Bakgrund: Friskis&Svettis (F&S) förslog olika uppsatsämnen till studenter som läser ekonomprogrammet på Högskolan i Gävle. Eftersom att jag motionerar mycket och är intresserad av marknadsföring bestämde jag mig att skriva om barfotamarknadsföring på F&S i Gävle.Syfte: Syftet med denna uppsats är identifiera medel som tjänsteorganisationer kan använda för att marknadsföra sig, trots att man har mycket begränsad ekonomi (barfotamarknadsföring).Metod: För att skaffa information om barfotamarknadsföring och på vilka sätt detta kan ske, började jag med att göra en litteraturstudie. Jag läste böcker om marknadsföring och media. Informationen som finns under rubrikerna Friskis&Svettis, lokala tidningar och begreppsdefinitioner har jag hämtat från Internetkällor. Information om F&S i Gävle fick jag av min handledare.

Livskraftiga företag har en förmåga att använda sig av externa resurser för att kunna lösa sina problem där de interna resurserna inte är tillräckliga. Småföretag har inte möjlighet att ha alla resurser själva utan måste specialisera sig för att kunna bli mer konkurrenskraftiga i en ständigt ändrande omvärld.Syftet med denna undersökning är belysa vilka olika kommunikationskanaler småföretag använder sig av och vilka faktorer som påverkar valet när de söker externa resurser. Det teoretiska ramverket består av kommunikationsprocessen och kommunikationskanaler. Kommunikationskanalerna består av nätverk, internet, mässor och reklam.  Denna kvalitativa studie är utförd på småföretag inom metallbearbetningsindustrin.

Viklund, J. & Älgamo, D. (2011).Fysisk aktivitet och idrott för vuxna individer i Västerbottens län ? möjligheter och utmaningar för en framtida aktivitetskatalog. (Physical activity and sports for adults in the county of Västerbotten ? opportunities and challenges for a future activity directory).

The purpose of this thesis is to examine how municipal archivists/records managers seek and use information in their daily worklife. Two mayor questions were addressed:1. What information resources and information channels do the respondents use in their daily worklife and which functions do these fulfil?2. How do the respondents experience their information seeking in relation to the work role and the tasks in the municipal organisation?A qualitative method with interviews was used.

Background: The fierce competetivness that characterize todays market force the companies to differentiate their offerings to a greater extent. The customers do no longer choose their supplier on the attributes of the products alone. Their purchase decisions also depend on the relationship the customers have with their supplier. With new customer channels like the Internet and advanced computer systems companies can increase the value for their customers through a better understanding of the customers needs and preferences. In this way companies can create longterm relationships with their customers.

The social media arena is rapidly growing and more and moreorganisations take part in the daily ongoing conversations indifferent social media channels. Conversations are being heldacross borders on every available topic and ratings and reviews ofconsumer products and services is one of them. This focus onglobalisation is also the reality of the hospitality- and tourismindustry. Their customers travel across borders and are eager,given the opportunity, to share their experiences with each other.As organisations within the hospitality- and tourism industry meetthese demands in terms of providing technological infrastructurefor information sharing and involve themselves in theseconversations there are some issues that need to be addressed.What does the logic of social media look like? How iscommunicating in social media any different from traditionalmarket communication? And how can hospitality- and tourismorganisations adapt their communication to fit into the logic ofsocial media?To conclude how organisations within the hospitality- and tourismindustry can benefit from the use of social media, I haveinterviewed representatives from a number of organisations andstudied their communication.

Titel: YouTube, företagens framtida marknadsföringskanal? Seminariedatum: 2008-01-18 Ämne/kurs: Attraktion och Repulsion Marknadsföring, FEKK01, Examensarbete kandidatnivå, 15hp. Författare: Björn Widerström och Joakim von Stockenström Handledare: Björn Carlsson och Roland Knutsson. Nyckelord: YouTube, Internetmarknadsföring, Diffusion of innovation, Word of Mouth, Buzz marketing Syfte: Syftet med examensarbetet är att se vilka förutsättningar det finns för att YouTube ska bli företagens framtidamarknadsföringskanal. Metod: En blandning av kvalitativ och kvantitativ forskningsmetod har använts.

