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1908 Uppsatser om Branding strategy. - Sida 13 av 128

Referenser i informationsåtervinning: utvärdering av en sökstrategi för citationsindex

In this essay, a search strategy for citation index is studied. The strategy, which is essentially a citation cycle, starts with documents retrieved by a subject search, wherefrom new documents are identified following the network of citations backwards and forwards in time. Based on the theory of polyrepresentation, the strategy exploits overlaps between cognitively different interpretations of the same documents in order to automatically select references seed documents used as a starting point for the forward chaining. The purpose of the investigation is to evaluate the retrieval effectiveness of the search strategy and to find out whether the strategy can be used to expand a subject search with the help of the network of references in order to retrieve new relevant documents. Two questions are formulated: 1a.

På rätt spår i en osäker miljö? : En fallstudie av Banverket Telenät

Background: Today, the environment of a company is characterized by quick changes like leaps of technology and market shifts. The problem is how this turbulent environment and an uncertain future affect how a company creates strategies and how its structure is adapted. Can a certain choice of strategies or a certain structure be a way of dealing with an changing environment? Purpose: The purpose of this thesis is to explore if and how Banverket Telenät, as an example of a company in a turbulent business like the Swedish telecom industry, tries to deal with an uncertain future through strategy and structure. Procedure: We have carried through a qualitative case study with interviews and gathering of additional information concerning the business.

Lika makter leka lika? Sanktioner eller dialog, varför skiljer sig USA respektive EU handlingsplaner från varandra angående Irans kärnvapen?

In this thesis I will discuss how US respectively EU general international security policies are formed with the scientific theories Rational Choice and Cognitive theory in mind. I?ll discuss how come US tends to go towards a more sanction orientated strategy while European Union seems to prefer a dialog and diplomatic problem solving strategy. I?ll exemplify respective security strategy through the qualitative cases study of Iran and analyse why they have taken different cores of action while trying to solve the problem with Iran's alleged nuclear weapon.

Fångade i diskursen : En kritisk analys av hur begreppet medborgarlön presenteras och inte diskuteras i dagspressen

Abstract Author: Maria StåhlTitle:  Level: BA Thesis in Media- och kommunikationsvetenskapLocation: LinnaeusUniversityLanguage: SwedishNumber of pages: 51  This report is a critical discourse analysis of the attributes that surround the word basic income/medborgarlön in four Swedish daily newspapers. The study explores how the text in the newspapers attributes the word and what the consequences might be for the readers and for the political agenda when it comes to the discussion of justice and responsibility. The attributes that characterizes basic income in the media are mostly negative and there is no discussion where work strategy and basic income is seriously spoken of. Work strategy is taken for granted and is not questioned by anyone. The alternative that basic income could be is being ridiculed which becomes clear by the attributes that are chosen. The figuration of basic income in these media is characterised mostly by negative and depreciatory attributes.

Generiska strategiers påverkan på köpbeteenden - En studie av kunderna till två livsmedelsbutiker

Due to the well-developed rhetoric and the relative easiness to estimate costs, cost considerations are usually more in-depth than revenue considerations when discussing strategies impact on profitability. To avoid dysfunctional companies and poorly judged strategy decisions it is necessary to develop the rhetoric of revenue considerations.By collecting data from 230 respondents in a quantitative study of two grocery stores in Mora, the study aimed to assess the relationship between choice of generic strategy and self-reported buying behavior, considering differing decision-making processes of customers.The results of the study indicate that a differentiation strategy performs better than a low-cost strategy in terms of buyer frequency, number of goods and cost of purchase. However, due to a poor data collection method, the results are weak, and should therefore be questioned. The study indicates that reliability considerations for behavioral measures should be treated in the same respect as psychological measures, and therefore illuminates the need for new methods and measures to be developed..

Överensstämmelsen mellan ett företags önskade employer brand och den faktiska uppfattningen bland de anställda.

Employer branding (som kan ses som ett företags arbetsgivarvarumärke) är ett begrepp som det under det senaste decenniet riktats mycket uppmärksamhet mot och i denna uppsats undersöks hur ett företags önskade interna employer brand överensstämmer med uppfattningen de anställda har om företaget i fråga. För att undersöka den interna uppfattningen har en kvantitativ undersökning genomförts i form av enkäter som sedan kompletterats med en kvalitativ undersökning bestående av intervjuer för att på så sätt få en djupare förståelse. Företaget som undersökts har nyligen tagit fram nya Brand Ideals som ligger till grund för deras önskade Employer Brand. Den empirska datan har tolkats utifrån de teoretiska begreppen ?värde & värdegrund?, ?företagskultur?, ?varumärke? och ?employer branding? samt tidigare forskning.

Budgetstyrning och Balanserat styrkort : i form av en kombinationsmodell

Traditional financial management has lately been criticized, since it gives inadequate and unilateral information for decisions and strategy of the operation. The purpose of this essay is to investigate if a balanced scorecard is able to work together with a budget and become a stronger control system for the management. Essential theory underlies the gathering of data as well as the analysis, and the empirical investigation is based on personal interviews. The conclusions drawn from my analysis are that two parallel control systems could complement each other?s weaknesses.

Att styra eller leda - En studie av rollfördelningen mellan styrelse och VD i strategiutvecklingen i svenska börsnoterade företag

Who has the ownership of a company´s long-term strategy, and who should have it? Is it the board of directors or the senior management? Swedish law and regulations seemingly point in one direction, whereas the findings of studying the relationship between CEO and chairman of the board in eleven Swedish listed large- and mid-cap companies, point the other way. In a majority of the companies the senior management have the ownership of the long term strategy whilst the board of directors merely hold a control function. The possible effects on the companies managed as well as the rules and regulations they are managed according to, are analyzed..

