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857 Uppsatser om Buying center - Sida 33 av 58
The (Re)making of World Order? En diskursanalys av Samuel P. Huntingtons och George W. Bushs identitetskonstruktioner
Samuel P. Huntingtons bok The Clash of Civilizations and the Remaking of World Order har ända sedan utgivningen 1996 varit föremål för en stor debatt inom flera akademiska fält. I samband med attackerna mot World Trade Center i september 2001 och USA:s krig mot Irak som inleddes på våren 2003 pånyttföddes intresset för Huntingtons bok.Jag har utifrån en diskursteoretisk utgångspunkt jämfört Huntingtons bok med Bushadministrationens uttalanden i samband med krigsutbrottet med syftet att undersöka vilka likheter som finns dem emellan samt vad dessa likheter kan ha inneburit för västerländska och muslimska identiteter. Mina resultat visar att de skiljer sig åt i sina respektive identitetskonstruktioner, där Huntington strikt fokuserar på religionens roll medan Bush skapar en västerländsk identitet kring begreppet frihet och en motidentitet kring begreppet terror, men att de har en gemensam nämnare i deras fiendebilder, där grova generaliseringar präglar deras framställningar..
Sexuellt våld mot kvinnor i krig och konflikter : En analys av Bosnienkriget och Kongo
Sexual violence in armed conflict is not a new phenomenon. Although it has a long history, it's only in recent years from 1990 that is has been given more attention in science and media. I will in my thesis look at the conflicts of former Yugoslavia and Congo (DRC) and I will use two theories to investigate how the use of conflict-related sexual violence best can be explained. The two theoretical frameworks I have chosen are Feminist theory and Rational Choice theory. The conflicts will be at the center of analysis.
Mindfulness - att tillämpa medveten närvaro
In this multistudy the aim was to measure the effect of mindfulness and yoga in
negative stress. Is it possible for yoga and mindfulness to increase awareness
and acceptance to inner and outher circumstances? Mindfulness-Based Stress
Reduction (MBSR) has shown good results in how to cope with negative stress and
how to stay calm in a stressful envirorment. The qualitative study where Visby
Yoga Center and Stockholm Yoga Shakti attended in a survey. Correlation showed
no relationship between stress and mindfulness and no significant value, n=20,
Cohens d=0,16.
GRÄNSNITTETS INTERAKTIVA IKONER : Grafisk utformning för bättre användarförståelse
Det här arbetet undersöker hur klickbara ikoner i spel grafiskt borde utformas för att mest effektivt kommunicera sin funktion till spelaren. De riktlinjer som används för detta utgår främst från forskning kring människors interaktion med datorer och kognitiv perception. Arbetets problemformulering frågade sig om användandet av mänskliga figurer, som en del av ikonutformningen, kan hjälpa detta kommunicerande.För att testa detta togs två versioner av fyra olika ikonerna fram, en med mänskliga komplement och en utan. Ikonerna utformades till ett lärospel för Balthazar Science Center, vilket utvecklades i samband med denna undersökning. Frågeställningen testades genom intervjuer med elva- till tolvåringar, alltså spelets målgrupp, vilka fick gissa ikonernas funktion utifrån den grafiska utformningen.Resultatet visade på att de mänskliga komplementen inte gav någon märkbar fördel för ikonutformningen, och att ikonförståelsen i stor grad berodde på respondenternas tidigare spelvana.
Mycket snack, lite verkstad : En studie om varför konsumenten inte köper ekologiska livsmedel
SammanfattningSeminariedatum: 2009-01-08Lärosäte: Mälardalens Högskola, VästeråsNivå: Kandidatuppsats i Företagsekonomi, 15 hpTitel: ?Mycket snack, lite verkstad ? En studie om varför konsumenten inte köper ekologiska livsmedel?Författare: Helene Kaspersson 850325 Jennie Spångberg 860813 Stefan Sjöblom 871231Handledare: Claes JonssonProblemformulering: Varför köper inte konsumenten ekologiska livsmedel?Syfte: Vi har för avsikt att beskriva hur konsumenten påverkas av individuella influenser och gruppinfluenser till att inte köpa ekologiska livsmedel. I en förlängning skall denna uppsats kunna vara till hjälp i processen att öka försäljningen av ekologiska livsmedel.Metod: För att kunna ge en generell bild av beteendet utförs en kvantitativ undersökning i form av en enkätundersökning.Teoretiskt perspektiv: Studien har köpbeslutsprocessen som utgångspunkt med fokus i hur konsumenten påverkas av individuella influenser och gruppinfluenser.Slutsats: Vi har kommit fram till slutsatserna att kunden agerar utifrån ett vanebaserat beteende vid köp av livsmedel. Det finns en stereotyp som symboliserar den ekologiska konsumenten. Kunden påverkas av sin referensgrupp till att inte vilja sticka ut.Nyckelord: Konsumentbeteende, Köpbeslutsprocessen, Influenser, Ekologiska livsmedel.
