Syftet med arbetet är att belysa hur ett urval konsthantverkare i Östergötland beskriver distanseringen i sitt arbete. Med distanseringen i detta arbete avser jag tiden då en skapande människa, efter en period av medvetet arbete, lämnar sitt verk ifrån sig eller avbryter sitt arbete och gör någonting annat. Utifrån syftet har en frågeställning med tre frågor formulerats:Hur påverkar distanseringen konsthantverkarens skapandeprocess?Hur beskriver konsthantverkare distanseringen? Har hon/han ett begrepp för den?Vilka skillnader och likheter finns hos olika konsthantverkare när det gäller distansering?En kvalitativ intervju har används som metod i arbetet. Metoden rymmer möjligheter att skaffa djupare kunskap om fenomenet distansering.

Detta examensarbete, med inriktning emot Industriell design vid Luleå tekniska universitet, behandlar produktutformning av spotlights som monteras på takskenor butiksmiljöer. Även på fackspråk kallat Tracklights. Arbetet är utfört under 10 veckor hos Nordic Light i Skellefteå, som utvecklar, tillverkar och säljer butiksbelysning. Målet med arbetet är att utveckla två stycken tracklights som skulle kunna ingå i Nordic Light´s ökande produktsortiment. Tracklightsen skulle ha ett säljande utseende och motsvara de önskemål som finns hos kunder.

På dagens konkurrensutsatta marknad spelar varumärken en allt större och viktigare roll i konsumenters val av produkter eller tjänster. Konsumenter vill kunna identifiera sig med sitt valda varumärke och bygga en djupare relation med det. En ny sorts varumärken, s.k. corporate brands, har vuxit fram för att tillfredställa konsumenternas behov. Men corporate branding är än så länge ny mark och sällan utövat eftersom de på många sätt är mer invecklade och svåra att bygga än de traditionella produkt-/tjänstevarumärken, då de bl.

Title: To build and transport brands to the Internet ? A qualitative case study of Getinge Infection Control and von Braun Sports Cars. Seminar date: 2009-06-09. Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS). Authors: Kristoffer Eriksson and Erik Kaplar.

World wide globalization and the rapid development of the Internet have lead to significant changes for companies around the world. The world has ?shrunk? and increased supply of goods and services has lead to a more intense competitive situation. As the market changes, so does consumer behavior. Today?s consumers do no longer wish to be treated as a group, rather they are looking for products and services that specifically fit their personal values.Recent years, the consumption of digital consumer electronics has sky-rocketed.

Purpose: The purpose of this study is to do a brand survey of Metro in Karlstad. The study will originate from the terms ?brand identity? and ?brand associations?, where the brand identity is the organization?s desired view of the brand, and the brand associations define the associations held by the consumers.Issues: What is Metro?s brand identity? What are the brand associsations of Metro in Karlstad? How well do the brand identity and the brand associations correspond?Theoretical framework: The study is done from the perspective of media and communication studies, where the theoretical terms are defined from literature regarding brands.Method: The study is carried out using a qualitative document analysis, interviews, and a quantitative survey. The document analysis was made on Metro?s own documents regarding values and target audience.

Network RTK is a real-time technique for accurate positioning with Global Navigation Satellite Systems (GNSS). The technology means the use of correction data from a network of GNSS receivers with known positions (reference stations) to reduce the uncertainty in position for the user´s GNSS receiver (rover). However, this requires that the correction data can be transferred seamlessly to the user in real time. Commonly the corrections are transferred via mobile phones. The Swedish National Land Survey operates a nationwide Network RTK service, where users can receive correction data via GSM or mobile Internet (GPRS).

The purpose of this of this essay is to explore the construction of a conservatory that is livable allyear around. When you build a conservatory there are several factors that need to be regardedthat usually are of no importance when you build a regular conservatory. The glassed facadeneeds to have a very good U-value and all the parts of the facade need to be isolated and theconstruction needs to prevent thermal bridges.In this essay we will start by looking at the shape of the conservatory. Due to the façade consistsof glass the conservatory will need to have a good ratio between the area and the façade so thatthe heat losses will be at a minimum. However, due to the fact that one of the sides of the façadeis connected to the warm house, you quickly realize that the shape of the conservatory is of noimportance.There are two common ways to build a foundation for a conservatory, a molded concretefoundation and isolated wooden beams.

