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576 Uppsatser om Brandsäkert glas - Sida 18 av 39
Lojalitetsprogram ur medlemmarnas perspektiv. : Skapas lojalitet eller tröghet?
As the usage of loyalty programs increases, this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative research. This is based of the differentiation between attitudes and actions, leading to the fact that quantitative research have only captured the actions of members of loyalty programs. In contrast to that, this paper uses qualitative interviews to create a more in-depth point of view.The paper immerses the reader in the theoretical viewings of what loyalty is and how it emerges from satisfaction.
Ny förpackning för Renat BrÀnnvin Ät Vin & Sprit AB
The purpose of this degree project is to come up with a new package to Renat BrÀnnvin for »Vin & SpritAB« and make the product more attractive on the market of bars, restaurants and hotels. The commissionhas included to decide the material of the package, whether itŽs possible to manufacture the productand to make an estimation of the costs.The conditions that »Vin & Sprit AB« set up was to make the product attractive to a younger targetgroup, in this case people from 20 to 40 years old. As Renat BrÀnnvin is considered to be a product of firstclass itŽs of great importance that the package reflects the look of a premium product.At first we looked at the history of the company »Vin & Sprit AB« and Renat BrÀnnvin. We decidedthat the package schould consist of a bottle, glasses and a device used when serving the liquor. To getinspiration before sketching we studied different kinds of bottles, glasses and serving devices.
VarumÀrkesidentitet vid positionering av varumÀrken
The purpose of this thesis was to illuminate how companies work with their brand identity and particularly how it is applied in their positioning. The empirical data has been collected through interviews with two companies in Sweden working with brand identity as a stated strategy. The study shows that companies discover, develop and build their brand identity based on their core identity and core values. The core value can be strengthened through customer satisfaction surveys. In order to develop the brand identity in companies, management has to be aware of their brand person- ality, as an essentiality for survival.
Utflyttning frĂ„n Ălvkarleby kommun : En kvantitativ studie av orsakerna Ă„ren 2010-2013
The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.
LandskapsmÄleriets geografier : Representationer av det jÀmtlÀndska landskapet
The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.
Dynamiken mellan sÀndare och mottagare- en studie av Acne Jeans, Filippa K och konsumenten i Stockholm och Göteborg
The consumer today is affected by a considerably larger number of world surrounding factors than she used to be, borders between different cultures and other consumer differences are being erased to a growing extent. The consumer can easily get its inspiration from many different directions which become clear in the common life. We eat sushi for lunch, we?re driving German cars and we?re having dinner with international business partners. The community also exposes the consumer for a more intense noise from offers, impact and marketing.
Medeltida dryckesglas i Sverige : En fragmenterad historia
Medieval glasses have for long been a neglected object group in archeological research in Sweden. With that in mind I choose to write about those in my essay. The aim of this paper is to bring the medieval glasses into the archaeological research. I intend to show where you can find medieval glass in Sweden and what kind of glasses have been made. I will also discuss why the archeological research is so limited when it comes to the medieval drinking glasses.
Hunner eller heruler? : SkÄnes kontinentala kontakter under folkvandringstid
 The intention of this paper is to explore the contacts between the Swedish province of Scania and Southeastern Europe in the Migration Period. This has been done through comparative studies of four object categories. Parallels to glass, horse trappings, jewellery with inlays and sword decorations found in Scania have been studied in southeastern and centralEurope, as well as the cultures of peoples involved in the Migration processes. The conclusion is that contacts were upheld in several ways: through trade, exchange, alliances and gifts. Old trade routes along the Vistula were used in the south-easterly direction to the Pontic area but were changed to the Moravian Gatein the latter half of the period, while westerly routes probably worked most of the time.
Marketing tools in grocery retailing, do they affect store loyalty?
The purpose of this study is to provide a longitudinal examination, within grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study show that the marketing tools have not helped enhancing loyalty between 2004 and 2007. Between these years, service quality has the most affect on loyalty. Self-scanning as an effective marketing tool could be questioned, the relation in this study is not supported.
Lamellerat glas
At this point seamen have a lot of tasks of administrative character, beyond the traditional tasks aboard a ship. Due to the new conventions that are formed by IMO, more requirements are added which often lead to time consuming administrative tasks and documentation that should be spent on activities which are contributing to the ships safety. The issue has been observed by IMO that has through BIMCO done a study with the aim to identify and reduce administrative burdens at sea.The primary aim of this study is to find out if safety officers aboard Swedish ferries consider that SOLAS Chapter III, 8.3 och 19.5 regulations are administrative burdens, restricted to muster lists and documentation of training aboard the ship.The secondary questions to the study are if it is possible to remove, combine or change the documents and how much time can be saved by doing this. The question about timesaving could not be answered, because the values were scattered and could not be used for further investigation. The observed values were accumulated by a survey and the result indicated that safety officers did not experience the two regulations as administrative burdens.
Lokalt klimatarbete pÄ lokal nivÄ : FrÄn mÄl till praktisk handling i "VÀnerskÀrgÄrden med Kinnekulle"
The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.
Hur varumÀrkeskapital kan byggas via apotek : En fallstudie av Ferrosans varumÀrkeskommunikationsstrategi
Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty.
Analys av livsmedelsbutikers frukt- och gröntavdelning
The consumer often chooses the store depending on the quality of the fruit and vegetable department. A study has proven that about half of the purchases in this department are impulsive. This gives the store a good possibility to influence the consumer?s behaviour in the fruit and vegetables department. Compared to other products, like pasta or rice, there are few brands represented in the f & v-department.
TvÄ glasformgivares olika bildsprÄk : en jÀmförande studie mellan ett verk av Mats Jonasson och ett verk av Bertil Vallien
I mitt examensarbete gör jag en jĂ€mförande studie mellan tvĂ„ verk av glasformgivarna Bertil Vallien som arbetar pĂ„ Ă
fors glasbruk och Mats Jonasson som arbetar för MÄlerÄs glasbruk. Den frÄgestÀllning som jag har valt Àr: ?vad kommunicerar verken?? och ?varför ser de sÄ olika ut??. För att ta reda pÄ det har jag anvÀnt mig av Bourdieus teorier om de olika kapitalen. Att deras verk ser sÄ olika ut beror pÄ de olika platser med sina respektive kulturer som de har vÀxt upp med.
Hur varumÀrkeskapital kan byggas via apotek - En fallstudie av Ferrosans varumÀrkeskommunikationsstrategi
Purpose: The aim of this study is to test four different hypotheses from the
aspect of the title of this paper.
H 1 Consumers trust the pharmacy employees? advice and suggestions for their
purchase decisions more than the brand awareness they have received through the
companies marketing communication
H 2 Consumers are enough affected of a company?s marketing communication to
choose their brand even if the pharmacy employees recommend other brands.
H 3 Building brand equity through pharmacies can only be successful if the
company has built up a trust for their brand among the pharmacy employees.
H 4 Without building brand equity the marketing communication strategy for
Ferrosan
cannot increase their brand value and create loyalty.
Methodology: The research method that was chosen is a detective argumentation
that starts from theories and explain different parameters regarding the
subject I am concentration on. It is a case study where the companies branding
strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured
interviews, documentation analysis and a quantitative research .
Theoretical framework: The theoretical model that has been prepared gives me
the possibility to analyze different parameters regarding branding that are
important when building a brand in an new market.