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1434 Uppsatser om Buying behaviour - Sida 8 av 96
Blinkets påverkan - En studie om rörliga skyltar i butik och dess påverkan på försäljningen samt konsumenternas attityd, köpintention och beteende
Studies show that visual elements in store have a great impact on consumers. Of all the impressions that the brain receives the visual impressions count for 83 %. One of the visual elements that retailers can use in-store to influence consumers is signs. Today, there are a lot of studies on regular signs but this is very limited when it comes to motion displays. Motion displays are signs printed on electronic paper with animated messages.
Mating behaviour and hierarchy among male warthogs (Phacochoerus africanus) in Kenya
Warthogs live under natural conditions in matriarchal groups, bachelor groups and yearling groups. Just like all pig species do warthogs have a complex behaviour repertoire. The semi-wild warthog population at Kichwa Tembo Lodge, outside Masai Mara National Reserve, lives in a fenced area with access to food all over the year and is protected from predators. The aim of this study was to observe the male warthogs? mating behaviour and their hierarchy during the mating season.
Konsumentens dilemma : ekologiskt eller konventionellt?
A majority of Swedish consumers have a positive attitude towards organic production and the
number of organic products on the market is increasing. Despite these positive trends, there
are still relatively few consumers who choose to buy organic produced products. According to
statistics, only 3% of the total sales of food consist of organic products.
The aim with this essay is to understand what is needed, both from the grocery store and the
consumer's point of view, to increase the consumption of organic food.
Information has been collected partly through questionnaire with consumers and partly
through analysis of sales statistics for a selected numbers of products. Then the empirical
material have been analysed in the light of a combination of the Behavioural Perspective
Model (Foxell, 1997) and Kotler's Four P:s (Kotler, 2002).
Consumer's willingness to buy organic products is influenced by a number of different
factors. One important thing is if the grocery store offers a behaviour setting that stimulates
the consumers positive attitude and facilitates their possibilities to collect new information.
Furthermore, the store needs to offer a broad and well-visualised selection of organic
products.
Kläderna gör mannen. En studie i manligt konsumentbeteende
På den nuvarande klädmarknaden råder en hård konkurrens eftersom utbudet av varor och tjänster har ökat. Konsumentens förändrade beteende har lett till att företag måste sticka ut med hjälp av sitt erbjudande. Ett sätt att utmärka sig på marknaden är att arbeta med relationer och få kunden att vilja återvända på grund av butikens service. En kund som känner sig trygg i shoppingsituationen kan bli en viktig stamkund. Den traditionella mannen finner inget nöje i att shoppa och vill därför att processen ska gå så snabbt som möjligt.
Självmord : en forskningsöversikt
Suicide is the ultimate outcome of mental illness and is a big and serious problem in society. About 1500 persons commit every year suicide in Sweden and many more engage in suicidal behaviour. This review aims at, from research studies from the 21th century, find out the knowledge of riskfactors regarding the risk for committing suicide among adolescents. The research questions are: What does research say, from a psychobiological perspective, about riskfactors among adolescents regarding the risk for suicidal behaviour? How much does genetic factors have an effect on the risk for suicidal behaviour among adolescents? and : What is the importance of environmental factors such as family connections, friends and school environment concerning suicidal thoughts among adolescents?The method that is used in order to answer these questions is a researchreview including ten research-studies.
Varumärket inifrån och ut - En fallstudie på Saltå kvarn
I en alltmer globaliserad värld där utbudet av produkter ökar är det svårt att skapa ett starkt och hållbart varumärke på marknaden. Då det idag finns få verktyg och koncept inom intern varumärksuppbyggnad har jag valt att undersöka hur varumärket kan stärkas inifrån och ut. I studien har jag tittat närmare på begreppet Brand citizenship behaviour, ett område som är relativt nytt och bygger på den anställdes inverkan på varumärket. En explorativ fallstudie har genomförts för att undersöka vilka berättelser som återges i ämnet. Detta genom att ha intervjuat sju anställda på företaget Saltå kvarn.
Preoperativ analgetisk behandling med vedaprofen vid kastration av unghingst : utvärdering av pre- och postoperativt beteende
Pain related behaviour in 1.5 year old colts was studied both prior to and following castration. The horses were filmed 24 h prior to surgery and 24 h postoperatively. Parameters, inactive and active behaviours, were recorded in terms of cumulative time observed. Both groups of horses were exercised three times and the gait quality was evaluated. Few differences were observed between the groups.
