Purpose/Aim: The purpose is to describe, analyze and compare the two communication campaigns Världens Chans and Utrota Fattigdomen Nu, and discuss how and to what extent communication campaigns in Sweden can be used to reduce global poverty. The theoretical framework is mainly based on communications strategies and other relevant aspects of the planning process of campaigns.Material/Method: Within the qualitative case study as an overall method, the main material to the two cases is obtained through five qualitative interviews with the premier representatives of the campaigns.Main results: Världens Chans can be seen as an information campaign by the government which purpose is to contribute to the fulfilment of the millennium goals by drawing the attention of the public to their existence. Utrota Fattigdomen Nu, on the other hand, is an influence campaign by the civil society which purpose is to exterminate poverty by putting a pressure on power holders and to change the attitudes and the behaviours among the public. Both campaigns are based on a network with lots of different actors, functioning as opinion makers. Furthermore, communication campaigns are important tools in the fight against poverty..

Perioperativ vårdprocess är ett arbetssätt och forskning inom området visar att den har betydelse för patienters välbefinnande i samband med operation. Anestesisjuksköterskor har en nyckelroll i vårdmöten i samband med operation för att minska patienters vårdlidande. Syftet med studien är att genom en kvalitativ intervjustudie ta reda på hur fyra anestesisjuksköterskor på sjukhus resonerar om den perioperativa vårdprocessen. Data analyserades med kvalitativ innehållsanalys. Resultatet visade att informanterna resonerar om perioperativ vårdprocess utifrån tre kategorier; förutsättning att kunna prioritera användning, organisatoriska faktorer som påverkar möjlighet till användning negativt och yrkesansvar finns vilket har betydelse för korrekt bedömning av omvårdnadsbehov i samband med operation.

Berlinmurens fall 1989 och Sovjetunionens sönderfall har lett till en mer föränderlig omvärld. Invasionshotet mot Sverige har minskat, men istället har de framtida hotbilderna blivit mer osäkra och svårförutsägbara. Förmågan att efter omvärldens skiftningar kunna anpassa och förändra volymen och kunskapen i totalförsvaret har under 1990-talet blivit ett begrepp i totalförsvarsplaneringen.Denna uppsats syftar till att beskriva den civila planeringsprocess som har genomförts och som fortfarande genomförs i syfte att anpassningsplanera det civila försvaret. Ett delsyfte har varit att studera om myndigheter och kommuner når ut med planeringen till konsumenterna dvs. allmänheten.Studien har genomförts som en fallstudie på den civila funktionen befolkningsskydd och räddningstjänst.

For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.

Civilsamhället har på senare tid kommit att spela en allt större roll i biståndspolitiken. Att arbeta för att skapa eller stärka civilsamhället har fått en central roll i relation till hur bistånd ska fördelas. Men samtidigt är begreppet civilsamhälle problematiskt. Definitionerna har skiftat under årens gång och dess innehåll fortsätter att förändras.Den här studien har sin utgångspunkt i den kritiska diskursanalysen och fokuserar på hur sex publikationer på SIDA: s hemsida tar upp och berör begreppet civilsamhälle.I analysen av dessa publikationer har det framkommit att det finns tre dominerande diskurser som relateras till civilsamhället. Dessa diskurser tar upp vad civilsamhället är och hur det definieras, rollen som civilsamhället spelar eller kan spela samt hur SIDA arbetar för att stödja civilsamhället.

Based on last years events that have taken place, events on the school Lundbergs and the police values of work, has the meaning of having a set of values been questioned. This study aimed to investigate and answer the fundamental values based on the common value basis for the government employees within an organization and how it perceived by employees. The new institutional theory was the framework for this qualitative study conducted with semi-structured interviews. Respondents were employees within the organization. Ethnographic qualitative methodology was the basis for our methodology and we used a thematic model of theme interpretation, communication and knowledge in our analysis.

This essay is an in-depth, qualitative study concerned with questions about female ?class-travellers?. A class-traveller is a person who is born and raised in a particular social class but changes his/her social belonging through studies, marriage etc. In this study I have interviewed three female class-travellers, all of which have made their ?journey? through studies at the University of Lund.The study is an attempt to enrich the research-field of class-travelling by applying a feminist perspective, and by making women's voices about class-travelling heard.

