Consumers today are bombarded with innumerable advertising messages. The need for companies to create advertisements that consumers find relevant is thus increasing. In order to break through the ad clutter, companies have to give something extra to their customers and show that they care about them. How a company decides to communicate might then be more important than what the company actually communicates.The purpose of this paper is to investigate whether the use of creative media choices induces signaling effects and enhances advertising value as well as perceived corporate consideration. The two last mentioned variables are explored as potential driving forces behind the signaling effects.

ABSTRACTPurpose/aim: To clarify what information is communicated through the PR-firm JKL:s blog, how it is communicated, how it relates to and diverges from the communication theories in point, and what the strategies behind the blogging are. By doing this I hope to contribute to the knowledge on corporate blogging and how it can be used.Material/method: Qualitative textual analysis of ten blog posts published on the JKL Blog and process seeking interview with the person in charge of the same blog.Main results: JKLs? blogging coincides to the most part with business intelligence, with the exception that the information doesn?t relate directly to the company?s? main activities. This is mainly due to that they can?t publish information about their customers or competitors.

The real estate industry is a sector where the companies generally have a capital structure which is high leveraged. The financing? with the related terms ? is therefore specifically of high importance for the companies in the sector. Traditionally, the way of obtain financing is by borrowing from the bank. Lately, due to new bank regulations, the banks have become more restrictive in their lending which have lead to a growth of other financing alternatives.

In this essay, I investigate Swedish possibilities to influence the Common Agricultural Policy of the European Union (CAP). After having summarized my findings, I try to explain the structure of influence by using Multi-level governance theory.Ten years have passed since Sweden joined the Union, and many changes have followed in the agricultural sector. By investigating the small country of Sweden's possibilities to influence CAP, I hope to be able to get a notion of the possibilities to influence the EU in general. The essay examines four possible paths for agricultural interests to influence the policy process in Brussels:* Through elected representatives of Sweden in the European Parliament, the Council of Ministers and in the Swedish Parliament* Through subnational institutions, such as the local authorities and regional representatives.* Through the Swedish Agricultural Office* Through the Swedish pressure group within the agricultural area, LRFThese four groups all have very different channels to the policy process on agricultural issues. The differences are mostly in terms of decisive power or advisory power and institutional contacts or lobby contacts.

The purpose of this research was to examine the current field of management in non-profit organizations, mainly focusing on managerial approaches, but also the impact of organizational size on the shaping of governance. Non-profits are widely discussed in contemporary research, particularly due to the increasing external pressure on voluntary organization to professionalize the way they work in line with standards in the private sector. Due to this our thesis aims to investigate whether professional, bureaucratic approaches are useful when governing a non-profit organization, or if social structures are enough to ensure goal congruence and efficiency. To conduct this research qualitative interviews were carried out and a case- study was made, using the Swedish Karate Federation as object of study. Results show that formal and more professional structures are useable to achieve efficiency and prevent inertia within the organization.

This master thesis has been carried out at Scania R&D at the department of Powertrain Control System Development during the winter 2011/2012. The purpose of the thesis was to produce a method that with the result of troubles codes from the field testing would be able to say something about the maturation of a component, in this case the VGT, variable geometry turbocharger. To start with, it was necessary to investigate hich information was available. After the information been summed up in tables and charts, this so that it was possible to understand the huge amount of data, the calculations started.Since the thesis was about maturation of a component the proportions were calculated of components that had a trouble code in contrast of those who passed the test without a trouble code. This Thesis includes background information about basic of statistics and about the company Scania and its testing process.

 We have chosen to write our thesis within a transport company. The work was carried out at DHL activities in Uppsala. DHL is one of the leading transport companies worldwide. Our interest lies in more efficient and advanced transportation and terminals, as globalization and new trends require effective solutions.The aim of our work is to explain the need for information technology applications in road haulage and associated terminal operations. Furthermore, we analyses terminal and applied information technology.

I denna uppsats belyses Polisen i Uppsala län ur ett varumärkesbyggande perspektiv med syfte att undersöka om teorier avsedda för företag i konkurrenssituation även kan appliceras på en offentlig myndighet. En kartläggning av Polisen Uppsalas arbete med personifiering av sitt varumärke i sociala media görs genom intervjuer, innehållsanalys och sekundärdata. Insamlad data avseende hur deras varumärkesbyggande stämmer överens med teorier om corporate brand, corporate brand personality och corporate brand personality traits avser besvara uppsatsens syfte. Resultatet visar att en stark koppling mellan Polisen Uppsalas varumärkesbyggande och uppsatsens teoretiska ramverk finns. I undersökningen framkommer att arbetet med personifiering är grundligt utformat genom Polisens värdegrund.