Utan papperstidningen saknas existentiella förutsättningar för journalistik på webben : En undersökning av lokala tidningars förutsättningar när de möter utmaningarna från internet
AbstractIn the past decades the newspaper industry went through many changes but it has never had a problem of this kind. With the freedom the Internet brings us today and the wide range of information channels, the newspaper is for the first time seriously challenged.When the newspapers began to establish themselves on the internet they thought it was only to copy the content of the newspaper on to their webpage and the advertisers would come along. This move was not planed and had no vision. When the advertisers discovered Internets wide range of advertisement platforms they started to look for other places they could put their ads. This thesis is about the local newspapers ability to address the problem that the internet has created. I based my study on the following issues:Why has internet caused this problem for the newspapers?What are the prerequisites for local newspapers when they face challenges from the internet?How have the advertisers acted after the emergence of this challenge?To answer these questions I did qualitative interviews with different personalities within the newspaper industry, two local newspaper executives and two professors in media economics. In conclusion the result shows that there are different opinions regarding these questions and different views of how to solve them.
Utvecklingen av energieffektiv teknologi i svenska datorcenter
This thesis investigate how energy efficient measures has spread throughout the data centers in Sweden. These questions are put up against a theoretical use of such concepts such as green IT, technological evolution, large technical systems and knowledge dissemination. These theories are used to answer the questions that are encountered during the study, such as how green IT is approached, how big of a role environmental thinking has had in the evolvement of these new technologies. The study has been conducted in a longitudinal manner, it is an observation of the phenomenon that is data centers over a longer period of time. 23 non structured interviews spanning over 27.5 hours of recorded material have been conducted alongside a study of archived material.
Det öppna vardagsrummet ? Folkbiblioteket som mötesplats i den svenska dagspressen.
The purpose of my essay is to study the current debate on public library as a meeting place in the Swedish daily press. I have examined how the meeting function is used and how it is perceived and what it might mean to the public library. Through a selection process, I chose 18 relevant newspaper articles from the year 2006 to 2012. By implementing a content analysis, three themes were distinguished; ?the meeting place as a place to reside on?, ?the meeting place as an inclusion? and ?the meeting place as a culture and activity house? I have used Andersson, Scot-Hansen and Rabers theoretical models of the library's roles for my analysis.
Motpolerna möts i resursfördelningssystemet : En jämförelse mellan tre olika skolor i Karlskoga
The aim of this thesis was to study elderly people?s experiences of and approach to their usage of home care services with tax deduction. The aim was also to describe how elderly people reason about their underlying motives of using home care service with tax deduction. The study is based on six qualitative interviews with people between the ages of 65 and 80, living in Nacka, Sweden. This thesis is a collaboration with Stiftelsen Stockholms la?ns A?ldrecentrum/ Stockholm Gerontology Center and part of their follow up study concerning simplified administration for elderly people applying for home care services in Nacka.
Handla hos oss - så klimatkompenserar vi! : Hur stora välkända företag påverkar sina konsumenters inställning mot deras varumärke med hjälp av grön marknadsföring och CSR.
Title: Shop at us ? and we?ll carbon offset! ? How large and well-known companies affect consumers feelings towards their brand by using green marketing and CSR.Authors: Emilie Jäfvert & Carolin RuthbergAdvisor: Christine TidåsenLevel: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2011Keywords: Green marketing, CSR and branding.Question: How do large and well known companies affect their customer?s view towards their brand by using green marketing and CSR?Purpose: The purpose of this thesis is to investigate how high consumer?s value companies who works with green marketing and CSR, and also to find out how it affects the company brand.Method: We have chosen to do a qualitative research with a deductive approach. We have done five open interviews with companies and ten open interviews with consumers to conduct our research.Theoretical framework: Our theoretical framework includes four different areas; CSR- Corporate Social Responsibility, green marketing, brands and consumers. These sub-chapters include theories that will help the reader get a better understanding of the areas.Empirical studies: We have gathered empirical data by multiple open interviews. Two of the five interviews with the companies were face-to-face, two via email and one over the phone.
