Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.

Site fidelity, the behaviour of animals to return to areas where they have been before is a common trait in many species. The Scandinavian moose is known to show fidelity to its range, but to what extent, is little known. The landscape in Sweden changes in a predictable and unpredictable way and hence gives the opportunity to test the existence of fidelity. I used the kernel Brownian bridge method to estimate the home ranges of individual moose over consecutive years and estimated the overlap at the home range level. I also used Euclidian distance to look on calving site fidelity.

The responsibility to identify, protect, look after and develop cultural and historical values in our surroundings - urban as well as rural - falls on the local authorities. This essay focus on local preserve programs for cultural landscapes in Sweden?s municipalities. Programs for preserving cultural landscapes are important tools in the aim to reach a sustainable development of these values. The object of the essay is to delineate how the municipalities handle cultural landscapes in terms of how cultural and historical values is identified, how the landscape is divided and assessed and how different aspects of intangible and tangible values are taken into consideration.

Summary The estate of Johannishus is situated in the south of Sweden and in the province of Blekinge, about 8 kilometres from the city of Ronneby. The main building together with the park represents the province´s only example of a well preserved estate environment from the early 1800th Century, and was declared as a historic monument in 1982 because of its unique role in the province. Johannishus Park has during 300 years developed in close relation to the main building, the landscape and the surrounding infrastructure. Each century and owner has had an influence on the park, which has resulted in an interesting visible cross-section of 300 years of Swedish garden history. Most noticeable today are the traces from late 19th Century, but in its oldest parts the park contains structures from the early 18th Century.

Vårt syfte är att identifiera och analysera hur koncepten Slow Food och Slow City kan användas för att marknadsföra en plats och öka dess attraktivitet. Fokus kommer att ligga på de marknadsföringsstrategier som platserna använder idag samt de strategier som kan bli aktuella i framtiden. Vi har funnit att de italienska städer vi studerat har en genomtänkt strategi och har gjort tydliga avvägningar i arbetet med sin platsmarknadsföring. De har tänkt långsiktigt vid implementeringen av koncepten och fokuserat på att marknadsföra sig internt hos stadens invånare. Städerna har resurser som är väl knutna till koncepten Slow Food och Slow City, men använder inte själva begreppen i sin externa marknadsföring.

Vårt syfte är att identifiera och analysera hur koncepten Slow Food och Slow City kan användas för att marknadsföra en plats och öka dess attraktivitet. Fokus kommer att ligga på de marknadsföringsstrategier som platserna använder idag samt de strategier som kan bli aktuella i framtiden. Vi har funnit att de italienska städer vi studerat har en genomtänkt strategi och har gjort tydliga avvägningar i arbetet med sin platsmarknadsföring. De har tänkt långsiktigt vid implementeringen av koncepten och fokuserat på att marknadsföra sig internt hos stadens invånare. Städerna har resurser som är väl knutna till koncepten Slow Food och Slow City, men använder inte själva begreppen i sin externa marknadsföring.

Kiruna står nu inför en unik omvandling då staden ska omlokaliserar på grund av utvidgningen av gruvdriften. En arkitekttävling har nyligen genomförts om utformning och användning av det nya Kiruna. Syftet med denna uppsats var att studera relationen mellan stadsbyggnadsutopin The Linear City och det vinnande tävlingsbidraget Kiruna 4-ever. För en ökad förståelse för dagens Kiruna är Hallmans stadsplan för Kiruna och dess koppling till svenska och engelska trädgårdsstäder viktig. I bakgrunden behandlas även arkitekttävlingens program och juryutlåtande. Arbetet har utförts som en litteraturstudie med fokus på de intentioner gällande fysisk form och användning som förslagsställare och teoretiker presenterat. Resultatet visar att beröringspunkterna mellan förslag och teori är många. Skillnaderna blir tydliga i framförallt synen på hållbarhet där Kiruna 4-ever till skillnad mot The Linear City tar ett grepp om den ekologiska hållbarheten. En annan skillnad är inställningen till höghus där Kiruna 4-ever använder dem för att uppnå en högre densitet. I The Linear City identifieras höghus som ett problem för social hållbarhet. I uppsatsen diskuteras också vad en utopisk förebild kan tillföra ett gestaltningsförslag. En möjlig slutsats är att en teoretisk grund underlättar för förslagsställare att presentera ett lättöverskådligt förslag.

Stockholm is constantly growing and changing. Despite this, for various reasons, it is difficult to execute large building projects. With starting-point in decision making theories we have tried to investigate these difficulties. More specifically we have chosen to study why it has not been possible to rebuilt Slussen in Stockholm. To help us structure our study we have based our research on another large comparable building project, the Globen City project.

The purpose of this study was to examine health promotion and ill-health prevention in the workplaces of the City District Committees in the City of Malmö. More specifically, we wanted to find what types of health problems there were and what kinds of strategies were applied to prevent them. Furthermore, the aim was to examine whether the leaders of the City of Malmö saw any effects of the strategies in use and if so, which. Finally, the intention was to compare our empirical results to previous research in the field of health promotion and ill-health prevention in workplaces. We conducted a qualitative study consisting of semi-structured interviews with five leaders in different levels, two personnel secretaries, two employees assigned to improve the health of the personnel in the City Districts, and one safety representative.

In Sweden according to the planning and building Act municipalities have planning monopoly. The question about shopping centres in the outskirts of cities is a regional issue, because they attract customers from a large area. Municipalities often find it hard to assert themselves against large commercial companies when it comes to their establishing new retail outlets on the outskirts of cities. Without a regional co-operation there is a risk that municipalities can be played up against one another, so that more and more companies are given permits without the municipalities having taken the strategic consideration necessary for a long term sustainable development. The focus in this work is on four municipalities in the Södertörn region (Södertälje, Botkyrka, Huddinge and Nynäshamn).

The ambition with this piece of work, a collaborative project between a landscape architecture student and an architecture student, is to design a centre for art and culture at Lilla Stenshuvud near Kivik in Skåne in the south of Sweden. Though the project draws upon existing plans for an institution like this on the site, it has been independently developed and can thus be regarded as a project sufficient in itself. During the work-in-progress a proposal has been shaped which considers the existing landscape and emphasizes its characteristics. Great effort has been invested in the centre?s location, and thereafter the work has focused on finding an expression for the art centre that connects to the specific character of the surroundings in this part of Skåne.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Title Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape.Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased opportunities for relationship-building between companies and consumers it also arise a risk in moving into a new stadium with no real strategy. It is therefore essential to communicate the brand as great as possible in every level of channel.Purpose The purpose of this paper is to investigate whether two companies (GANT & H&M) have succeeded in their stated brand identity through the various online platforms: website and facebook page.Method The study is a qualitative study consisting of four focus groups on students at Uppsala university at Ekonomikum.Results The results show that it is possible to convey the identity at every level and on different platforms on the closing of sufficient time and effort. H & M has integrated much of the material on the facebook pages section in a stylistic way which gathers more appreciation then GANT, which according to the informants did not seem to have spend much time at all. .

Uppsats för avläggande av filosofie kandidatexamen i Kulturvård, Bebyggelseantikvariskt program 15 hpInstitutionen för kulturvårdGöteborgs universitet2015:22.

The Circle is a strong form that influences the landscape. It also has symbolic value which influences our feelings and experiences. This Thesis project examines the Circles? characteristics and its significance in various connections. The goal of this Thesis is to examine what role the Circle plays in various situations and what motives there are for using it is landscape architecture. The basis for this Thesis work is a proposal which has been drawn up for development of the rural area between the villages of Hofterup and Löddeköping in the municipality of Kävlinge.