The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company?s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in social media.The result of the interviews show that B2B-companies use social media for various purposes, for example networking (to create and build long term relations with other companies) and to improve the company?s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media.Half of our respondents mention that social media should not be used for advertising and campaigns (one way communication).

Abstract______________________________________________________________________Title:A study about creating understanding for different kinds of empowermentLevel:Bachelors thesis in Business Administration, 15 creditsAuthor:Fredrik LegovicSupervisor:Tomas KällquistDate:2014 - JuneAim:The main purpose of this study is to increase the understanding for different kinds of empowerment and how it affects the staff in the public sector.Method:The choice of method was based on the research aim. The method used to meet the objective was qualitative. The qualitative study was conducted with a hermeneutic basis, where individuals were asked to describe their experience of empowerment and how they feel affected of it. This thesis has a deductive approach, where existing theories dealing empowerment formed the basis for the design of interview substrate, which is then paired with the empirical evidence, based on this the conclusions was drawn.Result & Conclusion:What separates the different kinds of empowerment and how it affect the staff depends most of all on how the management chooses to communicate and share information with their staff.Suggestions for future research:A study regarding managers that works with different kinds of empowerment, and how that affects them, could be regarded as an interesting future research.Contribution of thesis:It shows that different kinds of empowerment affect the staff in different ways, which I made clear to the readers.Keywords:empowerment, thinking skills, relations and organizational - structure and theory.

After been told that an ordinary winter service for our combine should cost more than 20000 SEK, not included spare parts, I decided to write this paper about today?s requirement of the workshop on a farm. I think that the lack of proper premises is the reason way not more of the ordinary machinery maintenance or upkeep is performed on the farm. When I did my literature survey I found that the Swedish environmental code, set by the Swedish law regulate how drain or sewer should be built. The environmental code however leaves a lot for your own interpretation. It might not be so bad but it must be very hard for the local environmental office to interpretation the regulations, since they are the ones that gives permission for the sewer in your workshop.

The society strives for sustainable development, in the construction industry it is expressed through sustainable building. Energy and LCC analyzes increases the ability to make conscious decisions in the process. A problem in the construction industry is that energy and LCC analysis is not used to the desired extent, as they are perceived as complicated and time consuming. The report aims to achieve a more sustainable building through increased use of energy and LCC analyzes.The goal is to show how BIM can be used to improve the efficiency of the energy and LCC analyzes.The study was conducted with a literature review and a case study to answer which information that is required in a BIM model to perform energy and LCC analyzes. The study also shows which software can be used in BIM based energy and LCC analyzes and how the analyzes can be carried out efficiently.The result shows that effective analyzes may be performed if the BIM-model contains the relevant information for making analyzes.

En jämförelse mellan ekonomistyrningen i Ferrosan A/S och contingency theory har visat på en hel del likheter, men även vissa intressanta skillnader. Likheterna har främst funnits inom situationsvariabeln omgivning. Den mest intressanta skillnaden berör kopplingen mellan kontrollverktyget budgetering och situationsfaktorn strategi, där det förefaller finnas vissa oklarheter om budgeteringens roll givet en viss strategi. Tecken tyder på att omgivningsvariabeln i Ferrosans fall är överordnad strategivariabeln. Avslutningsvis är det tydligt att contingency theory fortfarande är outvecklat inom vissa områden.

The purpose of this study is to discuss various approaches to group work and the importance of different approaches in relation to group work in schools. The study also looks at the results of the children working in different groups and constellations.This study is based on what previous research, literature and the tree teachers say about the subject group work and group divisions. Issues: Is there any kind of group work that always works? Does the structure of the tasks have any effect on the outcome? Is there any good reason to choose the teamwork approach that? The method I chose is a qualitative study with a phenomenological approach to the analysis. Three teachers were interviewed; result is presented in themes and concludes with a brief summary.

Vi vill öka kunskapen kring vilka attribut som påverkar studenters attityder till tjänsten hemförsäkring. En undersökning har gjorts på komponenten ?Attityd till ett beteende? som är en del av ?Theory of Reasoned Action? och ?Theory of Planned Behaviour?. Data är insamlad från två mindre fokusgrupper som är förstaårsstudenter vid Luleå Tekniska Universitet. Vi har identifierat vilka attribut dessa studenter anser som viktigast hos tjänsten hemförsäkring, vilka är pris, innehåll, varumärke och service.

Beyond the binary borders of sex -A LITTERATURE STUDY ABOUT TRANSGENDER THEORY AND ITS POSSIBLE CONTRIBUTION TO A SOCIAL WORK CONTEXT. GERGANA TOSEVA KARIN SELIN A thesis in Social work studies (15 credits) at Malmö University, Hälsa och Samhälle 2012. The discussion about sex and gender is always prominent in a social work context. Our purpose and questions are hence based on the discussion on transgender theory and the way of thinking about the non-binary, and how it relates to the nearby theories. The method of the essay consists of a semi systematic literature overview with the focus on discussing transgender theory in relation to other theories and perspectives, such as modernism, post modernism, feminism and queer theory. We answer the following questions: 1. Is it possible to go beyond or exceed the binary of sex and if so, how do we see it in the material we examined? 2. In what way are the existing theories of sex / gender in the binary? 3. Can one featuring a female embodied subject be of assistance to transgender people's search for an embodied subject? We consider it possible to move beyond the binary by using ?fuzzy logic?(Nagoshi & Brzuzy 2010, Tauchert 2002) which is a way of staying in the binary but expanding the term and work in the grey areas instead.

