This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in this study. The results show that the company does not use conventional marketing, but relies rather on marketing based word-of-mouth generated by its customer base due to its unique store concepts. Previous research has shown that this type of marketing strategy is effective and beneficial to the brand equity, a conclusion that is demonstrated to also apply to the survey object of this study. Furthermore, it is also shown that this is largely due to the distinct and coordinated image that the company maintains through strict standardization..

Because society?s demand for quality, efficiency at low cost is constantly increasing, companies are increasingly choosing to invest new methods to achieve these points. Those who manage to find ways to improve their processes are often the companies that have the greatest chance of becoming a winning player in the market. BIM is a new method that can reduce the internal costs while increasing communications between different parties. However there is disagreement about what BIM is and its purpose.

Syftet med studien var att ta reda på hur gymnasieungdomar upplever utomhuspedagogiska moment i undervisningen. Det är en kvalitativ undersökning gjord vid Bernadottegymnasiet i Stockholm. Studien baseras på deltagande observationer under drygt två fältdygn och på semi-strukturerade intervjufrågor med tolv elever, i tre fokusgrupper. Resultatet visar att elever upplever utomhuspedagogiska undervisningsmoment positivt.

Sammanfattning Titel: Kundorienterad produktutveckling i industriell verksamhet ? En fallstudie inom Trelleborg Building Systems Seminariedatum: 2004-06-04 Ämne/kurs: Magisteruppsats i Strategic Management, FEK523,10 poäng Författare: Martin Borgström, Henrik Hallerby & Niklas Winnert Handledare: Lars Bengtsson Nyckelord: Strategisk planering, produktutveckling, kundbehovsanalys, industriell marknad, organisk tillväxt, total kravbild Syfte: Vårt syfte är att studera vilka förutsättningar som fallföretaget Industrial Profiles Nordic har för att kunna organisera och utveckla sin produktutvecklingsprocess mot den totala kravbild som har inverkan på denna process. Utifrån dessa analysresultat avser vi delge ett antal åtgärdsförslag till ledningen för hur detta utvecklingsarbete kan genomföras och organiseras. Metod: En kvalitativ metod med en abduktiv ansats har använts, där vi jämfört olika avdelningar inom divisionen Industrial Profiles Nordic med avseende på kundbehovsanalys, produktutveckling samt strategisk planering. Intervjuer har genomförts inom ledningen för affärsområdet Trelleborg Buildings Systems samt divisionen Industrial Profiles Nordic.

In Swedish shops today there are a lot of magazines aimed at teenagers, which fight for young girls? attention. These teenage-magazines are one of the most important sources for young girls to get information about sex and love-relationships; therefor it?s important how these magazines portray it. We have examined how the magazine Frida has portrayed sex and love-relationships from 1991 until today. The way sex and love-relationships are portrayed in Frida?s articles affect the young readers in their process of building an identity. Using a combined rhetoric- and discourse analysis we found that the main focus in Frida is for the reader to have a love-relationship with a guy, instead of a physical sex-relationship.

This paper deals with flat iron fragments from the Viking Age hall situated in Birkas Garrison, Adelsö parish in Uppland. The aim of the study was to identify which objects these flat fragments were originally derived from. The aim was also to discuss the function of these objects and their presence in the hall. This would hopefully increase the knowledge about the hall and the warriors who lived and worked there. In some cases the fragments form and placement in the hall has not provided enough information to classify the object from which they derived.

This paper studies the fragmentation and reuse of early christian monuments ("eskilstunakistor") in churches in Östergötland during the medieval period. This is found to have been done in two stages. The first stage shows a collectivization of society. Within religion the change from ancestoral cult towards the saints' cult is important as the fragments are reused like relics. During the second stage the collectivization has been fulfilled, and the reuse is instead part of the christian churches' strategy for incorporating old powerful symbols from the landscape into their own church building..

In this thesis you will be able tofollow the design work of a drumtest. A tool that by having a rotatingdrum with equally positioned obstacleswill simulate the conditions a mountainbike rim will pass through.Initially there is a specification ofsome parameters and requirements thatthe design had to fulfill. There is alsosome brief background information aboutwhy a drum test is required for abicycle rim manufacturers and about thecompany Innolite Design AB that thisthesis is done for. After that itfollows an extract from conceptgeneration with the chosen concepts andsolutions but also some of the conceptsthat were not chosen.The thesis also contain a part where thereader cangain a deeper understanding of how thedesign works as well as some moredetailed facts about how the choice ofmaterials, their thicknesses, etc. havebeen made.

