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857 Uppsatser om Buying center - Sida 32 av 58
KomRett : Utvärdering av en kommunikationskurs för närstående tillpersoner med Rett syndrom
I denna pilotstudie utvärderas KomRett, en kommunikationskurs för närstående till personer med Rett syndrom som genomfördes för första gången hösten 2009. Målsättningarna med KomRett var att öka kursdeltagarnas kunskap om kommunikation och strategier för att stimulera kommunikation samt grafisk AKK med eller utan ljud. Kursen utformades med utgångspunkt från innehållet i föräldrakurserna i projektet AKKTIV vid DART Center i Göteborg (Alternativ och Kompletterande Kommunikation Tidig InterVention till föräldrar som har barn med kommunikationssvårigheter). Kommunikationspartners till fyra personer med Rett syndrom deltog i studien. I utvärderingen användes analys av olika skattningsformulär samt videoanalys av filmer från två kursdeltagare.
Tsunamikatastrofen : En studie av hur den svenska regeringen och de centrala förvaltningsmyndigheterna agerade i samband med flodvågskatastrofen i Sydostasien
It has now passed a few months since the events in Soth East Asia during Christmas 2004. The purpose of our essay is to analyze factors that may influence the Government?s managment of catastrophes.In connection with the Tsunami disaster in South east Asia, the Swedish contingency system was the center of attraction. The criticism against the Government have not eluded many people. Not to mention the fact that the Government didn?t act rapidly and appropriately.
Konsumenters synsätt på ekologiska livsmedel avseende frukt, grönsaker & rotfrukter : - En tvärsnittsundersökning ur ett konsumentperspektiv
Background: Pesticides in conventional food may be related to morbidity and mortality. Furthermore pesticides have a negative impact on the whole ecosystem. Organic food can presume better health as they contain less chemicals and toxins and contribute to sustainable development efforts.Objective: The aim was to examine what attitudes consumers have regarding to purchase organic fruit, vegetables and root vegetables.Methods: The association between consumers? views on conventional food and organic food was investigated using questionnaire given to a population sample of men and women aged by 23-65 (N=60) in grocery stores and in a fitness center. The study was based on a cross-sectional study in a municipality in central Sweden.Results: Consumers were interested to buy organic food.
Integration mellan skog & förädlingsindustri : en intervjuundersökning
The aim of this master thesis is to study the integration in Sweden between forestry and bulky industries as fiber- and sawmilling companies. The analysis is based on theories about transaction cost economies and competitive strategy. The studied companies are active on the Swedish roundwood market. The buying actors on this market were divided into two groups; fiber- and sawmill industries. Three companies from each group were chosen subjectively by the author.
Borlänge, Dalarnas köpstad no 1 : Hur centrum, Kupolen och Norra Backa kan bindas samman för att tillsammans vinna köpkraften
Thesis: The aim of our study is to identify how IKEA's externalestablishment at Norra Backa can affect Kupolen and the centre. This in order to provide suggestions on how these trade areas can be connected and create a whole to thereby gain the purchasing power.Method: In our study we used triangulation. That means we have used both a quantitative and a qualitative approach. The quantitative method based on a survey with 100 respondents. The qualitative method is based on interviews with the centre conductors of Borlänge, Laila G Prosén and Anna Timander.Theory: The theories we have used is STP, substitution effects and effects of overspill, important factors for an attractive market town, Town Centre Management, Urban Retail Product.Conclusion: We found how IKEA's establishment at Norra Backa may affect Kupolen and the center of Borlänge then we gave suggestions on how these trade areas can be connected..
Att främja barns delaktighet: En studie av barnbibliotekariers syn på barns delaktighet i folkbibliotekets barnverksamheter
The objective of this thesis is to explore the prerequisites for children?s participation in the activities of the public library as expressed by six children?s librarians. Qualitative semi-structured interviews were carried out to investigate how the librarians interpreted the concept of participation and viewed power issues between children and adults. Further, difficulties and possibilities experienced in working with children?s participation and manifestations of children?s participation in everyday library work were also investigated.
Organiserad brottslighet och terrorism : En komparativ diskursanalys av synen på dessa fenomen i svenska riksdagstryck
The aim of this study was to find out if the use of the concepts ?terrorism' and ?organized crime' has changed after the event on 11 September, 2001 when terrorists attacked World Trade Center and Pentagon. In this study I make use of discourse theory in a way which is inspired by the writings of Winther Jorgensen and Phillips. Knowledge acquired through this research has been primarily generated from two Swedish Government Official Reports concerning questions arising from introducing secret police surveillance. In these reports, there are many opinions from authorities whom have given their thoughts on introducing new ways of policing which are very interesting to analyze.
