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1754 Uppsatser om City Branding - Sida 26 av 117
Grafisk profilering som en del avvarumärkesarbetet
A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a graphic profile and contains information on for instance a logo, colours or typography.The objective of this thesis was to create a graphic profile for Stjørdal Tannhelsesenter that could serve as a base for a brand work in the future. It was important to analyze how the clinic wants to be perceived and how it is perceived today. The methods used to carry out this study were questionnaires, researches and a focus group.The work resulted in the generation of a graphic profile that included a new logo, colours, decorative elements, fonts, templates for stationery, business card / badge, imagery, and examples of some publications.According to the test which was made to examine the results of the project showed that I was successful and that the new design meets all the requests from the previous questionnaires..
GRÖNYTEFAKTOR I ETT NYTT PERSPEKTIV - Går ekosystemtjänster att mäta med fjärranalys?
Due to an increased population in cities the need of densification of cities increases. This means that the amount of ecological elements in the city is at risk of decreasing. Ecological services contribute to the city?s climate by softening the negative impacts that densification of cities means. Thus increases the will and ambition in city planning in to preserve greenery.This is an interdisciplinary thesis within the subject of geography that studies Biotope Area Factor (BAF), a planning tool that is used in city planning with the purpose of compensating for lost ecological services associated with new housing estate.
Ombyggnad av skolbyggnad för nya verksamheter : En visionsstudie för Wenströmska skolan och dess närområde
New production is not the only thing that is important for the city?s growth. It is also crucial to recover existing buildings in order to create attractive areas. There is a school in Va?stera?s city called Wenstro?mska skolan which consists of six high schools that provide different professional specializations and which has an area of about 35000 square meters.
Boulognerskogen : förslag till program för en stadslekpark
Boulognerskogen is a park in the central of Skövde that have had a health resort, paths for strolling, outdoor-bath, outdoor-sport areas and events. During the 1970:th there was a lack of interest for the park and very few visited it. By a motion from a resident in Skövde wich proposes that a city playground will be build in Boulognerskogen gave me an opportunity to investigate how the potential of the park can be used to create a funny and nice place to visit for children in company with adults.
By a program that contains the main goals and design program for a city playground in Boulognerskogen, I wanted to present a proposal that could meet childrens needs to play and to use the conditions of the place to create places to play in, and where children in company with adults could be together. To reach this, I wanted to try different methods that could lead to a proposal that was well supported by children and adults, and wich was possible to use by the local authority in their further actions. The methods that I used was therefor an important part of the work.
I have choosen to define the concept "city playground" as a greater playground situated in the center of the town that are suitable for outings and as a meetingplace, with a varation in playground attractions and promote children and adults to be together, aiming at younger children in the ages of 1-10 years in company with adults, but should also give space to activities of other groups.
Endast en utopi eller en realitet? En studie om Malmö stads interkulturella förhållningssätt i skolan
Since a decade back in time, Sweden is officially recognised as a multicultural society. Different cultures exist side by side and the city of Malmo is one of the clearest examples of this setting. In multicultural societies, the dichotomy of ?us? versus ?them? is common, which leads to segregation and asymmetrical relations of power. The concept of intercultural education is in theory known to be able to create a position of ?us? where every culture is equally recognized and reinterpreted and thus become an alternative to the dichotomy.
Halmstads Tivoli : en av södra Sveriges vackraste förlustelseplatser
During the late 19: th century the park Tivoli in Halmstad, today called Norre Katts park, was known as one of the most beautiful amusementparks of southern Sweden. This is a description that hardly anyone would use to portray the park today. The aim of this study is therefore to investigate what the park once looked like and how it has changed until today?s neglected state. The history of the place and by who and for whom the park with; 4 ½ acers with meandering paths, caves, an avenue, leaf halls and bowers, was created.
Who designed the park in the year of 1843 is an unrequited question.
Den medeltida stadshamnen : Om strandområdets topografi och funktion i tre Öresundsstäder
This essay focuses on the function and development of city harbors during the middle ages in the Scanian part of Öresund. The purpose of the survey is to take a closer look at topography, development and activities on the shores in three coastal cities along the west coast of Scania. The cities that has been part of the survey are: Skanör ? Falsterbo, Malmoe and Landskrona, three cities that follows each other chronologically and that show both similarities and differences in appearance, function and urbanization.The cities of Skanör ? Falsterbo and Malmoe were important market places for the medieval Scania market with the herring fishery in focus. The cities? birth has to be looked upon in relation to these activities.
