Examensarbetet kommer underso?ka aktiv ljuddesign fo?r tysta personbilar. Utifra?n tidigare forskning om hur elbilen utsa?tter ma?nniskor i ta?tomra?den fo?r fara pa? grund av avsaknaden av auditiv information, ska vi utveckla fo?rslag pa? dynamiska billjud som fo?rha?ller sig till trafiksa?kerhet, design och minskade ljudfo?roreningar. Den totala ljudniva?n i sta?der a?r la?ngt o?ver rekommendationen och fo?ljden blir ett ha?lsoproblem i sto?rre sta?der.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty.

The consumer often chooses the store depending on the quality of the fruit and vegetable department. A study has proven that about half of the purchases in this department are impulsive. This gives the store a good possibility to influence the consumer?s behaviour in the fruit and vegetables department. Compared to other products, like pasta or rice, there are few brands represented in the f & v-department.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty. Methodology: The research method that was chosen is a detective argumentation that starts from theories and explain different parameters regarding the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that has been prepared gives me the possibility to analyze different parameters regarding branding that are important when building a brand in an new market.

Nedskrivningsprocessen av goodwill inneh?ller ofta flera subjektiva v?rderingar som f?retagsledningen beslutar om. Tidigare studier vittnar om v?lk?nda fenomen som resultatmanipulation och big bath accounting, dessa f?rekommer i andra delar av v?rlden, n?r det kommer till goodwillnedskrivningar. Studien syftar d?rf?r till att unders?ka sambandet mellan byte av VD och goodwillnedskrivningar i Sverige.

Our purpose with this research has been to obtain a deeper insight and understanding for the phenomenon and term ?weekday-luxury.?Through our research, we have found a link between value, service, brands and consumer behaviour into a relationship that we termed ?weekday-luxury.? This link of values is particularly interesting to us and we are curious about the underlying motivation to ?weekday-luxury? and the driving forces underlying the phenomenon. We have noticed in society that people need something extra in their daily lives and we attempt to speculate where their perceived value lies through the concept of ?weekday-luxury." Our goal is to determine a deeper understanding and insight into this phenomenon and how it meets our needs through an identifiable pattern. We also analyze the nature of ?weekday-luxury? and its meaning.

Syftet med uppsatsen a?r att underso?ka om musikla?rare och klassla?rare i a?r 1 ? 3 reagerar pa? och agerar mot olika eller liknande ordningsproblem. Metoden som anva?nts a?r observation och urvalet av deltagare a?r la?rare och elever i fem olika klasser.Min uppfattning var till en bo?rjan att skillnaden i vad musikla?rare och klassla?rare korrigerade, var stor. Resultaten av observationerna visade dock att likheterna var fler a?n skillnaderna.

Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

The fashion industry in Kenya is slowly growing. The middleclass is getting bigger and theinterest for fashion among these consumers is increasing. One major problem for the growthof the industry is the extensive second hand trade, which has given several problematicaffects. The textile production has almost disappeared, the western influences are evident andthe consumer?s price sensitivity is prominent.The aim of this thesis is, by conducting a field study; to qualitative examine how to develop astrong domestic fashion brand on the Kenyan market and to give a foundation for a brandingstrategy for people involved within fashion in Kenya.

Bakgrund Hot och v?ld ?r vanliga utmaningar inom psykiatrisk v?rd och p?verkar sjuksk?terskors emotionella h?lsa, s?kerhet samt profession. Tidigare forskning har lyft fram hur v?rdpersonalen uts?tts f?r hotfulla situationer som leder till b?de fysiska samt psykiska konsekvenser. F?r att f?rst? helheten beh?vs det en djupare kunskap om sjuksk?terskornas egna upplevelser av att uts?ttas f?r hot och v?ld i sitt arbete.

Syftet med denna uppsats a?r att underso?ka Bitcoins egenskaper och funktioner samt diskutera dess eventuella pa?verkan pa? dagens ekonomiska system. Den forskning som publicerats pa? a?mnet underso?ker fra?mst tekniska och sa?kerhetsma?ssiga detaljer, det a?r da?rfo?r intressant att analysera ur en ekonomisk synvinkel. Genom att anva?nda makroekonomisk teori ska jag fo?rso?ka klargo?ra om Bitcoin kan konkurrera med dagens valutor.

With the fast development of Internet and the e-commerce during the last decades, retailers are now introducing online stores. This has been adopted as a common strategy within the industry and the phenomenon seems likely to increase over time. Theory based on brand extension is used in this study to explain the effects on brand attitude and the link with willingness to pay when a traditional retailer introduces an online store. We execute an experimental study in order to investigate the effects where we use the offline- and online channel as well as two brands with different strengths as independent variables. Results show that brand attitude and its link to willingness to pay transfers to the online channel.

Earlier studies and research on the subject of perception and social media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social media affects the perception of a brand although later on the problem had to be developed to instead examine if social media reflects the perception of a brand. The purpose of this study is to figure out if social media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important social media is in their branding and will give pointers on how many resources that is necessary to spend on branding in social media.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.