Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be accepted. Companies in the fashion industry can be successful if theydevelop brands that attract consumers. To achieve this, companies must find newcommunication tools to reach out to the consumer, among these tools, we find the fashioneditorials.Our aim is to investigate whether product placement occurs in Swedish fashion editorials.Through our thesis we want to explore how consumers perceive the editorials and alsowhether if they are used as a marketing channel.The method is qualitative and the study is based on semi structured interviews and a focusgroup interview.

The aim of this work is to give an example of how archaeoacoustics can broaden our understanding of archaeological remains and to further contribute to the almost non-existing research of ringing stones. With a theoretical discussion about sound from three different perspectives and by means of using different kinds of analysis, this essay will show that there are unknown relations between the three known ölandic ringing stones and the cultural landscape of Öland. Possible patterns in the placement of the stones and the possibility of the sound in this soundscape will be investigated. The essay will also suggest a resonant stone typology and discuss the necessity of one. Finally, the intention is also to shed new light upon the discussion on what the uses of the ringing stones might have been..

The practice of residential treatment of youth has been up for debate for quite some time. The debate regarding institutional care has voiced concerns regarding the lack of follow-up and evaluation of treatment and its efficacy. It is especially important with additional research on residential treatment conducted from the perspective of those being treated, as well as the treatment providers. This study aims to add to this field of research. The study is based on two empirical studies conducted through qualitative interviews.

An increasing amount of companies and organizations are starting to implement the use of cloud computing in their business. This trend results in that software, which was previously sold and distributed to the customers whom then had to install the software on their own computers, now is being replaced with Software as a Service (SaaS). SaaS makes software available through the customers? browsers, which results in that the service providers only have to administer a single application. The process to migrate a distributed application to a service delivered as a SaaS lacks sufficient investigation; this paper will provide some guidelines for conducting such a pro- cess.

Problem: How is management accounting change understood via the duality perspective in the field of alternative management accounting research?Purpose: The purpose of this essay is to develop a tool for analysis aspiring to provide understanding for how differences and similarities with regards to the duality perspective may have different consequences for understanding management accounting change.Contribution: This paper aspires towards a theoretical contribution through an in-depth review of existing conceptual literature. This is done to gain clarity in definitions and uses of concepts, with related terms, referring or relating to duality. Through clarifying different meanings of duality, consequences for how to understand management accounting change, and the different approaches to using a duality perspective, the tool for analysis which is developed in this essay aims to contribute to a movement of alternative management accounting research towards increased comparability as well as increased insight into how management accounting change is currently understood through this type of research.Method: Literature reviews based on Booth et al.s SALSA-framework. Creation of a tool for analysis for usage when reviewing material based on a duality perspective.Conclusions: The duality perspective differs, and affects understanding of management accounting change, in accordance with the following five themes:Theme 1: The duality perspective is affected by differences in the use of definitions/descrptions.Theme 2: The duality perspective is affected by different purposes of the agent and different credit given to the agents power/ability to alter change.Theme 3: The content of the duality perspective is affected by the existence and purpose off being inspired by different theoretical approaches.Theme 4: The duality perspective affects the idea and understanding of the form and expression/process of management accounting.Theme 5: Different duality perspectives have the ability to lead science against increased pluralism and/or synthesisIn order to increase understanding for and comparability between scientific contributions through a duality perspective there is to some extent a need for more and better definitions and a more problematizing when combining theoretical approaches.

The aim of this work is to give an example of how archaeoacoustics can broaden our understanding of archaeological remains and to further contribute to the almost non-existing research of ringing stones. With a theoretical discussion about sound from three different perspectives and by means of using different kinds of analysis, this essay will show that there are unknown relations between the three known ölandic ringing stones and the cultural landscape of Öland. Possible patterns in the placement of the stones and the possibility of the sound in this soundscape will be investigated. The essay will also suggest a resonant stone typology and discuss the necessity of one. Finally, the intention is also to shed new light upon the discussion on what the uses of the ringing stones might have been..

