The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market.  The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the study identified a number of touch points to be particularly important in the process of incorporating green marketing. These findings are presented in full in chapter five. We have found that the framework of green marketing is established during the company?s choice of green strategy.

The purpose of this paper was to investigate how some teachers interpret, teach and assess listening strategies. Our investigation was based on interviews and a questionnaire answered by some year 9 English teachers. Furthermore, the aim was to study whether awareness and teaching of listening strategies are important for teachers in their everyday practice. The results indicate that the teachers interpret listening strategies as purposes for listening, such as listening for detail or the whole. The teachers do not explicitly teach listening strategies, and they do not assess them.

Att verka på en global marknad innebär kulturella skillnader, tidsskillnader och annorlunda arbetsmetoder som ställer speciella krav på medarbetare och deras kompetens. Att sända anställda på utlandsuppdrag eller så kallad expatriering innebär för företagen att omlokalisera sådan kompetens utomlands. Flytta och arbeta utomlands innebär förutom många möjligheter också många problem för både företaget och den anställde med familj. Ett växande problem som identifierats av flera författare är att omlokaliseringen av par med varsin karriär blir allt svårare eftersom expatriering ofta innebär att den medföljande partnern tvingas ge upp/ta paus i sin karriär. Det finns även tidigare forskning som visar att par med varsin karriär är extra vanligt just i de nordiska länderna.

Men abuse women every day. It has become a Health Problem which we affects all of us. Help is available for those women who have the strength to seek it. Health care personnel are often these women?s only contact with the surrounding world.

Antalet äldre människor i Sverige ökar. Ensamhet förekommer främst hos äldre och påverkar deras livskvalité. Det är viktigt att ha kunskap om äldre människors upplevelser av ensamhet för att kunna främja hälsa och välbefinnande. Syftet med denna studie är att belysa äldre människors upplevelser av ensamhet.En kvalitativ analysmetod vilket består av tre faser helhet-delar-helhet användes för att analysera data och datainsamling skedde genom intervjuer med nio äldre människor över 65 år. Intervjuerna spelades in på band och transkriberades.

The aim of this study is to examine the opinion of teachers as to the situation of young people suffering from Aspergers syndrome in the Sixth Form(gymnasium. In order to find this out I have chosen to interview four teachers with work experience of Aspergers in three different gymnasium in middle Sweden. They were confronted with the following questions: What resources are available for these pupils in the gymnasium? How do they experience that the school situation functions and how would they as teachers like the school situation to function for these young people at school?The result shows that special teachers have an extremely important function to fulfil. Those interviewed felt that there are sufficient resources available, for example guidance and further education for techers as well as both support and means for helping the young people.However, every teacher does not understand this handicap.

The aim of this thesis is to examine how five works of fiction about anorexia and bulimia have been received in Swedish daily press reviews. The investigation is based on 60 reviews, which are analysed with a qualitative method consisting of close-reading and where a feministic perspective is used. The main question concerns how and to which extent the basis of valuation in the reviews is effected by the fact that the books describe a primary female world of experiences. The investigation shows, among other things, that many reviewers consider the books about eating disorders to be too many. They categorize the books about anorexia and bulimia as a genre of its own and place the books into the literary system principally by referring to other books about anorexia and bulimia.

The objective with this project was to design a new lifting aid connected to toilet chair.A questionnaire distributed at three homes for aged people indicated that there was an interest in a mechatronic lifting device.Since existing products have limited tilting functionality, the new design was chosen to introduce lifting by motorised tilting of the sitting platform. The mechanical construction was analyzed based on a maximum load caused by a person with weight 160 kg. Two linear actuators were used to control the tilting/lifting of the sit ?place, making standing-up easer.Finally, 28 persons tested the new lifting device and gave their impressions. Many appreciated the safe, stable lifting speed.

In the process of globalization, identity has become one of the central factors.An understanding of the difference that makes up our society has made thequestion of weather is it possible to envision a society where difference is thecommon ground, one that has been up for contest. To answer this we need to seeif this kind of democracy is possible at all. For this I?m turning to the socialmovments who while they are working close to the reality also can give us somereal answers. Therefore I have looked at how social movements adress identity,difference and conflict and concluded that three things are crucial in organizing ongrounds of difference.

