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2230 Uppsatser om Branding Strategies - Sida 34 av 149

En brännskadad kropp och vägen tillbaka : En litteratur studie ur ett patient- och närståendeperspektiv

Background: Being subjected to an extensive burn injury affects the victim´s physique, social life and its psyche. A burn injury can be determined as a trauma. Burn injuries often make the patient suffer from pain, anxiety and lack of a social life. Sister Callista Roy´s theory was used to analyze the result of the study. One of her goal is to promote the adaptive function of self-perception.

Kärnvärden - något att luta sig tillbaka mot : En studie om betydelsen av ett företags kärnvärden

Denna kvalitativa uppsats har studerat hur ett företag i Mellansverige arbetar med att internt vara en attraktiv arbetsgivare. Vidare har uppsatsen identifierat att företagets värderingar har en viktig betydelse för det interna arbetet med employer branding. Företagets grundläggande värderingar benämns kärnvärden och är något som genomsyrar hela verksamheten. På grund av att företaget lägger stor vikt vid sina kärnvärden var vi intresserade av att ta reda på hur företaget arbetar med dessa. Vi identifierade att företaget använder sig av olika kärnvärden internt och externt och ville därför undersöka om detta skapade några problem för personalen.

Bokstäverna bara hoppar! : Att kämpa med avkodningen och dessutom förstå det du läser.

Title: ?The letters jump?- to struggle with decoding and still understand what you are reading.Author: Maria EkUniversity of UmeåDepartment of EducationSupervisor: Asbjörg WestumExaminer: Fredrik KarlssonKeywords: Poor readers, Structured text talks, Reading strategies, Reading comprehension, Commitment and Motivation.During the past decades, Swedish studies show that reading comprehension and skills in reading strategies have decreased. In secondary school for individuals with learning disabilities there has been a focus on care-taking rather than on comprehension in general, and on reading comprehension in particular.The purpose of this study was to investigate whether Reciprocal Teaching would increase reading comprehension and motivation among upper secondary school for individuals with learning disabilities. The study presents how three 17-year-old pupils and their teacher, discussed expository fact texts during twelve lessons using the reciprocal method combined with power point-presentations to get the students to read more actively with interferences and reflections. The ambition was to make the structured text talks as interesting as possible with texts easy to read, technical aids, structure to make the students feel security when reading and to get committed pupils with an increased interest in reading.The results show an increase in motivation in reading, and the students were more prone to take an active part in discussions..

Varumärkesvård i tider av kris : En fallstudie om återhämtning till följd av ett produktfel

This study is about how a swedish brand within the food industry that experiences a crisis following a product failure. It focuses on three areas following the crisis and these are crisis management, recovery strategies and brand management. This study seeks to explain how these areas interact in relation to massive exposure to mass media and how they interact restore the brand's potential loss of reputation. This study was conducted as a case study with a deductive and qualitative approach. The data gathered to this study was mainly based on newspaper articles and complemented with semi-structured interviews with twelve local retailers of the brand..

Betydelsen av kommunikation i sjuksköterskans möte medäldre patienter som lider av demens : En litteraturöversikt

Background: The amount of elderly patients who?s suffering from dementhia increases every year. Many of these patients develop and decrease in their cognitive ability. The development can lead to people's communication skills deteriorate. It can be a problem for the nurse to communicate with these patients.

Reparationsstrategier i uppgiftsorienterad interaktion mellan personer med hörselnedsättning och deras anhöriga

The present study deals with task-oriented conversations between a person with hearing loss and a relative or friend. The purpose was to investigate how the participants in the task-oriented context co-construct understanding, and to focus on different kind of repair strategies that the participants may use to make the hearing loss relevant in the conversation. The method used was Conversation Analysis (CA). The material consisted of eight videotaped task-oriented conversations between a person with hearing loss and their significant other. Altogether eight persons participated in the study ? four of them had a hearing loss and the other four had normal hearing.

En tesaurus som ledsagare ? En jämförande studie av tre sökstrategiers inverkan på återvinningsresultatet i en bibliografisk databas.

This Master?s thesis is a comparative study of information retrieval results between three distinct search strategies in simulated automatic query expansion in a bibliographic database. Our purpose is to investigate which of the search strategies score the most effective precision and to what extent the same relevant documents are retrieved (overlapped). A thesaurus attached to the database is used to select appropriate descriptors for the baseline query formulations which subsequently are expanded with hierarchical relations. The search strategies are s1: A baseline query with two or three descriptors, s2: The baseline descriptors combined with at least one Narrower Term, s3: The baseline descriptors combined with Narrower Term and at least one Broader Term.

