Sökresultat:
1598 Uppsatser om City centre - Sida 25 av 107
Never ending story ? Storytelling som en varumärkesstrategi
We were accepted to the field study Dignity and therefore chose to write our thesis in connection with it. Our subject is the oasis of Siwa in Egypt. The society has long been isolated, and therefore, the city has been able to preserve their handicraft methods and values. We chose to study the Ecological and Handicraft Development Center, which is a newly opened center for craft production. We wanted to see how the centre could use storytelling as a marketing strategy.
Odefinierade platser i staden : med studie i Söderälje
The purpose of this master thesis is to attract attention to the undefined spaces of our urban landscape and emphasize the need of these spaces in the city. The different values of these spaces are here clearly presented so that they can be considered when real estate developers show a particular interest in any one of these undefined spaces.
The term undefinied spaces can mean a lot of things. The spaces that I now choose to define as undefined spaces are neither planned nor designed. It could for instance be a piece of leftover land in between two residential areas, or as times change, a formerly planned area might be forgotten and left to its own.
Nya Slussen i dagspressen : En kvantitativ innehållsanalys och kritisk diskursanalys av Dagens Nyheters, Svenska Dagbladets, Expressens och Aftonbladets rapportering om Nya Slussen
The reconstruction of a central area in Stockholm named Slussen (The sluice) has frequently been portrayed and debated in media over the last few years, escalating around December 2011 when the major decision regarding Slussen was to be made by the city council. The area serves as a traffic node connecting the areas of Södermalm and Gamla Stan (Old town) together. The last major change of Slussen was completed in 1935, best described as a modernistic traffic and architectural piece of work. It is indisputably an area of importance for the city of Stockholm, its citizens and visitors. How has media reported the development of the New Slussen project?The analysis, and the conclusions drawn from it, will be based upon and performed with a quantitative content analysis and critical discourse analysis.
Höghus : En alternativ lösning på vår snabba stadsexpansion
Uppsala like many other Swedish cities is affected by heavy housing shortage, in terms of too few existing flats and residents within the city limits. Every semester thousands of new students are facing the same problems of finding themselves adequate accommodation. The waiting lists for flats and student-dorms are getting longer for each year, and the situation is just getting worse. Simultaneously, Uppsala?s ambition is to increase its population and expand as a Swedish metropolitan, according to the Swedish governmental environment goals. This paper investigates and analyses the possibilities of expanding a city?s population by building high-rise buildings.
Införande av spårvägar i Örebro - Förslag till spårvägssträckning
In Örebro, the car traffic share does not tend to decrease. The crowdedness on some of the bus routes is high at times. Investigations show that the residents of Örebro want a City centre whose street environment is more restrictive of car traffic and better for pedestrians, cyclists and public transport. To decrease the car traffic share a rapid, convenient, clear, effective and environmental friendly public transport with high frequency and strong capacity in a short, direct and logical network is needed. A modern tramway fulfils these criteria.At first, this report describes factors that are important to take into consideration when planning a tramway.
City branding i med- och motgång : - En fallstudie av Örebro stads varumärke
Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.
Konceptgallerior - den nya trenden?
Vårt syfte är att identifiera och analysera hur koncepten Slow Food och Slow City kan användas för att marknadsföra en plats och öka dess attraktivitet. Fokus kommer att ligga på de marknadsföringsstrategier som platserna använder idag samt de strategier som kan bli aktuella i framtiden. Vi har funnit att de italienska städer vi studerat har en genomtänkt strategi och har gjort tydliga avvägningar i arbetet med sin platsmarknadsföring. De har tänkt långsiktigt vid implementeringen av koncepten och fokuserat på att marknadsföra sig internt hos stadens invånare. Städerna har resurser som är väl knutna till koncepten Slow Food och Slow City, men använder inte själva begreppen i sin externa marknadsföring.
Krav på servicepersonal
Vårt syfte är att identifiera och analysera hur koncepten Slow Food och Slow City kan användas för att marknadsföra en plats och öka dess attraktivitet. Fokus kommer att ligga på de marknadsföringsstrategier som platserna använder idag samt de strategier som kan bli aktuella i framtiden. Vi har funnit att de italienska städer vi studerat har en genomtänkt strategi och har gjort tydliga avvägningar i arbetet med sin platsmarknadsföring. De har tänkt långsiktigt vid implementeringen av koncepten och fokuserat på att marknadsföra sig internt hos stadens invånare. Städerna har resurser som är väl knutna till koncepten Slow Food och Slow City, men använder inte själva begreppen i sin externa marknadsföring.
