AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

This essay is about the planning of Stockholm's border regions (areas on the outskirts of the city) during the first seven years of the 21st century. It describes how planning decisions are made in reality, in respect to a 'green' perspective. By describing what a "markanvisning" is (the right to negotiate with the city about a certain piece of land) and by discussing examples of what has happened with a hundred applications for markanvisning, this essay shows how Stockholm's border regions are planned. In the majority of cases it is the initiative of the future developers that begin the planning and construction processes. Research shows that the application to get a markanvisning in Stockholm does not follow a clear, structured system. However, the existing system in Stockholm does work and it seems like almost all the employees within the municipality, the politicians, and the future proprietors are happy with the current situation. Interviews have been held with key individuals involved in the planning process.

Titel: Arbetsgivarvarumärke - en kvantitativ undersökning av sambandet mellan ett arbetsgivarvarumärke och motivationKurs: Pedagogik med inriktning mot vuxna och arbetsliv CFörfattare: Kristoffer Fredriksson och Emilie RunnegårdHandledare: Gunilla RoosNyckelord: Arbetsgivarvarumärke, employer branding, employer brand, motivation, motivationsfaktorer, motivationsområden, lön, feedback, arbetsuppgifter, utveckling och omgivning.Syfte: Vårt syfte är att undersöka om arbetsgivarvarumärket kan utgöra en motivationsfaktor samt om det finns andra motivationsområden som de anställda på ett företag anser är viktiga för att de skall motiveras.Metod: Uppsatsen baserar sig på en kvantitativ studie i form av en enkätundersökning på ett företag.Slutsats/resultat: De viktigaste motivationsområdena för våra respondenter var: Arbetsuppgifter, relationen till chef och kollegor samt feedback och utvecklingsmöjligheter.Lön, fysisk arbetsmiljö och arbetsgivarvarumärket har mindre inflytande på deras motivation. .

The construction industry is always looking for ways to make the work more efficient aswell as minimize the waste of money in general. At the same time the industry is showing alow awareness of logistics which has to increase in order to improve the industry in thesekind of questions. Projects located in the inner city have high demands on the logistic andthe handling of material due to the so often limited space for storages of the material. Dueto this the purpose of this report is true a case, study and analyze what kind of factors thereis to take into consideration during the materials way from the supplier to the workstationin a project located in the inner city. The data for the report was collected with the help of acase study, and in three different ways.

Uppsatsen har som syfte att studera om, och i så fall hur, employer branding- tekniker tar sig i uttryck vid tre valda av författarna tidspunkter. Employer branding används av en organisation för att framstå som en attraktiv arbetsgivare. Vi har studerat platsannonsers bild och text, och åren som berörs är 1996, 2005 och 2014. Platsannonserna är hämtade från Dagens Nyheters platsannonsuppslag och summeras totalt till 60 platsannonser, fördelat jämnt på dem tre årtalen. Vi har valt att kategorisera materialets employer brandings komponenter i fyra delrubriker -materiella och immateriella erbjudanden, organisationskultur och organisationsimage.

Uppsatsen behandlar temat urbana tillväxtstrategier i svensk planering. Studien syftar till att undersöka hur översiktsplaner har påverkats av entrepreneurial city, platsmarknadsföring och kreativa klassen som alla är olika teorier om urban tillväxt. Undersökningen utgår ifrån fem kommuner med en översiktsplan från tidigt 90-tal och en aktuell plan antagen omkring 2010. Översiktsplanerna studeras utifrån de valda teorierna (entrepreneurial city, platsmarknadsföring och kreativa klassen) om urban tillväxt för att ge förståelse för hur strategierna i kommunernas översiktsplaner har påverkats av teorierna. Den genomförda undersökningen visar på en förändring över tid som pekar mot mer tillväxtorienterad planering..

The construction industry is always looking for ways to make the work more efficient aswell as minimize the waste of money in general. At the same time the industry is showing alow awareness of logistics which has to increase in order to improve the industry in thesekind of questions. Projects located in the inner city have high demands on the logistic andthe handling of material due to the so often limited space for storages of the material. Dueto this the purpose of this report is true a case, study and analyze what kind of factors thereis to take into consideration during the materials way from the supplier to the workstationin a project located in the inner city. The data for the report was collected with the help of acase study, and in three different ways.

This work addresses how the book boxes that are shipped to different schools, that don?t havelibraries themselves, from the city library are composed in Karlstad municipality and whatbooks they may contain. A case study is made to find out which books can be included in theboxes. An interview with staff from Karlstad City Library is made and two different kinds ofbook boxes are analyzed. There is one book box with children books that have a genderperspective and one with fiction children books.The books are analyzed and the conclusion of this work is that it is important to know whatthe children are reading and how books can influence them.

