Syfte: Syftet är att inom en given grupp individer undersöka hur olika former av belöningar och arbetsplatsrelaterade faktorer upplevs som motiverande på en arbetsplats. Studien kommer att genomföras inom ett tillverkande industriföretag som tillämpar ett osedvanligt omfattande belöningssystem, vilket möjliggör att inom en och samma population studera hur ett flertal former av belöningar samt arbetsplatsrelaterade faktorer upplevs som motiverande. Med dessa förutsättningar till stöd för vårt syfte vill vi dels komplettera tidigare kunskaper kring motivation inom organisationer och hur effektiva belöningssystem bör utformas, men även bidra med ny kunskap kring hur upplevelsen av studerade belöningar samt arbetsplatsrelaterade faktorer förhåller sig till varandra. Metod: Denna studie bygger på en enkätundersökning genomförd bland samtliga 158 anställda inom ett företag med ett omfattande belöningssystem i södra Sverige. En intervju med koncernens vice VD och HR-chef har genomförts för att få en förståelse kring det aktuella belöningssystemet och eventuellt finna förklaringar eller delförklaringar till enkätundersökningens resultat.

AbstractTitle: Level/Degree/Grade:Authors:Supervisor:Research question:Purpose:How the bank may improve its financial counselling ? A qualitative case study.Bachelor Thesis; Business administration; Corporate finance.Andreas A?strand, Anton Persson, Kristoffer Wedebrand.Hans Mo?rner.How may the bank improve its financial counselling to private investors using portfolio theory?Our purpose is to examine the advice, with basis in portfolio theory, the bank?s financial advisors provide to their clients, the investors, and how they can improve. If we can identify and point out areas of improvement in the financial counselling, we hope to raise the question and contribute with an improved financial counselling. Another positive effect we are hoping for is to improve the situation for the investors whereas all parties benefit from an improved portfolio selection.This study is conducted through a qualitative case study, where we used a deductive approach and collected our data through personal interviews.The conclusion that emerges is that the financial counselling could potentially be improved if financial advisors improve their knowledge in portfolio theory.The originality shapes through the opportunity to investigate a specific bank and because of that an opportunity to examine a specific case more thoroughly was created. Our thesis contributes with opening La?nsfo?rsa?kringar?s and other banks? eyes to how their financial counselling could be improved through new knowledge in portfolio theory.

Natural disasters are becoming more common due to climate change and it is important to adapt the society and its infrastructure to withstand events such as extreme rainfall. Precipitation is an important climatic factor affecting the transport and annually generates the cost of millions in damages, over the past 40 years heavy rain has increased and will continue to increase in the future. The extreme rainfall that occurred in Kramfors municipality in September 2013 led to flooding and destroyed several roads, including highway 90, which recently both had been rebuilt and given a new stretch of road. Extreme rainfall had also occurred in the municipality earlier.  The aim of the thesis was to examine how the Swedish Transport Administration handles new knowledge gained after natural disasters and how this is used in the planning of new roads.

The purpose of this study has been to create a communication plan to use at the launch of an independent fashion store and give a current storeowner an overall picture concerning which communication aspects to use during his ongoing business. To fulfill our purpose we have targeted one important question, which is:   Which communication fields are the most important to use, when you are about to launch an independent fashion store.  For this study we have used a qualitative approach in which we have conducted eleven personal interviews with people who has a strong understanding in communication regarding to this type of business. Most of our respondents are currently working actively with communication because they are active in retailing.The remaining respondent has a strong experience in the field of communication. In the final chapter we present our conclusions of the study. We have found the main factors in a communication plan, which is most important for a storeowner. Which are the most important communication parts for the owner to focus on before he launches the store? The basic need of knowledge in social mediaDevelop a unique concept to differentiate yourselfUnderstand the nature of networks and relationshipsThe relevance of store layout and sensory marketing which is an important tool when you need renewal and develop your concept.

The competition between the Swedish municipalities has increased as the world has become more globalized, which means that they need to become more attractive for sustaining sound finances and not to find themselves to have a downward trend. One possibility to show the attractiveness of a place is by using place marketing and therewith attaining a stronger brand position. There are 20 suburban municipalities in the county of Stockholm, of which six are multicultural or are having a minimum of 20 percent immigrants among the residents. These immigrant areas are segregated based on class, income and culture. Problems associated with these areas have historical aspects that dates further back than modern immigration does.

The tourism industry in Sweden has expanded in recent years and the increasing industry has meant that customers are in need of a reseller for their trips abroad. Today there are three types of retailers available. These are : Traditional travel agencies , tour operators and online travel agencies.Online Travel agencies are the most modern online option for customers. Their existence has made it easier for the customer and reservation can be made anytime and anywhere. The competition has intensified between the three retailers and the traditional alternatives must find new ways to survive.

The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how. The thesis is based on interviews with two directors of libraries and two librarians at two different libraries. A small survey with 16 questionnaires has also been performed in order to get a more general view on librarians' opinions in these questions. The thesis mainly shows that the networks in which the respondents take part primarily exist in the library sphere and towards the universities.

