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2230 Uppsatser om Branding Strategies - Sida 40 av 149
Genom vilka strategier använder gamla medier de nya? : En kvalitativ studie om TV-aktörernas användande av sociala medier
Title: By what strategies is the old media using the new media? A qualitative essay on TV: s use on social mediaNumber of pages: 54Authors: Marie Magnusson och Sabina KarlssonTutor: Karin FastCourse: Media and Communication Studies CPeriod: Spring 2011University: Karlstad UniversityPurpose/Aim: Our purpose is to examine which strategies and why two TV-channels, SVT and TV4, are using social media. Our anticipated view is that SVT as a public service organization and TV4 as a commercial operator may have different motives with its use of social media.Material/Method: A qualitative method consisting of interviews by informants from SVT and TV4.Main results: Our result is that there isn?t any big difference between SVT and TV4 in the way they?re using social media. However, that SVT has to more specifically make sure no commercialism exists, while TV4 don?t have to think about it.Keywords: Social networking, convergence, commercialism, communication, Internet, public service, television..
Barn söker i bibliotek ? en kunskapsöversikt
The aim of this thesis is to investigate new knowledge about how children search for library material and which strategies they use, and if the latest research gives any answers whether we should adapt systems and services or teach information seeking in a better way. In this thesis knowledge is understood as research publications but also results from projects in library practise, and studies concerning children 6 to 18 years old are included. The method used is a knowledge survey. We have gathered and evaluated documentation from different sources like citation and reference databases within the field of library and information science. The result implicates that there are, both in old and new documentation, three main search strategies children use in their search for information in a library context; they browse, they search in library catalogues and they use some sort of reference service.
På väg mot ett hållbart resande? : En fallstudie kring den lokala kollektivtrafiken i Umeå tätort
Sustainability and the traffics impact on the environment have become increasingly central within spatial planning. For many years, planning has been focusing on building new roads - this has resulted in increased use of automobiles, which many believe is unsustainable in the longer term. Therefore, authorities at national, regional and local level want to increase the use of alternative transport modes ? such as walking, cycling and traveling by bus.The thesis intends to study if the Municipality of Umeå?s policies for sustainable development have led to an increased use of public transportation. The use of public transport in Umeå is also compared with developments at national level, in order to see if there are differences in the level and trend.
Skolans arbete mot mobbning
Employer branding, eller arbetsgivarvarumärke som det heter på svenska, handlar om att rätt människor ska attraheras, rekryteras och vilja stanna kvar i ett företag. Ett starkt employer brand är något som har blivit allt viktigare för företagen i kampen om värdefulla andelar på marknaden. Studier har visat att anställda som är engagerade och trivs på sitt arbete också presterar bättre, vilket leder till ökad produktion och lönsamhetsfördelar. Många företag är inte medvetna om eller uppdaterade vad gäller sitt arbetsgivarerbjudande, det vill säga den anledning som arbetsgivaren ger till nuvarande och potentiella anställda att arbeta för denne. Det kan vara svårt att fastställa vilka områden som behöver utvecklas i företaget och vilka målgrupper som bör prioriteras. Tillgängliga mätmetoder för att få klarhet gällande nuvarande employer brand saknas, vilket har bidragit till studiens syfte att skapa ett mätverktyg för att utvärdera ett företags arbetsgivarvarumärke gentemot nuvarande anställda.
Värderingarna ligger oss varmt om hjärtat : En kvalitativ studie om hur organisationskultur kan beskrivas och hur den reproduceras
AbstractThe purpose of this study is to explore the organizational culture within the corporation The Body Shop. I have been working with two different question formulations. The first is to answer how the culture can be described. To answer this I have been using Edgar H. Scheins theory of cultural levels.
Arbetet med utåtagerande barn
Because of my interest and experience within the field of children and teenagers with an antisocial behaviour and who are acting out I wanted to devote my essay to researching these children through the perspective of the teachers. In this essay I, therefore, interviewed 4 teachers with 4-16 years of experience within this occupation. The method I've chosen can be described as qualitative interview with semi-structured questions to enable the teachers to thoroughly describe their answers without diverting from the original question. The questions that form this essay are: What strategies do the teachers possess to enable stability, a safe work environment and enabling knowledge-sharing for the children that are acting out? What kind of tools do the teachers use when they work with children who are acting out? The results were analysed through the theory of socialization, which simplified can be compared with upbringing.
Språkutvecklande strategier för år 4-6 : En fördjupning om fyra pedagogers syn på sin lärarprofil och arbetslagets betydelse för att nå uppsatta mål
AbstractIn this essay, I have chosen to examine how four teachers in a work unit think and work with linguistic development and strategies, particularly in grade 4-6. The teaching profession has gradually become more like a cooperative profession. Therefore it is in a general pedagogic interest, to know, how each one of the teachers in the work unit, are thinking about linguistic development, teaching profiles and the significances of a work unit to achieve their aims to provide for all the individuals in their classrooms. My intention was to find out if a homogeneous work unit or a heterogeneous work unit is to prefer in work with linguistic development, which initially made me focus and realise the importance of each one of my informants? answers.
