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1992 Uppsatser om Building brands - Sida 46 av 133

Genuspedagogis i Förskolan

Several cities have implemented various projects to improve traffic safety in city centers.During 1970s and 1980s the city centers changed as the suburbs grew and large shopping centers were located outside the center. At the same time, several projects were initiated with construction of pedestrian streets and restriction of traffic in the center. In year 1994,shared-used areas were introduced in Sweden and these areas are often used in center environments.In Sweden, municipalities are responsible for integrating security in public places and in comprehensive plans and detailed development plans. The National Board of Housing,Building and Planning is the authority for administrating planning issues and develop general guidance about planning. Traffic is one of their key issues, although today there are no concrete guidelines from the National Board of Housing, Building and Planningfor the design of traffic safety in city centers.Traffic safety in city centers affects many people because the city center is a public place.It is therefore important that there are current guidelines available that are helpful for changes and improvements in traffic safety in the city center.The purpose of this report is to formulate guidelines for planning city centers from a traffic safety perspective.

Sommargården - Hållbara uppvärmningsalternativ för stugbyn Sommargården, Finnhamn

Finnhamn is a group of islands that are located in the middle north part of Stockholm?s archipelagos. On the main island Stora Jolpan there is a camp called Sommargården, which consists of eleven different buildings in various sizes. The assignment given by the Archipelago foundation (Skärgårdsstiftelsen) is to analyze if it?s benefited to replace Sommargårdens current heating system that consists of electricity radiators, with a more energy efficient heating system. This research is done with help of the literature review and a visit to Finnhamn in order to map Sommargården?s current state and its energy usage.

Privat och kollektivt : Lås- och nyckelanvändning under sen järnålder i Mälardalen

The aim of this work is to give a broader and more nuanced picture of the use of locks and keys during the Iron Age, in particular the late Iron Age, in the Lake Mälaren region. This has been done by comparing two buildings: the hall on Helgö and the living quarters in the garrison on Birka. Here we can see two very different areas where locks and keys were important parts of the daily life. The study also includes a typology of padlocks based on the findings from the same places as the building study and their surroundings..

Att bygga för att synas - city branding i stadsplaneringen :

Spectacular buildings and categorized districts are becoming more common elements in cities. In many cases, they are the result of city branding, which means choosing a city image and dealing with it like a brand to profile and compete against other cities. This essay study what impact on and roll in urban planning the trend might have. The first part relies on literary studies and describes what has been written about city branding. The globalization, the experience economy, urban management, urbanization and the theory of the creative class are pointed out as driving forces of the popularity and the spread of city branding.

Varumärkessamarbeten mellan LVM och EVM vid kategoriutvidgningar: En Fungerande Strategi?

This thesis examines the possible beneficial effects of a temporary cooperation between a national brand and a private brand. The main hypothesis suggests that if a national brand wants to make a category extension to a remote product category, it should be able to decrease its risk by affiliating itself with a private brand. The national brand should through such a brand alliance be able to borrow some of the flexible characteristics that a private brand possesses to increase its associations with the new category. The survey consisted of 800 questionnaires with different cooperations between a private brand (ICA) and two national brands (Tropicana and Bravo). These were handed out to students in the universities of Stockholm.

Corporate Social Responsibility - Att stärka ett varumärke

This essay has aimed at exploring how different companies work with CSR. We want to highlight their opinions about the topic, what it means for the companies that work with it and how important it is to apply CSR in a business. The reason why we chose this subject is because of the possibilities that come with working with CSR. We think there are a lot to be done when it comes to corporate social responsibility and we want to be a part of this new type of marketing. The win-win-situation that occurs with CSR is unique and it makes the subject interesting.

Rekonstruktion av jordartsförhållanden i Ingarvet, Falun, från geotekniska rapporter

The Falun area has been undergoing mining activity for a very long time and miningslag piled up and was used as foundations for building houses and roads, Ingarvetstarted expanding in the 1970s to an industrial area. The main goal for this report is toreconstruct a soil map of how the landscape was before anthropogenic effects. With thehelp of ArcGIS and geotechnical reports a soil map for parts of Ingarvet, Falun werecreated..

Logotyper och företagsmärken : Att lägga märke till märkliga märken

C-uppsats vars huvudsyfte var att undersöka hur stor igenkänning människor har av företagsmärken utan att logotypen finns med. Genom att arbeta med både en kvalitativ och kvantitativ metod har vi fått fram våra resultat, detta genom att våra respondenter besvarade en enkät. Våra teoretiska perspektiv kommer från en blandning av olika ämnesområden, så som psykologi och informationsdesign med fördjupningar i bland annat perception, objektsigenkänning, symbolik och färgers betydelse. Genom våra undersökningar kom vi fram till att det inte finns något enkelt svar på huruvida märken känns igen eller inte. Bland våra utvalda märken var könsbundenheten låg, och ålder har viss betydelse för igenkänningen.

