Metaphors and their use as a rethorical vehicle are examined. Two texts, one in Chinese and one in Swedish, are compared and analyzed to determine the extent to which the associations they create successfully capture the author's intent. Seecondarily, a shift from the assumptions that rhetorical analyses often assume (read: antiquity and Aristotles) to a more abstract internal human platform is suggested. Neurological and cognitive research is cited in support of this shift.The essay examines the question: How can metaphoric contribute to conveying the communicator's intention? By comparing metaphorics used by an historical Chinese rhetor with those used by a contemporary Swedish rhetor.

The aim of this study is to increase the knowledge and understanding of the early process of socialization and its influence on the choices in life, with the example taken from the agricultural family. The question is considering how the process of socialization within an agricultural family has influenced on the choices in life of four women. A qualitative method with a hermeneutic, phenomenologic perspective is applied and four interviews have been done with women who all grew up in an agricultural family. The results have been analysed through social constructive-, psychodynamic-, attachment- and cognitive theory. The results indicate that socialization is a complex process.

ABSTRACTThe aim of the study was to survey attitudes towards animals among veterinary students, and to assess how the Swedish veterinary education affected students' perspectives on animals. Students in the first and second years of the study programme were asked to answer the question "What is an animal?" as they saw fit, and the answers were analysed using a qualitative-to-quantitave analysis method called the Elementary Model, which had been developed for the purpose. Results showed a significant decrease in "zoo-perspectives", i.e. views and descriptions of animals as beings with cognitive and motor functions, and a significant increase in "homo-perspectives", i.e.

Abstract: The purpose with this study was to explore different peoples preconceived opinions of three psychiatric diagnoses; Attention Deficit Hyperactive Disorder (ADHD), schizophrenia and Borderline Personality Disorder (BPD). These designations are accompanied by a definite social stigma, which could have profound effects on a person diagnosed with either disorder. These designations carry the risk of excluding and labelling individuals and could provoke a feeling of abnormality and potentially segregate them from the Community. This study is a qualitative study of six individuals, (sample size equals six). The rationale behind the selection was to get a broad representation of different individuals? opinions.

Portable IT devices such as laptops, smart phones and computer tablets are becoming ever more ubiquitous. At the same time, the population of the Western world is growing older, with aging bringing about changes with regards to individuals' physical and mental capabilities. These facts raises important questions about how well suited these devices are for use by elderly people. This study focuses on the cognitive aspects of the devices' usability, using the concept of mental models to analyze the users' understanding of a computer tablet. It also draws upon theory of graphical user interfaces in its analyses.

Att det idag finns flera metoder och modeller för att fatta beslut är inte konstigt då beslutsfattande sker varje dag och i vissa sammanhang kan ge ödesdigra konsekvenser om det blir fel. Denna kandidatuppsats kan ses som en förstudie för hur naturligt beslutsfattande skulle kunna stödjas genom en förbättrad utbildning till beslutsfattare. Uppsatsen ämnar behandla naturligt beslutsfattande och intuition hos experter inom räddningstjänsten, närmare bestämt om de använder intuition och i så fall vad som ligger till grund för denna intuition. Intervjuer utfördes på räddningstjänsten i Motala efter critical decision method som är framtagen för cognitive task analysis. Inom räddningstjänsten använder sig befälen av intuition när de tar det flesta av sina beslut i fält.

The theme of this thesis is citizen participation in the planning- and design process. It turns to everyone that studies landscape architecture or work as landscape architects and I hope that it can function as a ground for discussions as well as a source for inspiration. Rågsved is a suburb south of Stockholm. Just outside the centre of this suburb, a small industrial area called Snösätra, is located. In a few years time the leaseholds for the small industries will expire and the key question is: What will happen then? This is my general concern and it was the main cause for me to start this particular work. How do you attend to a place that appears like blank sheet of paper? To an empty page that can be filled with an infinite number of different formulations.

