Title: The decisive opinion - A qualitative study of consumers opinions of eight Swedish fashion companies.Seminar date: 2008-01-14Course: Candidate thesis media and communication, 15 ECTS,Authors: Micela Danielsson, Frida ÅhsAdvisor: Larsåke LarssonFive keywords: Profile, Image, Brand, Fashion and AdvertisingPurpose: The purpose with this study is to evaluate and discuss the connection between profile and the companies? image in the eye of the consumer.Methodology: A qualitative method has been used in the paper, focusgruops interview with respondents from Örebro.Theoretical perspectives: The overall theory of the paper is describing fashion theory. profile, identity and image and advertising.Empirical foundation: Consumers from Örebro have made a contribution to the basis of our empirical study.Conclusions: The results show that fashion and clothes play a big part for the consumers and they ascribe it the part as a way to show their identity, image and express them selves. For none of the companies profile and image did not have a full connection, but a lot of times there were parts of the profile and image that had a connection. The questioned states that they get their opinions from merchandise, stores, store employees and different kinds of advertising.

In the following study the author compares two methods of teaching history, the thematic approach and a more traditional chronological approach. Aiming at distinguishing the perceived notions of strength and weaknesses of each method, from the perspective of teaching, the author uses semi-structural interviews with four teachers in order to shed light on the reasons why each method is chosen. The perceptions of the thematical and chronological method in teaching history are further compared with the result in students? grades. The result shows that the thematic method is perceived as being better at teaching the student about causality and different understandings of changes in history, which would have positive impact on higher grades.

The gap between practise and theory is often described in negative words in teachers? professional lives. Learning study is a model for teachers´ professional development where a theoretical framework is used to enhance practice. The theoretical framework used by teachers in learning study is variation theory. In this study the research object is variation theory and the aim is to present how variation theory becomes a guiding principle to understand teaching and learning processes.

The debate surrounding the opinion polls of the political party Sverigedemokraterna, and later their results in the Swedish election has been evident. The purpose of the study is to investigate how norms of equal treatment in social work practice might be influenced by Sverigedemokraterna's understanding of culture, ethnicity, nationality and religion. The thesis is outlined through the works of Teun van Dijk and Ruth Wodak (2000) regarding racist discourse in politics, Giorel Curran (2004) explaining lesser established parties influence on the broader discourses and Anders Hellström and Tom Nilsson (2010) attempting to ideologically position Sverigedemokraterna. With the method for analyzing policy documents designed by Carol Bacchi (2009) the latest motions from Sverigedemokraterna has been analyzed. Bacchi?s theoretical framework, together with theory concerning the expression of modern racism of John Hodge (1999), Paul Gilroy (1999) and Bennedict Anderson (1996) amongst others has been used to create an understanding of the material.

AbstractThis study deals with Swedish upper secondary school teachers' approaches to an expanded text concept. Attitudes mediated through media as well as ?the new languages? that media give rise to, imply new conditions for the activities in school. As a necessary adaptation to the new conditions given by the media forces, the Swedish upper secondary school 1994 incorporated ?an expanded text concept? in the syllabus for the Swedish language.The focus of the study is how Swedish upper secondary school teachers' work to meet and challenge the students' in an expanded text concept.

Abstract  The purpose of this essay was to study understandings, determine the meening of a good learning environment in the school class, and how teachers and principal can contribute to it. On the basis of existing research that says: the common attitudes and standpoints between the school management and the teachers, is fundamental in case a good learning environment will occur in the classroom, the study has analyzed if the principal?s and the teacher?s attitudes in this study, are the same. The study is based on four main questions:  What is a good learning environment, according to teachers, principal and existing research?  How can teachers and principal contribute to a good learning environment, according to teachers, principal and existing research?  Do the teacher?s and principal?s attitudes concerning what defines a good learning environment, agree?   Do the teacher?s and principal?s attitudes concerning how teachers and principal can contribute to a good learning environment, agree?  To reply to the purpose of the study, five qualitative interviews were made. The interviews were done with five teachers and one principal, working in the same school. Research and litterature of interest, has been read, and these are presented in this essay. The study result shows that the existing research gives a wide definition of what a good learning environment is, and how a teacher and principal can contribute to it.

Abstrakt För att utveckla och förändra spelmediet behandlar detta arbete impressionism och digitala spel. Båda ämnena diskuteras och belyses från olika vinklar för att undersöka hur de två ämnena kan sammanföras i en spelproduktion. Spelproduktionen har testats av spelstudenter för att få deras åsikter om hur spelet fungerar och deras syn på kopplingen mellan impressionism och digitala spel. Arbetet avslutas med en diskussion och slutsats där alla fakta som tagits in under kandidat-arbetet analyserats. I diskussionen lyfts följande ämnen fram: impressionism, konst, hur spelmediet ser ut idag, tv- och dataspelsgestaltning, interaktion och hur dessa två ämnen, impressionism och digitala spel kan föras samman.

