AbstractDigital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success.

Consultancy as a profession has always been a debated topic and has constantly been surrounded with a kind of secrecy. People have a hard time defining what consultants actually do and how they do it. It seems that they are simply waving their magic wands, performing wonders. We have therefore decided that the purpose of this study is to unveil the secrecy around the profession. By conducting interviews and analysing literature we have examined recruitment processes in three different consulting industries and their wanted personal characteristics.

One of the big challenges for the European Union today lies in finding a common foreign policy for its 27 sovereign member states with their divided interests, experiences and traditions. New objectives set requirements on the Union to develop and intensify its military ability. The European Union´s view on when military force can be utilized sets concepts like sovereignty and intervention in focus. Can sovereignty be limited and if so can an intervention be justified? How did the Union argue regarding its participation in the intervention in Afghanistan, 2001? The Just War Theory gives the essay a normative framework against which to assess the Union´s view and guidelines for the use of military capabilities.

This study covers reading comprehension and the introduction of the "Tell me" approach as proposed by Chambers (1993) to a group of teachers in a Swedish F-3 school. Five teachers got to use the method for three weeks and were interviewed before and after the experiment to analyze their current ways of working and reactions to using the method in everyday tutoring. The result from the first interview showed that all of the participants had been using methods to improve the children?s reading comprehension prior to the study, but no one had tried the "Tell me" approach. After trying the method throughout the test period, all of the participants were positive about the methodology and showed an interest in continuing the use of it.

ABSTRACTThe aim of the study was to survey attitudes towards animals among veterinary students, and to assess how the Swedish veterinary education affected students' perspectives on animals. Students in the first and second years of the study programme were asked to answer the question "What is an animal?" as they saw fit, and the answers were analysed using a qualitative-to-quantitave analysis method called the Elementary Model, which had been developed for the purpose. Results showed a significant decrease in "zoo-perspectives", i.e. views and descriptions of animals as beings with cognitive and motor functions, and a significant increase in "homo-perspectives", i.e.

Portable IT devices such as laptops, smart phones and computer tablets are becoming ever more ubiquitous. At the same time, the population of the Western world is growing older, with aging bringing about changes with regards to individuals' physical and mental capabilities. These facts raises important questions about how well suited these devices are for use by elderly people. This study focuses on the cognitive aspects of the devices' usability, using the concept of mental models to analyze the users' understanding of a computer tablet. It also draws upon theory of graphical user interfaces in its analyses.

Addressing increasing global environmental problems requires greater resource efficiency, and one way of working towards this is through industrial symbiosis. Industrial symbiosis means that companies collaborate through sharing of resources for collective benefits. The documented benefits of working with industrial symbiosis indicate that there is potential for companies to operate commercially with facilitation of industrial symbiosis. An interesting company to study within this context is Econova. Econova operates within the recycling and gardening industry and has been identified as a possible catalyst for industrial symbiosis.

In my essay, I will start with a story that represents my dilemma from my own experience. In the story, dealing with children that challenges teachers and other children in preschool, I wonder how I as a teacher can be fair and inclusive when I feel insufficient on several occasions. I reflect on my own approach because it can be difficult when we encounter children with different needs and abilities in preschool.I write the essay in experience-based essay form. The essays form makes it possible for me to reflect on my own experience and by using selected theoretical perspectives processing my dilemma. In my essay, I explore my own approach, what is meant by fairness and how the concept can be interpreted and how I can in the best way include all children in activities.I conclude that fairness from a perspective can be seen from the five criteria similarity, need, performance, compensation and rights.

The purpose of this thesis is to compare if a charter company's attitude and vision of service can be reconciled with the attitudes and visions that the customers have in the same area. In order to carry out the study a qualitative approach is used. The data has been collected by interviews, focus groups and observations. The framework is theories on the subject of customer satisfaction, quality of service at customer meetings, Self-Service technologies, quality assurance and gap in service.The study has concluded that the approach to service is relatively equal between the company and customers, but the future visions differ. Focus group participants have been thinking bigger and further into the future, while the company focuses more on specific functions.

Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.

The purpose of my work is to understand and examine the reasons why Ethiopia has not developed a larger decline of female genital mutilation, despite their ban on it? A ban that has been operating for ten years should reasonably have reached a greater change than the one Ethiopia has developed today. Based on two different branches of feminist theory, the liberal feminist theory and radical feminist theory, I will try to understand the potential power relationship that can be a immense reason for Ethiopia's continued practice with regard to female genital mutilation. I will examine the liberal feminist approach when it comes to seeing the state as the source of the balance of power that generate inequality in the world between men and women. I will also apply the radical feminist theory on my case study and understand the problem of patriarchy and its already set roles for men and women that we are following in the society today, resulting in gender inequality. The result shows that the radical feminist approach with patriarchy as essential explanation, which articulates that because of ancient traditions and the exercise of power, the amendment must be the changing of power relations between men and women in the private sphere rather than the liberal feminist approach which applies that the state repair the problem..

This essay is about how the library can make a difference inintegrating the minority Roma people into the Swedish society.Roma people have been subjected to persecution anddiscrimination for a long time. In this essay, I examine theactivities, functions and capabilities of libraries that can have apositive effect for the integration of the Roma people. Myquestions are: How can libraries reach out to the Roma people andwhat function do the library have for the integration of the Romapeople? I have used Marianne Anderssons and Dorte Skot-Hansens theory the four functions of the library ? the culutralcenter, the knowledge center, the information center and the socialcenter. Based on this theory, I have interpreted and analyzed thematerial that I have gathered through interviews and literaturestudies such as thesis, dissertations, repors and parliamentdocuments.

In Sweden there is a long ongoing discussion about computer and cellphone usage during lectures in school. The discussion has mainly covered elementary school up to college students, but this topic is at least as relevant for university students. Today cellphones are so advanced; you can do everything with one that you previously only could do with a computer, the difference is that everyone is carrying one with them all the time. This study shows how concentration during lectures is affected by the cellphone accessibility and usage. With this study we want to find out how university students perceive cellphone usage affects their own concentration during lectures.

My aim is to provide knowledge about ways of understanding Intranet as a communication artifact. Today organizations plan to update their technology so as to make the communicative functions of Web 2.0 come true. With this objective in mind organizations will be prepared to meet social demands among staff. After interviewing intranet managers I have compiled qualitative data in categories. My approach is influenced by a phenomenographic approach.

Vårt syfte är genom jämförelse mellan två olika perspektiv och användningar av begreppet dualism hitta metoder för att inte begränsa strategibildning till valsituationer utan möjliggöra sätt att hantera motsatser och poler som komplement. Tanken är att ge undersökningen en utvecklande ansats. Därför valde vi att fokusera på ett fallföretag som aktivt strävade efter två mål. Intervjuer har gjorts på ledningsnivå och bland medarbetare för att belysa olika aspekter av strategibildningen. Teorierna vi har valt behandlar främst planering och implementering av strategier samt organisation och strategibildning.