IT-­?världenssenasteochmestomtaladefenomen,molnet,harmöjlighetattrevolutioneraIT-­?användningen.Attuppfattadetsomattmolnetbaraärettnyttordfördetgamlafenomenetoutsourcingtrorjagärettmisstag.MolnetinnebärsnarareattoutsourcingnuharnåttenmognaddärföretagenkantastegetövertillattköpaITiformavtjänstersomlevererasöverInternet.Trotskostnadsbesparingarnaharanvändningenintetagitfartdåföretagarnablandannatäroroligaförhursäkramolntjänsternaär.Denhärstudiensyftartillattgeföretagenvägledningförbeslutominköpavmolntjänster.Förattskapaenbättreförståelseförvadmolntjänsterärharenkartläggningavmarknadenochenanalysavfenomenetgenomförts.EnundersökningavorganisationersanvändningavochsynpådessatjänsterharutförtsgenomintervjuermedIT-­?experterfråntiostorasvenskaföretag.Detfinnsettstortochväxandeantalmolnleverantörerpåmarknadensomerbjudertjänsteravallatänkbaraslag.Trotsdettabegränsasstorasvenskaorganisationersmolnanvändningtilliförstahandsmåickeverksamhetskritiskatjänster.Dettaberorframföralltpåenoroförattmolnleverantörernaskahabristandesäkerhet.Iverklighetenärdettroligtattmolnleverantörernaharbättresäkerhetänföretageniallmänhetharidagochdetdärförbaraärentidsfrågainnanmolnleverantörernakommerattkunnaövertygaomattdemötersäkerhetskraven.Framtidenförmolnetsergodutdådeflestaföretagpågrundavkostnadsbesparingargårmotmermolnanvändning.Detäroklartnärmolnanvändningentarfartpåallvar,menmedstörstasannolikhetkommerdenattökadrastisktsåfortmolnleverantörernaetableratsigochlyckatsvisaattdemöterkravenförsäkerhet,integrationochtillförlitlighet.MolnetsframfartkommerattinnebärastoraförändringarförIT-­?verksamhetendåITintelängreutvecklasellerförvaltasinternt.AllteftersomdebefintligaIT-­?systemenblirförlegadekommerföretagarnaattersättademmednya,bättreochbilligaremolntjänster..

AbstractFörfattare ? Malin Andersson och Slaven MarasTitel ? Aspects of decentralizations effect on eldercare ? a qualitative study of three municipal authority office/ Aspekter på decentraliseringens effekter på äldreomsorg ? En kvalitativ studie i tre kommuners myndighetskontorHandledare ? Linda ErlandssonExaminator: Jan Petersson This is a qualitative study of the phenomenon of decentralization and its impact on care managers working in elderly care. The aim of the study was to examine how care managers margin for maneuver and need assessments continually are shaped by organizational conditions and municipal governance. With these aspects in mind, we wanted to identify similarities and differences in three different municipalities? ways to work with care management in the elderly care.

The purpose of this thesis is to examine the identity, competences and professional development of corporate librarians. I have done an empirical study based on semi structured interviews with 11 information professionals who were working at Astra Zeneca at the time of the re-organizations of the company in 2009 which ultimately led to the closing of the libraries. I have also examined the views on competences and professional development of librarians in general, both in Sweden and in Denmark. I have used Thomas Brante?s theories on profession types as well as Anders Ørom?s theories on librarian identities as my theoretical framework.

Building Automation Systems in commercial buildings are often designed and installed by different contractors, using equipment and components from different manufacturers. The lack of an accepted communication standard has resulted in a few different standards. Many manufacturers of building automation systems only support one, a few or none of these standards, while developing proprietary system solutions. Regin, who develop such equipment, are planning to adopt an open communication protocol specially designed for building automation - BACnet. As a step in that direction this thesis was announced with the purpose to investigate the possibility to implement BACnet in one of their products and to gain more knowledge of the BACnet protocol.

Viljan att hålla en hög kvalitet på den kod som skrivs vid utveckling av system och applikationerär inte något nytt i utvecklingsvärlden. Flera större företag använder sig av olika mått för attmäta kvaliteten på koden i sina system med målet att hålla en hög driftsäkerhet.Trafikverket är en statlig myndighet som ansvarar för driften av bland annat de system somhåller igång Sveriges järnvägsnät. Eftersom systemen fyller en viktig del i att säkra driften ochse till att tågpositioner, planering av avgångar och hantering av driftstörningar fungerar dygnetrunt för hela landet anser de att det är viktigt att sträva efter att hålla en hög kvalitet påsystemen.Syftet med det här examensarbetet var att ta reda på vilka mått som kan vara möjliga attanvända under systemutvecklingsprocessen för att mäta kvaliteten på kod och hur måtten kananvändas för att öka kvaliteten på IT-lösningar. Detta för att redan på ett tidigt stadie kunnamäta kvaliteten på den kod som skrivs i både befintliga och nyutvecklade system.Studien är en fallstudie som utfördes på Trafikverket, de olika måtten som undersöktes varcode coverage, nivån på maintainability index och antalet inrapporterade incidenter för varjesystem. Mätningar utfördes på sju av Trafikverkets system som i analysen jämfördes motantalet rapporterade incidenter.

Organising knowledge in a corporate environment : a case study at the development departments of Ecophon ABThe purpose of this master's thesis is to investigate how three development departments of a technical firm could organise their collection of documents and information resources to improve their management of information. Three sets of questions have been posed: 1) How does the target group of engineers deal with information, and what problems can be identified in this process? 2) What does their collection of resources consist of, how is it organised, and what problems are apparent? 3) How can principles of knowledge organisation be applied in a corporate environment?The investigation has been carried out as a case study. Three main methods of collecting empirical data have been used: surveys, unstructured interviews and collection observations. The results of the study have highlighted three major problem areas: the collection's lack of structure and searchability, the absence of policy regarding how employers should deal with information, and the inadequate knowledge among staff on how to search for, use and disseminate information.By looking at previous research on knowledge organisation, we have been able to draw conclusions regarding how the target group could organise and manage its information and knowledge in order to achieve greater efficiency in dealing with information and carrying out work tasks.

Compared to all existing ethnic groups in Sweden, the integration of Somali women has failed the most within the aspect of employment. This bachelor?s thesis investigates the obstacles in the integration of Somali women by focusing on one case, a project named ?Kvinnokraft?, partly financed by the European Socialfund.By interviewing eight key actors, opinions about obstacles in the project have been identified. A theoretical framework that incorporates integration, project research, multi-level governance and intersectionality contributes to explaining difficulties in integrating Somali women.The empirical findings show that there are individual, social and institutional holdbacks. Stereotypical perceptions were common amongst officials, which contributes to a creation of an inferior position in the structures of the society for Somali women.