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2091 Uppsatser om Collective identity - Sida 42 av 140
Konflikter och konflikthantering på arbetsplatser : En litteraturstudie utifrån individ, grupp och organisationsnivå.
The study explores collective action in Sweden between 1980 to 1995 using time-series data from the European Protest and Coercion Database. In spite of severe hardship during the crisis of the early 1990s, Swedish strike-rates declined. However, contention merely shifted from workplaces into the streets; there was indeed a protest movement against austerity, as shown by a series of large demonstrations, and some riots, between 1989 and 1993. Further analysis indicates this movement faded as it was increasingly chanelled into the electoral campaign of the labor pary; having won the 1994 election, the organised labor movement no longer had an interest in sustaining the protest movement against austerity..
Deco Retro : Designprocessen för att skapa ett varumärke
Denna rapport redogör för skapandet av varumärket Deco Retro. Samt den tillhörandedesignprocessen för att skapa en visuell identitet och profil för varumärket. VarumärketDeco Retro togs fram som ett undervarumärke till Kitsch Sweden AB som behövde ettvarumärke som passade deras nuvarande och framtida produkter. Deco Retro ska bidra meden stärkt identitet och värde för de produkter som ska säljas under varumärket. Designarbetetkring varumärket strävade framförallt efter att kommunicera den idé, identitet och de värdensom under projektet tagits fram för varumärket, samtidigt som det ska ha bidragit med enestetiskt tilltalande grafisk design.
Brand Culture : Between consumers and brands
The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden).
That's the way the cookie crumbles : En kvalitativ fallstudie av hur förpackningsförändringar kan påverka ett varumärkes image.
Syftet är att undersöka hur en förpackningsförändring påverkar ett varumärkes image. Det varumärke som undersökts är Gille som genomförde förpackningsförändringar under 2012. Detta är en fallstudie med ett kvalitativt tillvägagångssätt genom strukturerad samtalsintervju, kvalitativ textanalys och fokusgrupper. I teorikapitlet presenteras de teoretiska utgångspunkter som ligger till grund för studiens problemområde; att kommunicera ett varumärke, att särskilja ett varumärke samt att kommuncera via förpackningen. Studien visar att majoriteten av fokusgruppsdeltagarnas bilder av varumärket förbättrades i samband med förändringarna. Resultaten visade att den bild varumärket vill kommunicera och den bild deltagarna hade inte stämde överens, vilket indikerar på ett glapp mellan varumärkesidentiteten och imagen. Förpackningsförändringarna resulterade även i svagare varumärkesassociationer, då ingen av respondenterna kunde koppla de nya förpackningarna till varumärket. .
Ungdomars självidentitet, arbetslöshet, kontakt med socialtjänsten och arbetsmarknadsinriktade insatser : en studie utifrån ungdomars berättelser
This essay examines how a group of five youths? self identities are affected by unemploy-ment, contact with the social services and by labour market interventions. In Sweden youth employment has been regarded as a social problem. Arbetslinjen that could be translated into the work model or the work line influences and is a necessity for the Swedish welfare system. With a hermeneutic scientific philosophical position the method used to examine this has been to interview the youths, in the age of 18-25, individually.
KULTURLÅDAN.SE - En etnologisk studie om ett digitalt nostalgotek
Nature and culture are often described as opposites, but at the same time nature is often de-scribed as culture and past. This essay examines how nature and the past are culture. I study how 51 people make shifting distinctions between nature and the past in relation to culture, the present and the future. By using the concept of Orientation of Sarah Ahmed I analyze how the informants direct themselves against nature, past and culture through a questionnaire, ob-servations and walk-alongs. I discuss how their ideas about nature and the past differ with their different starting points and are shaped through their physical meetings with them.
Identitetsstärkande lösningar på hemmaplan
Bakgrunden till studien var ett gemensamt intresse kring ungdomars identitetsutveckling. Då inga studier kring hur just hemmaplanslösningar kan bidra till en positiv identitet gått att finna, så blev det intressant att genomföra en studie kring detta. Studiens syfte är att utifrån ett personalperspektiv öka förståelsen för vilken innebörd arbetet med hemmaplanslösningar har då det gäller att ta tillvara och stärka ungdomars positiva identitetsprocesser. För att kunna besvara detta syfte har frågeställningar utvecklats som först handlar om hur en personalgrupp beskriver att identitetsskapande sker i deras verksamhet och hur de sedan beskriver att hemmaplanslösningar kan bidra till att stärka dessa ungdomar i en positiv riktning. Studien har utgått ifrån ett socialkonstruktionistiskt perspektiv som har varit genomgående i hela uppsatsen.
