Företag under tillväxt som befinner sig i inledningsfasen av att utveckla ett korporativt varumärke har en del utmaningar framför sig. Vi har funnit att integrationen av nyförvärvade enheter måste hanteras väldigt noggrant och integreras med organisationens övergripande kultur samtidigt som man är öppen för en viss kulturell varians. Vi har också funnit att utvecklingen av det korporativa varumärket är förankrat i organisationskulturen eftersom det är där grunden för de värderingar som sedan ska förmedlas genom det korporativa varumärket bildas. För att detta ska ske krävs således att man lägger stor vikt vid kommunikationen inom organisationen. Genom effektiv kommunikation underlättar man det korporativa varumärkets förankring i organisationskulturen, vilket också innebär att de anställda involveras till att ?leva med varumärket? och blir så kallade ?brand champions?..

Syftet med vår undersökning var att se om elevernas attityd till den engelska språkundervisningen förändrades genom att använda oss av skapande arbetssätt, i egenskap av bild, musik och drama. Arbetet genomfördes under sju veckor på en skola i Luleå kommun. Vår praktikklass bestod av 26 elever i åldrarna 11-12 år. Vi arbetade med olika skapande teman varje vecka exempelvis dramatisering av en engelsk saga och collage. Elevernas eventuella attitydförändring mätte vi genom två enkätundersökningar som genomfördes i början och i slutet av praktikperioden.

The main question in this thesis has been to see how the brand strategy of Linköpings Hockey Club has changed during the years in the Swedish elite league. We will also look at the content of the brand, as well as the association as the city of Linköping. This thesis will also see the sponsorship view of the development of the brand, because of the sponsorship power to help the association to build and strengthen the brand.We have been interviewing important persons at the association Linköpings Hockey Club and also done interviews with a few sponsorship partners to get important information to analyze.As an association it is of outmost importance to disseminate the association?s image in the right way, which Linköpings Hockey Club has according to their sponsorship partners. The association has during the last years been working hard to take care of and strengthen the brand, which can be seen among the sponsorship partners.

The main question in this thesis has been to see how the brand strategy of Linköpings Hockey Club has changed during the years in the Swedish elite league. We will also look at the content of the brand, as well as the association as the city of Linköping. This thesis will also see the sponsorship view of the development of the brand, because of the sponsorship power to help the association to build and strengthen the brand.We have been interviewing important persons at the association Linköpings Hockey Club and also done interviews with a few sponsorship partners to get important information to analyze.As an association it is of outmost importance to disseminate the association?s image in the right way, which Linköpings Hockey Club has according to their sponsorship partners. The association has during the last years been working hard to take care of and strengthen the brand, which can be seen among the sponsorship partners.

This study has it´s beginning in the term corporatization and what the consequences will be for the Swedish athletic club, after the implementation of it. The corporatization among the athletic clubs is a very up-to-date-topic after the ?Riksidrottsförbundets? approved the new law constitution in 1999, that gives the athletic clubs the opportunity to change their legal form. We want to create an image that explains the situation in the two athletic clubs we choose for our study. This image helps us to give examples of how the corporatization will affect them.

The aim of this paper is to examine venture capital in football player contracts in Sweden. This is a phenomena that have existed in Sweden since 1999 when the company Djurgården fotboll AB was founded, since then eight other companies have been started. These companies form an alliance with a football club and invest in player contracts. These contracts have high risk since it is valued by the performance of the contracted player. The venture capital firms have no formal control over their investments and they are showing negative results.

Addressing increasing global environmental problems requires greater resource efficiency, and one way of working towards this is through industrial symbiosis. Industrial symbiosis means that companies collaborate through sharing of resources for collective benefits. The documented benefits of working with industrial symbiosis indicate that there is potential for companies to operate commercially with facilitation of industrial symbiosis. An interesting company to study within this context is Econova. Econova operates within the recycling and gardening industry and has been identified as a possible catalyst for industrial symbiosis.

Abstract We have in this thesis examined two elite hockey clubs in the Swedish Elite League, Brynäs IF and Linköpings HC. Our questions revolve around how they set themselves to bring in an external owner of the club. Our aim was to examine how Linköping and Brynäs stands on the issue of the external owners of the club, which is currently regulated by Riksidrottsförbundets 51/49%-rule which means that the club must control at least 51% of the club while external shareholders can take up to 49 %. Then, we compare the clubs with each other. Interviewees have been clubs club CEO:s and supporters club chairman.