"De som väl har haft oss vill ju aldrig bli av med oss" : Dietisters upplevelse av sin roll vid behandling av anorexia nervosa.
I denna pilotstudie utvärderas KomRett, en kommunikationskurs för närstående till personer med Rett syndrom som genomfördes för första gången hösten 2009. Målsättningarna med KomRett var att öka kursdeltagarnas kunskap om kommunikation och strategier för att stimulera kommunikation samt grafisk AKK med eller utan ljud. Kursen utformades med utgångspunkt från innehållet i föräldrakurserna i projektet AKKTIV vid DART Center i Göteborg (Alternativ och Kompletterande Kommunikation Tidig InterVention till föräldrar som har barn med kommunikationssvårigheter). Kommunikationspartners till fyra personer med Rett syndrom deltog i studien. I utvärderingen användes analys av olika skattningsformulär samt videoanalys av filmer från två kursdeltagare.
Reserelaterade produkter och varumärken : En studie om utveckling av produktutbud inför charterresor
This study examines whether it would be profitable for travel distributors in the charter to expand its offerings to other travel related products, and also the products that are in demand. We are also studying the role that brand has for customers' choice of travel.According to Hellman, e-commerce is to be preferred since it is competitive because it gives the travel distributors the opportunity to lower down prices. Therefore, we also investigated the proportion of respondents who would consider buying these travel-related goods through the travel distributors? websiteIn support of this study, is a survey with a population of 100 charter travellers. Respondents are divided into two groups where the first group consists of people who have booked their trip in stores, and the other via the Internet.
MyMusic ? e-shop för musik i Flash
This is the end report of my final exam at Medieteknik. It covers the planning,
work process and review of a Flash based web application that I set out to do.
The goal was to create a user friendly, interactive e-shop with embedded
functionality for playing music, displaying rich media content and researching
possible payment solutions, to enable buying music files online. The project
involved creating the user interface, the programmatic functionality of a Flash
client (an SWF file). Also, setting up an Apache HTTP Server and establishing a
working ?bridge? between the Flash client and the web server with Flash
Remoting components and AMFPHP.
Secondhandapparnas dilemma: milj?hj?ltar eller konsumtionsdrivare. Analys av secondhandappars inverkan p? unga vuxna kvinnors konsumtion
This thesis examines how marketing by secondhand apps affects young adult women's consumption habits, investigating whether these platforms promote or counteract overconsumption. While the secondhand market is considered more sustainable than buying new, these apps may still encourage overconsumption. The study focuses on the marketing strategies of three major secondhand apps in Sweden: Tradera, Sellpy, and Vinted, analyzing their impact on consumer behavior using the AIDA model (Attention, Interest, Desire, Action).
Based on qualitative interviews with eleven women aged 20-27 and the authors observations of the apps marketing activities, the study finds that secondhand apps often emphasize environmental benefits and makes secondhand shopping accessible and appealing. However, the marketing tactics used by these apps, including frequent push notifications, targeted advertisements, and influencer collaborations, may lead to increased consumption.
Overconsumption causes significant environmental damage, and while the secondhand market can mitigate these effects by extending the lifecycle of items, the emphasis on convenience end environmental benefits can inadvertently encourage more consumption. The study concludes that secondhand apps play a complex role in consumer behavior, balancing the potential for sustainability with the risk of promoting overconsumption.
Bron och Attityderna : en undersökning av politiska åsikter kring Öresundsbron
This thesis deals with past and present political attitudes towards the Öresund bridge. It describes the decision making process which preceded the construction of the bridge, and has a short historical introduction to it. It then presents the attitudes towards the bridge of five different political parties, all represented by regional politicians. This empirical information was obtained through interviews with politicians and literature studies. The author then analyzes the empirical information with the help of the human ecological triangle developed by Steiner, and the center-periphery theories of Wallerstein and Persson.To conclude, the author describes what the central problem is in the case of the Öresund bridge from a human ecological perspective and analyzes the empirical data collected..