Möllevångstorget : en fallstudie utifrån två platsteorier
We are daily using the public space to move throughout the city. The public space is an important part of our city and it?s where a lot of social activities occur and a lot of different events take place. The outdoor environment in the city should offer the residents nice and varying places for staying. In this essay I will try to understand how the physical environment works and how people moves and behave in the public space.
Att skriva staden genom språnget : En undersökning av plankning och parkour som skapande, rumsliga praktiker utifrån Michel de Certeaus The Practice of Everyday Life
What happens when one moves about in the city? In this essay I will explore how we through our movements create our own temporal cities. I base my investigation on Michel de Certeau's theories from his book The Practice of Everyday Life vol 1. De Certeau believes that by just walking in the city ? a mostly unconscious and for many trivial activity ? you write it, creating different types of spaces that can be understood using linguistic terms.In my essay, I develop de Certeau's theories about ordinary activities by applying them to two less ordinary ? and between themselves quite different ? spatial practices: fare evasion on public transportation (plankning) and the urban activity of parkour.
Public Plays : offentlig arena för aktivitet
This project is a contribution in the debate of sustainable city planning. The conceptual ideas in this project can be used on many places and are here applyed on the center of Nacka, outside of Stockholm. The essay is based on an entry in the competition Europan 9, advertised by Europan in collaboration with the municipality of Nacka. The theme of the competition is ?sustainable city and public space?.
The discussion of the sustainable city is a very wide subject which needs to be narrowed to suite the context of Nacka.
Beijers Park i "Parkernas Stad" : 125 års parkhistoria på Kirseberg i Malmö
To perform a historical record of Beijers Park's development to date is about securing the tracks back in time. The historical record about the park tells not only the history of the park but the city, district, local residents and art of gardening. As the historical story is documented the necessary base for establishment of any care plans in the future and the base for cultural and historical value the park is made. Beijers park can in such work be treated alone or as part of the context of parks that were built during the same era in Malmö's history.Beijers park origin from the era of the late 1800s, when the entire green structure in Malmö changed. The park area today covers 12 hectares and is located in the district Kirseberg.
Demografiskt perspektiv på Employer Branding : En kvantitativ studie om hur Ålö kan attrahera ingenjörsstudenter med Employer Branding
Engineers are a group of individuals who are attractive when companies are in need for competence in technology. Today it is a shortage of these competences in the labor market. Because of this there has grown a competition among companies when they strive to recruit the best engineers. Therefore companies spend more resources on marketing themselves as an attractive employer. This study was set out to find what engineers think is an attractive employer through a demographic perspective.
UNGDOMARS ATTITYDER TILL FYSISK AKTIVITET : En kvantitativ analys från HELENA-studien
Good conditions in the workplace, fairness in the workplace and the social differences contribute to a general improvement in public health. A health-promoting leader is working to create a workplace that promotes health, supports its employees and contributes to their wellbeing. The purpose of this study was to investigate the first-line managers in the city of Västerås experience and deal with their conditions and obstacles in the health-promoting leadership. A qualitative approach was chosen and the selection was six first-line managers working in three different areas of the City of Västerås. Managers were interviewed by an interviewguide and the material was analyzed with a manifest content analysis, with an inductive approach.
Demokrati vid sidan av kärnan : En studie av folkbibliotekens programverksamheter utifrån ett demokratiperspektiv
In this master thesis, I investigate four Public Librarys´ program activities. The purpose is to explore what the library program activities contribute to as a part of a well functioning democracy. The theoretical points, I have brought from political science. I assume three different ideals of democracy; electoral democracy, participation democracy and deliberative democracy. All have different views on what can be characterized by a well-functioning democracy.My empirical material consists of library program guides, the libraries´ target documents and interviews with staff at the libraries who work with or have overall responsibility for program activities in their respective libraries.
I förfallet speglas staden : om det övergivna rummets betydelse
The Essay starts with studying the time after the Second World War and its boom, the force behind many of the abandoned locations we see in our city today. Thereafter the idea of place is looked into, its importance for the individual and how the own individual experience affects the experience of place. It is about how we can create own places and through that recapture the city and give it meaning and contents again. The social aspects are being discussed as an important component of creating a feeling of reality.
Further studies the abandoned rooms historical values since the past have an ability to raise the experience of a place. How decayed depends highly of economy and how we have gotten so used to changes that we accept capitalism as a driving force to decay is also being discussed.
Thereafter the planers roll for the abandoned places in the city is being raised.