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9397 Uppsatser om Buying decision process - Sida 23 av 627
Det offentliga samtalet : En argumentationsanalys av artikuleringen kring Kristianstad Arena
Essay in Political Science C by Peter Nilsson, spring 2008.Det offentliga samtalet ? en argumentationsanalys av artikuleringen kring Kristianstad ArenaTutor: Stig MontinThe purpose of this essay is to examine the public deliberation of Kristianstad Arena in the local newspaper and clarify who the actors are and what kind of arguments they express. Further I intend to find the differences between the actors and the kind of arguments they use. To fulfill the purpose I?ve used three minor questions which are; a) which actors participate in the public deliberation about Kristianstad Arena, b) Which are the arguments emerge, c) Which clear differences in the arguments is there between the actors? To find my answers I?ve examined the local paper during a period of four months.
Sexköpslagen 2.0 - en kritisk diskursanalys av debatten om en utvidgad sexköpslagstiftning
The main aim of this study is to examine the political debate in Sweden around a potentionalcriminalization of buying sex abroad. A second additional aim is to analyze the debate from anintersectional feminist gender perspective, by bringing attention to ideas about gender, ethnicity andpower expressed in the empirical material.The questions at issue are:What are the arguments for and against the potentional criminalization of buying sex abroad andwhich central discursive battles can be discerned throughout the debate?What impact do ideas about gender and power have on the construction of a general advocatediscourse versus a general antagonist discourse?The methodological point of departure is Critical Discourse Analysis, drawing on the theories ofNorman Fairclough, Ernesto Laclau and Chantal Mouffe. The empirical material consists of 27articles and editorials publicized in Swedish newspapers between January 2011 and November2014.The result shows that the polemics manifested in the debate are based on different ideas aboutgender, ethnicity and power. A crucial discursive battle stands between human rights andinternational law as a superior principle.
Strategiska partnerskap mellan banker och byggföretag. ? En studie av Stockholms aktörer.
This study is an initial attempt to investigate the relationship between banks and developers in Stockholm and its regions. It gives a good impression about the field of construction and project developments in terms of the finance and the negotiations associated with these types of projects. Main actors of the Stockholm?s construction financing market were of major interest for this study. On this regard, the relationships and ramifications of this group were investigated by using a qualitative and quantitative research method.
Reporting Management för den interna rapporterings processen med hjälp av verktyget Tivoli Decision Support : TDS
Rapporten inleds med en beskrivning av WM-datas Network Management struktur och Reporting Management behov. Därefter följer en beskrivning av de två analys tekniker Datamining och On Line Analytical Processing (OLAP) vilka är de mest använda databasbaserade tekniker. Verktyget Tivoli Decision Support (TDS) är ett stödssystem som ska underlätta för beslutsfattare inom organisationen. TDS baseras på OLAP ? tekniken och rapporten visar avslutningsvis de möjligheter som verktyget ger avseende WM-datas Reporting Management..
Mindfulness - framtidens ledarskapsverktyg eller dagens managementfluga? En studie om mindfulness påverkan på chefers ledarskap
Today's society is characterized by constant changes. In order to adapt to the development, organizations must continuously come up with innovations and invest in new projects. As a result, the responsibility of organizations' leaders has increased. Parallel with this development, more and more firms incorporate mindfulness in the organizations, and many managers choose to practice mindfulness themselves. This case study is based on interviews with business leaders that have completed a course in mindfulness.
Förpackningsteorier : En studie av centrala faktorer som inverkar på konsumentens köpbeslutsprocess
Syfte: Syftet med uppsatsen är att genom empiri se vilka faktorer som är av central betydelse i konsumentens köpbeslutsprocess och samtidigt pröva riktigheten hos de förpackningsteorierna vi valt som teoretisk referensram.Metod: Empirin samlades in genom en kvalitativ metod bestående av djupintervjuer med konsumenter som köper lågengagemangsprodukten spaghetti.Teoretiska perspektiv: Teorikapitlet strävar efter att ge en bild av några marknadsföringsbegrepp och förpackningen och dess olika element. Till sist presenteras två modeller som ligger till grund för undersökningen.Empirisk analys: Empiri består av tolv stycken djupintervjuer med konsumenter som köper spaghetti. Dessa har sedan tolkats och analyserats utifrån modellen om köpbeslutsprocessen, som är uppbyggd av teorierna.Slutsatser: Slutsatserna är att faktorn information är av centralbetydelse för konsumenten i sitt köpbeslut och ur den teoretiska grund som finns i uppsatsen, kan inte alla teorier ges riktighet. Av undersökningen framkom det också att graden av engagemang i köpbeslutsprocessen har ökat. Enligt konsumenterna ska en optimal förpackning vara återförslutningsbar, vara större och ha refill funktion samt ha en tydlig innehållsdeklaration på svenska.
Det växer ju inte i magen men det växer i hjärtat : En kvalitativ studie om adoptivföräldrars erfarenheter av adoption
To investigate adoptions are part of the social worker's duties. The aim of our study was to examine some adoptive parents, to internationally adopted children, experience of adopting, the time before the adoption, the adoption process, and the time after the adoption. The study is based on qualitative interviews with seven adoptive parents. Theoretical frameworks that have been used are a phenomenological perspective, the dramaturgical perspective of Goffman and the theory of rites of passage.The result of our study shows that the adoptive parents have tried ?everything? to be-come parents in a biological way before they came to the decision to adopt.
