In this degree project a study of the importance of a graphic identity to companies has been done. A questionnaire among small companies in Dalarna has beenmade. From this, three sets of graphic profile-program have been formed andthese are suitable for new companies. Finally a practical application has been made on Greenfield in Mora, a graphic profile has been designed.To cause an identity is to prove that someone or something exists by individualizingand distinguish. Every individual or company has its qualities or charasteristics.The way to a desirable identity is going by a corporate identity-program that containsthe companies strategies, people, products, buildings, trademarks, graphic design.

Health and physical exercise has a become trend in today's society and the work with health promotion has increased in organizations. This is not only a way for organizations to get healthier and more efficient employees, but also a way to regulate the employee?s identity by getting them to identify with the organization. This bachelor essay studies how health promotion can be used as a management strategy. This is done by interviews and by performed observations at the recruitment company, Adecco, in the Stockholm region.

The thesis analyzes the making of Nordic identity after the cold war which brought an end to Nordic exclusiveness of emphasizing ?soft power?. A need for a revitalization combined with an effort to enter History as an active subject, created constructivist project of a narrative style.My study relies on contemporary literature, focusing mainly on the construction of Nordic identity and regional cooperation in the 1990: s.I argue that Nordic identity was, and still is, determined of its comparable weakness in regard to the superpowers of the cold war, and, nowadays, to the EU.The architects of establishing a new Nordic identity, able to challenge a new Europe, fails in their effort, and what is left of their endeavour are separate states, each following their own agenda..

The aim of this thesis is to analyze the media discussions of the rape in Bjästa 2009 and to reveal how stereotypical illusions of ethnicity, religion and gender affect how media understands and defines violence. The rape in Bjästa occurred in a ?Swedish context? but has been defined as honor related in other arenas outside media. This discussion occurred because the whole village turned against the woman that was raped and supported the perpetrator? a phenomena that speaks against the idea of an equal society and a behavior that is usually understood as honor related and something that the ?others? do.

As computerized communication and the Internet have evolved, the possibility to express and affirm one?s identity in new ways has also been created. Facebook, which has taken a leading role among the social fora on the Internet and succeeded worldwide, is my choice of study due to the number of people that actively choose to present themselves on it. The purpose of this thesis is to study the identity construction on Facebook through the activities a member partakes in, as well as how the presentation of oneself is written and if it is a result of a self-reflective process of the individual.The rationale for the qualitative study has been personal interviews in order to get an insight into how the individuals use and present themselves on Facebook and - in the interaction with others ? how they construct their own identity. My hypothesis has been that we, in the interaction with others, have a great possibility to create and understand our own identities. The study results show that identity formation is a constant process and that it is indeed a self-reflective project.

Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be difficult to make the consumers realise the benefits of the product and convince them to buy it. One way to differentiate the product is to create a distinguished brand identity. However, it is not enough to create a strong brand identity, the brand owner must also be capable of communicating the brand identity successfully.

Place as a concept, and memory as a phenomenon is researched through literature studies. The essay investigates how we think about place and how we experience and relate to it. Memory is discussed both as personal memory and collective memory. Place is a strong source of memory. When we return to a place, we recognize not only the place itself, but also the things we did there, the people we met and the thoughts passing through our mind when we last were there. Pieces of ourselves are stored in the memories awaken when we revisit a place.

In this study thoughts of the individual?s right to equality are considered. By using critical ideology analysis the central tools of the study are strongly connected with thoughts of representation, equality, individual and collective rights, equal opportunities and possibilities and discrimination. In critical ideology analysis nothing can be automatically visible to us and critical ideology analysis is a method as well as a theory.A central point in this study is to investigate whether there are oppositional views or unanimity in the debate of affirmative action. The debate is still under ?construction?, which means that the debate has not yet come up with a solution to the problems of discrimination.

In this study thoughts of the individual?s right to equality are considered. By using critical ideology analysis the central tools of the study are strongly connected with thoughts of representation, equality, individual and collective rights, equal opportunities and possibilities and discrimination. In critical ideology analysis nothing can be automatically visible to us and critical ideology analysis is a method as well as a theory.A central point in this study is to investigate whether there are oppositional views or unanimity in the debate of affirmative action. The debate is still under ?construction?, which means that the debate has not yet come up with a solution to the problems of discrimination.

THE THIN RED LINE ? Identity in theory and method With this essay I want to explore some possibilities with the term identity within archaeology. Identity is a term best understood in the light of different scientific approaches. For instance the anthropological and historical angel combined with the quality of archaeology, as is the case in this essay. By combining these approaches, I create a (clarification) method of exploring traces of identity.By analysing two different graves from Scania, having a negligible number of artefacts from the Viking Age, and three graves from Bornholm, known for its large number of finds from this period, I test the ability of my method.

