Who is the most typical woman in ELLE Sweden (2013)? In this study we investigated the typical woman represented in the Swedish fashion magazine ELLE (2013) for women. Does a typical woman exist in the magazine at all and if so ? in what words and roles is she described in? How is this woman perceived in relation to the male gender? Based on the theory of constructionism; that the gender (i.e. What is female versus male) is constructed in the society and that media has an affect on our physical and psychological well being as well as our behavior and thoughts, the investigation of the female gender representation in women magazines, was of great importance to us.

Under vår utbildning som studie- och yrkesvägledare får vi lära oss om flera karriärteorier men dessa är främst utformade utifrån ett västerländskt perspektiv. Vi har ett stort intresse av att lära oss om vad som påverkar en människas val av karriär i olika kulturer. Vår examensarbete tar avstamp i en välgörenhetsorganisation för utsatta barn och kvinnor i delstaten Goa i Indien och vi har genom organisationen mött sju unga kvinnor som fått stöd av dem. Vårt syfte är att ta reda på vad som är centralt i de unga kvinnornas karriärval och hur de berättar om sina livs- och karriärberättelser. Vi har använt en narrativ metod för att få svar på våra frågeställningar och har använt Savickas vägledningsteori om Career Construction för att förstå faktorerna som ligger bakom deras val. Vi kan i vår studie se att behovet av tillhörighet och vikten av utbildning syns tydligt i våra intervjupersoners livsberättelser.

AbstractIn this thesis we aim to extend the current theories about a concept called persona. A persona is a model of a user, mostly based on qualitative research and made with such accuracy that it to some extent can be used as a replacement of a real user in a development process and as a communicative tool. We will present a way of constructing this persona without meeting the actual users and follow up with interviews from the organization using them. This will lead to a model over the process of introducing personas as a concept in an organization,previously not familiar with the concept. The model is adapted to also work for projects and organizations where the concept is already known..

Swedish pre-school teachers are in the middle of a debate regarding a form of general school competence that today is criticized by mass media. The training and skill development that is used today is an important tool in the development of the organization as well as the people that work in them. This study aims to explain how this training actually is performed and the opinions of the pre-school teachers that actually finish the training. Previous research in this area has primarily been focused at the types of methods that exists from an executive standpoint. This study, instead, aims to shift that focus to the individual worker.

Nature is in many ways considered a source to both physical and mental health among people. Trends in today?s society reveal that children become more distanced to nature. Seen from the perspective of sustainable development this trend is considered crucial: it is of importance that children in their early ages experience nature positively in order to develop a dedication towards environmental issues as adults.The purpose of this study is to investigate how teachers use outdoor learning as an educational tool. Research data were collected through a series of interviews.

Syftet med undersökningen är att få ökad förståelse för hur barn tänker om sin framtid och varför de tänker som de gör, vilka faktorer som ligger till grund för hur barnen tänker. För att undersöka detta har vi använt oss av en kvalitativ metod där vi genom en ostrukturerad intervjuguide intervjuade åtta barn i åldrarna 9-12 år, fyra pojkar och fyra flickor. Intervjuns frågor delades in i olika teman, dessa teman användes även i presentationen av vårt empiriska material. För att kunna få förståelse för barnens tankar är det viktigt att ha förståelse för de processer (vilka processer?) som ett barn genomgår och formas utifrån.

Syftet med undersökningen är att få ökad förståelse för hur barn tänker om sin framtid och varför de tänker som de gör, vilka faktorer som ligger till grund för hur barnen tänker. För att undersöka detta har vi använt oss av en kvalitativ metod där vi genom en ostrukturerad intervjuguide intervjuade åtta barn i åldrarna 9-12 år, fyra pojkar och fyra flickor. Intervjuns frågor delades in i olika teman, dessa teman användes även i presentationen av vårt empiriska material. För att kunna få förståelse för barnens tankar är det viktigt att ha förståelse för de processer (vilka processer?) som ett barn genomgår och formas utifrån.