Det nya Kiruna : tävlingsförslag och utopisk förebild
Kiruna står nu inför en unik omvandling då staden ska omlokaliserar på grund av utvidgningen av gruvdriften. En arkitekttävling har nyligen genomförts om utformning
och användning av det nya Kiruna.
Syftet med denna uppsats var att studera relationen mellan stadsbyggnadsutopin The Linear City och det vinnande tävlingsbidraget Kiruna 4-ever.
För en ökad förståelse för dagens Kiruna är Hallmans stadsplan för Kiruna och dess koppling till svenska och engelska trädgårdsstäder viktig. I bakgrunden behandlas även arkitekttävlingens program och juryutlåtande.
Arbetet har utförts som en litteraturstudie med fokus på de intentioner gällande fysisk form och användning som förslagsställare och teoretiker presenterat.
Resultatet visar att beröringspunkterna mellan förslag och teori är många.
Skillnaderna blir tydliga i framförallt synen på hållbarhet där Kiruna 4-ever till skillnad mot The Linear City tar ett grepp om den ekologiska hållbarheten. En annan skillnad är inställningen till höghus där Kiruna 4-ever använder dem för att uppnå en högre densitet. I The Linear City identifieras höghus som ett problem för social hållbarhet.
I uppsatsen diskuteras också vad en utopisk förebild kan tillföra ett gestaltningsförslag.
En möjlig slutsats är att en teoretisk grund underlättar för förslagsställare att presentera ett lättöverskådligt förslag.
Slusseneländet
Stockholm is constantly growing and changing. Despite this, for various reasons, it is difficult to execute large building projects. With starting-point in decision making theories we have tried to investigate these difficulties. More specifically we have chosen to study why it has not been possible to rebuilt Slussen in Stockholm. To help us structure our study we have based our research on another large comparable building project, the Globen City project.
Organisationen, ledaren, individen: vem ansvarar för hälsan? En kvalitativ studie om det hälsofrämjande och ohälsoförebyggande personalarbetet i Malmö stads stadsdelar.
The purpose of this study was to examine health promotion and ill-health prevention in the workplaces of the City District Committees in the City of Malmö. More specifically, we wanted to find what types of health problems there were and what kinds of strategies were applied to prevent them. Furthermore, the aim was to examine whether the leaders of the City of Malmö saw any effects of the strategies in use and if so, which. Finally, the intention was to compare our empirical results to previous research in the field of health promotion and ill-health prevention in workplaces. We conducted a qualitative study consisting of semi-structured interviews with five leaders in different levels, two personnel secretaries, two employees assigned to improve the health of the personnel in the City Districts, and one safety representative.
Externhandel och mellankommunalt/regionalt samarbete utifrån ett hållbarhetsperspektiv med fokus på delregionen Södertörn
In Sweden according to the planning and building Act municipalities have planning monopoly. The question about shopping centres in the outskirts of cities is a regional issue, because they attract customers from a large area. Municipalities often find it hard to assert themselves against large commercial companies when it comes to their establishing new retail outlets on the outskirts of cities. Without a regional co-operation there is a risk that municipalities can be played up against one another, so that more and more companies are given permits without the municipalities having taken the strategic consideration necessary for a long term sustainable development. The focus in this work is on four municipalities in the Södertörn region (Södertälje, Botkyrka, Huddinge and Nynäshamn).
Comparative analysis of Thermal Barrier Coatings produced using Suspension and Solution Precursor Feedstock
The research work performed in this thesis has been carried out at the Production Tech-nology Centre where the Thermal Spray research group of University West has its work-shop and labs.This research work has been performed in collaboration with the International Advanced Research Centre for Powder Metallurgy and New Materials (ARCI), Hyderabad, India.First of all, I would like to express my sincere thanks and gratitude to my supervisors Dr. Nicolaie Markocsan and Dr. Nicholas Curry for their guidance, great support and valuable suggestions without which this work could not have been possible. I would also like to thanks Prof. Per Nylén for keeping faith in me and providing me an opportunity to work at PTC, which is a great place to perform research.
Arenans betydelse för en stad : En studie av en arenas tillförande av väde i platsmarknadsföring
AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.
Romernas hus : Ett romskt kulturcenter på Djurgården i Stockholm
The project investigates features of Romani Architecture.