AbstractIn this study, then collaboration agreement impact of the work on 11 and 19 § § MBL are studied. The employer and collective agreements bearing employee union are often involved in collaborative agreements to facilitate cooperation between them. Issues addressed to collaboration areoften questions related to employee participation. The purpose of this study is to investigate two local employers and related collective bearing employee unionsview of the cooperation agreement related to the MBL. The purpose leads to these questions:?How can co-operation agreements affect 11 and 19 § § MBL??What are theadvantages and disadvantages cooperation agreementscan lead to, regardingemployer disclosure and negotiation duty?To try to sort out these issues are interviews conducted to create a greater understanding of the work of the Cooperation Agreement between organizations and how it affects them.Results of the study suggest that collaboration agreement leads to simplifications in the work of the employer's information and bargaining duty.

This thesis is an attempt to understand how the traditional female gender identity is constructed and what kind of structures that are maintaining it. I also study how this identity is reflected in young women's conception of themselves and in their views upon whether they should sign in to the military service or not.The theoretical framework that I use mainly consists of theories about gender construction, male dominance and the woman's role in the nation-state.The purpose of using this theoretical approach is to illustrate that the traditional female gender identity consists of characteristics that are in opposition to the male ones. The woman should be weaker, less aggressive and more caretaking than men- in sum she is defined as the Other. The structures that constructs this identity is the male dominance, also known as the gender system and the patriarchy.This traditional female gender identity and citizenship role that historically has been allotted to women in the nation-state is still today very vivant in Sweden and is reflected in the fact that the military service is optional for women. Certain parts of this identity is also reflected in the young women that I interview, in their sense of probably not fitting in to the military service, because of their sex and the characteristics discussed above, that are associated with it..

AbstractThe aim of this essay is to bring understanding to one of the problems theinternationally adopted in Sweden might face, the identity dilemma. In order to do so, a theory of identity construction, Constructionism, is used. This theory says that the construction of identities is a constantly continuing process, influenced, not only by our own perception of ourselves, but also by how we are viewed and treated by otherpeople.Given this theoretic starting point, an examination of the adoptees? everydayencounters in the Swedish society is made, using an autobiography, a biography, a collection of interviews, and newspaper articles. The result shows that the internationally adopted, although they are Swedish both by mind and by law, experience that they have been, and sometimes still are, confronted with strong attitudes such as racism, prejudice and stereotypes.Furthermore, those who experience the identity dilemma often refer to how they are perceived by ?the others?, or to what the encounters with ? the real? Swedes have been like.

Declining union memberships are a fact in both Sweden and Finland. At the same time, the autonomous labour market parties and the high membership rates are the most significant factors for the two countries compared to Europe and the rest of the world. These two factors have in turn been developed and strengthened since the beginning of the twentieth century. By autonomous labour market parties I refer to the fact that the labour market parties themselves through collective bargaining are agreeing on the labour market conditions, without interference from the government.This paper is therefore taking it's stance in the question of what happens with the autonomous labour market parties when the membership rates are in decline. With this in mind, this paper describes the judicial development, the collective agreement and labour market structures, the legal consequences of collective agreements and the opportunities of industrial and sympathy action in both Sweden and Finland. The two countries' systems of labour law have caught some negative attention, hence two of the most discussed cases of recent years are given some attention as well. The collective judicial conditions are very similar in both Sweden and Finland regarding the labour market main actors' collaboration, the collective agreement structures and legal consequences and the opportunities of industrial and sympathy action.

In this study I try to answer the question what to consider when teaching about identity andreligious identity in Religious Studies at Upper Secondary Schools in Sweden. This inquiry isbased on the fact that the latest Program manuals for upper secondary school, GY11, instructsthe teachers to talk about identity and religion, while in the Curriculum for upper secondaryscool, Lpf 94, as well as the latest curriculum, SKOLFS 2011, the idea of identity seemslinked with ethnicity.With this in mind I want to clarify what might be meant with the concept of identity. Byreferring to several different identity theories I propose to illustrate the complexity of theconcept. I study gender, queer and postcolonial theory as well as different aspects of classstructure and commodification of identity, all through the perspective of intersectionality.Intersectionality is not a theory as such but a method of studying various perspectives of anissue. It is an analytical praxis of using several angles of investigation and explanationtogether, all phrased with the background of the question of power.