Talk the talk and walk the walk? -A study of the dissonance between the consumers? attitudes and actual behaviour towards local produce-
A debate on environmental issues and food safety has been ongoing in Sweden and it is suggested that consumers' are seeking local produce instead of global and exotic foods. Moreover, studies show that the consumers? positive attitude towards local produce does not reflect their actions. The purpose with this thesis is to contribute to a better understanding of the dissonance between the consumer?s attitudes and actual behaviour towards local produce.
Tankar kring informationssökning: hur ser uppsatsstudenter på BHS på sin egen informationssökning?
The purpose of this thesis is to investigate how students writing their master thesis seek information, how they reason about their information seeking behaviour and how their studies in LIS could have affected their information seeking behaviour. The result was analysed with Roger Säljö?s theory about the sociocultural perspective about how individuals learn in relation to their context and the social practice that they act in. The following conclusions were drawn from analysing the result. The students didn?t really reflect over their information seeking behaviour.
Content marketing - Implementeringen av den moderna säljtratten och relaterad strategi
The global spread of the Internet has enabled busniesses and consumers in all industries to be better informed. Consequently, the buying process has appeared to become different from what tratditional models implies. As the Buying behaviour among customers is evolving, selling companies are responding to this change. This thesis evolves around the consequences that the developing relationship between buyer and seller in business-to-business companies has led to. The topic in focus is the buzzword and phenomena "content marketing" with its marketing and selling strategy.
Miljöberikning för grisarnas välbefinnande : Bökboxen - en prototyp för att motverka stereotypa beteenden hos grisar
The demand för Swedish pork meat is increasing every day. This leads to agricultural farming having to develop as an industry, with larger and more rationalised units to make the farming more effective and to raise the financial profit. The consequence of this is that it affects the animals when their surroundings become more industrial. The pig´s natural behaviour becomes restricted by the limitations of the facilities, which leads to them becoming understimulated. Helena Kummel, a teacher at Munkagård upper secondary school and also an educated animal inspector has developed a prototype that could possibly replace the pig´s natural rooting behaviour inside the barn. The porpuse of this report is to study "bökboxen" in the gilts´actual living enviroment, through qualitative- and quantitative analysis.
Effectiveness of education program conducted by Novo Nordisk: A study on the prescription behaviour of the doctors? in the treatment of diabetes disease
The purpose of this work is to do an investigation on the customers in the pharmaceutical sector; mainly general physicians who have taken part in the education events have any impact in their prescription behaviour after the participation in the program. The settings for this study are general practitioners in the Swedish market who have taken part in the education program held by Novo Nordisk in the treatment of diabetes disease. Methodology: The methodological approach adopted for this work is quantitative; using secondary data from the internal database from the company. The analytical model is tested through statistical analysis using the data?s obtained from the databases.
Oetiskt handlande i skuggan av pengar: Oetiska handlingars påverkan på aktiekursen
Many studies have shown that unethical acting can affect the share price of the company negatively. However, this is not always the case. The aim of this thesis is therefore to examine what it is that can cause the share price to be affected negatively by unethical acting exposed in media. This qualitative study is primarily based on interviews with institutional investors, but also with economic journalists and investor relations managers. Our conclusion is that there are three main reasons why the share price can be affected by unethical acting, namely economic consequences, the management's behaviour and psychological factors.
Ska jag, ska jag inte?: - En studie av hur intentionen till eget företagande i Norrbotten påverkas av strukturfonderna samt Ikeas etablering i länet
Title: Shall I, shall I not? ? A study of how the intention to engage in entrepreneurial behaviour in Norrbotten is influenced by the financial support from the Structural Funds and the establishment of Ikea in the city of Haparanda. Author: Erica Carlson Tutor: Professor Carin Holmquist/ Docent Monica Lindgren Purpose:The purpose of this thesis is to study what aspects that cause the intention to start a company. Therefore this thesis will look at two different situations, the Structural Funds and the establishment of Ikea in Norrbotten, to try to find out if and how these two situations affect the intention among potential entrepreneurs to engage in entrepreneurial behaviour. Method: A qualitative method is used, since this thesis aims at getting an understanding of a specific phenomena; the intention to entrepreneurial behaviour.
Transportörens hantering av slaktsvin och slaktsvinens beteende vid avlastning på slakteri :
The study concerns the unloading of pigs at the slaughter house, both from the pigs view and from the transporters view. The study has been carried out at the slaughter house (SLP) in Helsingborg, Sweden. It includes a questionnaire to all transporters (65 % response) and a direct observation of the unloading.
The transporters handling of the pigs, their use of different equipment and the response of the pigs has been studied. The pigs behaviour at unloading and their reactions to environmental factors has also been studied.