The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

This Master thesis studies how a diversified institutional care organisation can optimise its collective knowledge resources so to manage and distribute this knowledge to different parts of the organisation with help of the organisations intranet. The purpose of the study is to examine if knowledge management and the organisations intranet can be used to create, store, transfer and better use the knowledge within the organisation. Through a case study the thesis will look at different knowledge processes and their relation to the organisations intranet. The case study includes a questionnaire for the whole organisation and qualitative interviews with seven persons from different levels of the organisation. The theoretical framework of the study approaches knowledge management and intranet through four knowledge processes.

With a strong company culture an organisation has relationships with their clients on an organizational level rather than on an individual. This simplifies the ability to change team members in order to enforce creativity and keep clients on a long-term basis. In turn the final product/service improves, which creates long-term relationships. Additionally, relationships on a personal level due to social activities helps Solberg detect early warnings-signs of eventual dissatisfaction from the client?s point of view.

In this essay the renewal of the modern sacred art has been examined through the creation of three works of art from the art project ?Kyrkorummet?. The aim has been to show that renewal of the modern sacred art is best accomplished by the combination of the artist history and Bible knowledge and the open mindness of the beholder towards the new and creative, in order to communicate the gospel in modern time.The large extend of the art project demanded a selection of the art works. Therefore, three were chosen and they show the last supper and the baptism in a renewal way including both symbolism and creativity. To complete and facilitate the analyses, a theme, light and water, have been used as well as relevant theories in art history with Kandinsky as main art critic.Through the art project and it?s teaching, history in combination with present time through visits in different and modern churches, thoughts have been stimulated and the result has been new works of art that speaks of our time.

En innovation handlar i grund och botten om en förståelse och inkorporation av den komplexa kreativiteten i en innovationsprocess. I denna studie har sex centrala kärnvärden kring den upplevda kreativiteten tagits fram med hjälp av semistrukturerade intervjuer från tio respondenter. Utifrån en fenomenologisk ansats har dessa kärnvärden utvecklats från begreppen kreativitet och innovation. Inom kreativitet var ? relatera, förändra och kommunicera ? centrala begrepp för respondenterna.

I en föränderlig värld är det viktigt att snabbt möta skiftande krav ochatt medarbetare är initiativrika, menar både företagare och forskare.Medarbetare som gör mer än plikten kräver och tar egna initiativ,uppvisar Innovative Work Behaviour (IWB). Syftet med studien varatt undersöka om organisationsfaktorerna autonomi, öppet klimat ochrolltvetydighet kan förklara variationer i IWB, med hänsyn taget tillen individuell faktor. Samtliga variabler mättes genom ettfrågeformulär online i ett stickprov om 119 personer.Korrelationsberäkningar visar att samtliga organisationsfaktorer harsignifikanta samband med IWB. En regressionsanalys visar att det ärindividfaktorn som har störst prediktionskraft, följt av öppet klimat,autonomi och bakgrundsvariabeln personalansvar. Studien visar attbåde personlighet och villkor i arbetet har betydelse för IWB..

I en föränderlig värld är det viktigt att snabbt möta skiftande krav ochatt medarbetare är initiativrika, menar både företagare och forskare.Medarbetare som gör mer än plikten kräver och tar egna initiativ,uppvisar Innovative Work Behaviour (IWB). Syftet med studien varatt undersöka om organisationsfaktorerna autonomi, öppet klimat ochrolltvetydighet kan förklara variationer i IWB, med hänsyn taget tillen individuell faktor. Samtliga variabler mättes genom ettfrågeformulär online i ett stickprov om 119 personer.Korrelationsberäkningar visar att samtliga organisationsfaktorer harsignifikanta samband med IWB. En regressionsanalys visar att det ärindividfaktorn som har störst prediktionskraft, följt av öppet klimat,autonomi och bakgrundsvariabeln personalansvar. Studien visar attbåde personlighet och villkor i arbetet har betydelse för IWB..

The purpose of this discourse-analytical study is to investigate teachers? beliefs about writ-ing and writing instruction and how their beliefs and writing instruction can be understood in relation to the Lgr11 syllabus in Swedish. The study included five teachers who teach in grade 6 of primary school, where I applied Roz Ivani??s theories of written discourses, based partly on interviews with teachers and classroom observations of teaching, partly on the Swedish curriculum for grades 4?6. The result shows that teachers move within creativi-ty, process, genre and social practice discourse, while the skills of discourse and the socio-political discourse lack matching.