I dagens samhälle ställs det höga krav på den enskilde individen att följa arbetsmarknadens villkor och svängningar. Varje individ förväntas skapa sin framtid genom att konstruera personliga mål. Skolan är den plats som ansvarar för elevens utveckling och enligt läroplanerna ska skolan förmedla arbetslivets villkor. Syftet med undersökningen är att undersöka gymnasieelevers förvärvande av omvärldskunskaper, med särskild hänsyn tagen till yrken, utbildning, utbildningsvägar och arbetsliv. Studien syftar vidare till i vilken utsträckning elever anser att omvärldskunskaper är viktigt vid studie- och yrkesval.

This paper aims to study the possibilities and challenges the car industry has to face with applying information technology in cars. The goal is to describe and analyse all the existing technology in the cars out on the market today as well as future possible technologies in cars. By interviewing people who has been working or are working with information technology in cars, we aim to clarify the obstacles and opportunities in the process of implementing informatics in cars. With this knowledge we want to learn more about Ubiquitous computing and how humans interact with Ubiquitous computers today and will be interacting in the future. Technology has a rapid development pace and we find it interesting to examine how the car industry can keep up with the rapid development pace of technology. .

In an ever more competitive environment Sandvik Materials Technology,SMT, runs a large-scale program to improve their processes for product development.The purpose with the program is to increase the company?s profitability by increasingthe number of new products in their product portfolio. The strategies SMT is usingfor reaching their goals are to change the way they work with product development byreducing lead time and learning how to prioritize products with the highestprofitability. In the R & D Department the work of improvement pursue by adaptingLean R & D to their way of working. Lean R & D encourages working withcontinuous improvements and eliminating waste.The main purpose for this Master?s Thesis is to develop didactic support to make iteasier to implement Lean in SMT R & D department.

Many professions, such as doctors and psychologists, have a long history of work practice which have resulted that these professions have created their own ethical guidelines. The IT profession, which can be viewed as a relative young and somewhat immature profession, have yet to accommodate any clear guidelines regarding ethics. It?s therefore imperative to create discussions regarding ethical actions to raise the ethical awareness and also create ethical guidelines. The development of the IT profession is moving forward at a quick pace and it?s important to understand that this rapid advancement is not only changing the profession but also changing the society and the environment.

The advancements in digital technology and its availability contribute to the transfer of companycentricproduct development and value creation to networks or communities. It also changes the basisfor creation of customer relationships as described in previous research on Customer relationshipmanagement (CRM). The purpose of this case study was to gain an understanding of how companieslike our case study object Memoto who developed a physical product which gets added-value fromdigital product-related services looks upon product-centered communities as a way of buildingcustomer relationships. How Memoto looks upon incentives for participation in product-centeredcommunities was also examined.Our research indicated that firms in the start-up phase (which Memoto was when this study wasconducted) initially want to have more control over the process of innovation and hence have directcontact with end-customers. The reason for this is because they see a need to define the basis forfurther innovation work.

This paper is about the importance of engagement, cohesion and clarity in offshore outsourcing projects. The focus is on how the communication is handled between co-workers in different countries. My research is based on qualitative studies of literature on the subject, along with interviews with leaders in various companies in Sweden that utilize offshoring to countries in Asia. This study shows that the companies interviewed who utilize offshoring are all taking care to create engagement, cohesion and clarity in their offshore offices. It also shows that companies can succeed with their offshore strategy without using agile development methods, contrary to what literature on the subject recommends.

The purpose of this study is to illustrate the impact on children's development around playing and how significance the formation of the schoolyards is focusing on how it inspire and calls to play within the children's. The study will also show how the youth workers experience the schoolyards and how they can incorporate the playground in their work to inspire the children's play and activities. The methods used in this study is based on both real conversations and by mail with educated youth workers and observations. The results shows that the schoolyard environment is very important for the children's play and development. The study reveals the importance of having nature like forest nearby and that the environment should be suited for everyone.

The purpose of this essay is to investigate the working conditions of professional photographers at the start of the 20th century. The aim of this essay is to provide a glimpse into this specific time-period with the main question: How were the working conditions for professional photographers? More specifically, this essay will provide a detailed picture that focuses on the difficulties women encountered, when attempting to make photography a legitimate professional career and combined with the traditions as wife and woman.The essay is divided into three main parts. By looking at statistical databases such as Swedish National Archive?s and other recourses, the first part establishes what Swedish society was like after the reforms that had taken place by the end of the 19th Century.