The technological development and increasing popularity for integrated multichannel solutions constitutes both severe opportunities and challenges for todays' and tomorrows' retailers. On the account of consumers leaving traces when using digital Channels and the technological development enabling retailers to use this information to create relevant offers, goal-congruity is relevant to apply in the multichannel shopping context. Based upon previous research on goal congruity and channel integration, our main purpose in this study is to increase the understanding for how congruity in an offer increases the intention to redeem the offer. Several studies focus on and contrast the product characteristics hedonic and utilitarian. However, it has been stated that it is crucial that research also examines the difference in target audience, buying situation and as examined in this study: buying decision process.

The purpose of this study was to increase knowledge about what the lives of the unemployed youth of immigrant background looks like, and what the views of the unemployed young people are about work and employment. The study is a qualitative study where the empirical material is based on interviews with seven unemployed immigrant youth between the ages of 19 and 25 years. A study where the central questions was to explore how the informants' living conditions and identity are affected by being unemployed. The other issues aimed at how informants background affected their ability to enter the labour market, and the job expectations the informants had about the future and the Swedish labour market. Empirin have been analyzed with regard to methodology tool based theory, as well as theoretical starting points, such as social capital, formal and informal Channels, ethnicity and stigma theory.

Syftet: Syftet med denna uppsats var att se hur Nordiska Afrikainstitutet använder sig av sociala medier och hur de tillämpar den information som organisationen kommunicerat via de sociala medierna.Teoretisk ram: Uppsatsen utgår ifrån teorier som ger överblick i hur traditionella och moderna kommunikationsredskap fungerar. Därutöver har ett analytiskt instrument använts som kartlägger kommunikationsprocesser i organisationer samt hur dessa tar tillvara på ny kunskap. Den teoretiska referensram består av följande teorier: Media Richness modellen samt de två artiklarna On using organizational knowledge capabilities to assist organizational learning samt Virtual worlds as platforms for communities of pratices från antologin Knowledge management and organizational learning.Metod: Uppsatsen bygger på en kvalitativ metod. Det empiriska materialet har samlats in genom respondentintervjuer, dessa bestod av telefonintervjuer samt epostkorrespondens. För att urskilja respondenterna har ett snöbollsurval använts. Intervjuerna har därefter analyserats utifrån den teoretiska referensramen.Resultat: Resultatet av undersökningen visar att både traditionella och sociala medier används vid institutet där de traditionella medierna anses trovärdiga men inte alltid flexibla. De sociala medier som används är Facebook, Twitter och institutets egna forum kallat NAI-forum.

This essay focus on the social media Twitter and how three Swedish PR practitioners view and use communication strategies for this social media. Twitter was created 2006 and is kind of a new channel in the digital world. The micro blog has over these few years attracted 175 million users across the world. In Sweden there is 91 000 registered users and according to a survey, 11 000 of them are active by tweeting once a day.Twitter is highly current and all kinds of people are using the social media, for example, artists, companies and individuals. Twitter is with its highly number of users building a new market for organizations to find their stakeholders.

In light of the European Union`s 2012 theme year: Active aging and solidarity between generations I wished to gain an understanding of weather elderly immigrant are provided with equal possibilities and access to local community information as the majority population and their participation in activities arranged for senior citizens in the municipality where they live. I have done this by meeting with those who work in this capacity. I also chose to meet with representatives for immigrant organizations in the local community to enquire of their work with senior citizens within their own ethnic group. This is a qualitative study on a phenomenological ground based on nine interviews and four observations. I have had two theories to help me analyze my empirical material.

Waste appears to be a low-cost fuel compared to biofuel. This Masters thesis was conducted for Vattenfall Utveckling AB and deals with how waste in the fuel affects the performance of a SCR-catalyst. Different mechanisms of deactivation were surveyed, focusing on the poisoning mechanism. A literature study was carried out, which was used as a reference when analysing the results.Small samples (9x2x2 cm, 64 pieces) cut out from a full-scale unused honeycomb catalyst were exposed up to 1500h in two different combustion plants, Johannes in Gävle (co-combustion) and Högdalen in Stockholm (waste-combustion). The activity was measured mainly at 300°C but also at 250, 350, 375 and 400°C.