Assistansrobot "Slangaren"

This project is a step towards automatic firefighting. The goal is to decrease the number of personal injuries by replacing the human firefighter with robots or similar technical tools. Especially in very hostile environments due to risk of explosions or building collapse. A robot is easy to replace and can be maneuvered from a safe distance. The idea of the project comes from the company Drones Networking which aims for developing a totally autonomous firefighting system.

Building Information Model: Erfarenheter från tillämpning av VDC under projektering

I samband med att datorstödda ritningsprogram introducerades i byggbranschen, effektiviserades utformningen av ritningar. Tekniken innebar att tidigare metoder med att rita för hand delvis bibehölls, fastän ritningarna utfördes på datorn. De senaste åren har byggbranschen påbörjat en ny förändring avseende framställning av handlingar, med användning av Building Information Modell (BIM). Med denna metod skapas en modell i 3D över byggnaden och dess omgivning. Modellen snittas i planer och sektioner, vilka utgör traditionella ritningar i 2D.

The Carlforsska Experience : - uppfyller reklamfilmen sitt syfte?

Syftet med studien var att beskriva överensstämmelsen mellan elevernas uppfattning och Carlforsska gymnasiets menade budskap med ?The Carlforsska experience?. Eleverna i detta fall var elever som gick i årskurs åtta på Skiljeboskolan i Västerås. För att beskriva överensstämmelsen gjordes en fallstudie där empiri insamlades genom intervjuer, där det togs reda på om vilka skillnader och likheter som fanns mellan elevernas uppfattning och den varumärkesidentitet som Carlforsska gymnasiet ville förmedla med ?The Carlforsska experience?.

Co-creational Effects: En studie i betydelsen av varumärkets styrka

Consumer involvement in the product development process, co-creation, is being practiced by numerous companies. Previous research has investigated how consumer participation in co-creation affects consumer attitude. However, little is known about how co-creation affects the attitudes of the observervers of co-creation. The effect of observed co-creation on consumer attitude should be important when deciding whether to apply co-creation or not, as the observing consumers make up a larger part of the consumer collective than the participating consumers do. The paper at hand aims to investigate how observed co-creation affects consumer attitude and purchase intentions.

Koncept - detalj - byggnad

Concept - detail - buildingStockholm International Fairs, new main entrance I studied at the KTH School of Architecture from 1995 to 2000. After completing my studies I wanted to work in an office that had a structural way of thinking and that knew the building process; I therefore chose to work for Rosenberg Architects. I have worked on a number of projects, among them several for the Stockholm International Fairs, from the Rica Talk Hotel and Hall AE, to the new main entrance.In the projects we undertook at the School of Architecture we had to identify and draw details that were central to our concepts. I have here identified some key details that we considered to be essential for the concept in a built project; the new main entrance of the Stockholm International Fairs completed in 2013. The entrance has complex logistics with multiple intersecting flows: exhibitors, employees, journalists, VIPs and others.

När journalister lanserar en produkt. : Hur PR-kampanjer påverkar nyhetstexter

Den här uppsatsen jämför PR-genomslaget av två lanseringskampanjer i tolv dagstidningar. Lanseringskampanjerna gäller de två mobiltelefonerna, Xperia x10 och Iphone 4. PR-genomslaget undersöks dels genom exponering av varumärken, dels genom antal publicerade artiklar. Av antalet publicerade artiklar undersöks också hur stor del av artiklarna som kan ses som textreklam. De tolv tidningarna är indelade i olika tidningstyper: morgontidningar, kvällstidningar och gratistidningar.

Studie i exteriör belysning : med tillämpning på Bokenäs, Volvos fritids- och konferensby

When creating a good lighting design it is crucial to know how different types of lamps work. Knowing what kind of light they emit and in which situations they work well is also very important. In this master thesis I present different types of lamps and give an account of how light is spread through the different shapes of luminaires, reflectors, filters and so on. I write about how our eyes register radiation and connections between lighting and how it makes us experience space. Furthermore I deal with the effect of artificial light on living organisms and the environment. After the theoretical studies I deal with the places I have visited to study how different lamps and luminaires work and look like in existing lighting designs. These visits have also been inspirational to my lighting proposal for Bokenäs. Bokenäs is Volvo?s resort and conference center which is situated on the Swedish west coast.

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