Det är av stor vikt att vårdpersonal har goda kunskaper när det gäller bemötandet av kvinnor som blir utsatta för våld, eftersom sjukvården oftast är den första eller enda instans som kvinnan kommer i kontakt med. Det framgår enligt undersökning att nästan 50 % av alla kvinnor över 15 år har någon gång utsatts för psykiskt, fysiskt eller sexuellt våld av sin partner. Syftet med studien var att belysa faktorer som påverkar vårdpersonals möte med våldsutsatta kvinnor. Metoden som användes var innehållsanalys av vetenskapliga studier enligt Burnard. Resultatet visar att viktiga faktorer som påverkar mötet är rädsla hos vårdpersonal, frustration och brist i kunskap när det gäller kvinnovåld och hur man skall kommunicera med kvinnan på ett tillfredsställande sätt.

What is customer satisfaction and when does it occur? Microsoft?s customers and partners state that product quality is the strongest driver for customer satisfaction. To be able to increase customer satisfaction Microsoft must know how their partners and customers define product quality. This study investigates product quality in general terms but also in the context of the product Microsoft Dynamics CRM in addition to experience from some of Microsoft?s customers and partners.

The thesis work has been carried out at Volvo Aero Corporation (VAC) in Trollhättan. VAC has entered a partnership as developing and producing partner with engine manufacturer Pratt & Whitney and is currently at the starting phase of producing the turbine rear frame (TEC) to the engine PW1000.The purpose of this study was to create a report on process level that describes the conditions and the potential with PW1000 TEC to reach the product cost calculation taking into account lead times and describe alternative method solutions.The report describes a comparison between the present flow (2012), a flow based on product cost calculation (2016) and a potential flow (2016). The work has mainly been based on acquiring the knowledge and information available to inspect the present flow; this has been done by workshop observations, meetings and gathering of the information that is available on the work site for the PW1000 TEC.The information obtained has been merged into an Excel document, called Roadmap. It serves as a roadmap with current situation as the start and the potential flow for 2016 as the goal. With the roadmap as a tool, assumptions have been taken considering the flow and how it will change, where processes have been eliminated, reduced or marked as a problem..

Kvinnor som genomgår en inducerad abort är inte en homogen grupp, utan var och en har en egen personlighet och historia som påverkar deras upplevelse. Syftet med studien var att belysa kvinnors upplevelse av sin inducerade abort. Metoden var litteraturstudie med kvalitativ ansats. Artiklarna kvalitetsgranskades och analyserades. Resultatet visade att kvinnor upplevde negativa känslor i samband med sin abort, de vanligaste känslorna som uttrycktes i ord var; orättvisa, sorg, vemod, tomhet, ånger, upprördhet, depression, skuld och förtvivlan.

This research shows and analyses how pupils in ninth grade in the nine-year compulsory school look at being multilingual, at the Swedish language and at Swedish as a second language. I also want to know if language and culture knowledge are taken care of in school as it says in official documents for the Swedish school and as it also is desired in an intercultural education. For my research I do eight interviews in a suburb school south of Stockholm.My work includes a limited account for the current research about being multilingual, Swedish as a second language and about the close relationship between language and culture. The applied theory is a social constructivist theory which in short can be explained like that we construct social structures that have consequences on the individual as well as on the society.I show in my research how the view of the world around the pupils influences their view on their languages, their school and their neighbourhood. I also draw conclusions from my interviews that language knowledge is little appreciated in school and that Swedish as a second language has a low status..

Denna C-uppsats är en meta-analys som granskar 20 vetenskapliga artiklar om partnerrelaterat våld, grymheter i krig och könsmaktsordningar i militära familjer. Alla studier är publicerade mellan 1978 och 2011 och behandlar våld i parrelationer, grymheter som begåtts av både manliga och kvinnliga soldater och kausala samband mellan krig, militarism och det civila samhället. Mitt mål är att testa teorin som säger att krig beror på patriarkala köns-strukturer som konstruerar stereotypa maskuliniteter och femininiteter, vilka i sin tur definierar män som starka, aggressiva och känslolösa, medan kvinnor antas vara svaga, sårbara, och vårdande. Genom att undersöka och jämföra variabler i både positivistisk och konstruktivistisk forskning, söker jag likheter och skillnader som kan ge en vidare förståelse för hur detta fenomen är sammansatt..