The purpose of this study is to analyze and specify the characteristics of servicescapes in the hotel industry and its role when building a brand. Further, the aim is to put forward how Management in this sector strategically utilizes the location to manage the staff in order to help build a strong lasting brand. To fulfill our purpose we have targeted one overall question - What purpose does servicescape have when building a solid brand name in the hotel sector?In today?s society brands play an integral part in influencing our buying behavior and are now considered to be a new business tool to communicate a business trough. Also services have become a widespread phenomenon, which is seen as a competitive tool not only for companies in the service sector.

Syftet med denna uppsats är att studera hur samband mellan lojalitet och lönsamhet förhåller sig inom Business-to-Business, med utgångspunkt i respondenternas föreställningar av begreppen såväl som sambandet mellan dem.Mer specifikt studeras föreställningarna om sambandet hos företag som verkar gentemot industriella kunder i ett tjänstefierat sammanhang. De erbjuder kunden specialiserade kompetenser där det totala erbjudandet skapas i interaktion med kunden. Resultatet blir en helhetslösning av tjänster med en produkt i botten, anpassad efter kundens behov.Vi finner att sambandet mellan lojalitet och lönsamhet består av olika dimensioner, då vi finner att lojalitet är ett mångfacetterat begrepp såväl i teori som i det studerade sammanhanget, där innebörden av begreppet varierar mellan individ, organisation och bransch. Vi finner att leverantören fokuserar på de dimensioner av lojalitet som är påtagliga och därmed möjliga att verka utefter. Dessa beteenderelaterade dimensioner är även de som leder till lönsamhet.Vi har funnit ett fokus på de dimensioner av lojalitet vilka genom kundens beteende även kommunicerar kundens åsikter och värderingar.

Colour has encountered to be a significant part in marketing, which advantageously can be used in todays competitive market. Therefore, the purpose of this study is to analyze the colours varying associations and present ideas how colours can affect the hotel business. In coherence with the purpose we deveoled the research question, which resulted in following: How can hotels affect their servicescape and identity by the help of colour?The study has a qualitative method that began in an empirical problem that has been tested against theory, which subsequently developed the research question. This implies that our study alternated between induction and deduction.

Background: Trust has been a foundation of commerce since the very beginning. Trust can in the traditional commerce be built by face-to-face meetings, this is not possible at the Internet. Although, trust ought to be important even for the commercial business relation at the Internet and crucial for the consumer to use this communication channel. Purpose: The purpose of this master thesis is, from a consumer point of view, to study and analyse the importance of trust using e-services. Demarcation: The thesis is focusing trust using e-services, from a consumer point of view.

Background: The statutory audit in Sweden was implemented in 1983 and the purpose was to improve the owners ability to control and to mitigate economic fraud. The present debate is concentrated about the high costs of audit in small companies. The major concern is whether the statutory audit should be mandatory for the smallest companies. Purpose: The purpose of this bachelor thesis is to explain the value of auditing in small companies defined as 10/24-companies by identify and analyze possible factors that affects the attitudes towards auditing and reflects the value of a statutory audit. Research method: Our study is deductive and based on a quantitative research method which includes both a survey and the companies annual reports.

The majority of free content on the internet is financed by online advertising. A requirement for thismodel to work is that the visitors see the ads. The emergence of ad-blocking software has shifted thepower from the advertiser?s choice of publishing ads to the consumer?s choice of viewing ads. Weexamine the consumers? opinions regarding the use of ad-blocking software and compare them to theopinions of companies using online advertisement.

En av de mest anammade metoderna för radikal organisationsförändring det senaste decenniet är Business Process Reengineering (BPR). BPR har fått kritik för att den inte tar tillräcklig hänsyn till de mänskliga aspekterna som finns vid en organisationsförändring. Dessa mänskliga aspekter är t.ex. åsikter, tankar och känslor som en individ har. De mänskliga aspekterna finns således hos varje enskild individ inom organisationen och det är därför viktigt att ta hänsyn till dessa aspekter för att ex.

Beskriva och analysera IT-bubblan och dess efterverkningar samt konsekvenser av denna kris för de inblandade företagen. Vi har studerat hur de har förändrat sina system, arbetssätt, finansierin, tillgångar för att pasa dagens kunder och investerare..

Intelligent IT-based solutions, often called Smart Grids, are considered to be the future balancers of renewable energy sources. One area within the Smart Grid concept is called demand response, which is focused on making customers more consumption flexible by making them more active in their consumption. In this thesis the aim is to analyze a business model by investigating the income potential for a demand response solution as well as its market potential. This has been done through literature studies, interviews and development of a computational model.The use of 5000 households with flexible consumption can provide a cost reduction of 17.2% or 2.4 million SEK for a balance responsible party during an average year. If the solution is used to make strategic bids on the regulation markets the study indicates that the largest potential for revenues lies within this strategy.