Det första könet, dess ?Andra? och den tredje världen : västerländsk manlighet i reseskildringar
Travel literature and especially the ?adventure story? has excited young British boys for over two centuries. However, it has also been a vehicle for the assertion of male dominance and European supremacy. The story of a British man who goes to the colonies, performs some test which is essentially a test of his manliness, and whose compulsory victory marks the end of the book, has been a central myth in colonial masculinity.Through looking at three Anglo-Saxon male travel writers from the 20th century, this essay aims to study the different ways in which Western male identity is shaped against an Indian background. The novels analysed are Topee and Turban or Here and There in India by H.A.
Resiliensforskning, varumärke och identitet : Stockholm Resilience Centres nyhetsbrev i ett marknadskommunikationsperspektiv
Since the beginning of 2007 Stockholm Resilience Centre has produced scientifictransdisciplinary research in the subjects of sustainability and resilience. There is a highambition to communicate the results of the research to key stakeholders. One of the targetgroups is policy makers, because the mission identifies this group as important when reachingfor the main goal (vision) of the research institute. The media of choice is an e-newsletterwith the latest resilience research produced within Stockholm Resilience Centre. It is at thesame time an opportunity to bring forth the organisations objective connected with the vision.The newsletter is studied in the light of marketing communication with the purpose to clarifythe needs of policy makers, examine the limits and possibilities of the media and theorganisational aspects with the intention to give guidelines concerning the development of thenewsletter.
Identitetens transparenta gränser : Iscensättning av identitet, begär och kroppslighet inom sociala medier.
The aim for this master thesis is to create an understanding of the intersubjective processes of how individuals are experimenting with their identities in social media and the consequences for the identity and embodiment. The thesis is completed with the help of discourse analysis and a starting point in four complementary theories. Central to the implementation of the analysis is the concept of diffraction. Therefore the thesis is, which is reflected in the choice of theoretical approaches and methods, critical to many aspects of classical philosophy of science and method. The empirical material is based on interviews.
"Man kanske inte ser ut som sitt namn" : En studie om fem kvinnors konvertering till islam
The purpose of this study is to investigate a group of female converters and their subsequent experiences when transitioning to islam by bearing hijab. The study analyzes how this religious conversion has shaped and influenced the identity of mentioned women, as well as their attitude and relationship to the social environment prior to and after converting. This means that in accordance with the purpose of this study, an attempt to reveal the everyday life of these women will be performed. In order to make this study possible, three different methods will be put to use. A narrative method that touches upon the time leading up to and after the final converting and the impact of the conversion.
Uppkopplad eller nedkopplad? -Konflikt mellan förnuft och känsla : En etnografiskt inspirerad studie av fyra studenters vardag online och offline
Purpose: The aim of this thesis has been to study and obtain greater understanding of the consequences of active social media use. Specifically, in terms of social identity, social life and the sense of belonging. Secondly, the thesis studies the consequences of disconnecting and for a limited amount of time opt out of the social media context.Method/material: The study is based on an explorative, cultural ethnographically-inspired method, in which four respondents were studied: two men and two women, all frequent users of social media. This was done in three steps: initial interviews, followed by social media diaries and finally a focus group. By allowing these methods to complement each other, the goal was to create an overall picture of the importance of social media in their everyday lives.The study's focus lies on the week in which the respondents kept social media diaries.
GPGPU : Bildbehandling på grafikkort
GPGPU is a collective term for research involving general computation on graphics cards. A modern graphics card typically provides more than ten times the computational power of an ordinary PC processor. This is a result of the high demands for speed and image quality in computer games.This thesis investigates the possibility of exploiting this computational power for image processing purposes. Three well known methods where implemented on a graphics card: FFT (Fast Fourier Transform), KLT (Kanade Lucas Tomasi point tracking) and the generation of scale pyramids. All algorithms where successfully implemented and they are tree to ten times faster than correspondning optimized CPU implementation..
Ung och gay ? Informationsbehovet som ung och homo- eller bisexuell i komma-ut-processen
The aim of this Master?s thesis is to examine the information needs of gay, lesbian and bisexual adolescents? when they are coming out. I also examine what kind of information they seek and where they might find this information. The purpose is also to examine what role the public or school library plays. The study is conducted through qualitative interviews with gay, lesbian and bisexual adolescents?.
Svensk Hembygd eller Hemsk Svenskbygd : En studie av stereotyper bland svenskar som emigrerade till Amerika
The survey aims to investigate and analyze how the image of Sweden and "Swedish character? is produced in the correspondence between Swedish immigrants and family at home, compared to how the image of America and the U.S. is produced. The starting point is the concept of identity, which is shaped by the social group a person belongs, which can lead to stereotypes are formed. How does the Emigrant describe his new life in letters home to Sweden? What comparisons are made? What memories are passed from the time at home? How does the picture changes over time? How does the stereotypes change over time? The material used are remnants and secondary sources in the form of correspondence between emigrants and their relatives back home.