In 2010 Swedish political parties used commercials broadcasted on TV for the first time in order to gain votes in a general election. In connection with the election the parties were criticized for not succeeding to formulate a story to the voters that conveyed how they wanted to change Sweden. In this paper I use central concepts from rhetoric, storytelling, postmodernism and psychology to formulate three demands each on the narrator, the story and its reception. Using the resulting image of what distinguishes a good narrator, a good story and a good reception as a starting point, I investigate to what extent the critique was justified. My findings indicate that the degree to which the commercials fulfill these demands vary greatly.

Possessory liens and legal liens are two securities that has been the subject of debate from legal scholars for quite some time. Possessory liens are often viewed as a weaker security compared to legal liens. However, upon closer examination it turns out that possessory liens in most cases provide the the same opportunity to sell the property withheld as security. This possibility makes possessory liens resemble, if not be identical to, legal liens. Both securities arise by operation of law and grant the right to both withhold and sell property in the event of non-payment.

 The english name of this essay is ?One man among many women?. This essay takes its starting point in the situation today with few male teachers in the earlier years of elementary school. I have decided to look at the small group of males that actually started the education to become teachers and why they did it when the profession as teacher today is low-paid, low status and is a profession with a large dominance of female teachers. I have chosen to write about this because of the importance for the children to meet both men and women as teachers in the early schoolyears.

Creating instructions is not just about words, but also about text structure. A company creates many instructions to document their management systems, which often are presented through an intranet. This study examines how the text can be presented to make content understandable and give employees the knowledge to take action. An interview survey was made at Skanska Sweden and their management system "Vårt sätt att arbeta". The results show that it is mainly about creating an overview of the system and creating separations between different text sections.

The purpose of this study is to describe and analyze how companies offering tailor made products on the internet, can work with their marketing and their customer relationships. The study will answer the purpose from a service management perspective and there will also be presented theories from an Electronic Commerce perspective.The starting point for this study was the qualitative method. The essay builds its empirical material from interviews with knowledgeable persons in the subject and the owner of the company whose products are tailor made and sold on the internet. It was conducted seven interviews, four of which were face-to-face, two conducted by mail and finally there was made a telephone interview.Conclusions have been drawn based on the empirical material and theory. The study has been able to identify three concepts that are central to this type of product: Site-building, customer involvement and promotion & relationship management..

This project includes development of new packaging for dry spices and an investigation of how to automate the production line. The preliminary investigations show needs of an environmental friendly packaging possible to re-close. After screening for suitable materials three concepts were developed, a stand-up pouch, a plastic jar and a metal can. The pouch was excluded in a concept choosing process. In this process it was also decided to further develop the metal can concept.

Title: How can everybody learn to sing? A study about methods for meeting students with poor singing abilityI have based my work upon the question if everyone can learn how to sing. This study investigates the physical and psychological impacts that singing may have upon us and examines methods that can be used intuition. Concepts such as tone-deaf, amusia, poor pitch singing and monotones are discussed, and the expression ?sångsvag? ?singing weakness?) is put forward.

The overall aim of this thesis is to examine the production and repetitiveness of gender patterns with focus on girls in the swedish tween magazine Kamratposten. This is of importance due to the non existing research on Kamratposten concerning this specific topic. The aim is also to evoke a broader discussion about the relationsship between gender representation and pedagody. The theoretical framework is based on three concepts, namly Yvonne Hirdman?s gender contract, Judith Butler?s performativity and the idea of heteronormativity.

Layoffs may have severe consequences for organizations, and not least on the motivation of the remaining staff in the company when trying to keep on performing the given tasks. How can one with the use of rewards and goal setting affect the motivation on the remainder of the staff? This thesis is dealing with the question of how the management of Bilbolaget Nord AB, who were stricken by layoffs, are working to enhance motivation of the remaining staff with the use of rewards and goal setting. This is a qualitative case study where we have focused our attention to the workshop department at Bilbolaget Nord AB and empirics have been collected by conducting interviews with middle management executives and a questionnaire study with the remaining employees. An in-depth study of theories regarding motivation, goal setting and rewards was made in order to be able to compare and analyze the theories with the case.

The aim of my study is to illuminate the borders, both spatial and aspatial, that are drawn around Europe in swedish politics by using the word in question in different ways. To increase my possibilites of comparing different concepts of Europe, I have chosen to restrict my study toFolkpartiet and Vänsterpartiet, which are the two swedish parties who seem to stand the furthest from each other on issues regarding Europe and the EU. Using theory on borders and bordering, I construct an analytical framework consisting of a separation of three categories of entities, around which borders can be drawn. In my search for both obvious and implicit ways of filling the word Europe with content, I find that both parties speak of Europe in a highly contradictory way, which both includes and excludes peripheral regions of a geographical Europe. My second conclusion is that both parties tend to associate Europe with things that are positive to them.

The purpose of this essay is to study seven different school counsellors? way of working and collaborating with students with an ADHD diagnosis. The informants we met come from different high schools in southern Sweden. The study is based on a qualitative approach and the primary knowledge was established through semi-structured interviews. The secondary knowledge is accounted for the form of previous research and theories.

The goal of this study is to examine what five teacher?s impression of the teacher?s role is in their previous years. How important the ?joy at work? is in relation with the educational progress? And what aspects that contributes to the? joy at work? and what obstacles that stops them. The essay will also go through the concepts of a teacher role, with connection to the theoretical perspectives of Csikszentmihalyi?s Flow and Antonovsky?s Salutogenesis (KASAM).The method I used was interviewing five teachers and I used Larsen?s chapter of ?content analysis? as a basis, I also used Flow and KASAM as theoretical references in my analysis.

The aim of this Master?s thesis is to explore the meaning of literature forliterate immigrants in regards to identity and integration. The study is based onqualitative interviews with eight Swedes of various backgrounds, but with thecommon experience of an immigration process. In addition to being migrants, therespondents are also public library users who have an interest in literature and whoread literature during their leisure time. To analyze the empirical material ananalytical framework, consisting of a number of analytical concepts from Libraryand Information Science, Literature Science, and Sociology, has been used.

The aim of this thesis is to investigate how the literary site Vulkan.se affects the conditions for publishing, distribution, incorporation in value systems and feedback in the literary process, as it appears in Lars Furuland?s model of this process. The purpose is also to propose an updated version of the model. This is achieved through a qualitative testing of Furuland?s theory.

Denna uppsats består av en översättning av Abe K?b?s korta novell Den magiska kritan (???????) från japanska till svenska och en översättningskommentar som främst fokuserar på tre olika kategorier ord eller uttryck som kan vara problematiska vid översättning från japanska. Dessa kategorier är kulturspecifika referenser, onomatopoetiska ord och västerländska lånord.Eftersom Abe K?b? är en prisbelönt och internationellt erkänd författare och de rådande översättningsnormerna stipulerar att sådana författare bör översättas källtroget har jag valt att försöka arbeta utifrån en adekvansinriktad (källtrogen) översättningsstrategi. Detta innebär bland annat att jag i möjligaste mån försökt överföra författarens stil och hålla mig så nära källtextens betydelse som möjligt utan att måltextens språkbruk blir onaturligt. .