This thesis investigates the possibilities offered to a working landscape architect by anincreased and altered use of digital 3D environments. A basic assumption is that increased useof digital three-dimensional environments promotes the creative processes and presentationoptions of landscape architects.The thesis is based on literature studies and communication with working landscapearchitects, and includes an investigation of the visualization methods available in the Blender3D modelling software. The thesis provides a thorough survey of what it means to model inthree dimensions, as well as of what modelling methods are feasible for a landscape architectto use. As landscape architects, we work with human and unique processes, and thus it isdifficult to develop standardized and automatic software for our profession. One possiblesolution is to turn to open source development, where software and models are shared andanyone can contribute.

This thesis investigates the possibilities offered to a working landscape architect by anincreased and altered use of digital 3D environments. A basic assumption is that increased useof digital three-dimensional environments promotes the creative processes and presentationoptions of landscape architects.The thesis is based on literature studies and communication with working landscapearchitects, and includes an investigation of the visualization methods available in the Blender3D modelling software. The thesis provides a thorough survey of what it means to model inthree dimensions, as well as of what modelling methods are feasible for a landscape architectto use. As landscape architects, we work with human and unique processes, and thus it isdifficult to develop standardized and automatic software for our profession. One possiblesolution is to turn to open source development, where software and models are shared andanyone can contribute.

Syfte ? Syftet är att undersöka om en merge-in-transit-lösning kan användas vid distributionen av prover inom ett klädföretag för att säkerställa låga kostnader, korta ledtider och kontroll.Metod ? En fallstudie har gjorts i samarbete med Didriksons för att uppnå studiens syfte. Datainsamlingsmetoder såsom intervjuer och dokumentstudier har legat till grund för insamlandet av empiri, som kontinuerligt har analyserats mot studiens teoretiska ramverk. Därigenom har studiens resultat utformats.Resultat - Resultatet visar på att en merge-in-transit (MIT)-lösning skulle vara att föredra inom klädbranschen på grund av de tidskrav som finns på snabba leveranser. Vidare framgår det att det är av största vikt att få kommunikationen mellan aktörerna i försörjningskedjan att integrera om en MIT-lösning ska användas.En MIT-lösning kan sänka de direkta transportkostnaderna med 69 procent, samtidigt som studien tyder på att kapitalbindningen och tullkostnaderna minskas.

Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people?s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer experience to meet the customers? new demands.

In light of the European Union`s 2012 theme year: Active aging and solidarity between generations I wished to gain an understanding of weather elderly immigrant are provided with equal possibilities and access to local community information as the majority population and their participation in activities arranged for senior citizens in the municipality where they live. I have done this by meeting with those who work in this capacity. I also chose to meet with representatives for immigrant organizations in the local community to enquire of their work with senior citizens within their own ethnic group. This is a qualitative study on a phenomenological ground based on nine interviews and four observations. I have had two theories to help me analyze my empirical material.

The goal of customer support is to help clients achieve maximum value in their services and products. Customer support is the public face of a company, which means that it is important to give the customer a positive experience and live up to customer expectations. Efficient customer support has become more important and studies show that customers who leave a company do so because of poor service. Customers' growing demands for higher quality and easier access to services means that companies must recognize the need to satisfy each customer. It is important that each customer receives the attention required and that customer needs are met quickly and flawlessly.

Wind power is an energy source that is becoming increasingly popular in Sweden and around the world. The establishment of large wind farms supply and contributes to energy production within grid in search of a more sustainable energy production. Wind power is becoming more popular and opens up new areas of implementation. More cities are starting to use small-scale urban wind power, everything from full-scale work for a little less work adapted to the villas. Sweden has high goals regarding the production of green electricity and the work which deals with the conditions Sweden plays in achieving those goals.

abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person?s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog?What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise.

Inom organisationer arbetar man ofta mot uppsatta mål som kommuniceras i form av visioner. För att förverkliga en organisations vision gäller det att alla inom organisationen arbetar tillsammans för att uppnå målen.Syftet med studien är att undersöka hur en offentlig organisation arbetar med att skapa engagemang och delaktighet hos sina anställda genom internkommunikation. Uppsatsen innehåller en fallstudie av Karlskoga kommun som kommer att analyseras med utgångspunkt i teorier om organisationskommunikation & internkommunikation.I uppsatsen har två olika metoder ställts mot varandra i en så kallad triangulering. Trianguleringen innehåller fyra kvalitativa samtalsintervjuer med chefer på olika nivåer i organisationen, samt en kvantitativ enkätundersökning. Enkätundersökningen distribuerades både digitalt och som postenkät till ca 400 anställda vid tre olika förvaltningar inom Karlskoga Kommun.Det visade sig i undersökningen att den övergipande visionen som kommunen har inte är särskilt etablerad hos de anställda ute i organisationen.