Sök:

Mod, motivation och motgångar - vägen till framgång inom entreprenörskap En kvalitativ studie baserad på djupintervjuer med framgångsrika entreprenörer och intraprenörer


Successful companies are built upon successful individuals. It is these individuals that will create, developand grow the companies and organizations of tomorrow. The primary aim of this paper is to highlight someof the key characteristics of extraordinary entrepreneurs and intrapreneurs, as well as gain a deeper understandingof what motivates them, from a time and goal-oriented perspective. Despite the importance of theseindividuals and their massive impact on society's future, there is still a lot that hasn't been investigatedregarding their entrepreneurial drive, from an academic perspective. A comparison between two groups ofindividuals was made, with a total of twenty in-depth interviews. One of the groups consisted of successfulentrepreneurs and intrapreneurs and the other group consisted of ambitious, employed individuals. Eachinterview consisted of five research questions, addressing different key characteristics such as need forachievement, locus of control, ability to deal with setbacks, goal-orientation, and time management. Passionis certainly one of the most important elements for individuals with the ability to overcome all the challengesof an entrepreneurial lifestyle. However, there is so much more to it.

Författare

Therése Gedda

Lärosäte och institution

Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

Nivå:

Detta är en D-uppsats.

Läs mer..