The process of value creation is rapidly shifting from a product- and firm-centric view to personalized consumer experience today. Informed, networked, empowered and active consumers are increasingly co-creating value with the firm. The interaction between the firm and the consumer as well as the experience factor plays an increasingly important role in determining the success of a company?s offering. In this study, a special type of co-creating experience is investigated - ?omstartspex? - where the audience is interacting with actors during the play.

IKEA HaparandaTornio employ some two-hundred people in its furniture retail store.Keeping track of staff statistics and employee information has previously been achievedthrough the use of a basic Microsoft Office Excel spreadsheet. The store?s human resourcesdepartment requested an upgrade to this system with the hope of speeding up andsimplifying the administrative process, as well as to make it easier to monitor HR-relatedtarget statistics. The following report documents the development process of that upgrade ascarried out by the author. The project draws on research in usability design and cognitivepsychology to develop a user-friendly interface.

This essay is about needs assessors within public elder care. The method is a quantitative vignette study. The aim of the study is to find out whether there is an existing consensus among the needs assessors when a relative to a client with reduced cognitive functions wants to make an application even though the client does not want to. We also wanted to find out whether there are any underlying circumstances which have influence on the needs assessors? reactions to this specific situation.

The aim of this project was to develop educational resources concerning bioenergy and sustainability. The initial purpose was to produce two sets of material: one suitable for children in their first years of Swedish compulsory school, and one designed for upper secondary students. In the report, however, the possibilities are discussed for this material to be used with even wider audiences.In the first phase of the process, literature (books, reports etc.) with relevance to bioenergy, sustainability and theories of learning were studied. This insight, along with the appropriate course curriculums, was used in the development stage to produce learning material for the targeted audiences. The development was followed by tests and evaluations carried out with high school students, upon which an analytical discussion is held regarding the consequences and possibilities that the results of this project pose.The content of the learning material is based on the curriculum and course requirements provided by Skolverket (The Swedish National Agency for Education) for lower elementary and high school students.

Fantasy literature has a rather strong position in countries with an English-speaking population but not in Sweden. The supply of fantasy in Sweden is much smaller than that in for example United Kingdom. Does this affect the Swedish readers of this genre? If it does, how does it affect them? The aim of this thesis is to find out how a few fantasy-reading students at the Swedish School of Library and Information Science get hold of the fiction they want to read and who and/or what influence their decision of which book to read. In order to avoid confusion we are also going to try to find out how they define fantasy since it varies from person to person what is included in the genre.

Olika forskningsdiscipliner har i över 60 år studerat attribution. Dock finns ett kunskapsglapp då de flesta studier har gjorts på vuxna människor. Undersökningen koncentrerades därför till att studera attribution hos förskolebarn och söka reda på deras spontana reaktioner på sagofigurer och porträtt, samt deras bedömning av olika egenskaper hos dem. Deltagare var 16 förskolebarn, varav 9 flickor, vilka intervjuades i 45 minuter var. En innehållsanalys genomfördes vilken resulterade i olika teman och kategorier, därefter genomfördes en separat analys för barnens bedömning av tjocka respektive smala personer.

Det är få individer som väljer att inte studera vidare på gymnasiet efter grundskolan. Det `val´ elever har som inte är behöriga men vill gå på ett nationellprogram på gymnasiet är det Individuella programmet (IV). Syftet med denna uppsats är att synliggöra elevers upplevelser av att studera på IV. En kvalitativintervjustudie har använts och resultatet visar att elevers självbild påverkas av att gå på IV. Respondenterna som gick på IV hade ofta en negativ självbild, som påverkats av flera olika faktorer.

?Street prostitution, why there?? is about how the physical planning and physical environment affect the localization of street prostitution in Gothenburg. The aim is to increase the understanding of how social security is linked to man's immediate environment and are influenced by the physical environment. Important concepts that are explained in the paper are social security, prostitution, and physical planning.This study deals with theories about the factors that may influence why criminality localized to a specific area, such as legislation, urban planning and community. The study conducted interviews with the Gothenburg Police, Västra Götaland County Administrative Board, Gothenburg City, Stadsmissionen and Mikamottagningen.

Research shows that unemployed´s motivation to seek work affects their health and social life. Employment officer?s motivational work should be based on strengthening the individual's confidence in their abilities. Five motivational theories underpinning the study is Cognitive Theory, Self-determination theory, Expectancy Value Theory, need theory and Goal Theory. The purpose of this study was to investigate individuals' job motivation, and emotional experiences, also in relation to contact with the employment officer.

The aim of this study was to investigate a health intervention at a Swedish telecom company, with regards to behavioral, cognitive and somatic stress, experienced health, and absence due to illness. A further aim was to investigate the employees' perceptions regarding the health intervention. Questionnaires were collected from 139 employees at the customer service departments.Results indicated that the health activity bowling to some extent could predict lower behavioral stress. However, the most important predictors of stress and perceived health were lack of meaningfulness and quantitative demands. Lack of meaningfulness was also a predictor of absence due to illness.

Lindrig kognitiv störning (eng. Mild Cognitive Impairment, MCI) betecknar ett tillstånd av försämrad kognitiv funktion, som inte uppfyller kriterierna för demens. MCI tycks innebära en ökad risk att utveckla Alzheimer och andra demenssjukdomar. Syftet med studien var att förutsättningslöst undersöka antal och typer av subgrupper till MCI som bäst överensstämmer med kognitiva testresultat samt att undersöka utvecklingsförlopp för subgrupperna. En klusteranalys utfördes med testresultat från 287 MCI patienter som utretts på Huddinge sjukhus.

Metaphors and their use as a rethorical vehicle are examined. Two texts, one in Chinese and one in Swedish, are compared and analyzed to determine the extent to which the associations they create successfully capture the author's intent. Seecondarily, a shift from the assumptions that rhetorical analyses often assume (read: antiquity and Aristotles) to a more abstract internal human platform is suggested. Neurological and cognitive research is cited in support of this shift.The essay examines the question: How can metaphoric contribute to conveying the communicator's intention? By comparing metaphorics used by an historical Chinese rhetor with those used by a contemporary Swedish rhetor.

The aim of this study is to increase the knowledge and understanding of the early process of socialization and its influence on the choices in life, with the example taken from the agricultural family. The question is considering how the process of socialization within an agricultural family has influenced on the choices in life of four women. A qualitative method with a hermeneutic, phenomenologic perspective is applied and four interviews have been done with women who all grew up in an agricultural family. The results have been analysed through social constructive-, psychodynamic-, attachment- and cognitive theory. The results indicate that socialization is a complex process.

ABSTRACTThe aim of the study was to survey attitudes towards animals among veterinary students, and to assess how the Swedish veterinary education affected students' perspectives on animals. Students in the first and second years of the study programme were asked to answer the question "What is an animal?" as they saw fit, and the answers were analysed using a qualitative-to-quantitave analysis method called the Elementary Model, which had been developed for the purpose. Results showed a significant decrease in "zoo-perspectives", i.e. views and descriptions of animals as beings with cognitive and motor functions, and a significant increase in "homo-perspectives", i.e.

Abstract: The purpose with this study was to explore different peoples preconceived opinions of three psychiatric diagnoses; Attention Deficit Hyperactive Disorder (ADHD), schizophrenia and Borderline Personality Disorder (BPD). These designations are accompanied by a definite social stigma, which could have profound effects on a person diagnosed with either disorder. These designations carry the risk of excluding and labelling individuals and could provoke a feeling of abnormality and potentially segregate them from the Community. This study is a qualitative study of six individuals, (sample size equals six). The rationale behind the selection was to get a broad representation of different individuals? opinions.