The purpose of this study was set against the background that social media today are used as an platform for companies to communicate with their customers, as well as communicate their Brand. Therefore it was interesting to examine this phenomenenon through a critical point of view and try to put light on the different forms of power that is produced on this arena.The overall aim of this study was to examine how PR-consultants talk about social media as a communication channel. The empirical data consisted of five interviews with PR-consultants on five different PR-agencies. The theoretical framework was based on a social constructional perspective and Foucault?s theory of power.

The travelling sector is expanding worldwide, which puts all destinations under pressure to have a functioning social system and good resources to manage the problems and take advantage of the opportunities that the tourism sector can offer a community. The area around Kisumu in Kenya, like much of Africa, tourism can simultaneously ensure a stable financial future while it removes, as a result of a growing population, more and more of the scenery that many tourists want to experience. Responsible travel to natural areas that promotes conservation of the environment and improves the welfare of local people is what defines ecotourism. A concept that implies a closed cycle, where visitor?s needs are met in balance with what can be given back, without risking creating imbalances in society. Along the coast of Lake Victoria, valuable papyrus wetlands provide Kisumu vital ecosystem services such as water purification, climate adaptation while it also serves as a reservoir for biodiversity.

The digitalization of the media industry has involved great changes for the Swedish daily press. Instead of subscribing on a daily newspaper, more people tend to read newspaper's free edition online.  The recent recession has contributed to strike hard against the newspaper's economy. This is the problem our research is based upon. How will the newspaper develop and which measures have to be done to get a well functioning business model that is suited for future conditions?We have made qualitative interviews with Swedish newspapers: Göteborgs-Posten, Norrköpingstidningen, Sydsvenskan and with the danish newspaper Politiken.

 Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

Problemformulering: Kan CSR sta?rka varuma?rket inom branschen fo?r kla?der och skor och pa? vilka sa?tt kan fo?retag na? ut med tydlig information om sitt CSR- arbete till konsumenten?Syfte: Uppsatsen syfte a?r att skapa en fo?rsta?else kring CSR inom omra?det fo?r kla?der och skor samt klargo?ra de mo?jligheter som finns att fo?rmedla ut ett fo?retags ansvarstagande. Det ha?r go?r vi genom att analysera och utreda:Pa? vilket sa?tt fo?retag inom detaljhandeln arbetar med Corporate Social Responsibility samt hur fo?retag upplever kundens intresse inom omra?det.Hur fo?retag kommunicerar sitt CSR-arbete ut mot kund.Den pa?verkan CSR kan ha pa? ett fo?retags varuma?rke.Metod:Uppsatsen har grundats pa? en kvalitativ forskningsmetod, tillva?gaga?ngssa?ttet har formats genom en abduktiv ansats. Fo?r att skapa en djup fo?rsta?else har vi haft sju semi-strukturerade intervjuer med respondenter som har kunskap inom omra?dena fo?r CSR, kommunikation och varuma?rken.Slutssats: Uppsatsen tyder pa? att det a?r av stor vikt att fo?retag arbetar med CSR samt att de kommunicerar detta till kunden.

This report describes the bachelor degree project called ?A case study in strategic product design in collaboration with Elfa? carried out by Mathieu Gustafsson and Pär Rickberg,students at Carl Malmsten Furniture Studies.We had the opportunity to do our degree project in collaboration with ELFA after a previous school project where we made suggestions for new products. Initially the brief was to develop new products for the company which was based on previous proposals.Reasoning led us in to design strategies and how to use such a strategy to develop newproducts for ELFA. During our first superficial analysis of ELFA and its current products, we found that we wanted to recast the framework of identity and context in which the product would be created. According to the researches made by SVID (The Swedish Industrial Design Foundation),companies that continually are working with design strategies strengthens the Brand, its competitiveness and become more innovative.

Word-of-mouth marketing (WOM) has been considered as one of the most effective marketing tools, yet the least understood. While its lucrative effects have been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors actually drive this sought-after behavior, particularly in an online context. While today's research lacks holistic views on the simultaneous effects of multiple WOM-drivers, this paper takes on a meta-analytic approach by building on the pertinent literature to construct an aggregated model, including several previously acknowledged drivers divided into two categories: (1) Brand related drivers and (2) Personal and situational drivers. The authors then empirically examine what drivers are the most influential on WOM in an online social media context. By doing so, this thesis does not only contribute to marketing managers' better understanding of online communications management, it also sheds light on the theoretical knowledge of the behavioral drivers of WOM.