The business potential of software defined radio (SDR) technology is studied by evaluating whether or not its characteristics correspond to those particular to a disruptive technology. The maturity of the SDR technology concept is illuminated by analyzing the opinions and perspectives of a selection of representatives for different stakeholders in the wireless communications market. Characteristics as, for example, the degree of consensus about the utility of SDR technology and the awareness of features and limitations are studied by application of the theory of technological frames. This theory helps us understand how and when technology evolution takes place. Finally we describe the value network structures of some potentially viable application areas for SDR and suggest some possible business opportunities based on SDR technology.This thesis is carried out as a case study and the research data is obtained from secondary sources, such as literature and Internet publications as well as interviews with people well experienced in the field of wireless communications.

The aim of this paper is to examine how boys in grade nine experience and handle stress, to find reasons why stress occur and what help the boys can get to handle stress in a good way. Our supervisor was Gunilla Lindén. In our study we used qualitative interviews to answer these questions. We interviewed four fifteen- to sixteen-year-old boys and two recreation in-structors. We also conducted a group interview with the boys.

Interference in an ecosystem means a disturbance. When harvesting, forest roads have to be build to cope with heavy duty vehicles. Crossing brooks can not always be avoided. In this case bridges or culverts have to be built. There are many different kinds of culverts and depending on what type you choose and how you place the culvert, the watercourse and the water organisms can be harmed in different ways.

As technology have continued to develop over the latest decades and become more advanced the pressure on the general citizens understanding of technology becomes a essential part to live in our society today. The transition have affected our society in great ways and have made a great impact on different groups, one of them being the elderly population in our society. The purpose of this study is to examine how the fast technological development in the latest decades have affected the elderly in our society. This from their perspective by gathering empirical data through semi-structured interviews with elderly people involved in the Agnes-project, a research project focused on improving the general quality of life for older people and increase their knowledge about technology. The study has shown that after the older peoples time involved in the Agnes-project their quality of life had improved in different areas. Areas such as increased cognitive activity, increased interest in new technology and an improvement in their communication with friends and family.

Successful companies are built upon successful individuals. It is these individuals that will create, developand grow the companies and organizations of tomorrow. The primary aim of this paper is to highlight someof the key characteristics of extraordinary entrepreneurs and intrapreneurs, as well as gain a deeper understandingof what motivates them, from a time and goal-oriented perspective. Despite the importance of theseindividuals and their massive impact on society's future, there is still a lot that hasn't been investigatedregarding their entrepreneurial drive, from an academic perspective. A comparison between two groups ofindividuals was made, with a total of twenty in-depth interviews.

Schizophrenia can cause symptoms such as auditory hallucinations, delusions, emotional blunting, apathy and lack of motivation. These result in a diminished ability to participate in daily activities and bring the client group into the domain of occupational therapists. The purpose of this literature review is to compile the latest findings in occupational therapy interventions for individuals with schizophrenia. Furthermore guidance regarding the utility of the interventions will be given based on the author?s assessment of the evidence in the 22 articles included.

Inspired by how to sketch a light cone from a flashlight in a comic I wanted to create an armature carried only by its own light cone. To manage this challenge I sketched in an architectural and sculptural way, where I chose to ignore the function of the lamp as long as possible.As a result I developed an armature with a stunning shape, with an illusion that it was carried by its own light cone. It could be hanged on a wall, placed on a table, pushed against a ceiling or standing on the floor.Depending of its size the light cone from the light source lightens up the surface and draws attention to the otherwise forgotten wallpaper or the undisposed statue in the darkness of the city..

Previous research has suggested that there is a strong and positive relationship between being an entrepreneur and possessing a high degree of subjective well-being as well as job satisfaction. The big five personality traits have also been argued to be significantly related to both subjective well-being and job satisfaction. Little is however known if personality affects entrepreneurs and regular employees differently. In this paper the impact of personality traits on the cognitive part of subjective well-being as well as job satisfaction are investigated separately among entrepreneurs and regular employees. This is done through OLS-regressions using a Swedish nationally representative survey Employment, Material Resources, and Political Preferences (EMRAPP), where entrepreneurs were oversampled in order to be able to compare entrepreneurs (N = 2483) and regular employees (N = 2642).