Addressing increasing global environmental problems requires greater resource efficiency, and one way of working towards this is through industrial symbiosis. Industrial symbiosis means that companies collaborate through sharing of resources for collective benefits. The documented benefits of working with industrial symbiosis indicate that there is potential for companies to operate commercially with facilitation of industrial symbiosis. An interesting company to study within this context is Econova. Econova operates within the recycling and gardening industry and has been identified as a possible catalyst for industrial symbiosis.

Uppsatsen har som mål att se hur läsningen av Kurt Vonnegut kan kompletteras med ekokritiska perspektiv. Som ämne valdes hot mot planeten och det undersökta materialet var fyra av Vonneguts böcker: Player Piano (1954), Breakfast of Champions (1973), Slapstick (1976) samt A Man without a Country (2005). Böckerna undersöktes utifrån frågorna: Har det tidigare i Vonneguts författarskap förekommit hot mot planeten? Vilka är i sådana fall dessa hot och vilka är aktörerna bakom hoten? samt Hur framställs hoten och hur har hoten och framställningen förändrats från Vonneguts debut till hans avslutande roman? Undersökningen visade att det genom hela Vonneguts författarskap har funnits ett tema som säger att livet som levs är ohållbart. Det tar sig form i olika hotbilder mot planeten.

Uppsatsen har som mål att se hur läsningen av Kurt Vonnegut kan kompletteras med ekokritiska perspektiv. Som ämne valdes hot mot planeten och det undersökta materialet var fyra av Vonneguts böcker: Player Piano (1954), Breakfast of Champions (1973), Slapstick (1976) samt A Man without a Country (2005). Böckerna undersöktes utifrån frågorna: Har det tidigare i Vonneguts författarskap förekommit hot mot planeten? Vilka är i sådana fall dessa hot och vilka är aktörerna bakom hoten? samt Hur framställs hoten och hur har hoten och framställningen förändrats från Vonneguts debut till hans avslutande roman? Undersökningen visade att det genom hela Vonneguts författarskap har funnits ett tema som säger att livet som levs är ohållbart. Det tar sig form i olika hotbilder mot planeten.

Uppsatsen har som mål att se hur läsningen av Kurt Vonnegut kan kompletteras med ekokritiska perspektiv. Som ämne valdes hot mot planeten och det undersökta materialet var fyra av Vonneguts böcker: Player Piano (1954), Breakfast of Champions (1973), Slapstick (1976) samt A Man without a Country (2005). Böckerna undersöktes utifrån frågorna: Har det tidigare i Vonneguts författarskap förekommit hot mot planeten? Vilka är i sådana fall dessa hot och vilka är aktörerna bakom hoten? samt Hur framställs hoten och hur har hoten och framställningen förändrats från Vonneguts debut till hans avslutande roman? Undersökningen visade att det genom hela Vonneguts författarskap har funnits ett tema som säger att livet som levs är ohållbart. Det tar sig form i olika hotbilder mot planeten.

Facebook is today a phenomenon that has connected the whole world. With millions of users this has become an attractive place for soccer clubs to connect with their fans. But in what ways are they using Facebook as a tool to connect with their fans?This essay aims to answer the question if it?s a difference in the way English and Swedish teams communicate with their fans on Facebook. The study was conducted with the use of telephone- and mail interviews.

Medieföretaget AB is a Swedish Media Company that covers several different business areas.The company daily produces one of the biggest newspapers in Sweden and publishes editorialnews on one of the country?s most visited news homepage. The company also has smallerfirms that produce new business models. Due to big changes in the media climate over theworld and a new company management team the company in November 2008 started adepartment for innovation. The main purpose of the department was to create a structuredway for managing ideas and to promote innovation.

In the 2011th Swedish football league three games were suspended because ofbangers that exploded on the terraces. The first suspended match was played by Syrianska and AIK. We have performed an image analysis of two of Sweden?s biggest newspapers, Aftonbladet and Dagens Nyheter, to see how they reported fromthat incident. The reports from the first incident are important because the mediareporting from the first incident might have determined the attitude of the press and the Swedish football association (SvFF) towards the supporters for the remainder of the season.