That many creative workers have uncertain and uneven incomes is well-established, but how or why they make a living is not. This paper examines the elusive value exchanges between creatives, buyers, consumers, and other economic supporters, and offers a model of how creatives make a living. By mapping income statistics of Swedish creatives together with in-depth interviews some patterns emerge. This, combined with Bourdieu's theories of social, cultural and symbolic capital, and Knorr's objects of sociality, forms a basis for a structured model of value exchange. The paper shows how creative workers create economic and non-economic capital (capitalization), how they advertise this capital (signaling), and how they convert between different types of capital (conversion) in order to make a living.

The purpose of this thesis is to examine how key performance indicators are being used as performance management tools within the production industry. Specifically the purpose is to investigate how the KPI:s within the telecommunications industry drives reusability regarding production test systems. This thesis will also highlight today?s cost models and suggest improvements of the KPI and what new ones could be introduced. A case study at Ericsson AB has been performed.

Background: Today many companies are competing to get space in our minds. Companies spend a tremendous amount of money on building strong brands. It is not just about making us aware of their logo, today it?s more about giving the brand a ?soul? and to load it with different values. Due to today?s globalization there is also interesting to look at it from a cultural perspective.

As IT service departments in organisations are becoming more complex and customised, the indirect costs are increasing in relation to the total costs. The difficulty of fully estimating and identifying the spread of the cost in the IT service department is increasing. As a result, firms tend to budget the business unit as a total cost rather than as a spread of defined costs. In order to deal with this challenge an ABC calculation will be applied. The Time Driven ABC model will be conducted in OMX´s Servicedesk unit within the IT services.

Title: Pricing of IPO:s on the Swedish stock market Authors: Mikael Gustavsson Martin Kvist Henrik Wannberg Tutor: Anders Hederstierna Problem: There are certain sets of problems for underwriters when they are pricing potential stock-exchange companies. The problem partly consists of estimating the demand at an IPO and also to accurately value the business in comparison to the market. To set the price per share is problematic, since the company carrying out the public offering wants to optimise the amount of capital at the same time as they want the share to be subscribed in full. If the IPO would not be carried out, it could cause harm to the position of the underwriters. Purpose: To investigate whether underpricing exists associated with IPO:s on the Swedish market during the period 1995-1999. Method: The collection of data has been achieved by means of: Internet, E-mail and telephone calls. Conclusions: We have reached the conclusion that oversubscribing in comparison to the return at an IPO has an average growth of 3.3 per cent the first day, on every occasion of oversubscribing. For the studied population, including 138 initial public offerings, the average market value rise is 15 per cent the first day. When we made our calculations, adjustments have been made for the general index of Affärsvärlden (AFGX).

Uppsatsens titel: Utformning av ett balanserat styrkort - En fallstudie på Lindabs svenska filialerKurs: Examensarbete, Civilekonomexamen, Controller, 30hp (4FE03E)Lärosäte: Ekonomihögskolan vid Linnéuniversitetet, VäxjöFörfattare: Martin Andersson och Stefan KesakHandledare: Elin Funck Examinator: Lars-Göran AidemarkDatum: 2012-05-26Nyckelord: Balanserat styrkort, Benchmarking, Prestationsmätning, Strategi, Försäljning, Filialverksamhet Bakgrund: Lindab är en internationell ventilations- och byggkoncern som är uppdelad i de tre affärsområdena Ventilation, Building Components och Building Systems. Försäljning och distribution av Lindabs produkter sker främst via egna filialer. Studien fokuserar på de svenska filialerna och utgår från Lindabs önskemål om att få hjälp med att förbättra sin prestationsmätning samt öka jämförbarheten mellan filialerna.Syfte: Uppsatsen syftar till att utforma ett balanserat styrkort för Lindabs försäljnings- och distributionsfilialer i Sverige för att ge förutsättningar för en bättre kontroll och styrning av deras prestationer och öka jämförbarheten mellan filialerna.Metod: Vi har genomfört en fallstudie på Lindabs svenska filialer med en abduktiv forskningsansats. Det empiriska materialet grundar sig på intervjuer, filialbesök, samt externt och internt material.Resultat och slutsats: Vi har utformat ett balanserat styrkort som möjliggör bättre kontroll och styrning av filialernas prestationer genom att Lindabs vision och strategier har brutits ner i strategiskt viktiga mått i de olika perspektiven. Vårt styrkort skapar dessutom en balans mellan kortsiktiga och långsiktiga målsättningar, externa och interna prestations­perspektiv, finansiella och icke-finansiella mått samt mellan utfallsmått och drivande mått.