The purpose with this essay was to examine and bring a deeper comprehension about brands as a phenomenon. We also wanted to study if strong brands could develop in to strategic competition means and by that expand their market range. To do this we used a qualitative method. We started by gathering a theoretical basis. This gave us a platform, which helped us learn more about the subject, brands.

For research purposes Saab has developed a generic mathematical model denoted VEGAS of an aircraft with a configuration similar to JAS 39 Gripen. Today parts of Gripen backup control system are used also for VEGAS making the system subject to both corporate and defense secrecy. The main objective of this master thesis is to design, verify and implement public pitch axis flight control system for VEGAS. Furthermore, simplifications regarding the design process is to be examined. Design of pitch axis flight control system for the entire flight envelope has been carried out.

Bakgrund: I konkurrens om morgondagens konsument kommer sannolikt materiella värden inte räcka till. Företag måste också kunna erbjuda immateriella värden genom upplevelser. Ett sätt att göra detta är via produktens design. Den företagsekonomiska relevansen understyrks ytterligare av det faktum att lite forskning finns kring immateriellt värdeskapande och design. Syfte: Syftet med uppsatsen är att bidra med förståelse för hur design kan tillföra immateriella värden till en produkt.

Background: Today businesses are largely structured in projects and temporary organizations. In many companies, the ability to pursue projects is decisive for the business efficiency and competitiveness. The risk literature do not discuss identification and handling ofproject risk in building- and construction companies to a large extent, which has led us to investigate how project risk can be treated and handled in Swedish building- and construction companies. Purpose: The purpose of this thesis is to cover and describe business risk in Swedish building- and construction projects with focus on different risks and risk tools, and also to modify a model for evaluating the business risk maturity. Realization: This thesis has both traces of a case study and a cross-section study and examines eight different companies that are active in the building- and construction business.

The purpose of this study was to follow a research-oriented design process and to develop a design draft for a digital service that supports users to make more environmentally conscious choises in their everyday life. By following an interaction design process from start to final delivery, the study aims at creating a broad understanding of the process. Therefore, many userrelated activities were implemented in the study: eg. personas, scenarios, sketching and user testing. The project resulted in digital wireframes for an iPhone application using embedded GPS to identify and locate environmentally friendly businesses.

Virtual Design and Construction (VDC) is currently used more and more within construction design and planning as well as construction as a streamlining tool aiming to improve communication and decrease the number of construction defects. VDC is constantly developing, but what comes next? The augmented reality (AR) technology is currently not used within construction in Sweden but should be considered as the next step in line regarding the integration of reality and digital information. Using this technology design can become reality even before it?s actually built.The purpose of this study has been to carry out an inventory of the existing AR technology and its shortcomings, and also to identify possible applications within the construction phase.

Approximately ten people die every year at building sites in Sweden. Every year TheWork Environment Authority (Arbetsmiljöverket) receives 3200 accident reportsfrom the construction sector. The Swedish building contractor Skanska has the vision:?Zero accidents?. Only at Skanska Sweden, where this diploma work is preformed,350-520 accidents and mishaps are reported every year for the last 5 years.

I samband med att datorstödda ritningsprogram introducerades i byggbranschen, effektiviserades utformningen av ritningar. Tekniken innebar att tidigare metoder med att rita för hand delvis bibehölls, fastän ritningarna utfördes på datorn. De senaste åren har byggbranschen påbörjat en ny förändring avseende framställning av handlingar, med användning av Building Information Modell (BIM). Med denna metod skapas en modell i 3D över byggnaden och dess omgivning. Modellen snittas i planer och sektioner, vilka utgör traditionella ritningar i 2D.

In inhalation anesthesia life-support systems are used to provide gases to the patient and to monitor important parameters. These systems are used in dynamic and stressful situations where the information-load on the operators often is significant. This thesis presents a design concept of an anesthetic system. The design goal has been to keep the information-load on the operator low with the objective to minimize confusion and error.A number of contextual inquiries were made in the operating room during surgery at four hospitals in Sweden. The goal was to understand the actual use-situations when anesthetic systems are employed.

Nowadays, packaging design is seen as a competitive tool and its importance for corporations is becoming increasingly apparent. The rivalry within homogeneous markets puts high demands on differentiation and the ability to create something more than the product itself. With this fundamental question, the soft drink industry has been examined and a case study of the brand Coca-Cola has been performed. The aim is to investigate how packaging design is used as a tool for strengthening a brand and to explore which additional values this contributes. In addition, the study observes the most important factors in the development of packaging design.A theoretical work of reference, consisting primarily of theories related to branding, design development and visual identity, has been developed to support the study.

This report deals with activities that from a CSR perspective are considered to create a shared value for a medium-sized construction company in Sweden. The CSR definition used in the report is the European Commission?s since it reflects the valuecreating aspects of CSR, in contrast to the traditional philanthropic aspect of CSR.Companies in the building construction industry have difficulties identifying activities that create value in society and in the company. The aim with the project is to, from a CSR perspective, identify and evaluate value creating activities in a building construction company. The activities will be evaluated with respect to competitiveness and how they can be implemented into an organization.

Singelhushållen dominerar bostadsutbudet. Men varför måste vi bo ensamma bara för att vi inte har en partner? Både unga och äldre är idag positivit inställda till ett kollektivt boende. Stora lägenheter finns att tillgå på marknaden, problemet är att de inte är utformade för ett kollektivt boende utan snarare för en kärnfamilj. Jag har försökt utforma lägenheter som riktar sig till människor som vill bo tillsammans men som nödvändigtvis inte är släkt.

A lot of houses built during the Million Homes Programme are in need of major renovation. Today?s technology and materials are better than in the 60?s and 70?s. Both Swedish government and the European Union have set climate goals regarding energy consumption by 2020 and 2050. Achieving these goals would require better standards in buildings than the Building regulations demands, such as Umeå municipality?s construction requirements for new buildings.The report aims to investigate if a renovation of apartment buildings from the Million Homes Programme can reach Umeå municipality?s construction requirements.

This thesis project is based on a business idea where users can design their own t-shirt online. The project shows the first step in the development process where a prototype for a user interface is created and evaluated.The purpose of this thesis project is to answer the following question:How does one develop a user interface for t-shirt design with consideration to interaction design theories?In order to answer this question the design process began with scheduling the work at hand. The first step was to build a conceptual model based on specifications made prior to this project. This conceptual model became the foundation for the physical design.A high fidelity prototype was created using Macromedia Flash and Actionscript 2.0.

Uppsats för avläggande av högskoleexamen i Kulturvård, Trädgårdens hantverk och design 7,5 hp, 2014.