Uppsatsens syfte är att analysera hur värdebokslut kan leda till att motivera medarbetare för att öka värdeskapande i tjänsteorganisationer i avsikt att säkerställa framtida överlevnad samt att undersöka vad det kan resultera i. Syftet består vidare av att jämföra tjänsteorganisationer och därefter redogöra för i vilken betydelse det har för värdeskapandet i vilken grad arbetet enligt värdebokslutets idéer sker. Vi har använt oss av den kvalitativa metoden för att genomföra undersökningen. Studien är genomförd med hjälp av intervjuer samt relevant litteratur inom området. Vår studie visar att i värdebokslutsorganisationer är organisationens värderingar, medarbetarnas möjlighet till utveckling samt dialog och kommunikation viktiga för att skapa motivation och vara värdeskapande. Graden av arbetet enligt värdebokslutets idéer har visat sig ha betydelse för värdeskapandet i organisationen..

The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market.  The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the study identified a number of touch points to be particularly important in the process of incorporating green marketing. These findings are presented in full in chapter five. We have found that the framework of green marketing is established during the company?s choice of green strategy.

Genom kvantitativ såväl som kvalitativ metodteori utvärdera om ett belöningssystem fungerar som ett styrinstrument..

The purpose of this thesis is to construct a marketing model to be used both theoretically and practically when working with marketing in Swedish public libraries. This objective is achieved by first making a literature review of the written works on the marketing of libraries, and then studying the marketing activities at the public library in Bollebygd, Sweden. The theory is based on the marketing mix model the 7 ps, which serves as a framework for the presentation of the empirical result and the analysis. One of the questions posed in the beginning of the paper is how the library has worked with marketing over the past ten years. Through a combination of methods observation, textual studies and interviews the marketing activities employed at Bollebygds library are noted.

The purpose of this essay is to analyze and understand the effects that a recession can have on a company?s marketing department. In times of a recession most companies have less means to promote their products to their target market and to build their brand. This means that cutting the marketing budget will show some effects on today?s way of marketing.

En studie av personalpolitiken hos ett mellanstort tjänsteföretag; dess syften, effekter och utveckling Syftet med denna uppsats är undersöka personalpolitiken hos Sparbanken i Karlshamn som är ett medelstort, enskilt tjänsteföretag. Vår avsikt är att utreda dess syften, effekter och utveckling. I uppsatsen har vi använt kvalitativ metodteori och utifrån denna intervjuat tre personer från fallföretaget. Respondenterna har noga utvalts och det empiriska materialet har baserats på personliga och fokuserade frågor. Vidare har vi använt oss av andra observationer och kontakter med personer väl insatta i området samt sekundärdata. Genom vår studie framkommer det att medarbetarna är företagets viktigaste resurs.

The society is developing fast and the development is constantly on-going, new technology results in new opportunities and new problems for both companies and consumers. The use of Internet has heavily increased around the world; this means that the companies can use Internet as a channel of communication to reach the consumers. The most recent type of marketing is web marketing. The fact that web marketing is constantly changing raise the question of how effective different types of web marketing are.The purpose of this study is to investigate four selected types of web marketing. This is achieved by comparing the response from the consumers and the cost for the different types of web marketing.

Title: First line management, administration and New Public Management Level: Final assignment for Bachelor Degree in Business Administration, 15hp.Author: Patrik Jansson & Victor HolmlundSupervisor: Pär Vilhelmson, Kristina Mickelsson & Elena AhmadiDate: 2015 - May Aim: The purpose of this study is to increase the understanding of how first line management in public organizations is effected by New Public Management related reforms and how they handle related administrative tasks.  Method: The study is based on a deductive and qualitative methodology. We conducted 10 semi-structured interviews with first line managers in Swedish public healthcare organizations. A result is reached by a thematically constructed analysis were citations are presented and analyzed. Result & Conclusions: The study shows through the model that has been used that first line managers are highly affected by administrative tasks that can be linked to New Public Management. The participant managers see these related tasks as important for the organizations and natural in their profession. Contribution of the thesis: The study contributes with an increased understanding of the managing of first line managers and how it is affected by New Public Management related administration through a perspective that is lacking in previous research. The new perspective gives a nuanced view of the manager?s role as administrators and gives rise to suggestions of future research. Key words:  New Public Management, Administration, First Line Managers, Healthcare..

