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1754 Uppsatser om City branding - Sida 51 av 117
Offentliga rum och utsuddade identitetsbegrepp : en resa mellan det virtuella och det fysisika i tid och otid
Trough a literature study based on both philosophic and objective fact this essay is taking off in the meaning of public space. It investigates how the information society and its virtual world are affecting the idea and use of public space in the city. The city and the actual world have developed from the traditional meeting between people while the virtual world is based on flows of information. The information flow has expanded through the Information and Communication Technique (ICT). ICT covers among others Internet, mobile phones and computers.
Friluftsliv i staden : tillfällig landskapsarkitektur på sex platser i Linköping 3-15 april 2012
The subject of this project focuses on how
Landscape Architects by their profession can
explore and directly make a difference in the
cityscape. This paper documents the process of art -
based research practice. The purpose of installing
temporary activities is to encourage people in the
city to discover, participate and invite people to be
more playful in the city.
My experience of interaction in public spaces comes
primarily from the education within landscape
architecture, from site-specific art installations I have
performed in different cities and from observations
of landscape architecture, street art and urban life in
the cities of Vienna, Berlin and Linköping. It is
fascinating and inspiring to see how the urban space
can invite and allow visitors to participate and
therefore feel invited to the open space. As a
landscape architect I wish to create urban spaces
that are useful and inspiring for their visitors.
The projects main question: How can you make
temporary landscapes that encourage outdoorinspired
activities at selected locations in the city? is
answered by practice based research, an approach
in which theoretical research are developed through
practical experiments in the designing- and
implementation process.
Tungelsta med trädgårdstema :
In this project, an area in the small town Tungelsta south of Stockholm, is in focus. Tungelsta is placed in the municipality of Haninge and it is for the planning department on the municipality, this project is made.
The task is to compose an arrengement of buildings and open spaces for a 50 hektar area. Today the area is consists of agriculture fields and forests. The area is placed near the railway station, in the city centre of Tungelsta, which makes it interesting and important to work with.
There are different opinions about the future plans for the area.
Klotter och skadegörelse : metoder och tekniker som förebygger klotter och skadegörelse i offentliga miljöer
The city?s public environments are meant to be perceived as safe and inviting areas to visit any time of the day. In recent decades the number of vandalism complaints has doubled and graffiti has become so common that it received a separate category in the crime statistics. With this type of impacts in the public environments the experience are precarious and a boring sight. It?s difficult to put a price tag on these types of crimes, the number of unreported cases suspected to be large.
Lokalt klimatarbete på lokal nivå : Från mål till praktisk handling i "Vänerskärgården med Kinnekulle"
The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.
Östersjörederiernas marknadsföringsstrategier : en studie om Tallink Silja AB, Viking Line AB och Birka Cruises AB
Turismaktiviteter till havs har kommit att få ett ökat intresse de senaste åren, där människor har upptäckt fördelen med kryssningsfärjor som transportmedel. De erbjuder ett varierat utbud av aktiviteter och upplevelser ombord, som både privat- och affärsresenärer kan ta del av. Detta omfattar flera kundgrupper med olika behov, vilket innebär att rederierna måste uppfylla kundernas förväntningar och vad de efterfrågar. I nuläget finns det en bred konkurrens på marknaden, där de olika aktörerna försöker skapa en egen nisch genom olika marknadsföringsstrategier i syfte att skapa långsiktiga relationer.Syftet med vår studie är att utreda hur Stockholms tre största rederier, Tallink Silja AB, Viking Line AB och Birka Cruises AB, arbetar för att behålla och vårda sina befintliga resenärer, samt vilka strategier som används för att nå nya kundsegment. Vi har även utgått ifrån kundens perspektiv för att undersöka hur de förhåller sig till företagens produkter och tjänster.
Grannskapstorg som fenomen - med fallstudien Axel Dahlströms torg
In the 1940s the Swedish town planning was inspired by the English city development with the concepts of neighbourhood and community planning. In order to promote democratic development and solidarity the ideal would be to create community centers with full service. Community centers are part of the building of the suburbs during the postwar period. The buildings in Sweden from 1940 - and -50s were built with the intentions to be good homes for all regardless of income, class and status. Collective solutions to individual problems were characteristic of the Swedish policy during this time.
Indiska-En studie av Indiskas strategier i riktning mot Fashiontainment
Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people?s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer experience to meet the customers? new demands.