Ett modeföretags inköp från Kina ? En fallstudie av Lindex produktionskontor och dess ansvarsområden
Kräsnare kunder, snabbare modeväxlingar och billigt mode. I modeindustris globala klimatstår modeföretagen inför större konkurrens och tvingas agera snabbt för att kunna gekunderna det bästa erbjudandet. Inköpsstrategier har blivit allt viktigare för att kunnakonkurrera om pris, kvalitet och tillgänglighet vilket har resulterat i inköp mot internationellamarknader. I samband med produktion i billigare länder har konsumenternas krav på socialtansvarstagade ökat vilket gjort att det för företagen blivit allt viktigare att styra sina inköp moträtt marknad och rätt leverantörer. Många svenska modeföretag gör inköp från Kina ochdärför är syftet med denna studie att med Lindex som fallföretag skapa en förståelse för hurett svenskt modeföretag använder sig av ett produktionskontor och vad det har föransvarsområden i inköpsprocessen vid inköp från Kina.
Manlig lusta eller tabu? En undersökande uppföljning av sexköpslagen. Lag (1998:408).
January 1, 1999, a new sex purchase law was introduced in Sweden, Lag (1998: 408). The law implies that in a sex trade a crime is committed only by the consumer in the sex trade. The majority of consumers in prostitution are men and the suppliers are women. When prostitution is problematized it's usually from the woman's point of view and the perspective of the man is often overlooked. The new law has shed light on the consumer and made the male more visible in the public debate.
Ideon Forskningspark : yttre arbetsmiljö i ett industriellt landskap
Abstract
Ideon Science Park was built on the edge of Lund city in mid-80ies. The Science Park was surrounded by open farm land and Lunds Faculty of engineering(LTH). The architecture, the facades of the buildings, were placed to face the faculty.
The Science Park has since then grown, and the actual front of the building is no longer faced towards LTH. The people working at Ideon are met by the backside, the meeting with Ideon is primarerly a meeting with fields of parkinglots.
The initiative to this thesis was taken by Ikano Fastigheter AB, one of two real estate owners of Ideon Science park. Their aim is to make the area easier to orientate, they want it to be more internally connected and with a stronger identity.
The thesis is mainly dealing with two questions conserning Ideon Science center.
The impact of store atmospherics and consumer attitudes on in-store behavior ? What determines the buying decision of functional food?
Thesis purpose: The aim of this paper is to extend the knowledge of what influences the purchase decision of functional food in the store. By applying the M-R model in a new setting - the dairy department in grocery retailing in Sweden - and adding variables related to health attitudes, the aim is to contribute to existing research concerning in-store purchase decision making and store environment as well as consumer attitudes. Methodology: This thesis employs a quantitative strategy with a deductive approach and data has been collected with questionnaires. Theoretical perspective: Environmental psychology serves as an overarching framework where, more specifically, certain aspects of store atmospherics and some variables concomitant to health attitudes provide the theoretical base. Empirical data: The empirical data consists of customer purchasing a functional food product, Proviva, and this is contrasted with a test group, Bravo.
Om att kreativt charma B2B
Previous research has recognized that advertising creativity can result in positive signaling effects for consumers, thus proving creativity to be a useful tool and not a wasteful effort within marketing. However, research within this matter has only lightly touched upon the outcome of signaling effects within a business-to-business context. Since other implications prevail within a B2B market - for instance the professional position in which individuals act, the existence of Buying centers, and the heavy weight placed on most decisions - the conception and influence of advertising creativity may be altered. This paper aims to give an overview of whether increased advertising creativity results in positive signaling effects among individuals employed within a B2B context. Furthermore, the paper aspires to examine the potential influence of aspects prevailing within B2B markets, such as the need for contemplating the desires of numerous individuals involved, on the outcome of advertising creativity.
?Vissa barn älskar faktiskt sånna dära TV-reklamer? : - En övergripande studie om hur barn upplever och tolkar TV-reklam -
ABSTRACTTitel: ?Some kids really love those commercials? -A study of how children experience and construe commercials. (Vissa barn älskar faktiskt sånna dära TV-reklamer? ? En övergripande studie om hur barn upplever och tolkar tv-reklam.)Number of pages: 40Author: Lotta NorbergTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to make a study of how children experience and construe commercials. Key questions to be answered are; can children distinguish commercials from TV programmes? What do the children think of commercials? How do they watch commercials? What do they think about a ban against commercials directed to children? Do they understand the purpose of commercials? Do their buying habits change?Material/Method: A qualitative method with 18 interviews and 3 observations with 7, 9 and 11 year old children.Main results: The children in my study can distinguish commercials from TV programs.
Science fiction-litteratur ? Hur gör folkbiblioteken i praktiken? En studie av fyra bibliotek.
This essay aims to examine how science fiction literature is supported and made available for readers at four public libraries. Each library has its own opinion of what a public library?s role in society is, and that affects how literature acquisition and media exposure is done at that particular library. To explore this, the author uses a modified version of Elzinga and Andersson?s theory of traditionalism, pragmatism and emancipationism.
Skogsfastigheter i Jämtland : är det en intressant kapitalplacering i jämförelse med aktier?
Forest as an investment alternative has become more and more popular over the last few
years. Between the years 2004 and 2007 increased the price level on forest land with 70
percent in Jämtland. In this thesis a comparison has been conducted between forest in
Jämtland and an investment in the stock market. The risk in the two investment alternatives
has been included in the comparison. The thesis includes two different studies between the
two alternatives.