The war for talent : En undersökning av högteknologiska företags arbete med employer branding samt vilka attribut ingenjörsstuderande finner attraktiva hos framtida arbetsgivare inom högteknologi

Syftet med föreliggande undersökning är dels att undersöka hur företag inom den högteknologiska branschen arbetar med employer branding för att ses som attraktiv för potentiella framtida arbetstagare. Dels syftar även undersökningen till att få kunskap om vad ingenjörsstuderande, inom det för dessa högteknologiska företag intressanta utbildningar, finner attraktivt hos en framtida arbetsgivare. Metoden för undersökningen är därför både kvalitativ genom intervjuer och kvantitativ genom enkäter. Resultaten från undersökningen visar att företagen aktivt arbetar med att synas, differentiera sig från konkurrenterna, ses som relevanta och uppfylla psykologiska kontrakt. De har insett vikten av att arbeta med employer branding för att kunna kompetenssäkra i ett tidigt stadie. De arbetar både internt samt externt för att bygga upp ett starkt employer brand som kommer skapa attraktion hos potentiella framtida arbetstagare.

Wheres that brand from ? Broadening the concept of foreign branding

Syfte: Syftet med denna uppsats är att beskriva och försöka förstå hur det svenska ledarskapet fungerar i Kina, i svenska företag med kinesiska medarbetare. Vi ämnar även belysa vilka erfarenheter svenska ledare har av mötet med den kinesiska kulturen. Metod: Vi har valt en kvalitativ metod för vår uppsats för att på så sätt kunna beskriva, förstå och få en helhetsbild av fenomenet. Den metodik som vi har valt att använda oss av är intervjuer och enkäter, som gett oss ett empiriskt underlag till denna uppsats, samt litteraturstudier, som gett oss en teoretisk referensram.Slutsatser: Att svenska ledare i stort är framgångsrika i Kina men att de problem som finns, enligt både intervjupersoner och litteraturen, främst uppstår inom områdena kommunikation, motivation och initiativförmåga. Problemen i verkligheten är dock inte lika stora som litteraturen beskriver.

Vision och Verklighet : I globala organisationer med fokus på operativa enheter

The purpose of this study is to contribute to a better understanding of how visions could be applied in subsidiaries and similar sub organisations of global enterprises. With increasing globalisation it becomes more difficult to work in accordance to same standards and towards a common and unifying interest. The study has a qualitative and deductive approach and is based on interviews with three global subsidiaries with some hundred people employed each.Conclusions are that the subsidiaries visions have to be based on a guiding philosophy issued by their mother entities and it is the responsibility of the sub organisation to develop a tangible image with a local vision, mission and strategy with targets requiring feedback. Sustainable strategies cannot be issued without a vision describing where the organisation want be in the future. Otherwise they will not come very far until they have to make a restart with a new strategy and they will never be a market leader..

Evaluation of Capital Structure Arbitrage in the Equity-Credit Markets

Purpose: The purpose of this thesis is to test for the existence of Capital Structure Arbitrage oppertunities in the equity-credit markets. Methodology: The mispricing of Credit Default Swap contracts are calculated and used as input in an Equity-Credit market trading strategy. The returns are then evaluated with a modified Value-at-Risk simulation. Theoretical perspectives: A Merton-based structural model, CreditGrades, is used for credit pricing and a mispricing-convergence trading-strategy between the credit and equity markets is implemented. Empirical foundation: Daily quotes for the Credit Default Swap spread of 37 European firms were collected for a period of two years, as well as equity-prices for the same period and the previous two years, used for model calibration.

När Arktis isar smälter tinar världen upp? : En kvalitativ analys av det vidgade säkerhetsbegreppet i den svenska strategin för den arktiska regionen

This study is called When the ice of the Arctic melts is the world defrosting? and written by Rebecca Fröling.The purpose of the study is to investigate how the concept ?security? is used in the Swedish arctic strategy and why the concept is described in that way. The debate of the concept ?security? has been going on for years, but the debate is still present today. What we put in to the concept is operative for how we regard and discuss security and security politics.To analyze the strategy I used two theories, one with a traditional approach and one with a critical approach to security: Realism and Copenhagen School.The method that has been applied to the study is qualitative content analysis, to be able to analyze the text on the depth.

A Brand New Manner : En studie om Design Thinking och dess existens i sta?rkandet av Sverige som varuma?rke

The purpose of this paper is to investigate the existence of the discipline Design Thinking in a project that aims to strengthen Sweden as a brand. The study will generate knowledge about Design Thinking, with the purpose to increase the understanding of how the discipline can be used as a strategic tool in the processes of strengthening Nation Branding. The authors have used a descriptive and qualitative approach where the Shanghai World Expo in 2010 was examined. The theoretical framework contains previous research in the field, data has been analysed in relation to Lockwood's ten principles of how an organization can become more design-minded and Anholt?s hexagon, which features the parameters that creates a country's Nation Branding.

County Branding : En studie i kommuners marknadsföring mot företag

There is a mutual dependency between the business world and the country?s municipalities. The municipalities are dependent on the companies to create work and tax income while the companies are dependent on the municipalities they are located in to provide good infrastructure among other things.Apart from this the municipalities can work activly with creating a strong brand in the eyes of the companies and many researchers in marketing agree that marketing of places will be more common in the future. Marketing of municipalities is however still a rather new and unexplored area and it is uncertain how and to what extent the municipalities work with this.The thesis is formulated:How are the municipalities working to market towards companies and is it possible to make out any positive change from these marketing efforts?The goal of this study is:Our goal is to examine how the view of marketing of places differs from different municipalities in the Stockholm region, how some of these municipalities work with this and how far they have come in this work.

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