Marknadsföring och kundupplevd kvalitet - En fallstudie på Kalmar och Trollhättans Stadsbibliotek
In this thesis the marketing strategies of two public libraries have been explored and studied.The public library of Kalmar participates in the project GÖK which partly is a marketing project. The public library of Kalmar thereby differs from the public library of Trollhättan which is not involved in the project.The main aim of this thesis was to focus on their marketing strategies and see if there were any differences. The thesis was also concerned with the customers and their experiences of the quality of the services offered by the public libraries of Kalmar and Trollhättan, including the customers' perceptions of the operative marketing, and finally if there was a connection between marketing and customer-centered quality. Qualitative methods as well as quantitative methods were used for the collection of information .The preliminary assumption that Kalmar had a more explicit marketing strategy has been confirmed in the study. However, the customers at the public library of Trollhättan were more satisfied with the total quality of the services offered.
Ledarskap - ett kollektivt fenomen : effekten av Värmlands landstings stödinsatser för chefer
Diagnosis of adhd, the cause and consequence. A study about the teachers thought about it.The purpose of this study was to examine teachers experience and views about children diagnosed with adhd, and what implication and effects it gives to the pedagogy strategies in the classroom.This is a qualitative study based on the experience of six teachers from primary school. My results have been compiled and compared to special educational research about adhd, from three different perspectives.The results showed that the teachers who have been working as teachers for a longer period, think that the problems of adhd occur primarily due to environmental causes, but then also say that they think the individual causes matters. It is also these teachers that talks very well about medication as a treatment to cure adhd symptoms. The teachers who have worked the shortest time, most of them have some special education from the teacher education.
En studie om elevers val av metoder vid subtraktionsberäkningar
In this qualitative study of students? methods of calculating subtractions, I have used interviews, subtraction exercises and analysis of teaching material. The purpose of my study was to explore which methods students in grade three uses when calculating subtractions. I also wanted to highlight which strategies the students use and their comprehension of the concept of subtraction. In the study, I also highlight the different pedagogical ideas on which the teaching material is based on and the students? choice of methods. The study shows that the students choose to use the methods?deduct? and ?kind of number? independently.
"Hej! Det är patriarkatet. Vi äger dig. Hejdå" : En kvalitativ studie av Instagramkontot Kvinnohats gestaltning av mediekritik
A qualitative study of the Swedish Instagram account Kvinnohat´s framing of media criticism. The Instagram account Kvinnohat is an example when citizens with a feminist agenda participate in a public debate. With a critical point of view Kvinnohat approach society; which media is a part of. Social network with photo-sharing implement such as Instagram is a quite new type of social media. Instagram has quickly become a part of many peoples everyday life, especially among adolescents.
Pratbubblan: den röda tråden : En studie av Karlstads Stadsnäts visuella kommunikation
The purpose of this study is to investigate whether Karlstad City Fiber Network visual elements in the form of a pair of speech bubbles fit into the organization's holistic external communication and branding. The study examines whether Karlstad City Fiber Network image of the organization and the speech bubbles match the stakeholders view and how the visual elements are perceived and recognized by stakeholders. The theory associated with the study is theories of corporate visual identity, image, identity and branding and visual communication. These three elements are important to be aware of when a generation of an effective external communications. Qualitative interviews with employees at Karlstad City Fiber Network and Karlstad municipality has undertaken to give an idea of ??what the organization wants to achieve and what their opinions are.
Att arbeta för att bli attraktiva arbetsgivare : En komparativ studie mellan privata och offentliga organisationer
Denna uppsats handlar om hur privata företag och offentliga organisationer arbetar för att vara attraktiva arbetsgivare. Syftet är att undersöka hur de arbetar internt och externt för att se om det finns några skillnader eller likheter. Den teoretiska referensramen är uppbyggd i följande tre delar. Första delen redogör kort om privata och offentliga organisationer för att få en överblick över dess skillnader i rekrytering. Andra delen redogör för ämnet attraktiva arbetsgivare och hur organisationer internt arbetar för att vara attraktiva arbetsgivare.
På rätt spår i en osäker miljö? : En fallstudie av Banverket Telenät
Background: Today, the environment of a company is characterized by quick changes like leaps of technology and market shifts. The problem is how this turbulent environment and an uncertain future affect how a company creates strategies and how its structure is adapted. Can a certain choice of strategies or a certain structure be a way of dealing with an changing environment? Purpose: The purpose of this thesis is to explore if and how Banverket Telenät, as an example of a company in a turbulent business like the Swedish telecom industry, tries to deal with an uncertain future through strategy and structure. Procedure: We have carried through a qualitative case study with interviews and gathering of additional information concerning the business.
Konkurrens för mindre revisionsbyråer : En kvalitativ studie av möjliga konkurrensstrategier och hur kommande förändringar påverkar konkurrensen på revisionsmarknaden
Title: Competition for small audit firms ? a qualitative study on possible competitive strategies and how the upcoming changes will influence competition on the audit market Subject: Auditing Tutor: Margareta Paulsson Authors: Per Dahlström and Martin Holmberg Purpose: The purpose of this study is to develop an understanding how smaller auditing firms use competitive strategies and why. The result aims to work as a support for owners and leaders of audit firms as they make decisions of how to compete in the future. We would also like to explore how smaller audit firms view the change of the mandatory audit, that is, our intentions are also to examine how they think the consequences on the market will be and their view on its affect on the competition of the market. Methodology: Our methodological approach was characterized by a hermeneutic approach in order to explain and understand why the smaller audit firms do what they do. Our approach is a combination of inductive and deductive as it allows us to develop an understanding of the subject, then gather our empirical data and from that draw valid conclusions.