The purpose of this bachelor thesis was to gain a deeper understanding of and examine how library blogs are realized at public libraries together with the views among librarians regarding the realization of library blogs.The questions we wanted to answer were: ? How is the library blog realized at the public libraries in this study? ? What are the views among the librarians in this study regarding the realization of the library blogs?The analytical model in this thesis is Connie Crosby?s six steps on how libraries successfully can realize their blogs. Four of the six steps were selected: planning, implementation, marketing and measures of success. The methodology used for this study was semi-structured interviews. Two interviews were conducted with three librarians that have partial responsibility of their respective library blogs.The results of the study show that the process of the library blog can look different in different libraries, and that the respondents had clear views on how the realization of a blog should be done.

Rådande teoribildningar inom det marindiplomatiska området är skrivna utifrån ett stormaktsperspektiv, där staternas storlek på flotta samt ambitionsnivå med den marina diplomatin skiljer sig åt i jämförelse mot en småstat och dess perspektiv.  Med utgångspunkt i Edward Luttwaks marindiplomatiska teori kommer jag att anlägga ett svenskt perspektiv på det subtila förhållningssätt på den marina diplomatin som är rimlig i förhållande till vårt lands storlek på flotta samt de ambitionsnivåer som är rimliga för en småstat. En småstats teori, kommer att beskrivas och prövas mot det svenska sjöförsvarets förehavanden under åren 1945-1950. Denna teori, småstaters stödjande inducering kategoriseras i stöd till humanitära insatser, stöd till civil sjöfart och handel samt till örlogsbesök.Analysen visar att de handlingar som sjöförsvaret genomförde under denna tidsperiod finner en överrensstämmelse i de nya kategorierna av induceringsteorin..

? Does Karlstad municipality have adequate institutional conditions to make the best use ofthe citizens? proposals??The purpose with the thesis is to investigate if citizens? proposals lead to a broader politicalinfluence. To answer that, I have done a case study about how Karlstad municipal administers citizens? proposals. The research assignment is: Does Karlstad municipal have adequate institutional conditions to make the best use of the citizens? proposals? The perspective is a democracy perspective and the theory is institutional theory and policy process theory.A selection of citizens? proposals that have arrived to Karlstad municipal between 2008 and 2010 have been studied in detail to analyze how the proposals have been administered and if it matters how the proposals are phrased.

To the world you may be one person, but to one person you may be the worldThese words sum up my account of social worker expertise. How does one become skillful?a master?in the profession? I answer this question by exploring how social worker proficiency can be developed and grow with the help and support of supervisors, clients and colleagues. Development through professional supervision and in the encounter with clients is an essential part of the work. I also discuss what it means to be new in the field (a novice) in relation to being experienced (a master).

The aim of this paper is to apply Robert N. Bellahs theory of civil religion, within a Swedish societal context. Bellahs theory was designed in, and influenced by American culture. Therefore, the ?translation? of Bellahs theory does not come without problems.

ABSTRACTPurpose/aim: To clarify what information is communicated through the PR-firm JKL:s blog, how it is communicated, how it relates to and diverges from the communication theories in point, and what the strategies behind the blogging are. By doing this I hope to contribute to the knowledge on corporate blogging and how it can be used.Material/method: Qualitative textual analysis of ten blog posts published on the JKL Blog and process seeking interview with the person in charge of the same blog.Main results: JKLs? blogging coincides to the most part with business intelligence, with the exception that the information doesn?t relate directly to the company?s? main activities. This is mainly due to that they can?t publish information about their customers or competitors.

? Does Karlstad municipality have adequate institutional conditions to make the best use ofthe citizens? proposals??The purpose with the thesis is to investigate if citizens? proposals lead to a broader politicalinfluence. To answer that, I have done a case study about how Karlstad municipal administers citizens? proposals. The research assignment is: Does Karlstad municipal have adequate institutional conditions to make the best use of the citizens? proposals? The perspective is a democracy perspective and the theory is institutional theory and policy process theory.A selection of citizens? proposals that have arrived to Karlstad municipal between 2008 and 2010 have been studied in detail to analyze how the proposals have been administered and if it matters how the proposals are phrased.

In January 2007 the Öresund committy changed its statutes to become a more politically oriented lobby organization. This change can be interpreted as one part of a continuously evolving process where the Öresund region is emancipating itself from the national states in a multi-level European environment. By focusing on this latest development the thesis puts forward the importance of political institutions, as well as politicians and civil servants as actors in them, as crucial factors in the process where the region is gaining political power. The thesis shows how the political cross-border cooperation in the Öresund region is being institutionalized which affects its power relations to other levels in the multi-level system, predominantly the national states. In other words, there is a connection between power and institutionalization.The Öresund committee has by gaining better access to policymaking agendas on the national levels proven that the organizational change has already started to bear fruit.