The purpose of this Master?s thesis is to examine the function of public libraries on the social web, focusing on reading promotion and reading stimulation. For an understanding of the larger context regarding public libraries on the social web, we conducted online interviews via email with people in the Swedish library profession, together with a content analysis of various texts on the subject found in library journals and on the Internet. Furthermore to identify the public library's practice on reading promotion and reading stimulation on the social web, we did interviews with librarians at a public library on their use of a blog for this purpose, together with a questionnaire handed out to the library's users on their use and conceptions of the blog.The conceptual framework of this study consists of four key aspects in the theoretical and empirical definition of Library 2.0 presented by Holmberg, Huvila and Widén-Wulff. The results showed that the public library can create a substantial value through its use of the social web, but it?s necessary to have a clear vision of the desired outcome.

I want to find the meaning of food ?potato in today?s society. How about marketing and how does potato consumes? What can be done to achieve better competitiveness towards other products now and in the future? I will build this project on a statistic ground ?now and then? as well as a study to people outside various food- markets. The consumers answers will state my foundation in this project.

Title: To build and transport brands to the Internet ? A qualitative case study of Getinge Infection Control and von Braun Sports Cars. Seminar date: 2009-06-09. Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS). Authors: Kristoffer Eriksson and Erik Kaplar.

The purpose of this thesis was to illuminate how festivals are building their brand. We aimed to investigate how festivals build their brand equity and how they use their web site as a brand-building tool. In order to understand the brand-building process within festivals, a case study was conducted based on interviews with three respondents from three different festivals. The study has shown that festivals are aware that the brand constitutes an important competitive advantage. They use both online and offline marketing tools in their brand building process.

SammanfattningTitel: Hur pa?verkar Gerillamarknadsfo?ring Generation Y? A?mne/Kurs:  Fo?retagsekonomi - KandidatuppsatsHandledare:  Lars HaglundNyckelord: Marknadsfo?ring, Gerillamarknadsfo?ring, Generation Y, Annonsering, Word-of-mouth, Buzz- marknadsfo?ring, varuma?rkesattityd, varuma?rkesengagemang, engagemang online, kommunikation.Bakgrund: Marknadsfo?ring handlar om att skapa och utveckla lo?nsamma kundrelationer. I dagens samha?lle sa? sker marknadsfo?ring runtom omkring oss hela tiden. Pa? grund av detta har Generation Y utvecklat strategier som automatiskt sorterar bort o?verflo?dig och ono?dig information.

The most vital for a business is to understand how to please and satisfy its customers in order to make them loyal to the company. Companies weapon for competition in the retail business is defined through the retail mix. The retailer however often have limited resources whereas they have to prioritize between the factors included in the retail mix. The main purpose for this paper is to investigate what kind of internal connections that may occur between the factors in the retail mix, with focus on the job satisfaction as a catalyst on driving the values of the parameters included in the retail mix, where the factor service is the starting shot for the others included..

Syfte: Vårt syfte med uppsatsen är att med hjälp av enkäter och de kriterier som finns i teorin undersöka hur långt de medverkande företagen har kommit i deras framgång gällande Customer Relationship Management. Metod: Vi har gjort en kvantitativ enkätundersökning där vi har tillfrågat 30 företag i Ronneby. Vi har sedan analyserat detta utifrån diagram som vi har fått fram i Excel. Slutsatser: De flesta företagen i Ronneby är bara i början av CRM och de kan med enkla medel komma mycket längre..

This thesis has the purpose of developing a normative theoretical framework based on different political philosophers and scientists view on deliberative democratic theory, discourse ethics and a modified norm of citizenship. This framework is supposed to contain the ideal communicative situation for people seeking asylum. Hence, the thesis argues that political influence is best practised through communicative rights, and that people seeking asylum are in title to such rights. We conclude that the standards needed to be met in order to reach the ideal are: translators, translated information, arenas for- or channels of communication, language education, and deliberative education. Once the framework is established we focus our interest on the Swedish state.