och dokument. Främst har materialet samlats in från de olika institutionella ägarnas egna PM om ägarstyrning.

This project aims to explore how to create a working concept-based flower shop visual identity, with focus on brandig, eco-branding and visual communication. My main question is: How do I create effective visual communication for an ecological flower shop? The results of this thesis are that there are things to consider when creating a visual identity with an ecological concept. The most important question is if there is any benefit for your company to go green, otherwise positioning of your company will be hard. What I realized during the design part of my project was that if I use the methods described in this thesis and consequently applying my choices after the flower shops identifying words, a working concept-based visual identity will be possible to create..

The Swedish stock-market gives investors an opportunity to benefit from the global growth while financing companies invests and contributes to a socio-economic development. Parallel to the ownership of the funds also follows a responsibility as companies in the funds affect society and the environment. The growth of savings in funds, combined with an increased focus on sustainability has developed SRI (socially responsible investment). Therefore it is interesting to examine whether responsibility is an exception, which only concerns SRI-funds or a general principle, which includes the whole Swedish stock-market.The results of the survey makes it clear that all the Swedish major banks actively works to integrate sustainability within the respective bank's business to achieve a more sustainable financial system. Thus concludes the investigation that responsible investments are a general principle on the Swedish mutual stock-market.How responsibility is integrated in fund management differ between the banks.

Abstract Essay in political science, C-level, by Jenny Senemgen, spring semester 2008. Tutor: Michele Micheletti. ?Hennes & Mauritz ? a case study of their CSR work and collaborations with NGOs.?The purpose of this essay is to examine if and how the transnational corporation Hennes & Mauritz (H&M) collaborates with NGOs in it?s work with human rights for workers and increased corporate social responsibility. I have looked at H&Ms CSR report from 2006, the Swedish network Clean Clothes Campaigns report about Swedish corporations in the textile industry and if their CSR work during the past ten years have given any results and I have also done two interviews with two NGOs.The examination is thereby a case study where I?m examining H&Ms CSR work and its collaborations with NGOs and the NGO?s opinions about H&Ms CSR work.My delimitation lies in the fact that I only have examined one corporation and what two NGOs thinks about the corporation.

Syfte: Syftet med denna studie är att analysera CSR-kommunikationen från Sveriges två största livsmedelskoncerner, ICA och Axfood, under åren 2012 och 2013. Denna analys kommer att göras utifrån företagens officiella hållbarhetsredovisningar. Studien avser även att analyseravilka tydliga skillnader som finns mellan företagens kommunikation. För att göra detta har vår studie utgått från modellen The pyramid of corporate social responsibility av Archie B. Carroll.

Företag och organisationer arbetar mycket med att förstärka sin position på marknaden, att leva upp till sin image och stärka sin identitet. En viktig del i arbetet handlar om att bygga ett starkt varumärke utifrån verksamhetens kärnvärden som når ut till kunderna. Det gäller att vara tydlig i sin kommunikation. Ofta kan man se en röd tråd genom ett företags grafiska profil, hur lokalerna är utformade och hur man marknadsför sig. Att inomhusmiljön speglar företagets profil och värden är lika vanligt som att ha en tydlig grafisk profil och en logotype på sitt visitkort.

In the wake of a heightened interest in the Swedish Middle Ages, the need for knowledge has increased as well. The Swedish Middle Ages was an era when the country truly began to grow closer to the European sphere of culture. The forces behind this transformation are largely to be sought among the social elite, the budding aristocracy of Sweden. The process of becoming ?Europeans? brought with it great changes to Sweden, not the least in terms of the political arena.

AbstractWorking as a lawyer demands not only legal skills, but also ethical ones due to the involvement with humans. The area of ethics is far from as regulated as the area of law is. The reasons for this are both historical ? as the area of ethics is, in comparison with the practice of law, a relatively new area, especially combined with the traditional work of lawyers ? and technical, since ethics is an area that seems difficult to regulate due to its adopting skills. Ethics looks different depending on which work area it addresses; who you ask; and in what situation it shall be enlightened.