Världshandeln växer kraftigt och det vanligaste sättet atttransportera gods mellan landsgränser är genom sjöfart. I takt med attvärldshandeln växer, ökar också storleken på fartygen. Detta innebär att enstörre mängd gods anländer samtidigt när ett fartyg förtöjer vid en hamn. Föratt hantera denna ökade mängd gods måste godsnav och hamnar ständigt utvecklaoch effektivisera verksamheten. Detta innebär att långsiktiga prognoser ochplaner måste utvecklas för hur större fartyg skall kunna hanteras.

Today small metal parts are mass-produced as for example rollers in cylinder bearings. At high velocity cutting the metal is cut with a great force in a scissor-like device. Both precision and repeatability is important to be able to guarantee good quality, but from an economical point of view it is also important to keep a great manufacturing capacity. The part of the process that is most time consuming is when the metal bar, that is about to be cut, is fed to the right position. Therefore it is interesting to examine if the time used for positioning can be reduced.

The aim of this thesis is to investigate the electric solar potential on the Swedish island Gotland. The Gotlandic habitations have been divided into four house categories. For each category energy demand, roof area, geographic orientation androof tilt have been decided. Solar radiation data have been collected from the Swedish solar radiation model STRÅNG (STRÅNG, 2012).The buildings characteristics and the solar radiation have been used as input values in common solar formulas, the solar potential for each building category have been summed up to a total electric solar potential for the region.The electric solar potential on Gotland was calculated to 242 GWh/year with solar data from 2010. Gotlands largest city, Visby, is marked as cultural heritage by UNESCO (UNESCO, 2012).

This thesis work has been performed at the department of diagnosis and dependability at Volvo Car Company, Torslanda. The background of this project is based on interest in ascertaining how different factors possibly can affect a diagnosis method, which has been developed to find leaks in the fuel tank and evaporation system. According to the OBD II requirements leaks with an orifice diameter larger or equal to 0,5 mm, must be detected. The idea of the diagnosis method is to create an over pressure in the system with an air-pump. The current through the pump is measured and correlates to the power consumed by the pump.

This report consists of two parts, out of which the first deals with the planning and designing ofa small house in the Swedish city of Huddinge, using the weather conditions of the Swedish cityof Malmö. The house has to be in accordance with the Swedish building- and constructionregulations, as well as with the limitations in energy consumption given.The house itself has to consist of at least two bedrooms, and blueprints of the house, variousconstructional elements, ventilation, sanitation and electricity have to be drawn. Calculations ofthese aspects also have to be made, to ascertain that the different parts function as they should,and that the dimensions are sufficient.The second part is called ?Allergy free home?, and investigates how indoor climate affects us,and whether it has changed during the last few decades. It also makes an effort to see whetherthe increase of allergies and asthma is correlated with possible changes in indoor climate, andwhether technical solutions might help to handle or even decrease the issues arisen.

The aim of this essay was to study the nitrogen flow in two willowplantations, at different locations in the south of Sweden, that wereirrigated with sewage. The study was also performed to compare thedifferences in nitrogen flows between two years, 1998 and 1999. The studywas made in three parts. First, the denitrification activity was measuredusing the acetylen inhibition method. Second the nitrogen flow, as well asthe water- and heat flows, were modeled through the SOIL-SOILN-modelThird; the nitrogen flow was calculated to compare with the results fromthe model.The results from the measurements were then compared with the resultsfrom the SOILN-simulations to detect differences in the denitrificationrate.

According to a decision of the European Commission, measures are to be taken to reduce the use of energy in the EU. The goal is to reduce it by 20 % compared to the current use. This shall be done to the year 2020 (European Commission, 2011). One industry that use large amounts of energy is the construction of buildings which account for almost a third of the energy use (Brogren, 2012). The major part of the energy that is used in the construction industry is not used when the buildings are built, but rather during the rest of their subsequent lifetime.