It becomes increasingly more important that, as a new buisness, both to be seen and heard in an increasingly harder competition situation where the range of similar products and services increase. It requires a well planned and well thought visual profile to succesfully stand out on the market. To give a good impression, this profile should be both distinct and aesthetically appealing. In the making of a new profile it requires creativity to succesfully think in new directions and to separate from the competition.This practical report presents the production process for a designsolution to the new website Röstförmedlingen (Voice agency), a commission from the production and commercial bureau Bartos media. The task in this project was to create a graphic profile and a lofi-prototype that would represent Röstförmedlingen as a buissness.

Abstract One of the essential conditions of the co-operating within the EU is that homogeneous conditions of competition prevail within the entire common market. The competition policy in the EU should guarantee that the competition is not distorted in a way that would prevent or create difficulties for the free mobility of goods and services between the member countries. The policy of competition should also guarantee that no new protectionistic obstacles will be formed, regardless of if it is being done by actions taken by member countries or as a result of actions taken by companies in order to set limits to the competition. Companies putting to an abuse their dominant position on the common market, or on a substantial part of it, is irreconcilable with the idea of the common market in case it could interfere with the trading between member countries, and is thus prohibited. The purpose of this dissertation is to describe the collective dominance from the view of the commission's interpretation of the practice of article 82 in the EG - treaty.

The Vaxholm conflict was initiated when the Swedish Trade Union for Construction Workers shut down a construction site in order to prevent a Latvian construction company to build a school after the two parties had failed to agree upon a collective agreement in compliance with Swedish regulations. An emotional public debate followed that resulted in a discussion of the proposal for the Services Directive of the EU, based upon the country-of-origin principle. In this thesis we will analyze whether the country-of-origin principle or the country-of-destination principle is best suited to capture the gains-of-trade that the common market hoards and improve welfare within the EU. We conclude that the country-of-origin principle is the more apt of the two, though it leads to some short-run costs such as structural unemployment. But these will be more than outweighed by the gains in aggregate welfare for the EU in the long run..

The study explores collective action in Sweden between 1980 to 1995 using time-series data from the European Protest and Coercion Database. In spite of severe hardship during the crisis of the early 1990s, Swedish strike-rates declined. However, contention merely shifted from workplaces into the streets; there was indeed a protest movement against austerity, as shown by a series of large demonstrations, and some riots, between 1989 and 1993. Further analysis indicates this movement faded as it was increasingly chanelled into the electoral campaign of the labor pary; having won the 1994 election, the organised labor movement no longer had an interest in sustaining the protest movement against austerity..

This work is a study in how I as a designer can create the conditions for people to work, socializing and refreshments at one place. A place that encourages creativity, where I made a suggestion at a community table designed for Urban Deli?s new business. By visiting various similar sites I have identified what I think is important in an environment like this and then gave an answer to it in a visual form.A cafe-office will draw lots of different people. Which guests come here to work? Residents, freelancers, but also those who may want surrounded by a new creative work place and maybe leave their regular offices for a day at Urban Deli.

This essay investigates the results of participation by teenage girls in feminist groups, the so called girl groups. These groups are descendants of the awareness-raising groups of the 1970?s feminist movement. The essay assumes the relevance of theories of heteronormativity and performativity, as well as theories surrounding two different ways to organize girl groups. It is done either through the Pippi-feminism, named after strong independent book character Pippi Longstocking, or through the collective empowerment feminism.

Individens tro på den egna förmågan benämns self-efficacy och är en viktig del vid avgörandet av hur en uppgift ska lösas, samt av hur resultatet blir. När individer presterar spelar feedback en central roll för om det kommer att skapas motivation att uppnå målen eller inte. Ovan nämnda begrepp är även centrala för den kollektiva self-efficacy som är gruppens tro på sin förmåga. Studiens syfte var att undersöka hur en individs self-efficacy påverkas vid ett negativt utfall inom ett prestationsområde. En enkätundersökning med 81 lagidrottsspelare genomfördes i Västmanlands län.