Using stimuli with identical information in both PR and advertising, this study seeks to explain how content class together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR, and contemporary PR metrics do not take into account what effects PR actually generates. PR is often said to have an advantage over advertising due to the effects of third party endorsement, but previous empirical assessments show inconsistent results regarding what effects each content class generates. The result of this study is that PR is stronger at building recall, interest and credibility, and that it has less perceived selling intent than advertising. Results differ somewhat between different levels of involvement, but the conclusion is that this might not be attributable to the level of involvement per se but rather to the type of products being used in stimuli - a conclusion that seems valid for previous research as well.

Earlier research has shown the difficulty of defining insulting behaviour in the workplace. It has been noted that the individual and subjective definition is connected to the specific situation in which the potentially insulting incidence occurred. In this study we designed a quantitative questionnaire in order to hopefully elucidate the comprehension of insulting behaviour and furthermore enable a more in-depth investigation on how important the contextual meaning is. This study examined 140 (n=140) working adult?s attitudes towards insulting behaviour in the workplace and the importance of the contextual variables.

The token economy program, which is a method for behaviour modification, has been used worldwide for different groups within different settings in order to vhange behaviour.Research has found the token economy program to be effective. However, research is limited to quantitative and experimental studies, and Swedish research in this field is brief. Nevertheless, the program is used in several institutions n Sweden. A qualitative study in Swedish settings could therefore be useful. The purpose of this paper is to examine the experiences of a token economy program using qualitative interviews.

Aim: The aim of this thesis is to through a survey, gain information about the tenant owners knowledge concerning their own and the real estate agents rights and obligations, this to elucidate one of the factors we think play a big part in the general publics dissatisfaction about the real estate agents and the negative picture painted of them in media today. By throwing light on the assumed lack of knowledge in this area we hope to contribute to improve the information communicated to the customers so that they can feel safer when consulting a real estate agent in this matter.Our main question in this thesis is: How much knowledge does tenant owners and tenant owners to be have concerning the division of responsibilities when it comes to selling and buying a tenant owned flat and what problems can the presumed lack of knowledge in this area lead to?Method: We have used a combination of qualitative and quantitative methods. Data has been collected through a survey which we have put together and analyzed both based on the results we got from the survey but also based on the reactions we received from the participants. The results are presented both in text and in diagrams.Result & Conclusions: The results we got from the survey indicate that the knowledge among our participants is much worse than what would be desired.

Uppsatsens syfte var att studera industriellt köpbeteende för branschen för prefabricerade trähus. En teoretisk studie har därför genomförts där köpsituationer och dess påverkan på köpprocessen, köpbeslutsgruppen samt kriterier för val av leverantör studerats. Datainsamling har skett genom telefonintervjuer med tre av Sveriges fyra största byggföretag, intervjuerna har genomförts med personer med god kunskap när det gäller inköp av prefabricerade trähus på dessa företag. Resultatet av vår uppsats visar att den den vanligaste köpsituationen för företag som köper prefabricerade trähus är nya köp men att det även förekommer direkta återköp främst genom avrop på ramavtal. De personer som ingår i köpbeslutsgruppen är initiativtagare, användare, köpare, influerare, beslutsfattare och informationsbevakare, vilket överensstämmer med teorin.

ABSTRACTThe principal aim of the study was to compare the feeding behaviour of cattle, sheep and goats on pasture and explain any differences between speices. Furthermore, I compared foraging behaviour between dry season and the beginning of the rainy season, in order to see any relationships between weather and behaviour.The study was carried out in Shompole in southern Kenya. Behavioural data were collected by observing herds of cattle, sheep and goats on pasture. The livestock were herded on pasture during the days and kept in bomas, where people live, during the nights. The weather in Shompole is characterized by high ambient temperature and low, bimodal rainfall.

The behaviour of the red-tailed guenon (Cercopithecus ascanius) was studied over the course of nine days in the Sabaringo forest surrounding Kichwa Tembo Tented Camp near the Masai Mara National Reserve, Kenya. A focal animal instantaneous sampling method with a one minute interval was used to record the behaviours of the monkeys for approximately 12 hours a day, the day being divided into six shifts á two hours. This method has proven successful in earlier studies of red-tails in this area. The study subjects included both lactating and non-lactating females, juveniles and on some occasions the resident male. The purpose of this study was to examine the grooming behaviour of red-tailed guenons and whether or not the occurrence of grooming varies depending on monkey type (lactating or non-lactating) and time of day.