Under systemutvecklingsprocesser måste man alltid genomgå ett arbetsmoment där systemutvecklingsobjektet testas för att kvalitetssäkras. Men vem kvalitetssäkrar det arbetssätt som används vid testningen? Denna magisteruppsats går ut på att ta fram ett arbetssätt för att svara på frågeställningen ?Hur vet vi att vi gör rätt??. Det som vi tog fram är en utvärderingsmetod för testprocess inom systemutveckling. För att utvärderingsmetoden skall vara värdefull tog vi fram ett antal kriterier som vi arbetade mot under framtagningen av metoden.

The purpose of this study was to examine the political party ?Feministiskt initiativ? (Fi) and their communication during the election campaign 2006. We wanted to find out what the intention was and how the communication was received by the public. We also looked for signs of congruence between those two sides.Fi is the first political party with a feministic ideology to candidate for the parliament in Sweden. The party is rather new and their political standpoints and internal affairs have often been subject of for debate in the media.We wanted to investigate people?s individual opinions of the matter, and therefore we chose to personally interview a number of people.

The personal brand derives from the marketing brand, and argues that a person can take control over other people?s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of the personal brand, has increased the last ten years. Leaders of large companies in Sweden consider it to be of utmost importance to have an influence on their co-workers.

In previous studies there has been indications that multilingualism has a delaying effect of the onset of dementia and damage on cognitive abilities (Bialystok et al., 2007; De Bot & Makoni, 2005, s. 58). Cognitive abilities refers to memory, attention, language, abstract thinking and understandings among other things (Läkemedelsverket). Other studies have seen that individuals with Alzheimer's disease (Swedish abbreviation AS from here on) have difficulties with managing a conversation (Hyltenstam & Stroud 1989). This study aims to describe the topic treatment in bilingual individuals with AS and compare their different languages.

This study examines counselors understanding of body fixation (alt: body image fixation) as a social problem among young women aged 15-25 years. Earlier research on this subject highlights the standards and ideals placed on the female body where happiness is associated with a slim body figure. Research has shown that young women that compare their own bodies with others are at higher risk at developing an unhealthy relationship with their body, which can lead to eating disorders. The data for this study was collected through semi-structured interviews with nine counselors from youth clinics, schools and primary healthcare. The results were interpreted and analysed in the light of social constructionist perspective as developed by Berger & Luckmann and Loseke's social constructionist definition of social problems.

Målet med denna uppsats är att visa hur den dramaturgiska kurvan påverkar publikens sätt att ta till sig dokumentärfilm, med hänsyn till upplevelse och trovärdighet. I följande uppsats kommer man att på viktiga beståndsdelar som bidrar till hur man kan arbeta fram ett dramaturgiskt bildspråk inom det dokumentära skapandet av film. Viktiga punkter som delges innefattar även hur man bygger på trovärdighet mot sin publik och binder detta samman genom en bra dramaturgi, detta i kombination med ett projekt, följt av diskussion och slutsatser. De verktyg, som tidigare forskning hänvisar till, upplevs som positiva hjälpmedel för att genomföra en trovärdig produktion. Dock bör tilläggas att min erfarenhet av detta kandidatarbete, visade på att man bör lägga större fokus på att arbeta i realtid, än att påverka materialet allt för mycket i efterbearbetning.

Målet med denna uppsats är att visa hur den dramaturgiska kurvan påverkar publikens sätt att ta till sig dokumentärfilm, med hänsyn till upplevelse och trovärdighet. I följande uppsats kommer man att på viktiga beståndsdelar som bidrar till hur man kan arbeta fram ett dramaturgiskt bildspråk inom det dokumentära skapandet av film. Viktiga punkter som delges innefattar även hur man bygger på trovärdighet mot sin publik och binder detta samman genom en bra dramaturgi, detta i kombination med ett projekt, följt av diskussion och slutsatser. De verktyg, som tidigare forskning hänvisar till, upplevs som positiva hjälpmedel för att genomföra en trovärdig produktion. Dock bör tilläggas att min erfarenhet av detta kandidatarbete, visade på att man bör lägga större fokus på att arbeta i realtid, än att påverka materialet allt för mycket i efterbearbetning.

This study aims to investigate how consumers perceive variety in grocery stores and further how private brands have affected consumers? perceptions of variety in grocery stores.The study focuses on the perceptions and attitudes towards variety and the impact of private brands on perceived variety. Hence, a qualitative rather than quantitative study has been used. Photo elicitation has been used in both focus groups and in-depth interviews, which have been the empirical data collection of the study. Scientific articles and books have also been used in the process.