Mitt examensarbete har gjorts i samarbete med Skrufs Glasbruk som är ett familjeföretag beläget i Småland. Skrufs Glasbruk står för klarglas, enkelt formspråk som görs på traditionellt sätt och inriktar sig på vardagliga bruks­föremål.Uppdraget gick ut på att formge en glasartefakt till hemmiljö, en värmeljus­lykta eller lampa, som ska passa in i Skrufs sortiment. Syftet har varit att öka förståelsen för samarbetet mellan mig som designer och min uppdragsgivare. Målet var att utveckla min kompetens inom glastillverkning i kombination med ljuset.Som utgångspunkt i mitt arbete har observationer och intervjuer gjorts samt ljustester löpande under hela projektet. I min designprocess har fokus legat på formarbetet och ITK (identity tool kit).

Informationskoncept om kommunikation och tjänster för Stockholm Stadsom skall kunna tas i bruk år 2010, året då Stockholm har som mål att varavärldens tillgängligaste stad. Konceptet består av "huvudstationer" vid vilkaman kan genom att peka på en dataskärm får information om hur man tarsig från en plats till en annan. Stationerna är placerade på frekvent besöktaplatser i staden, så som tunnelbanestationer, torg, gallerior, parker mm. Påplatser där det inte rör sig folk i samma utsträckning finns det #mellanstationer#med karta och info om närliggande kommunikationer. För att hittatill respektive #huvudstation# finns även markeringar i marken i form av enpil av metall och glas ur vilken det strålar ljus.

The purpose of this thesis was to illuminate how companies work with their brand identity and particularly how it is applied in their positioning. The empirical data has been collected through interviews with two companies in Sweden working with brand identity as a stated strategy. The study shows that companies discover, develop and build their brand identity based on their core identity and core values. The core value can be strengthened through customer satisfaction surveys. In order to develop the brand identity in companies, management has to be aware of their brand person- ality, as an essentiality for survival.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

I uppsatsen underso?ker jag hur huvudkarakta?ren Mimmi, under va?gen att etablera sig som fo?rfattare och i mo?tet med Hugo, so?ker na? balans mellan intellekt och kropp. Utifra?n Julia Kristevas teori om abjektionen utforskar jag pa? vilka sa?tt Mimmi fo?rha?ller sig ambivalent till viljan att vara a? ena sidan innesluten, a? andra sidan avgra?nsad, och hur i sin tur synen pa? kroppen, dess samverkan med sja?len samt synen pa? andra kroppar pra?glas av bega?r och a?ckel. Som metodisk spra?ngbra?da anva?nder jag paradoxen utifra?n Kristina Fjelkestams definition.

Informationskoncept om kommunikation och tjänster för Stockholm Stadsom skall kunna tas i bruk år 2010, året då Stockholm har som mål att varavärldens tillgängligaste stad. Konceptet består av "huvudstationer" vid vilkaman kan genom att peka på en dataskärm får information om hur man tarsig från en plats till en annan. Stationerna är placerade på frekvent besöktaplatser i staden, så som tunnelbanestationer, torg, gallerior, parker mm. Påplatser där det inte rör sig folk i samma utsträckning finns det #mellanstationer#med karta och info om närliggande kommunikationer. För att hittatill respektive #huvudstation# finns även markeringar i marken i form av enpil av metall och glas ur vilken det strålar ljus.

Syftet med denna studie var att analysera livsmedelsfo?retaget Findus AB och dess arbete med Corporate Social Responsibility i relation till ha?stko?ttskandalen. Studien a?mnar att underso?ka vilka skillnader det finns i deras CSR-kommunikation fo?re respektive efter incidenten, vilket omfattar perioden 2012-2013. Vi vill dock belysa att vi inte ser ha?stko?ttskandalen som en sja?lvklar orsak till en eventuellt utvecklad CSR-kommunikation.Metod och material: Retorisk textanalys med hermeneutisk ansatsHuvudresultat: Utifra?n va?rt resultat kan vi urskilja att det finns skillnader i deras sa?tt att kommunicera CSR mellan 2012 och 2013.

The consumer today is affected by a considerably larger number of world surrounding factors than she used to be, borders between different cultures and other consumer differences are being erased to a growing extent. The consumer can easily get its inspiration from many different directions which become clear in the common life. We eat sushi for lunch, we?re driving German cars and we?re having dinner with international business partners. The community also exposes the consumer for a more intense noise from offers, impact and marketing.

The purpose of this degree project is to come up with a new package to Renat Brännvin for »Vin & SpritAB« and make the product more attractive on the market of bars, restaurants and hotels. The commissionhas included to decide the material of the package, whether it´s possible to manufacture the productand to make an estimation of the costs.The conditions that »Vin & Sprit AB« set up was to make the product attractive to a younger targetgroup, in this case people from 20 to 40 years old. As Renat Brännvin is considered to be a product of firstclass it´s of great importance that the package reflects the look of a premium product.At first we looked at the history of the company »Vin & Sprit AB« and Renat Brännvin. We decidedthat the package schould consist of a bottle, glasses and a device used when serving the liquor. To getinspiration before sketching we studied different kinds of bottles, glasses and serving devices.

The purpose of this study is to provide a longitudinal examination, within grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study show that the marketing tools have not helped enhancing loyalty between 2004 and 2007. Between these years, service quality has the most affect on loyalty. Self-scanning as an effective marketing tool could be questioned, the relation in this study is not supported.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty.

Medieval glasses have for long been a neglected object group in archeological research in Sweden. With that in mind I choose to write about those in my essay. The aim of this paper is to bring the medieval glasses into the archaeological research. I intend to show where you can find medieval glass in Sweden and what kind of glasses have been made. I will also discuss why the archeological research is so limited when it comes to the medieval drinking glasses.

 The intention of this paper is to explore the contacts between the Swedish province of Scania and Southeastern Europe in the Migration Period. This has been done through comparative studies of four object categories. Parallels to glass, horse trappings, jewellery with inlays and sword decorations found in Scania have been studied in southeastern and centralEurope, as well as the cultures of peoples involved in the Migration processes. The conclusion is that contacts were upheld in several ways: through trade, exchange, alliances and gifts. Old trade routes along the Vistula were used in the south-easterly direction to the Pontic area but were changed to the Moravian Gatein the latter half of the period, while westerly routes probably worked most of the time.