This report presents a master thesis project performed at Elekta AB during the fall of 2013 and early 2014. Elekta is a medical technology company and their main product in the Stockholm office is a gamma knife used for radiosurgery. The gamma knife contains a cluster of a dozen motor servos and motors used for adjusting the patient and the radiation sources over a CAN bus. A self-developed hardware-in-loop simulator running on a PC with LabVIEW is currently being used for integration level testing of the control system of the gamma knife. The simulator has some problems with it not running in real-time and having other performance issues.

This master thesis is a result of the work carried out for Research Electronics at Siljansnäs. The company develops customized electronical systems. Because of the rapidly increasing interest in colour displays there has been a desire within the company to represent information from sensors and electrical systems in a more advanced way.Due to the mentioned reason above we were given the assignment to solve how a colour display using the STN technique works. The technique is used by small displays, the size of QVGA. Our ambition of this diploma work is to develop a fully functionally test prototype to evaluate the LCD (Liquid Crystal Display) and the LCD controller.

Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of an official national tourism organization.Method: The authors used three different methods of research: one structured observation to study the national tourism organizations? everyday work in social media, one field stimulation to study if and how different NTO respond if a prospective visitor makes them a direct question via social media and finally an email interview to gain insight into NTO?s underlying strategies and policies about social media usage.Theoretical framework: The theories that have been used in this paper include the Uses and gratifications model, theories of one-way and multi-way communication, theories of social media and relationship marketing.Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the advantages of social media is that the platform favors dialogue and feedback. Social media can be used for traditional one-way communication, but works best as a supplement to the regular marketing activities, allowing the activities on social media platforms to focus on branding and building long-term customer relationships.

AbstractTheoryWhich education model has the ultimate learning potential? According to Olga Dysthe a varied education predominated by a dialogical nature is the best way of teaching.PurposeMy main purpose in this essay has been to investigate three different ways of education models and decide, on the basis of Dysthes? model, whether they can be classified as a monological or a dialogical model.I have also investigated if the thesis of Dysthes, ?The teachers view of knowledge determines the choice of teaching method?, is anchored in the reality.Furthermore, I have surveyed how the teachers educate concerning democracy. For example, on the basis of certain rules, are all sudents able to make the selves heard in a classroom that is characterized as dialogical? In such a classroom the teacher works whith activities to involve everyone and according to Dysthe, democracy is an attitude rather than a political system. Democracy is necessary in a classroom that is classified as dialogical.ResultThe essay is exclusively qualitative and builds upon interviews with three teachers on different upper secondary social schools witin the Gothenburg area.My results indicate that the teathers way of educating totaly differs from each others and that the thesis of Dysthe can be applied on only two out of three cases.

This study is predominantly qualitative. It is also descriptive to a large extent and notoriented towards hypothesis-testing. The study aims at studying what has influenceddigitization of old Swedish dramatical works through the Dramawebben projekt, whilefocusing on the technical solutions. Four different data collection methods have been applied.Interviews and a questionaire with open-ended questions were the two primary tools. Adocument analysis and observations were applied as well.Examples from earlier research to relate to questions about digitization as an institutional andsocietal practice are presented.

This literature review aims to investigate, expose and explain August Strindberg's religious position in his partly autobiographical work Inferno, published in Swedish in 1897, in relation to Peter Berger's socialization theory. Strindberg says in the beginning of Inferno that he goes from being an atheist, occultist and Swedenborgian to finally return to his ancestral religion, Christianity. This is questionable, as Strindberg seems to be religious in its atheistic era, and occultist during his Christian period. Strindberg's own religious views seem not always match what he portrays, compared to what he writes in his correspondence and diary entries. This literature review aims to highlight the influences of Strindberg affected to clarify his religiosity which is implicitly and explicitly depicted in Inferno.

This case study examines how a group of upper secondary school students in a multiethnical suburb of Stockholm reason about the theory of evolution. The theoretical background of the thesis is postcolonial and the questions raised were how spread the creationist thoughts are in the group; in what way the backgrounds of the students are relevant to their thoughts; how the students construct the notion of the theory of evolution; how they position themselves and others in relation to the discourse of the theory of evolution; if there are any differences between students at the collage program of natural science and the collage program of social science, and in that case, what differences; and who or what inspires the young in their thoughts about the theory of evolution. To answer these questions both a survey poll and interviews were used. The result of the case study showed that a majority of the students at the investigated school has creationist ideas and that the students profiled on social science have creationist ideas in a wider extent. Another result is that the religious background seems to be relevant to develop creationist thoughts, while the variables gender, home district and educational level did not differ the creationist group from the whole group.