This study aims to research how small companies that operate on the Swedish home electronic-market utilize marketing communications to communicate their message. The focus of this study has been to research these companies use of below-the-line activities in their marketing communications. Interviews have been conducted with representatives from each of the three companies Neonode, Jens of Sweden and Tonium, that compose the selection from the population in this study. The use of below-the-line activities in small companies is mainly motivated by lower cost, which suit small company budgets. Below-the-line activities are also used for branding and the creation of credibility among the consumers when the target audience does not yet know the brand.

This thesis explores the changing prerequisites for accountability in terms of Swedish arms export. The study aims to uncover what has happened with the conditions for accountability in Sweden since the responsibility for export control was transferred from the government to the public administration. By investigating how the term ?accountability? has been used in the literature of democratic theory, an abstract ideal model is being created.  Comparing the changed structural arrangements, with each other and the ideal model, it is concluded that the prerequisites for accountability now seems to be in a worse state than they were before..

Denna studie är ett fall av organisationers användande av cause-related marketing. Syftet är att beskriva utvalda organisationers strategier med och användande av specifika cause-related marketing-aktiviteter.Organisationers vilja att bygga relationer med intressenter ökar ständigt och det blir allt mer populärt bland organisationer att ta ett socialt ansvar i hopp om att förbättra denna relation. Att organisationer säljer produkter och donerar en summa till välgörenhet benämns cause-related marketing och är ett vanligt välgörenhetsinitiativ vilket ofta upplevs positivt. Dock finns en skepticism mot organisationers användande av detta verktyg då intressenter i vissa fall ifrågasätter organisationers bakomliggande motiv. Detta innebär att utformningen av varje specifik cause-related marketing-aktivitet är avgörande för dess framgång.För att besvara syftet med denna studie har samtalsintervjuer och en kvalitativ innehållsanalys använts.

This essay was to investigate what self-image public libraries convey on Facebook and what image is received by the users, along with comparison of those. It was investigated if the received image corresponded with the users? previous image of public libraries. The method used was interviews with the Facebook administrators and surveys with the users. The theoretical framework was Kotler?s model for image creation.The research is mainly American and shows Facebook as an accepted marketing tool for libraries among students, but as not taken seriously by the library staff.

Sammanfattning Titel: Högskolornas marknadsföring till gymnasieelever, kan högskolorna marknadsföra sig på andra sätt än de befintliga. Författare: Nela Masinovic, Bujar Zeka & Mirsad Sijecic Handledare: Thomas Danborg Institution: Blekinge Tekniska Högskola, Management Högskolan. Kurs: Kandidatarbetet i företagsekonomi, 15hp. Syfte: Genom att studera gymnasieelevernas och syokonsulenternas uppfattning om marknadsföringen från högskolor avser uppsatsen att identifiera andra möjliga marknadsföringsmetoder högskolorna kan använda sig av, än de befintliga. Metod: Syftet avser att besvaras utifrån kvantitativ med kombination av kvalitativ forskningsansats i form av enkätundersökningar och intervjuer. Kunskapsbidraget ämnar förse högskolornas marknadsföring med nya synsätt att marknadsföra sig mot gymnasieelever. Den primära datainsamlingen kommer ifrån individer om deltog i undersökningen, sekundärdata samlas ifrån tidigare forskning kring området. Undersökningen har genomföras med en abduktiv forskningsansats för att inte begränsas vid ett visst arbetssätt. Teori: Teorin bygger på hur marknadsföringen kan tillfredställa konsumenternas behov.

Title: To build and transport brands to the Internet ? A qualitative case study of Getinge Infection Control and von Braun Sports Cars. Seminar date: 2009-06-09. Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS). Authors: Kristoffer Eriksson and Erik Kaplar.

Slutsats: Det finns ingen perfekt mall som ska användas vid förändringar. Detta gäller i synnerhet förändringar som handlar om införande av en ny IT baserad arbetsrutin i en traditionsbunden organisation. Reaktioner på en förändring och på införande av ny teknik är olika från person till person, från organisation till organisation. Vi har genom denna uppsats kommit fram till att det finns ett antal nyckelord som borde tas i beaktande samt tillämpas om en förändring ska accepteras av personalen. · Information · Kommunikation · Väcka intresse och motivation · Uppföljning av arbetets gång.

Problem definition: By what marketing communications do consumers want companies in the jewelry industry to communicate its potential CSR activities?Purpose: The purpose of this study is to investigate in what kinds of marketing communications consumers want the jewelry industry to communicate its potential CSR work.Method: The study has used a quantitative approach to data collection, focused on a survey to answer the purpose of the study and the problem definitions.Conclusion: The study found that the respondents want a clearer communication of CSR work in the industry and that the most suitable communication channels according to respondents differ depending on gender. The female respondents think that the most appropriate channels are product promotions and direct marketing. In contrast, the male respondents think that the channels social media, newspaper and television advertising as well as web sites are more suitable..