Bakgrund: Procedurrelaterad sm?rta hos barn ?r ett ?terkommande och underbehandlatproblem inom h?lso- och sjukv?rd. Procedurrelaterad sm?rta omfattar den sm?rta somuppst?r vid medicinska och diagnostiska ingrepp. Vid utf?randet av sm?rtsamma ingrepp?r sjuksk?terskan oftast delaktig.

Arbetslo?shet a?r ett makroekonomiskt problem som genererar samha?llsekonomiska kostnader och pa?verkar ma?nga ma?nniskor i olika utstra?ckning. I Sverige finns betydande skillnader i regional arbetslo?shet mellan la?nen vilket ger ska?l till att underso?ka vilka faktorer som pa?verkar den regionala arbetslo?shetsniva?n. Syftet med denna uppsats a?r att analysera fo?ljande variablers effekt pa? den regionala arbetslo?shetsniva?n i Sveriges la?n:Procentuell fo?ra?ndring i antal sysselsattaAndelen individer i arbetskraften av populationenAndelen utrikesfo?dda av populationenUtbildningsniva?A?lderssammansa?ttningBefolkningsma?ngd per km2Lo?neniva?För att uppfylla syftet har en regressionsmodell skapats som sedan skattats via paneldata da?r ovansta?ende variablers effekter analyserats.

The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand management tool, and from a practical point of view, we found out that businesses use packaging design at different levels in their communication efforts. Thus we wanted to provide both academia and business world with a clear picture to what extent and how businesses use packaging design in their brand-building process. Therefore the aim of our thesis is to provide practitioners and academicians alike with a better understanding of how packaging design can be used to create strong brands in the FMCG sector in the Scandinavian market. To reach the stated aim first we provided a solid theoretical background of packaging, its elements and its role in the marketing mix.

Skolverket rapporterar att det finns en matematik?ngslan bland svenska elever och vi ser ocks? ett dalande resultat i den nya PISA-unders?kningen. Man kan fr?ga sig om detta har att g?ra med v?r statiska matematikundervisning i l?robok som tidigare forskning beskriver. Enligt kursplanen i matematik ska matematik?mnet vara en kreativ och reflekterande aktivitet som b?r diskuteras.

Despite narrative advertising being an increasingly popular strategy among brands today, little research has examined the different expressions of repetition variation strategy in comparison to its alternative, argumentative advertising. Still unexplained is whether the appreciation and recognition created from successful storytelling-based commercial campaigns is a result of execution or the format itself. This study aims to investigate four repetition variation strategies, three narratives and one argumentative, to determine which one is the most effective and also which one that generates the highest advertising equity. An experiment was conducted through exposing four groups of Swedish High School students to text-based advertising manuscripts customized after format, where each group was exposed to ads on two separate occasions. The result showed evidence of narrative advertising being easier to comprehend, which according to theory should lead to higher advertising effectiveness.

Syfte: Syftet med studien var att undersöka nyutexaminerade sjuksköterskors upplevelser av deras första yrkesverksamma år och om utbildningen ger en tillräcklig förberedelse inför yrket. Metod: Åtta nyutexaminerade sjuksköterskor intervjuades om deras upplevelser och innehållet analyserades med hjälp av en kvalitativ innehållsanalys. Sju kategorier och 19 subkategorier framkom. Resultat: Studien visar att de nyutexaminerade sjuksköterskorna var förväntansfulla inför sitt nya yrke men kände samtidigt rädsla och oro inför det stora ansvaret och kraven som ställs inom sjuksköterskans profession. Arbetet upplevdes som stressigt och svårt men med hjälp av stöd och gott bemötande från kollegor och arbetsledare kunde arbetet underlättas och sjuksköterskan kunde känna trygghet.

Bakgrund Ambulansen ?r till f?r att ge akutsjukv?rd till personer som saknar m?jlighet att ta sig till sjukhus p? egen hand eller att deras v?rdbehov ?r av s?dant slag att de kan beh?va v?rd p? v?gen till r?tt v?rdinstans. Patienterna som befinner sig i denna typ av situation, har alla olika k?nslom?ssiga upplevelser och kan befinna sig i olika stadier av till exempel kris eller chock d? deras h?lsa och livssituation pl?tsligt f?r?ndras. Ambulanspersonalen som arbetar tillsammans kan ha olika arbetslivserfarenhet och utbildning, men ocks? olika k?nslom?ssiga mognad och s?kerhet i den egna personen n?r det kommer till att m?ta olika situationer och s?ttet att bem?ta patienterna p? kan variera.

Bakgrund: Att fa? en stomi kan inneba?ra flera olika fo?ra?ndringar i en ma?nniskas liv. Individens sja?lvbild kan fo?ra?ndras efter operationen, till fo?ljd av det nya kroppsliga utseendet och dess funktioner. Ett tillfredssta?llande sexliv a?r starkt korrelerat till psykosocialt- och fysiskt va?lbefinnande.

Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures.Material/Method: Group interviews, literature, electronic sources, Internet sources.Main results: The results of the study show that employees are seen as the most trustworthy source since they are thought of as the most honest. Social media are seen as the communication channel with the broadest range of information but with the possibility of appearing unproffesional. Brochures were considered to be the least effective communication channel as these are rarely read and when they are, often seem contrived and give an overly rigid impression of the company. Face-to-face communication was considered to be the most effective way to gain a professional connection but was as viewed upon with certain skepsis due to the companies tendencies to at times present a false projection of themselves at events such as job fairs.

Den övergripande problematiken vi identifierat är relationen mellan starka varumärkenoch kundlojalitet i företag med flera olika produktvarumärken. Syftet med denna uppsats är att förstå om och hur företag med paraplyvarumärkesstrategier kan skapa och bibehålla lojala kunder. Vi vill överföra det övergripande teoretiska resonemanget inom varumärkesstrategi och inom lojalitetsstrategi på företag med paraplyvarumärkesstrategier. Varumärket Axfood är ett exempel på ett företag som har flera olika produktvarumärken (Hemköp, Willy:s, Willy:s hemma med flera). Vi har vid genomförandet av studien valt att använda oss av Axfood som studieobjekt.

Syfte: Syftet med studien ?r att ?ka f?rst?elsen f?r kommunens organisering av samarbete med n?ringslivet samt f?rst? tj?nstepersonernas hantering av roll i samarbetet mellan parterna. Teori: F?r uppsatsen anv?nds governance f?r att beskriva samarbete mellan den offentliga- och privata sektorn. D?refter fokuseras det p? tj?nstemannarollen i offentlig sektor med hj?lp av teorin om boundary spanners.

First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

Our purpose is to display the meaning of fan clubs and further reveal the potential value of fans. This study has an abductive approach with a qualitative data collection, where empirical material has been collected through a micro netnographic study along with qualitative interviews. IKEA and IKEA Family have been applied together with virtual fan clubs to study the fan club phenomenon. The study is based on prior literature concerning loyalty, customer clubs and brand relations. This theoretical framework was chosen to fulfil the purpose of unveiling the meaning of fan clubs and the potential value of fans.

This thesis aims to examine the differences in interpretation and application of the new legislation regarding the standardized parental deduction within the Social Insurance Code and the Act Concerning Support and Service for Persons with Certain Functional Impairments. The primary focus is on the differing perspectives of the Swedish Social Insurance Inspectorate (ISF) and the Swedish Social Insurance Agency (F?rs?kringskassan). ISF emphasizes the importance of referencing legislative preparatory works in interpreting the law and has criticized F?rs?kringskassan for failing to do so in its administrative practices.

The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.