Everyday life mobility of elderly people ? opportunities, restrictions and sustainable urban visions aim to examine and describe elderly people?s movement patterns, their opportunities and restrictions of reaching high mobility and accessibility, and their attitude towards various sustainable urban visions. This paper is based on an approach of time-space geography as it covers the topic of movements in time-space, explained and developed using the concepts of mobility and accessibility. To examine elderly people?s attitude towards sustainable urban visions, this paper also takes approach on theories such as New Urbanism, mixed-use and the compact city.The method used in the study is an interweaving of a time geographic diary and qualitative interviews, where the respondents are six retired people between 68 and 77 years old living in Gothenburg city.

The aim of this paper is to analyse how the term attractiveness is interpreted in Swedish contemporary urban planning. The focus is to analyse how the term is discursively constructed and by this highlight the conceptions that exist around what makes a city attractive. We want to emphasize the importance of a deeper understanding of how attractiveness is used in urban planning and how the term is a part of the development of our cities. Given the use of attractiveness as a part of visionary goals for Malmö´s and other Swedish cities future development, our intention, therefore, is to enhance the understanding of what the use of attractiveness means in respect of the creation and construction of power relations in time and place. The framework of our analysis is based on the discourse theory approach and used as a way of understanding how urban ideals is discursively constructed.

The purpose of the thesis is to investigate and analyze how three different actors linked to the urban transformation in the city of Kiruna, in this case LKAB, the Municipality of Kiruna and the County Administrative Board of Norrbotten, believe that the identity of a historical monument that is marked cultural heritage is affected by future relocation. The second part of the study is to investigate the impact the building might have on the city in the future. This study is based on the relocation of Hjalmar Lundbohmsgården.The study is based on a qualitative approach in which five informants from the three actors were interviewed. The interviews have been analyzed through thematic analysis, where a combination of theoretical thematic analysis and empirical thematic analysis was used. The result shows that the new location of Hjalmar Lundbohmsgården is preferred to be in a suitable context close to other cultural buildings. All informants agree that accessibility is a fundamental element in, which a synergistic effect is an increase in visitor numbers.

Dagens arbetskraft präglas allt mer av en ökad mångfald, vilket ställer krav på företags hantering av heterogena grupper. Tidigare forskning tyder på att inställningen till mångfald får en större betydelse för att attrahera talanger. Syftet blir således att undersöka hur de mest attraktiva arbetsplatserna för ekonomistudenter förmedlar sitt arbete med mångfald, samt hur ekonomistudenter upplever och värderar arbetsgivarnas arbete med mångfald. En kvalitativ granskning av årsredovisningar och hemsidor har genomförts. Delar av datan kvantifierades enligt ett förutbestämt index.

The purpose of this master thesis is to attract attention to the undefined spaces of our urban landscape and emphasize the need of these spaces in the city. The different values of these spaces are here clearly presented so that they can be considered when real estate developers show a particular interest in any one of these undefined spaces. The term undefinied spaces can mean a lot of things. The spaces that I now choose to define as undefined spaces are neither planned nor designed. It could for instance be a piece of leftover land in between two residential areas, or as times change, a formerly planned area might be forgotten and left to its own.

The reconstruction of a central area in Stockholm named Slussen (The sluice) has frequently been portrayed and debated in media over the last few years, escalating around December 2011 when the major decision regarding Slussen was to be made by the city council. The area serves as a traffic node connecting the areas of Södermalm and Gamla Stan (Old town) together. The last major change of Slussen was completed in 1935, best described as a modernistic traffic and architectural piece of work. It is indisputably an area of importance for the city of Stockholm, its citizens and visitors. How has media reported the development of the New Slussen project?The analysis, and the conclusions drawn from it, will be based upon and performed with a quantitative content analysis and critical discourse analysis.

Syftet med uppsatsen har varit att undersöka hur konsumenterna uppfattar varumärkesutvidgningen. Studien har haft fokus på ett fallföretag, Sony Ericsson samt de varumärken (Walkman och Cyber-shot från Sony) som de använder på deras produkter. Vi har samlat in data med konsumenters uppfattningar om co-branding och deras brukande av produkter ur den kategori där de co-brandade varumärkena finns. Vidare har vi sökt efter förklaringar till huruvida det finns någon koppling mellan användandet av Mp3-spelare och digitalkamera i förhållande till betydelsen av varumärkena. Undersökningen har varit helt webbaserad och samlat in över 200 svar varvid 197 har använts i sammanställningen av enkätsvaren.Vi har använt oss av rådande teorier inom varumärken, varumärkeshantering, varumärkesvärdering och varumärkesfusioner.