The purpose with this study is to compare different systems of grain storage from a financial point of view. Grain that is supposed to be fed to laying hens. The systems that were compared were different airtight storage of grain and a system of conventional storage. To make this case study I choose to compare four different systems. In the case study there was one system with bin drying of the grain, two systems with airtight storage of the grain and one system where you buy dried grain during the season. I made several of capital investment appraisal where I found the cost of each system, then I took the cost and divided it with the total grain use and calculated the cost for each kilogram of grain, and also the cost of the feed. Then I compared the cost from my case study with the cost of buying feed. All the systems except for one, gave a lower cost for the hen feed than buying feed from a dealer The best system, witch were bin drying lower the cost with about 80 000:- SEK.

The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer?s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing theory investments into in-store marketing tend to be taken without advanced marketing consideration. As a consequence, we have chosen to generate new insights into the field of in-store marketing by studying in-store demonstrations both from a behavioral and a mental dimension. Furthermore, we have also chosen to study how different consumers with different degree of loyalty and buying patterns are influenced by an in-store demonstration.This study aimed to obtain a better understanding of in-store demonstrations through breaking down the demonstration into its core elements and from these elements construct different types of demonstrations.

Research where personality in animals is studied is becoming more and more common. In this area there are different concepts like behavioural syndrome and animal personality and they usually talk about consistency in behaviour over time and situations. This consistent individual behaviour can be used as an indicator of how individuals can handle and adjust to new situations in the environment. Because of this, personality studies in animals are very important in animal welfare. In this study personality in dairy cattle in lose housing were studied.

Groupon is a popular group-buying website where they act as an intermediary between buyers and sellers. The company has grown rapidly and was established in Sweden in the year of 2010. The aim of this study is to investigate if businesses that have been marketed in Stockholm and that have been co-operating with Groupon have been affected in terms of customer loyalty and profitability. Furthermore the study also examines consumer?s opinions, purchase behavior and loyalty against Groupons business partners.

The behaviour of consumers has changed rapidly during the last decade, and a healthy lifestyle and an environmental mindset has become part of everyday life. This is also something that has become prominent in the supermarkets, where the organic products are increasingly winning shelf space. Several consumer behaviour studies have shown that the attitudes towards organic products and labels are predominantly positive. According to traditional marketing theory, these kind of attitudes should affect consumers? purchase intentions in a positive manner, as well as the actual purchase behavior.

Den här uppsatsen behandlar ett problem som identifierats bland små till medelstora svenska modeföretag: det stora beroendet av outsourcade produktionsagenter och fullprisproducenter. Syftet med uppsatsen är att identifiera de förutsättningar och hinder dessa modeföretag kan stöta på när de försöker integrera dessa utlagda kompetenser till en intern lösning. Genom detta hoppas författarna kunna tillföra nya perspektiv för befattningshavare som är intresserade av att omstrukturera sin nuvarande inköpsmodell.De metoder som använts för att samla in det teoretiska och empiriska underlaget var skrivbordsstudier, såväl som strukturerade och ostrukturerade djupintervjuer med grundaren av ett svenskt jeansföretag, samt en anställd på en stor svensk modekedjas inköpsavdelning.Resultaten understryker den strategiska betydelsen för växande modeföretag att äga sin inköpsfunktion. Genom att äga kompetenserna för mönsterkonstruktion och inköp kan företag minska sitt beroende av externa organisationer och öka flexibiliteten i sin produktutvecklingsprocess. De hinder som identifierats utgörs bland annat av en ökad affärsrisk under övergången till en intern inköpsavdelning till följd av avsiktliga störningar i värdekedjan av producenterna, samt de extra kostnaderna för det ökade administrativa arbetet.This essay focuses on a problem identified among small to mid sized Swedish fashion companies: the large dependence on out sourced production agencies and full price producers.

The aim of this study was to investigate if behaviour, ear positions and cortisol in lamb which were given access to play followed the different phases of the reward cycle of anticipation, consumption and relaxation. The study was done on 8 Dorset and 12 Dorset x Fine Wool uncastrated male lambs with an average age of 10 weeks. The lambs were housed pairwise in litter pens (2 x 3 m). Pairs of lambs were taken to a play arena (5.9 x 5.5 m) three times a week during five weeks (first week for learning). They were then first kept in a holding pen where they could look into the play arena for 5 minutes and thereafter released for 20 minutes in the play arena which had a ball, two chains and a tunnel.

The thesis deals with consumers behaviour in the use of online services and the cultures effect on it. It is a study of Swedes and Danes use of online job data bases. The thesis is based on a quantitative study. A questionnaire were used sent out to 80 Swedes and 80 Danes. The theory concerns areas of online consumer behaviour, decision making and services theory as well as theories within culture in relation to services and behaviour.