I början på förra seklet hade de Brandbefäl och Brandmän som kom till en eldhärjad byggnad samma scenario framför sig som idag, det brann någonstans i byggnaden och det var rökutveckling. Då som nu visste de att Brandgaserna måste vädras ut för att sänka temperaturen i byggnaden och komma åt att släcka Branden- De verktyg de hade tillgängliga föra fullgöra detta uppdrag används än idag såsom brytjärn, yxa, handkraft och orädda Brandmän. För omkring femtio år sedan var metoderna för håltagning i princip fortfarande av samma slag som ovan nämnt. Brandkårerna försökte rekrytera plåtslagare som kunde utbilda övriga Brandmän att använda nymodigheter som plåtlyft och plåtsaxar. Mellan åren 1960 och 1990 har utvecklingen på området Brandteknik utvecklats som en reaktion på att ämnet allt mer akademiserats och studerats på universitet och högskolor runt om i världen. Detta har medfört en positiv utveckling inom området Brandgasventilation som gett upphov till många nya metoder för att dimensionera rökgasluckor och konstruera andra inbyggda Brandsäkerhetsanordningar.

Norra Älvsborgs räddningstjänstförbund, NÄRF, är ett samarbete sedan 1997. Kommunerna som medverkar i detta är Färgelanda, Mellerud, Trollhättan och Vänersborg, Förbundet har två heltidsstationer och sju deltidsstationer. NÄRF står för kommunal räddningstjänst samt förebyggande åtgärder inom kommungränserna. Detta examensarbete syftar till att kartlägga och analysera risker inom NÄRF:s område med avseende på framförallt räddningstjänstens resurser. Varje objektstyp bedöms genom en kvalitativ bedömning.

The purpose of this study was to investigate the problems of building a new region in the Southeast part of Sweden. The idea of a big south Swedish region is Brand new; no former studies in this area have been done before. The main analytical focus of this study is legitimacy, identity and democratic credentials. The study has been carried out by interviews with several leaders in organizations working with the collaborations of the smaller regions in to the big region. The method of this study has been a single-case study and dialogue interviews.

The purpose of this essay is to examine how the editorial office to the TV-programs Gokväll,Mitt i naturen and Plus use social media. To achieve the purpose qualitative interviews wereconducted with three Web Editors, one for each program. This essay is based on theories onhow companies can and should work with social media from Andreas M. Kaplan andMichael Haenlin among other writers and scholars from Sweden. The convergence concepttheory with particular focus on media convergence and Branding has also been applied in thestudy.

This essay includes the planning and designing of a house as well as writing a rapport about howto increase fire safety in small buildings.More than 6000 homes burn in Sweden every year (Brandskyddsföreningen, 2012c). Thedevastation and the costs are usually very high. This report examines possible measures to reduceboth personal injuries and economic losses resulting from house fires in small buildings.Swedishbuilding regulationsplay a major role when it comes to constructional fire safety. However therequirements inSwedish building regulations are very low for small buildings and this is anargument for raising the requirements.The report shows and describes possible methods to build safer with regards to fire in terms ofmaterials and different building structures. Major focus has been on fire cells but other solutionsare also examined and described.

Media has power and impact. It is therefore important for managers to be able to handle media storms when they arise. If not, the Brand can be affected negatively. It is managers who should learn to handle media storms because the managers constitute an important part of the external face of the company. Because it is managers who should learn to handle media storms it is interesting to study how media storms should be handled from a theoretical management-perspective.

Det samhälle som vi lever i idag präglas av olika mer eller mindre kapitalistiska varumarknaders inflytande på vår vardag. Två trender som har sina orsaker helt eller delvis i detta förhållande är en ökad individualisering och marknadisering av samhället. Konkret för individen innebär detta att det blir allt viktigare att marknadsföra sig själv, att sälja sig själv. Med utgångspunkt i detta förhållande så genomför denna uppsats en empirisk studie av två specifika fall där detta ?att sälja sig själv? är som allra tydligast; kontaktannonser respektive curriculum vitae, CV.

Årsskiftet 2003/2004 trädde Lagen (2003:778) om skydd mot olyckor i kraft. Därmed upphävdes Räddningstjänstlagen. Lagtexten kräver att kommuner skall upprätta en riskhanteringsplan för tänkbara olyckstillfällen. Vänersborgs kommun har beslutat göra så och en del i detta arbete är att sammanställa en riskanalys. Denna rapport innehåller en riskanalys för farligt gods inom Vänersborgs tätort samt riksväg 45.