The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. The study intended to shed light on the interdiscursivity that emerges when brands are communicated through podcasts. Another aim was to understand how relationships and identities are constructed through the podcast by examining its intended audience. In order to achieve this a critical discourse analysis was used as both underlining theory and comprehensive method.

Denna underso?kning studerar specifika delar av spra?ket i sex av Sveriges sto?rsta bloggar. Bloggarna som utgo?r underso?kningsmaterialet a?r Dessie, Kenzas, Paow, SamirBadran, Hugo Rosas och The odd way. De spra?kliga fo?reteelser som underso?ks a?r icke-verbala inslag, svordomar, utrop, talspra?kliga ordformer, la?nord och fo?rkortningar.

Title: Brand loyalty and switching behavior ? A case study of the Swedish ketchup market Authors: Marcus Andersson Mattias Hedblad Tutors: Björn Bergenståhl, (Professor) Department of Food Technology, Engineering and nutrition, Division of Food Technology, Lund University Frans Melin (MBA PhD) Department of Business and administration, Lund University Ragnar Sjögren Johansen, (Marketing Manager Sauces) Procordia Food AB Problem: The market for daily groceries is mature and the competition has become tough. For the manufacturers to be able to grow they have to compete for the existing consumers. The problem is for the manufacturer to protect its consumers and still be able to gain consumers from its competitors. Purpose: Our ambition is to study consumers brand loyalty for daily groceries, with the purpose to understand how loyalty starts, how it can be strengthened, and how it can be broken.

The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. This phenomenon is what underlies this essay?s problem statement: Why does a company with an already well-known graphic profile choose to change it and how does the process behind the change occur? In what way have the company?s customers recognized the change and how has the company?s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company?s customers have perceived the change.To fulfil the purpose of the essay a case study was carried out on a company?s Corporate rebranding process. The company that was chosen was the Swedish sports retail chain Stadium Sweden AB who decided to change its graphic profile even though their logo was one of the two most recognized in their field.

The purpose to this study is to find an understanding of the effects of how sponsorship can affect companies and their business and at the same time get a better understanding of how sponsorship is or can be used as a marketing tool in today?s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing tool can be used from a company perspective in relation to our chosen thesis. To enhance the readers understanding we describe the base of sponsorship and principals for sponsorship, after that describes a deeper perspective of sponsorship, what sponsorship is, and what factors are needed to be taken into consideration. Further on we illustrate the figure that later on will constitute the analysis with attributes like: association, exposure, relations and integrated communication.

Ambitionen med denna studie är att med hjälp av branschexperter och konsumenter söka faktorer som ska öka vår förståelse för om Egna Märkesvaror (EMV) uppfyller ett behov för konsumenterna eller om det är ett hämmande inslag i Svensk dagligvaruhandel. I vår undersökning använder vi oss av en deduktiv ansats där vi utgår från redan befintliga teorier och ställer dessa emot empirin. För att säkerställa validitet har vi valt att använda metoden fallstudie som tillåter stor frihet i insamlingen av data, tolkning och analys. Valet av teori utgår ifrån en samverkan mellan varumärkesteorier, relationsmarknadsföringsteorier och teorier om EMV, eftersom dessa utgör en betydande roll för denna studie. Empirin är insamlad genom fem intervjuer med olika butikschefer på ICA och Coop samt genom en konsumentundersökning.

Interactive media is constantly increasing in our surroundings and with the innovation of touch-screens, two-way communication with screens has become part of our daily life. Still, this well known way of process information is not often seen in the in-store environment of grocery retailing. Here, interactive media is an unestablished field where empirical studies are invisible within the academic world. The lack of knowledge in which effect interactive digital signage has is one of the barriers of investing in this marketing solution in-store. The main purpose of this study is to examine and describe the effects of interactive digital signage at shelf within grocery retailing.