Syftet med studien var att utforska och uppmärksamma vissa aspekter i clownens agerande och uttryck som enligt mig kan bli en tillgång för lärare. Genom en diskursanalytisk ansats studerade jag hur den så kallade relationella pedagogikens sätt att formulera pedagogik som en fråga om mellanmänskliga möten kan kopplas samman med teaterclownens teknik. Genom att identifiera/skapa gemensamma diskurser inom dessa två till synes skilda begreppsområden blev det möjligt att förstå teaterclownens teknik som just ett erbjudande för läraren att möta eleverna på nya sätt. De viktigaste aspekter som jag funnit i detta möte handlar om: det nödvändiga med mötet; det kontrollerbara och ickekontrollerbara;att se den andra; att avvakta, ge tid och att visa sig. Genom vidare resonemang kring dessa kopplingar mellan den relationella pedagogiken och teaterclownens teknik, ges några förslag på hur läraren kan förhålla sig och eventuellt agera i en undervisningssituation.

The purpose of this study is to determine whether or not there has been a change in the use of democratic values in textbooks in social science for classes 4-6. The focus lies on democratic values from two different theoretical perspectives, Dahl?s theory of democracy and Habermas deliberative democracy. The method used is a text analysis based on a model made by Lennart Hellspong. The material we?ve analysed consists of four textbooks in social science from different decades, with a range from 1981 until today.

The aim of the study was to examine how substance abuse influences social relationships to families, friends and others. Five ex addicts in a treatment centre were interviewed. We used thematic interviews with themes that we regarded as relevant for our study. In the analysis we applied the theoretical concept of symbolic interactionism. Theories of emotions also helped us to explain feelings that arise in the social relationships.

This essay is about boundaries between, "us and them", in the Swedish culture and immigrant culture in Sweden. The focus is to examine the political interest of the citizens to understand other ethnic cultures who lives in Sweden. One question concerns how the borderlines between different cultures has been painted partly through blogs but also by the media. Is this a result of ignorance or does it depends because of the influence of certain individuals. To find this out, I will study various electronic sources such as blogs, forums and news articles.

This essay is about the asylum and immigration politics within the EU. Due to the heavy criticism the EU has been exposed to from among others different kind of human rights organizations I have become interested to find out what kind of asylum and migration politics right now is being formed by the member states of the union. Thus the purpose is also to see if the EU is creating a policy within this area that intends to live up to the human rights obligations.My overall research question is:Which ideas characterize the asylum and immigration politics within the EU?The theoretical perspectives of universalism and particularism are used as two analytical tools in order to understand the phenomenon I am investigating and to identify its characterizing ideas. In my essay universalism and particularism are used as opposite ideal types.

In urban planning and design today interventions tend to take place in already existing areas and inevitably effect also surrounding areas. The many parties involved in any change leads to a demand for a shared language around these areas. This thesis aim to, through understanding and communicating a site, Stora Södergatan in Lund Sweden, inspire to a novel way of looking at an urban site preceding design- or planning interventions. Based on a theoretical framework where site is considered as a relational construct, material as well as immaterial, a framework for site thinking is constructed. Further, with theory of representation, the communication of the site is emphasized and accounted for as part of the framework.

During the period 2009-2013, investments in the Swedish national grid increase by a factor of ten compared to previous years. In order to fulfil their mission to manage the national grid in a safe, efficient and environmentally sound way, Svenska Kraftnät (Swedish National Grid) needs to take all these perspectives into account while planning new investments. To compare and relate perspectives of technology, economy and environment the same yard stick must be used. That yard stick is commonly money. A problem arises however as environmental issues are difficult to price.The purpose of this master?s degree project was to develop a tool for evaluation of environmental impact related to investments in the Swedish national grid.

The usage of internet is growing significantly every year in today?s society and whether you like or not, the internet has an influence in your life. It is therefore important to find out how people are affected by its use. We have through our study interviewed a number of people that uses internet on a day to day basis, who have agreed to live without internet access for a period of time. We started out by interviewing these people about their internet usage and what it means to them, then proceeded with their non-internet access period.

Our society has faced monumental changes and therefore our working life has changed as well. We are now in the twentieth first century and still our labor market is gender-segregated. Today networking is an important part of working life and one cannot emphasize enough the importance of having good connections in your network. Networking is now seen as an important tool when it comes to your career. In the past networking has been the men?s arena and it has almost been seen as a male institution.