At this point seamen have a lot of tasks of administrative character, beyond the traditional tasks aboard a ship. Due to the new conventions that are formed by IMO, more requirements are added which often lead to time consuming administrative tasks and documentation that should be spent on activities which are contributing to the ships safety. The issue has been observed by IMO that has through BIMCO done a study with the aim to identify and reduce administrative burdens at sea.The primary aim of this study is to find out if safety officers aboard Swedish ferries consider that SOLAS Chapter III, 8.3 och 19.5 regulations are administrative burdens, restricted to muster lists and documentation of training aboard the ship.The secondary questions to the study are if it is possible to remove, combine or change the documents and how much time can be saved by doing this. The question about timesaving could not be answered, because the values were scattered and could not be used for further investigation. The observed values were accumulated by a survey and the result indicated that safety officers did not experience the two regulations as administrative burdens.

The consumer often chooses the store depending on the quality of the fruit and vegetable department. A study has proven that about half of the purchases in this department are impulsive. This gives the store a good possibility to influence the consumer?s behaviour in the fruit and vegetables department. Compared to other products, like pasta or rice, there are few brands represented in the f & v-department.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty. Methodology: The research method that was chosen is a detective argumentation that starts from theories and explain different parameters regarding the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that has been prepared gives me the possibility to analyze different parameters regarding branding that are important when building a brand in an new market.

Our purpose with this research has been to obtain a deeper insight and understanding for the phenomenon and term ?weekday-luxury.?Through our research, we have found a link between value, service, brands and consumer behaviour into a relationship that we termed ?weekday-luxury.? This link of values is particularly interesting to us and we are curious about the underlying motivation to ?weekday-luxury? and the driving forces underlying the phenomenon. We have noticed in society that people need something extra in their daily lives and we attempt to speculate where their perceived value lies through the concept of ?weekday-luxury." Our goal is to determine a deeper understanding and insight into this phenomenon and how it meets our needs through an identifiable pattern. We also analyze the nature of ?weekday-luxury? and its meaning.

Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

I mitt examensarbete gör jag en jämförande studie mellan två verk av glasformgivarna Bertil Vallien som arbetar på Åfors glasbruk och Mats Jonasson som arbetar för Målerås glasbruk. Den frågeställning som jag har valt är: ?vad kommunicerar verken?? och ?varför ser de så olika ut??. För att ta reda på det har jag använt mig av Bourdieus teorier om de olika kapitalen. Att deras verk ser så olika ut beror på de olika platser med sina respektive kulturer som de har växt upp med.

The fashion industry in Kenya is slowly growing. The middleclass is getting bigger and theinterest for fashion among these consumers is increasing. One major problem for the growthof the industry is the extensive second hand trade, which has given several problematicaffects. The textile production has almost disappeared, the western influences are evident andthe consumer?s price sensitivity is prominent.The aim of this thesis is, by conducting a field study; to qualitative examine how to develop astrong domestic fashion brand on the Kenyan market and to give a foundation for a brandingstrategy for people involved within fashion in Kenya.

Problemformulering: Hur viktig är känseln för en viss typ av produkt?Syftet för uppsatsen är att undersöka om, hur och varför känsel är viktig för just vinglas. Vi vill skapa en större förståelse för hur känseln kan påverkas med hjälp av övriga sinnen som syn och doft.Vi har använt oss utav en deduktiv ansats där vi testat hypoteser genom ett experiment. Resultaten som genererats från observationer, har framförallt sammanställts kvantitativt i SPSS men har även tills viss del skett kvalitativt.Utgångspunkten ligger i sinnesmarknadsföring som handlar om hur olika sinnen kan stimuleras för att skapa en ultimat sinnesupplevelse för kunden. Detta har sedan kombinerats med teorier om servicelandskap, kundens upplevelsevärld och konsumentbeteende.Våra resultat visar att känsel är avgörande vid köp av vinglas.

With the fast development of Internet and the e-commerce during the last decades, retailers are now introducing online stores. This has been adopted as a common strategy within the industry and the phenomenon seems likely to increase over time. Theory based on brand extension is used in this study to explain the effects on brand attitude and the link with willingness to pay when a traditional retailer introduces an online store. We execute an experimental study in order to investigate the effects where we use the offline- and online channel as well as two brands with different strengths as independent variables. Results show that brand attitude and its link to willingness to pay transfers to the online channel.

Earlier studies and research on the subject of perception and social media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social media affects the perception of a brand although later on the problem had to be developed to instead examine if social media reflects the perception of a brand. The purpose of this study is to figure out if social media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important social media is in their branding and will give pointers on how many resources that is necessary to spend on branding in social media.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

The purpose of this study has been to examine how collaborations between clothingcompanies and fashion designers can influence their brands. Our ambition has been todescribe this phenomenon by describing how collaborations can affect and influencethe clothing companies? brand identity, image and positioning. Furthermore, we wantto describe how these collaborations have changed the fashion industry and what thefuture holds for it. We find this topic relevant since collaborations are becoming anadvantage for companies in a competitive industry that is constantly in change.

Allt färre elever väljer att läsa naturvetenskapliga ämnen. Skolan är uppenbarligen dålig på att stimulera intresset för det naturvetenskapliga området. Min utgångspunkt är att elevers/människors nyfikenhet måste väckas innan teoretiska fakta presenteras.I den här studien har två gymnasieklasser först fått besöka en glashytta för att därefter få en anknytande teorilektion och en laboration. Kvalitativ intervju med åtta elever visade att samtliga var positiva till min "teaching sequence - tema glas". Framförallt uppskattades möjligheten att, i den autentiska miljön, få lyssna på en person som var hängiven sitt arbete och "som visste vad han pratade om".

Alla omvårdnadssituationer kan skapa rädsla och hur stark rädslan uppfattas och hur den uttrycks, är individuellt och beror på patienternas tidigare upplevelser och erfarenheter genom livet. Arbetet genomfördes som en litteraturstudie där 13 vetenskapliga artiklar utgjorde grunden för resultatet.Studiens syfte var att belysa vad rädsla kan vara inom omvårdnad. Patienterna kunde uppleva flera olika slags rädslor som exempelvis rädsla för sjukdomslidande och död, rädsla för sjukdom och behandling eller rädsla för att bli misstrodd eller bli beroende av andra. Stöd och information sågs av patienterna som viktigt för att minska rädsla och känna trygghet, men lika viktigt var små gester som att få ett glas vatten, ett vänligt leende eller beröring. Sjuksköterskor har en viktig uppgift att fånga upp patienters rädsla och med information kunna lindra den.

Denna rapport är resultatet av ett examensarbete som utfördes under våren 2011.Centralt placerat i Uppsala ligger idag Österängens Idrottsplats som inrymmer en fotbollsplan samt möjlighet att utöva friidrott. Tanken med arbetet har varit att utreda behovet av en ny inomhusanläggning för idrott på denna plats samt hur denna skulle kunna gestaltas.Som en del av arbetet har det gjorts intervjuer med personer kunniga inom ämnet, granskning av området kring Österängen samt för arkitekturens skull gjordes en inspirationsresa till Köpenhamn.Arbetet är uppdelat i två huvuddelar, en utredningsdel och en gestaltningsdel. Utredningsdelen har resulterat i argument som stödjer idén om en inomhusanläggning på Österängens IP. I gestaltningsdelen har det arbetats fram ett program som legat till grund för de ritningar som redovisas i rapporten. Dessa är förslagsritningar i form av planer, sektioner och renderade bilder.Examensarbetet är gjort tillsammans med Werket Arkitekter i Uppsala där Anders Eriksson varit till stor hjälp..