Underhållsstrategi enligt Professional Maintenance metodiken som en del av World Class Manufacturing

As a result of global competition, companies within the automotive industry are required to improve their production systems to achieve sustainable and competitive production. To attain operational excellence, companies have adopted concepts like lean and World Class Manufacturing (WCM).In order to deliver, companies need to increase the availability and reliability of production equipment. This demands focus on both operational and strategic maintenance, and efficient equipment acquisition and management. The main objective of this thesis is to identify processes and success factors that are necessary for improved maintenance performance. By conducting a case study and by performing a literature review, the following has been studied: 1) how companies within the automotive industry work with maintenance and maintenance strategies, 2) implementation of maintenance strategies, and 3) new acquisition and spare parts management for maintenance. The results show that basic maintenance concepts and related terms are well defined in the literature.

Högskolebibliotekens synlighet i lärosätenas strategidokument: En innehållsanalys av högskolornas strategiska dokument och bibliotekens strategiska planer

The aim of this master's thesis is to describe the visibility of the university libraries in the strategic documents from the actual universities to which they belong. And also, the image of themselves they send out, are examined. By examining different kinds of descriptions we want to get a clearer picture of how and in what amount the libraries are mentioned in highest level strategies. By doing this we expect to find out the libraries' strategic role in higher education and research. The research questions are: What role and function are assigned to the university libraries in strategies created by the schools' highest administrative levels? How do the libraries present themselves in their own strategies? The approach is cross sectional and the time frame is year 2008.

"..det är en väldigt stor sak egentligen" Strategier vid sexuella konsekvenser av cancerbehandling. Förväntningar på sexualitet och rehabilitering.

Magnusson, A. ??it?s a matter of great importance actually?. Coping strategies to sexual consequences due to cancer treatment. Expectations on sexuality and rehabilitation.

Kvinnor som tar betalt per timme: En uppsats om kvinnliga konsulter

The main purpose for this thesis is to investigate why female academics choose to work as temporary workers. Through profound interviews I look at the reasons the women gives to why the have chosen the role as a consultant but also why they choose to stay on in the position. I?m relating their answers to widely spread theories about gender and social structures. I also investigate theories about job satisfaction and how these women?s answers can be interpreted from these theories.

Förhandlingsretorik : En uppsats om hur skickliga förhandlare övertygar motparten och vilka retoriska medel de använder

This essay is about exploring the rhetorical business negotiation process. The aim has been to find out how skilled salespeople stand out, and what rhetorical means they use to convince the other party. For this study, a qualitative research interview was applied and altogether five vendors in three different industries were interviewed. The fundamental theory of the essay is based on classical rhetoric. From that I have chosen the specific parts that I have found useful to discuss negotiation and sales processes.The results show that there is not a one single rhetorical approach that is essential to convince the other party.

Ska man tro på aktie-Nostradamus? : en studie om aktierekommendationers värde för privata investerare

Intro: 80 percent of the Swedish population own shares. This makes Sweden the leading country in private investment in securities. It can be difficult for the private investor to know where, when and which security to invest in. The strategies are as ambivalent as the stock markets fluctuations. If the investor prefers to refrain from investing money himself, there are brokers who carry out these types of services.

Produktexponering på sociala medier : En studie om hur bloggar och Snapchat påverkar konsumenters inköpsbeslut

Titel: Produktexponering på sociala medier - en studie om hur bloggar och Snapchat påverkar konsumenters inköpsbeslut.Nivå: C-uppsats i ämnet företagsekonomiFörfattare: Maya Sundlöf och Malin LundHandledare: Jonas KågströmDatum: 2015 Syfte: Vårt syfte är att undersöka om konsumenters inköpsbeslut och val av varumärke påverkas av exponering av produkter på bloggar respektive Snapchat. Syftet med studien är att undersöka om konsumenter blir påverkade av kända personers produktexponeringar på deras bloggar och på deras Snapchat.  Metod: I studien genomfördes ett experiment med 98 deltagare som var uppdelade i fyra experimentgrupper. I studien blev en experimentgrupp exponerad av produkter från blogginlägg och en annan experimentgrupp blev exponerad av produkter från bloggares Snapchat. I resterande två experimentgrupper tillämpades defaulteffekten för att se om det skulle påverka deras val av varumärke. Resultat & slutsats: Resultatet visar att Snapchat är den typ av social media som personer i större utsträckning blir påverkade av vid produktexponeringar. Bloggar påverkar i större utsträckning ett inköpsbeslut när kända personer ger rekommendationer.

Den närståendes upplevelse av kommunikationen - förändring och strategianvändning vid Parkinsons sjukdom

The aim of the study was to investigate how a significant other of threepersons with Parkinson?s disease experienced the communication in conversation. Astructured interview and analysis of a video recorded conversation was performed.The questions in the interview were aimed at mapping the significant others?experience of communicative problems, their frequency, degree and conversationstrategies used by a significant other in conversation. The result showed that thesignificant others? experienced problems in communication related to the disease inseveral different areas for two of three participants with Parkinson?s disease.

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