Syftet med studien är att reda ut vilken roll strategierna Buzz och Event marketing har i PR-branschen idag samt hur de strategiska kommunikatörerna och målgruppen förhåller sig till dem. Studien undersöker också de behov och möjligheter strategierna i kombination har och ska på så sätt generera ny kunskap till grund för strategiernas fortsatta utveckling..

Det finns många olika motiv för företag att sponsra kultur men kulturinstitutioner har dåligt utvecklade erbjudandestrategier för att framhäva hur företag gagnas av samarbetet. Mellanhänder med nisch mot kultursponsring kan etableras för att marknadsföra kulturinstitutioner mot potentiella sponsorer. En ändrad lagstiftning tycks öka intresset för företag att sponsra kultur. För att maximera nyttan av sponsringssamarbetet krävs en utvecklad sponsringsrelation som är ömsesidigt värdeskapande och där parterna uppfyller alla nivåer av kunskapsutbyte. Relationerna inom kultursponsring påverkas mer av kulturinstitutioners storlek än av företags..

Foreign invested SMEs have recently become increasingly interested in China. The enterprises are in this report categorized as second wave companies since they follow the footsteps of previous pioneers, of which mostly were larger companies. The ambitions of the SMEs are either to sell products on the ever expanding Chinese market or to utilize the potential of low cost production for global markets. The existing literature is fragmented and solely based on the experience of larger companies. We believe that SMEs are facing new and different challenges, and thus a new generic theoretical frame work is desirable.

The purpose of this Master?s thesis is to discuss marketing as it applies to some school libraries. Today?s marketing is about relations. It involves the establishment, maintenance and development of relations with users, non-users and other library related relationships.

The values politicians relate with public administration are likely to affect the way that they want the public administration to be organised. The purpose of this study is therefore to examine which values Swedish parliamentary parties relate with public administration and more particularly how they emphasise these values.The study is conducted as an analysis of theoretically relevant bills that the government party and the parliamentary parties have introduced to the Riksdag, and reports and statements of opinion from the parliamentary committees. The documents are from the Riksdag´s sessions from 2000/01 to 2005/06. After examining the documents the conclusion can be drawn that the value that is most emphasised during the period is legal security. This might mean that legal security will have more influence on the decisions taken about the organisation of Swedish public administration..

Syfte: Syftet med uppsatsen är att lyfta fram hur säljare aktivt arbetar med påverkansfaktorerna auktoritet och skrämsel vid försäljning av kreditkort och på vilket sätt faktorerna skapar intresse hos kunder att skaffa ett kreditkort. Vi vill även undersöka ifall vi kan se vilken av de två påverkansfaktorerna som är mest effektiv vid kreditkortsförsäljning. Metod: Undersökningen är baserad på en kvalitativ studie och vi har genomfört intervjuer med fem duktiga säljare från de största bankerna. Slutsats: Slutsatsen som studien har påvisat är att det finns tydliga kopplingar mellan utvalda faktorer och kreditkortsförsäljning. Vår undersökning visar även att det finns likheter i säljargumenten som skickliga säljare inom kreditkortsbranschen använder och dessa argument har betydelse när kunder påverkas..

The purpose with our study is to investigate in which way a public field of action has succeeded to make the economic management more effective and also find out which factors/activities that have contributed to get the result of the budget in balance. We also want to find out in which degree the balanced scorecard (BSC) has contributed to the positive result of the budget. Method: We had started out from the qualitative method theory which is based on the hermeneutic theory, because we will interpret and understand. With this starting point we have chosen to use a case study with semi-standardised interviews supplemented with information from different documents, and to get the theoretic connection we have studied literature in the subject field. The analyse and even the theoretic connection have then started from, for this study, a special analyse model. Results: Througt systematic and target-concentrated management and through cooperated factors, with stress on a leadership that is both professional, visionary and un-combined, and there the staff´s is seen as a important resource, and there it is a clear strategy and objective to keep the cost of the activity within assigned budgetframe, has a public field of action, as the clinic of hab./rehab.