Effektivisering av kravspecifikationsprocessen
The goal of this project was to make the requirement process at the Swedish
Coastguard more effective. The first step to achieve this was done by locating
bottle necks in the process with value stream mapping method. The result of
this study showed that the biggest restriction in the requirement process was
while examining older requirement documents to understand what elements were
suitable for the particular project.
This was followed by a study of literature, interviews and theory of Lean
Production with the ambition to investigate how the requirement process was
handled on other companies and how to improve the process on the Swedish coast
guard. This led to a number of potential enhancements of the process which
later was evaluated.
Requirements written by different people in different organizations were
analyzed in order to sort out if there were some similarities? which could be
used as standard elements in a future standardization of the process.
Vem hör hemma i arbetslivet? : Praktik som åtgärd för att underlätta personer med intellektuella funktionsnedsättningars inträde på arbetsmarknaden.
This study investigates a Swedish educational project aimed to incorporate young people with intellectual disabilities into the labor market through internship. This qualitative interview study was conducted with six of the project student?s internship supervisors. The purpose of this study is thus to examine the motives behind the decision to take on a trainee from the program at the workplace. In addition, the study also aims to examine whether and how dif-ferent factors of the workplace affect the trainee?s opportunities for social inclusion in the workplace.
Vägen till beslut : Vad organisationer vill ha vid konferensköp
Inledning:Dagligen möts organisationer av situationer där de måste ta beslut. Frågan är vad som egentligen avgör vilket alternativ organisationen väljer, vilka beslutskriterier används? Ju bättre insikt den säljande organisationen har om den köpande organisationens beslutsprocess och beslutskriterier, desto bättre kan de påverka inköpsbeslutet.Inom hotellbranschen är säsongvariationen hög och för att övervinna den erbjuder vår uppdragsgivare Björkbacken Karaktärshotellet konferensmöjligheter. De behöver dock skapa förståelse för vilka kriterier potentiella konferensköpare använder sig av när de väljer konferensanläggning för att kunna attrahera fler övernattande konferensgäster.Syfte: Syftet med den här uppsatsen är att beskriva organisationers väg till beslut och vad de efterfrågar vid köp av konferenser. Det ska göras genom att utforma en modell för beslutsprocessen och empiriskt testa den.Metod: Vårt syfte har vi angripit med en i grunden positivistisk vetenskapssyn med ett deduktivt angreppssätt.
Vem styr bostadsbyggandet i Nacka och Södertälje? : Vilka aktörer påverkar slutresultatet?
Who runs the development? A comparative study of the construction of residential buildings in Nacka and Södertälje.The aim of this study is to identify actors involved in the initiation and implementation of residential house construction in two Swedish municipalities. This means who is taking initiative for new residential buildings, who affects the planning process, who finances these new buildings and who builds them. By exploring empiric material from the municipalities of Nacka and Södertälje, the above questions will be answered and by referring to pluralism, growth machine theory and regime theory a link to general theories of political science is made. The results found show that the analysed municipalities have quite different possibilities for acting and that these backgrounds are also important for which actors will take initiative for new residential buildings and which actors will be allowed to state their opinion during the planning process.
Om att kreativt charma B2B
Previous research has recognized that advertising creativity can result in positive signaling effects for consumers, thus proving creativity to be a useful tool and not a wasteful effort within marketing. However, research within this matter has only lightly touched upon the outcome of signaling effects within a business-to-business context. Since other implications prevail within a B2B market - for instance the professional position in which individuals act, the existence of buying centers, and the heavy weight placed on most decisions - the conception and influence of advertising creativity may be altered. This paper aims to give an overview of whether increased advertising creativity results in positive signaling effects among individuals employed within a B2B context. Furthermore, the paper aspires to examine the potential influence of aspects prevailing within B2B markets, such as the need for contemplating the desires of numerous individuals involved, on the outcome of advertising creativity.
Pre-workout : hälsa eller ohälsa?
Pre-workout (PWO) is one, fast-growing, supplement on the market that promise fat burning, bigger muscels and energy and by buying these expensive supplements, you can get your dreambody faster than others. This study is mainly about researching why people use PWO and what experiences they have about using these supplements. By using a qualitative method I have found out that the participants mainly uses PWO to get energy and focus. This study also shows that my participants thinks that there is a difference in energy between using and not using PWO..
Inhyrning av maskintjänster : ett alternativ till att använda egna maskiner vid vallskörd?
The economic conditions for Swedish dairy farmers are constantly changing. The numbers of
producers are declining and the economic conditions for dairy production are weakening
debilitating. To improve the economic situation for a farm a hired contractor is a possible solution since previous studies show that machinery cooperation may be beneficial for the farmers.
The aim of this study is to examine the possibility for farmers to cut costs by hiring a
contractor for harvesting silage. A comparison between using own machinery and hire a
contractor is the starting point of this study. Another aim is to discuss the farmer?s decision process when achieving today?s situation and to determinate what factors affect their decisions.
The study is based on cases selected from four farms that today have chosen not to or only to some extent, hire a contractor for harvesting silage.
Svängda hyllor - den raka vägen till en attraktiv butik? En kvantitativ studie om konkava hyllors effekter på kundens perception av sortimentet, upplevelse av butiksmiljön och köpbeteende.
Due to the harsh competition among Swedish food retailers, in-store marketing is a crucial component in the stores marketing strategy. In an attempt to differentiate among its competitors, COOP Sweden has begun to use concave store shelves. Although the food retailing industry is one of the most studied, no research has been conducted on the concave store shelves. The objective of this study is to describe how these shelves effect the customer perception of the assortment, their experience of the store environment and their buying behavior. An S-O-R framework is used as an overall basis in order to outline the effects investigated in this paper.