Transport- och Trafikeffekter av Samdistribution i Linköping city
I takt med att städer runt om i världen växer ökar fokuseringen på miljöproblemen och därmed höjs kraven på ett välfungerande distributionssystem för olika typer av gods. Ett sätt att försöka lösa denna problematik är att samdistribuera gods, vilket har undersökts i olika internationella och nationella projekt. I det nationella projektet SAMLIC, samordnad varudistribution till Linköpings city, har liknande problematik dryftats men med den skillnaden att fokus ligger på att skapa ett ekonomisk och logistiskt effektivt distributionssystem för alla inblandade parter. Bieffekterna av en sådan fokusering blir särskilt positiva eftersom även bättre miljö och service uppnås.En viktig aspekt då det gäller SAMLIC-projektet är att initiativet till att starta ett projekt inom ramen för samdistribution av varor i Linköpings city ursprungligen kommer från näringslivet. Anledningen till att ett initiativ till ett samdistributionsprojekt togs under år 2000 var att näringslivet insett att mängden leveranser in i och ut ur Linköpings innerstad gav upphov till trängsel och därmed stora trängselkostnader.
Johanneshov / Gullmarsplan : en nod i framtidens närförort
This is a thesis on how to develop and densifythe suburb of Joanneshov south of Stockholm.Based on Stockholm?s urban history,Stockholm master plan in 2010, the currentdensity and sustainability debate, literarystudies, as well as a variety of analysisof the site it all ends up with a proposal onJohanneshov. The goals have been workedout during the work and has resulted inthat we want to extend the inner city streetand linking Johanneshov with surroundingdistricts, but we also want to create a wellused, diverse, urban area where the humanis in focus and a district that is easy to read.Much of the work is devoted to show howStockholm has developed historical and totry to put the future in a context, but also a lotof work has been put in the information andthe analysis of the site chapter. The plan proposalis still considered to be the work focus.Johanneshov is surrounded by Årsta inthe west, Hammarbyhöjden in the east,Enskede in the south and Södermalm inthe north. Gullmarsplan is a typical 40thcentury area with a functionalist structure.Johanneshov is with Gullmarsplan,the Globe an the Slaughterhousearea, an important node for the southernsuburbs as a place for communication,sports, entertainment and shopping.Today Nynäsvägen divides the area intoa western and an eastern part.
Språkligt heterogena klasser : En studie av verksamma lärares arbete med andraspråkselever
The Swedish coastal defence took on a whole new meaning after the introduction of the coastal artillery in 1902. The establishment of the coastal artillery meant that the Swedish military had access to a whole new military branch, in addition to the Army and the Navy. Under the direction of one general, two regiments were established. One in Vaxholm and the second in the naval city of Karlskrona. The aim of this essay is to investigate how the Costal Artillery were established, by analyzing the parliamentary of the year 1901.
Bruka utan att förbruka - när andra intressen än ekonomin får styra
To have a forest area close to the city is of great importance for the city population?s well being. Children develop their motor skills, concentration and imagina-tion and the adults have a place to shake of the stress from work. Forest areas are used to exercise at, play in and to find a moment of peace and silence.
The urban forest and the old farming pastures at Markussonvallen and Per-Isakssonvallen already has natural assets worth to preserve and a great potential to create more. The goal is to develop a forest with a variation of tree species and ground vegetation that will appeal to the human senses and different animal species such as birds, insects etc.
Sveriges turismmarknadsföring : En fallstudie om bilden av Sverige internationellt
It today's global world we live in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them.
Klimatförändringars påverkan på kulturmiljöer i Uppsala stad ur ett geovetenskapligt perspektiv
Cultural heritages are environments created by humans that are considered to have a conservation value for the posterity. They can be seen as one of society's non renewable resources. It is important to have knowledge of how cultural heritages are affected by future climate changes.The water flow in Uppsala is estimated to increase during winter and decrease during spring and summer. Precipitation will gradually increase as well as the intense short period precipitation. The average temperature is estimated to increase as well.
Differentiering : ett sätt för Uppsalas cityhandel att konkurrera med externhandeln
Utbyggnaden av externhandeln under de senaste decennierna har medfört en ökad konkurrens för cityhandeln i Sverige. De olika marknadsplatserna präglas av en allt större likriktning av butiksutbudet, framför allt när det gäller andelen kedjebutiker. Detta gäller främst externhandelns köpcentrum, men är även ett fenomen i stadskärnornas gallerior. Cityhandeln bör differentiera sin produkt gentemot externhandeln för att locka kunderna till city. Detta kan ske genom att exempelvis erbjuda en bred butiksmix.