AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Accounting firms operate in environments with high competition for graduates and students today expect employers to be present on Facebook and the like. We aim to describe whether two major accounting firms use social media in their graduate recruitment. We chose to do case studies of Grant Thornton and Ernst & Young and how they use social media channels aimed towards graduates. Through a through study of how the two companies communicated through various social media, we concluded that Grant Thornton was significantly better than their larger competitor at social media use. Both companies use Facebook as their main communication channel.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

The title Urban furniture for young people reveals that this paper handles two central phenomenon in landscape architecture; the form and content of the urban spaces, respectively the users and their need for an appropriate outdoor environment in the city. In this paper youth is referred to as 15-18 year olds and the paper is based on theories of their physical use of the city?s outdoor environment. Urban furniture refers to equipment and components in the public room which becomes furniture when people takes them in to claim and gives them a meaning and a function that is useful for the moment. The starting point is that the users, in this case youths, defi nes urban furniture as something signifi cantly more than traditional park furniture, bicycle racks and waste baskets. This paper aims to investigate how the city?s furniture can be developed to meet the youths need to see each other, move and make their marks in the public room. The theories about how youths uses the city are presented in the Theory chapter.

The term Temporary places could be used to describe a wide range of shapes, functions and not least different time sets . In this thesis, however, the intention of temporality should be seen as the main definition regarding this subject. This thesis is based on a literature study and the aim is to explore temporary places, their values and their functions. Furthermore, the purpose is also to highlight temporary places as a method to be used by urban planners, in order to create more flexibility in the city planning of today. The thesis describes the underlying factors and conditions creating an increased interest in flexible planning. Furthermore, a number of tactics and applications are presented, all drawn from current research on the topic.

I takt med att konkurrensen på arbetsmarknaden blir allt hårdare samtidigt som det pågår ett generationsskifte inom olika branscher så är det viktigare än någonsin att hitta talangfulla medarbetare med rätt kompetens. I denna kvalitativa studie undersöktes en verksamhet i ett företag som samarbetar med diverse universitet för att förbättra utbildningarna och skapa en större rekryteringsbas. Syftet med studien var att få en förståelse för hur företaget strategiskt arbetar med att attrahera studenter från verksamhets utbildningar. Studien har utgått från teorier och forskning som berör Employer Branding samt motivation. Nio semi-strukturerade intervjuer genomfördes med anställda som arbetar i verksamheten.

This master thesis starts in a wondering about the visions and ideas we have about thecity and about the urban. In Swedish about the term stadsmässighet, which can be translatedin to city-like, urban or urbanely, something that describes or contains features ofthe city. How do we use the city as a role model? Is urbane building the same as buildinga city? Is it about architecture and aesthetics or is building urbanely the way to makepopular cities? The central aim of this essay is to study visions and reality around urbanebuilding in order to understand the concept?s meaning and how it changes. My ambitionis that the essay will function as a discussion basis for students and planners.The work starts with literature studies where theoretical definitions and concepts aboutcities and about the urbane is investigated.

This is a final year project considering constructional techniques for joining cavity walls. The project is related to an ongoing scientific programme about the restoration of The City wall of Visby located on Gotland. The programme was set by Riksantikvarieämbetet as a reaction to a collapse of the outer masonry wall shell which took place in February 2012.The City wall of Visby is a medieval fortification built out of limestone during the 13th century. The wall is constructed as a cavity wall with two separate masonry shells connected to each other through an intermediate core. During the 14th century the wall was heightened which lead to a higher stress, especially in the outer wall face.

I övergången från industrialism till post-industrialism förändras städernas ekonomiska förutsättningar och ökar konkurrensen. Städer som tidigare haft en god tillväxt med bas i tillverkningsindustri drabbas av konkurrens från länder som tillhandahåller billigare arbetskraft. I den här situationen väljer många städer att satsa på att stärka sin attraktivitet samt marknadsföra sig för att locka till sig nya invånare, nya företag, turister, externt kapital. En strategi är att satsa på kultur och evenemang. Värdskapet för evenemang kan vid första anblick framstå som en odelat positiv och oproblematisk företeelse, något som gagnar staden med alla dess invånare samt även regionen och landet som helhet.

This paper intends to examine how two newspapers, one local and one national newspaper, reported the gang-related homicides in Malmo in 2011, and compares these two news reports to see if there are any similarities and differences. Another aspect of this study is to elucidate how these two newspapers constitute Malmo as a city. Fairclough?s critical discourse analysis is applied in this study, where I analyze the two newspapers? news coverage based on their content. The content is analyzed by studying the text?s vocabulary, grammar, cohesion, structure, transitivity and modality. One similarity is the use of objective modalities, where both newspapers have a tendency to make interpretations and speculations as fact.

The purpose of the study was to learn how social structures can enable accessibility, by asking persons with visual impairment about their experiences of accessibility in the public environment in the city of Stockholm. Eleven adults with visual impairments, living in the city of Stockholm, were interviewed using two separate focus groups. The study was carried out with the objective to allow for the participants to be involved in the research process. The resulting data was analyzed on the basis of Nancy Fraser?s theory on social justice, focusing on the conceptions; needs, politicised needs, redistribution, recognition and misrecognition.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Idag är varumärken några av de mest värdefulla resurser företag har, och dessa har utvecklatsfrån att särskilja likartade produkter till att även särskilja platser, människor och företag. Nuapplicerar även företag varumärkesaktiviteter för att särskilja sina egenskaper som arbetsplatsför att kunna attrahera de bästa medarbetarna samt att behålla sina befintliga; detta arbetekallas employer branding och är vad denna studie behandlar. Syftet med föreliggande studievar att undersöka hur företag genom fördjupad kunskap kring vad ekonomistudenterefterfrågar kan anpassa sina employer brands för att bli en employer of choice. För att kunnabesvara syftet har två undersökningar genomförts. I den första studien, som var av kvantitativkaraktär, har 206 ekonomistudenter besvarat en enkät bestående av 19 olika faktorer som devärderat; dessa faktorer var egenskaper och attribut som en arbetsgivare kan erbjuda.

This essay is from a student at the cultural science program in Karlstad University. The essay in Culture studies deals about the history use and about the cultural-historical values on buildings. The buildings are from a certain area called the neighborhood Almen and have in the past been threatening many times of demolition. The neighborhood Almen buildings survived a huge city fire back in the 19th century. Since then the buildings has been known as a memory and by the inhabitants and as the oldest part of the city left.

Uppsatsens titel: ?Att sätta sig på kartan? - En studie om konsten att attrahera ekonomistudenter Seminariedatum: 2007-06-04 Kurs: FEK 591 Magisteruppsats, Företagsekonomi, 10 poäng Författare: Maria Arfwidsson, Katarina Gabrielsson, Sophie Laurell Handledare: Tony Huzzard Nyckelord: Attraktion, Image, Employer branding, Självförtroende, Imageförtroende Syfte: Syftet med denna studie är att utveckla en större förståelse till varför de valda fallföretaget i dagsläget inte ses som en attraktiv arbetsgivare för nyutexaminerade ekonomer. Metod: Studien är en fallstudie med en kvalitativ induktiv ansats. Studiens empiri har huvudsakligen samlats in genom kvalitativa intervjuer, semistrukturerade intervjuer och fokusgruppdiskussioner. Teoretiska perspektiv: Studien bygger på litteratur om image, identitet, employer branding samt teorier kring generation Y.